Školska knjiga

What Školska knjiga does

Školska knjiga d.d. is a Croatian publishing and book-retail company headquartered in Zagreb at Masarykova 28, with a warehouse at Mičevečka 5 for fulfillment and returns. Founded in 1950 and operating as a private joint-stock company (dioničko društvo), it runs a multi-channel bookselling business consisting of a BigCommerce-hosted e-commerce webshop (shop.skolskaknjiga.hr) and a network of physical bookstores (Knjižare) across Croatia. The product portfolio spans general literature (Knjige), educational textbooks (Udžebenici) for preschool through secondary school, children's books (Dječje knjige) organized by age group, scientific and professional publications (Znanstvena i stručna) covering social sciences, humanities, medical and natural sciences, popular non-fiction (Popularna knjiga), school supplies (Sve za školu), and a growing assortment of stationery, gifts, toys, and branded merchandise including Harry Potter, Game of Thrones, and Marvel lines. The company also publishes the children's magazines Smib and Modra lasta under its own imprint.

The business operates a hybrid go-to-market combining direct-to-consumer retail through both online and physical channels with event-driven sales at major book fairs such as Interliber in Zagreb. Revenue is generated primarily through one-time book and supply sales with unit pricing typically ranging from €5 to €111.49, supplemented by recurring magazine subscriptions. Distribution is domestic (Croatia) with a €40 free-delivery threshold and a €3.30 standard delivery fee within Croatia. Marketing reaches customers through Facebook, Instagram, TikTok, and email newsletters. The company serves four primary customer segments: students and educators (primary, driven by Croatian curriculum adoption), general consumers, academic and professional users, and children/youth with parents and guardians. Source data describes the Croatian publishing industry as profitable and stable, with no disclosed funding rounds, external investors, or M&A activity; ownership commentary indicates the company operates as an independent entity.

Name

Školska knjiga

Legal name

Školska knjiga d. d.

Website

https://shop.skolskaknjiga.hr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Školska knjiga d.d. is a Croatian publishing and book-retail company, founded in 1950 and headquartered in Zagreb, operating a BigCommerce e-commerce webshop and physical bookstore chain. It sells textbooks, general and children's literature, scientific publications, school supplies, and branded merchandise to students, educators, and general consumers across Croatia.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Book and educational materials retail: One-time sales of books, textbooks, school supplies, and related products through e-commerce and physical retail locations. Revenue generated from individual transaction prices ranging from €5 to over €100 per item.
2. Magazine subscriptions: Subscription-based revenue from magazine publications including Smib and Modra lasta, offered as single issues or subscription plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Školska knjiga is a Croatian publishing and book retail company that sells books, textbooks, school supplies, children's literature, scientific publications, magazines, and stationery/gifts through its e-commerce webshop (shop.skolskaknjiga.hr) and chain of physical bookstores. The company also publishes under its own imprint and distributes titles from other publishers, with a particular focus on approved Croatian curriculum materials for pre-school through secondary education.

Product overview

Školska knjiga is a Croatian publishing and retail company operating a multi-channel bookselling business consisting of an e-commerce webshop (shop.skolskaknjiga.hr) and physical bookstores. The product portfolio includes: general books (Knjige) covering literature, novels, poetry and foreign titles; textbooks (Udžbenici) for pre-school through secondary school including exam preparation; children's books (Dječje knjige) organized by age group with magazines; scientific and professional books (Znanstvena i stručna) spanning social sciences, humanities, medical and natural sciences; popular non-fiction (Popularna knjiga) including travel, self-help and hobbies; school supplies (Sve za školu); and stationery/gifts/toys (Pribor, darovi i igračke) with branded merchandise. The company also publishes under its own imprint alongside distributing titles from other publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Udžbenici (Textbooks) Curriculum-aligned textbooks for Croatian national education from pre-school through secondary school, including supplementary workbooks, atlases, and exam preparation guides. Targeted at students, teachers, and educational institutions following the approved Croatian curriculum.
• Knjige (General Books) General literature category including contemporary and classic Croatian and world literature, drama, comics, novels across genres (crime, historical, romance, fantasy, horror), youth fiction, short stories, and poetry. Targeted at general adult readers seeking leisure reading.
• Dječje knjige (Children's Books) Children's literature organized by age groups from 0-12+ years, including coloring books, picture books, stories and fairy tales, 3D books, memory books, and encyclopedias. Targeted at children from infancy through adolescence and their parents or guardians.
• Znanstvena i stručna (Scientific and Professional Publications) Academic and professional publications covering social sciences, humanities, medical sciences, natural and technical sciences (physics, chemistry, biology, geography, engineering, mathematics), and art. Targeted at university students, researchers, and professionals in specialized fields. Prices range from approximately €9.95 to €111.49.
• Popularna knjiga (Popular Non-Fiction) Popular non-fiction books covering biographies, popular science, history and politics, economics and law, philosophy and psychology, nature, travel guides, self-help, religion, art, health, cookbooks, and hobby books. Targeted at general adult readers.
• Sve za školu (School Supplies) School equipment and supplies including bags and backpacks, pencil cases, notebooks, writing instruments, art supplies, sports bags, calculators, and multimedia materials. Targeted at students preparing for the school year.
• Pribor, darovi i igračke (Stationery, Gifts and Toys) Stationery, gift items, and toys including bags, pencil cases, notebooks, globes and maps, writing instruments, art supplies, games and toys, planners, calendars, and branded merchandise featuring Harry Potter, Game of Thrones, and Marvel. Targeted at gift buyers and general consumers.
• Strana knjiga (Foreign Books) International publications including foreign literature, non-fiction, regional books, travel guides, and comics in various languages. Targeted at Croatian readers seeking non-Croatian-language books.
• Časopisi (Magazine Subscriptions: Smib and Modra lasta) Children's magazines Smib and Modra lasta, available as individual issues or subscription plans. Targeted at children and parents subscribing to recurring magazine delivery.
• Knjižare (Physical Bookstore Locations) Chain of physical retail bookstore locations throughout Croatia where customers can purchase books and school supplies directly. Targeted at Croatian consumers preferring in-person shopping.
• Online Bookshop (shop.skolskaknjiga.hr) E-commerce webshop at shop.skolskaknjiga.hr providing online retail of the company's full book and school supply catalog with user registration, wishlists, shopping cart, checkout, product comparison, newsletter subscription, and home delivery across Croatia with free shipping above €40. Targeted at all Croatian consumers seeking convenient online book purchasing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkolskaKnjiga
• Instagraminstagram.com/skolska_knjiga
• TikToktiktok.com/@skolska.knjiga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Školska knjiga