Barcadia Media

What Barcadia Media does

Barcadia Media Limited is a privately held UK B2B media and events business incorporated in England & Wales (company number 6970806), founded in 2009 by Andy Shields and James Lucas, headquartered at 14 Edward Street, Blackpool. The company operates an integrated portfolio of publishing, events and education, corporate awards, and digital marketing services aimed at the UK mortgage, property, and protection intermediary markets.

Its core product set comprises three owned media brands — Financial Reporter (flagship, covering mortgages, regulation, retirement planning, savings, and specialist lending), Property Reporter (landlords, lettings, estate agencies, property investment, auction), and Protection Reporter (insurance and protection, launched 2022) — published on dedicated websites supported by email newsletters and news alerts. Adjacent product lines include the Specialist Lending Roadshows (four UK locations, CII-accredited CPD), Digital Events, Mortgage & Protection Summits, CPD Articles, and three annual awards programmes (Financial Reporter Awards, Mortgage Industry Marketing Awards / MIMAs, and Women's Recognition Awards). Digital advertising and email marketing services round out the offering.

Barcadia makes money primarily through advertising and sponsorship inventory sold directly to UK lenders and providers (banks, building societies, specialist lenders, life and general insurers, wealth platforms), with multi-year contracts visible in long-tenured client relationships (e.g. Fleet Mortgages at 10 years). Ancillary revenue streams include sponsored content, event exhibition slots, sponsorship packages, award entry fees, and ceremony table sales. The GTM is event-driven and community-led, leveraging CII-accredited CPD content and recurring physical and digital touchpoints to position Barcadia as a consolidated access point to the otherwise fragmented UK mortgage intermediary audience of brokers and advisers.

Name

Barcadia Media

Legal name

Barcadia Media Limited

Website

https://barcadiamedia.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Barcadia Media is a privately held UK B2B media and events business that publishes Financial Reporter, Property Reporter, and Protection Reporter, runs CII-accredited roadshows, summits, and three awards programmes, and sells advertising and sponsorships to UK mortgage, property, and protection lenders.

Ownership category

akta.pro rank

Product category

Trade Media and Events

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Business & Financial News Channels (MPABAIAB)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Trade media advertising
• Mortgage industry events
• Property sector publishing
• Financial services marketing
• Corporate awards programmes

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publishing & Advertising: Revenue generated through digital advertising placements across three publications reaching mortgage intermediaries, property professionals, and protection advisers. Includes banner advertising, sponsored content, and newsletter placements.
2. Events & Roadshows: Revenue from hosting Specialist Lending Roadshows (4 locations per cycle), Digital Events, Mortgage & Protection Summits, and CPD education events. Sponsorships and exhibition slots at events.
3. Corporate Awards Programmes: Financial Reporter Awards, Mortgage Industry Marketing Awards (MIMAs), and Women's Recognition Awards generate revenue through award entries, sponsorships, and table sales at awards ceremonies.
4. Email Marketing Services: Direct email marketing campaigns to subscriber bases of Financial Reporter, Property Reporter, and Protection Reporter publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Barcadia Media operates as a specialist B2B media business for the UK mortgage, property, and protection sectors. It publishes three trade titles (Financial Reporter, Property Reporter, and Protection Reporter), runs more than 40 industry events and corporate awards programmes each year, and provides digital marketing and education services to lenders, building societies, and intermediary networks.

Product overview

Barcadia Media is a UK-based publishing, events, and marketing business serving the mortgage and property finance sectors since 2009. The company operates a multi-product portfolio centered on three publications (Financial Reporter, Property Reporter, and Protection Reporter), supported by an events division offering Specialist Lending Roadshows, Digital Events, Mortgage & Protection Summits, and CPD Articles. The awards portfolio includes Financial Reporter Awards, Mortgage Industry Marketing Awards (MIMAs), and Women's Recognition Awards. Digital marketing solutions include digital advertising and email marketing services. The products work together to provide comprehensive access to the UK mortgage intermediary and property investor markets for advertisers and industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Financial Reporter: Flagship publication: home of news and education for the mortgage intermediary community, covering mortgages, regulation, retirement planning, savings & investments, and specialist lending.
• Property Reporter
• Protection Reporter
• Modern Lender
• Financial Reporter Awards
• Mortgage Industry Marketing Awards (MIMAs)
• Women's Recognition Awards
• Financial Reporter 30 Under 30
• Protection Reporter Inside Track
• Specialist Lending Roadshows
• Digital Events
• Mortgage & Protection Summit
• CPD Articles

Products and services

• Financial Reporter Trade news and analysis publication serving UK mortgage lenders, building societies, and intermediaries with editorial coverage of the mortgage market.
• Property Reporter Trade publication covering the UK property market for property professionals, lenders, and associated financial services advertisers.
• Protection Reporter Specialist trade title covering the UK protection insurance market, aimed at advisers, lenders, and providers operating in the mortgage intermediary channel.
• Industry Events Programme Annual programme of more than 40 conferences, roundtables, and networking events for UK lenders, building societies, and intermediaries, sold primarily through sponsorship and delegate packages.
• Corporate Awards Programmes Annual awards ceremonies recognising achievement across the UK mortgage, property, and protection sectors, monetised through sponsorships, table sales, and entry fees.
• Digital Marketing Services Bespoke digital marketing, content production, and campaign services delivered to financial services clients, including content creation, social campaigns, and lead-generation programmes.

Quantifiable outcome

• 3.8k+ brokers voted in Financial Reporter Awards 2023
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• CII (Chartered Insurance Institute)coreStrategic or Co-development Partner · 1 January 2009CII accreditation underpins the Specialist Lending Roadshows and educational content, providing CPD credits to advisers who attend events and complete CPD articles. This accreditation validates the educational quality of Barcadia's events programme.
• Women in Finance Charter (HM Treasury)coreStrategic or Co-development PartnerBarcadia Media is a signatory of the Women in Finance Charter, committing to gender equality at senior management level. The company has maintained a 50/50 gender split at senior management since joining in 2018 and supports the charter through its Women's Recognition Awards programme.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barcadia Media