Braun Time

What Braun Time does

Braun Time is a London, United Kingdom-based private company, founded in 1921, that designs, manufactures, and offers watches, clocks, and wireless charger clocks. It operates under the doing-business-as name Braun-Clocks and runs a direct-to-consumer e-commerce storefront at us.braun-clocks.com serving the US market. The product portfolio is narrow and single-brand, comprising two core lines documented in the source data — Braun Clocks and Braun Watches — sold online without modular add-ons, platform architecture, or third-party integrations.

The business model is a straightforward single-brand retail operation: the company sells its own Braun-branded timepieces through an online shop, with the short description explicitly enumerating watches, clocks, and wireless charger clocks as the product scope. Distribution is concentrated on a US-facing website, and the corporate domicile is the UK. No wholesale, B2B enterprise, mobile application, API/SDK, or subscription revenue line is documented in the available input, and no pricing models, public pricing disclosures, named enterprise customers, or partnership relationships are provided.

Ownership and corporate structure are not disclosed in the source material; the firm appears to be privately held with no parent company, subsidiaries, funding rounds, or M&A activity referenced. Operating status is confirmed active via the live e-commerce storefront. The available evidence supports a characterization as a heritage-brand, vertically integrated consumer goods retailer with a minimal digital footprint and no disclosed technology, AI, or data capabilities.

Name

Braun Time

Website

https://braun-clocks.com

Company type

Private

Founded year

1921

Operating status

Operating

Short description

Braun Time is a UK-based, privately held company founded in 1921 that designs, manufactures, and sells Braun-branded watches, clocks, and wireless charger clocks through a US-facing direct-to-consumer e-commerce storefront under the Braun-Clocks name.

Ownership category

akta.pro rank

Product category

Consumer Timepieces

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch & Timepiece Retail (CRAKAGAD)

akta.pro secondary industries

Clocks & Desk/Travel Timepieces (CRAKADAI), Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)

Keywords

• Designer clocks
• Wrist watches
• Wireless charger clocks
• Timepiece manufacturing
• Consumer timepieces

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Braun Time designs, manufactures, and offers watches, clocks, and wireless charger clocks under the Braun brand, with a dedicated US online storefront (us.braun-clocks.com) serving the US market. The company's product portfolio is organized across the Braun Clocks and Braun Watches lines, manufactured by the London, UK-based company operating under the DBA Braun-Clocks.

Product overview

Braun Time operates as an online retail platform offering a unified product portfolio centered on Braun-branded timepieces. The company sells two core product lines—Braun Clocks and Braun Watches—through its US e-commerce storefront at us.braun-clocks.com. The offering is a straightforward single-brand retail model, with no modular add-ons or platform architecture described.

Differentiator

Problem solved

Functional benefit

Products and services

• Braun Clocks A line of Braun-branded clocks, including wireless charger clocks, sold to consumers via the company's US-facing e-commerce site (us.braun-clocks.com). Designed and manufactured by London, UK-based Braun Time (DBA Braun-Clocks).
• Braun Watches A collection of Braun-branded wristwatches designed and manufactured by Braun Time and sold to consumers via its direct-to-consumer e-commerce channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Timex Group: Long-standing watch and clock manufacturer with US D2C e-commerce; overlaps with Braun Time across both wristwatch and clock categories and similar mid-market price positioning.
• Fossil Group: Large established designer, marketer and distributor of fashion watches with D2C and wholesale channels; comparable as a broader incumbent in branded analog watch retail and design-led timepieces.
• Citizen Watch: Global watch manufacturer with significant D2C e-commerce in the US; comparable as an incumbent analog/electromechanical timepiece brand selling through a US online storefront.
• Macy's: Major US department store with a sizable watch department featuring multiple premium brands including Braun; competes for the same consumer wallet share through authorized retail of comparable timepiece brands.
• Nordstrom: US department store chain with a curated watch and home accessories assortment, including authorized premium brands; comparable to Braun Time as an omnichannel retailer of design-led timepieces and clocks.

Direct peers

• Jomashop: Online multi-brand watch and timepiece retailer operating a similar D2C e-commerce model targeting US consumers; directly comparable in channel, customer, and category to Braun Time's online store.
• Ashford: Authorized online watch retailer with a US-facing e-commerce storefront selling branded timepieces; highly comparable in business model and customer base to Braun Time.
• World of Watches: Specialty online watch retailer offering multiple premium watch brands through a single-brand-per-product e-commerce storefront; comparable channel and category focus to Braun Time.
• MVMT (Movado Group): Design-led D2C watch brand targeting younger consumers via e-commerce; competes in the same design-forward, affordable-luxury timepiece niche that Braun Time occupies with its Braun-branded catalog.
• Watch Station (Fossil Group): Multi-brand online watch retailer operated by Fossil Group; comparable as a digital-first, multi-brand watch e-tailer competing in the same US specialty watch category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/braunwatches
• Facebookfacebook.com/174523525941027

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braun Time