Braun Time
Braun Time is a UK-based, privately held company founded in 1921 that designs, manufactures, and sells Braun-branded watches, clocks, and wireless charger clocks through a US-facing direct-to-consumer e-commerce storefront under the Braun-Clocks name.
- Company typePrivate
- Founded1921
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Braun Time does
Braun Time is a London, United Kingdom-based private company, founded in 1921, that designs, manufactures, and offers watches, clocks, and wireless charger clocks. It operates under the doing-business-as name Braun-Clocks and runs a direct-to-consumer e-commerce storefront at us.braun-clocks.com serving the US market. The product portfolio is narrow and single-brand, comprising two core lines documented in the source data — Braun Clocks and Braun Watches — sold online without modular add-ons, platform architecture, or third-party integrations.
The business model is a straightforward single-brand retail operation: the company sells its own Braun-branded timepieces through an online shop, with the short description explicitly enumerating watches, clocks, and wireless charger clocks as the product scope. Distribution is concentrated on a US-facing website, and the corporate domicile is the UK. No wholesale, B2B enterprise, mobile application, API/SDK, or subscription revenue line is documented in the available input, and no pricing models, public pricing disclosures, named enterprise customers, or partnership relationships are provided.
Ownership and corporate structure are not disclosed in the source material; the firm appears to be privately held with no parent company, subsidiaries, funding rounds, or M&A activity referenced. Operating status is confirmed active via the live e-commerce storefront. The available evidence supports a characterization as a heritage-brand, vertically integrated consumer goods retailer with a minimal digital footprint and no disclosed technology, AI, or data capabilities.
Braun Time firmographics
Firmographics- Name
- Braun Time
- Website
- https://braun-clocks.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Short description
- Braun Time is a UK-based, privately held company founded in 1921 that designs, manufactures, and sells Braun-branded watches, clocks, and wireless charger clocks through a US-facing direct-to-consumer e-commerce storefront under the Braun-Clocks name.
- Ownership category
- akta.pro rank
Braun Time industry classification
Industry- Product category
- Consumer Timepieces
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Watch & Timepiece Retail (CRAKAGAD)
- akta.pro secondary industries
- Clocks & Desk/Travel Timepieces (CRAKADAI), Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)
Keywords
Where Braun Time is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Braun Time business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Braun Time product offering
Product offeringCore offering
Braun Time designs, manufactures, and offers watches, clocks, and wireless charger clocks under the Braun brand, with a dedicated US online storefront (us.braun-clocks.com) serving the US market. The company's product portfolio is organized across the Braun Clocks and Braun Watches lines, manufactured by the London, UK-based company operating under the DBA Braun-Clocks.
Product overview
Braun Time operates as an online retail platform offering a unified product portfolio centered on Braun-branded timepieces. The company sells two core product lines—Braun Clocks and Braun Watches—through its US e-commerce storefront at us.braun-clocks.com. The offering is a straightforward single-brand retail model, with no modular add-ons or platform architecture described.
Differentiator
Problem solved
Functional benefit
Products and services
- Braun Clocks A line of Braun-branded clocks, including wireless charger clocks, sold to consumers via the company's US-facing e-commerce site (us.braun-clocks.com). Designed and manufactured by London, UK-based Braun Time (DBA Braun-Clocks).
- Braun Watches A collection of Braun-branded wristwatches designed and manufactured by Braun Time and sold to consumers via its direct-to-consumer e-commerce channels.
Companies that use Braun Time
Customer profileIdeal customer profiles1 record
Braun Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Braun Time partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Braun Time competitors and assessment
Company assessmentBroad incumbents
- Timex Group: Long-standing watch and clock manufacturer with US D2C e-commerce; overlaps with Braun Time across both wristwatch and clock categories and similar mid-market price positioning.
- Fossil Group: Large established designer, marketer and distributor of fashion watches with D2C and wholesale channels; comparable as a broader incumbent in branded analog watch retail and design-led timepieces.
- Citizen Watch: Global watch manufacturer with significant D2C e-commerce in the US; comparable as an incumbent analog/electromechanical timepiece brand selling through a US online storefront.
- Macy's: Major US department store with a sizable watch department featuring multiple premium brands including Braun; competes for the same consumer wallet share through authorized retail of comparable timepiece brands.
- Nordstrom: US department store chain with a curated watch and home accessories assortment, including authorized premium brands; comparable to Braun Time as an omnichannel retailer of design-led timepieces and clocks.
Direct peers
- Jomashop: Online multi-brand watch and timepiece retailer operating a similar D2C e-commerce model targeting US consumers; directly comparable in channel, customer, and category to Braun Time's online store.
- Ashford: Authorized online watch retailer with a US-facing e-commerce storefront selling branded timepieces; highly comparable in business model and customer base to Braun Time.
- World of Watches: Specialty online watch retailer offering multiple premium watch brands through a single-brand-per-product e-commerce storefront; comparable channel and category focus to Braun Time.
- MVMT (Movado Group): Design-led D2C watch brand targeting younger consumers via e-commerce; competes in the same design-forward, affordable-luxury timepiece niche that Braun Time occupies with its Braun-branded catalog.
- Watch Station (Fossil Group): Multi-brand online watch retailer operated by Fossil Group; comparable as a digital-first, multi-brand watch e-tailer competing in the same US specialty watch category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Braun Time social profiles
Digital presenceBraun Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braun Time leadership team
Management profileNumber of profiles
Braun Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braun Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braun Time
What does Braun Time do?
Braun Time designs, manufactures, and offers watches, clocks, and wireless charger clocks under the Braun brand, with a dedicated US online storefront (us.braun-clocks.com) serving the US market. The company's product portfolio is organized across the Braun Clocks and Braun Watches lines, manufactured by the London, UK-based company operating under the DBA Braun-Clocks.
Is Braun Time a public or private company?
Braun Time is a private company. It is classified as unknown and is currently operating.
When was Braun Time founded?
Braun Time was founded in 1921.
Where is Braun Time based?
Braun Time is headquartered in London, United Kingdom, in the Europe region.
Who are Braun Time's main competitors?
Broad incumbents on record are Timex Group, Fossil Group, Citizen Watch, Macy's and Nordstrom. Direct peers are Jomashop, Ashford, World of Watches, MVMT (Movado Group) and Watch Station (Fossil Group).
Does Braun Time have an API?
No public API is recorded for Braun Time.
What industry is Braun Time in?
Braun Time's product category is Consumer Timepieces. Its primary akta.pro industry code is CRAKAGAD, Watch & Timepiece Retail, with a secondary code of CRAKADAI, Clocks & Desk/Travel Timepieces. Its SIC code is 3873.