Shadwell
- Company typePrivate
- Founded1980
- HeadquartersThetford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Shadwell firmographics
Firmographics- Name
- Shadwell
- Legal name
- Shadwell Estate Company Ltd
- Website
- https://shadwellstud.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Shadwell industry classification
Industry- Product category
- Thoroughbred Breeding & Racing
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Mare Management & Foaling Operations (AFAEAGAC), Yearling/Weanling Raising & Sales Prep (AFAEAGAD), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)
Keywords
Where Shadwell is headquartered
LocationHeadquarters
- HQ city
- Thetford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Shadwell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Stallion Nomination Fees: Shadwell generates revenue through standing stallions at stud farms and collecting nomination fees from breeders. Stallions include Baaeed (£55,000), Minzaal (€12,500), Mohaather (£10,000), Mostahdaf (£9,000), and Awtaad (€8,500).
- Horse Sales: Sale of breeding stock and horses in training through major public auctions including Tattersalls and Goffs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Baaeed - Premium Stallion |
| Subscription | Annual | Minzaal - Elite Sprint Stallion |
| Subscription | Annual | Mohaather - Group 1 Sire |
| Subscription | Annual | Mostahdaf - Dual Group 1 Winner |
| Subscription | Annual | Awtaad - Proven Group 1 Sire |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Shadwell product offering
Product offeringCore offering
Shadwell is a thoroughbred breeding and racing operation that offers annual stallion nomination and covering services at stud farms in the UK and Ireland, with five standing stallions (Baaeed, Minzaal, Mohaather, Mostahdaf, Awtaad). The company also sells breeding stock and horses in training through major public auctions (Tattersalls, Goffs), operates an in-house racing program with leading trainers, and provides pre-training and rehabilitation services.
Product overview
Shadwell is a world-renowned thoroughbred racing and breeding operation offering a portfolio of stallion nomination services through five standing stallions at Beech House Stud (UK) and Derrinstown Stud (Ireland). The core offering centers on breeding nominations to Group 1-winning stallions including Baaeed (£55,000), Minzaal (€12,500), Mohaather (£10,000), Mostahdaf (£9,000), and Awtaad (€8,500). Supporting services include sales and consignment at major auctions (Tattersalls, Goffs), breeder information and mare management, online nomination applications, and racing operations management. The company also maintains partnership interests in stallions standing internationally (Hukum in Japan, Muhaarar in France, Arcano in Italy). Shadwell's product ecosystem is built around its elite bloodstock genetics, with stallion services as the primary revenue driver supplemented by horse sales and racing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Baaeed Stallion Nomination Standing fee of £55,000 Oct 1st SLF for Baaeed, the highest-rated horse in Europe and six-time Group 1 winner (Juddmonte International, Sussex Stakes, Queen Anne, Lockinge, Prix du Moulin). Official rating 135. Standing at Beech House Stud, Newmarket, UK. Service for thoroughbred breeders seeking elite genetics.
- Minzaal Stallion Nomination Standing fee of €12,500 Jan 1st SLF for Minzaal, the Group 1 Sprint Cup winner and best son of Mehmas with official rating 121. Won or placed at top level at two, three, and four, with a Group 2 Gimcrack victory at two. Standing at Derrinstown Stud, County Kildare, Ireland. Service for thoroughbred breeders seeking elite sprinter genetics.
- Mohaather Stallion Nomination Standing fee of £10,000 Jan 1st SLF for Mohaather, the Group 1 Sussex Stakes winner rated Showcasing's best son at 123. Sire of Group 1 Sprint Cup winner Big Mojo and 79+ winners as of July 2026. Standing at Beech House Stud, Newmarket, UK. Service for thoroughbred breeders seeking proven Group 1 genetics.
- Mostahdaf Stallion Nomination Standing fee of £9,000 Jan 1st SLF for Mostahdaf, the dual Group 1 winner (Prince of Wales's and Juddmonte International) with official rating 128. Standing at Beech House Stud, Newmarket, UK. Service for thoroughbred breeders seeking elite middle-distance genetics.
- Awtaad Stallion Nomination Standing fee of €8,500 Jan 1st SLF for Awtaad, the Irish 2000 Guineas winner by 1¾ lengths and proven Group 1 sire. Sire of 15 individual Stakes winners including Group 1 winners Anmaat, Anisette, and Ethical Diamond, with €14.9m progeny earnings. Standing at Derrinstown Stud, County Kildare, Ireland. Service for thoroughbred breeders seeking proven Classic-winning miler genetics.
- Sales and Consignment Sale of breeding stock and horses in training at major public auctions including Tattersalls and Goffs. Separate contacts handle breeding stock and horses in training sales for thoroughbred buyers worldwide.
- Racing Operations Shadwell maintains horses in training under various trainers including William Haggas, John and Thady Gosden, Owen Burrows, and George Boughey, competing in Group and Listed races internationally. The Racing Office in Newmarket manages entries, results tracking, and operations. Service for racehorse owners and racing operations.
- Breeder Information Services Comprehensive breeder support including visiting mare services, covering procedures, documentation (mare forms, FFIF certificates), breeding regulations adherence, and swab/blood requirements for disease prevention. Service for breeders using Shadwell stallions.
- Online Nomination Application Online booking system for breeding nominations to Shadwell stallions, requiring stallion selection, mare details (name, year of birth, dam, sire, colour, status), and owner information. Service for breeders booking stallion coverings.
- Pre-training, Rehabilitation and Rehoming Pre-training, rehabilitation, and rehoming services for horses, operated by Janine Lees (Head of Pre-training & Rehabilitation) and her team. Service supports horse welfare and post-racing transition.
Quantifiable outcome
- Champion Flat owner in Britain on nine occasions
- +2 more outcomes
Companies that use Shadwell
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Shadwell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shadwell partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Darley JapanminorHukum stands at Darley Japan as a partnership stallion not standing at Shadwell. Contact managed through Darley Japan.
- Haras de MontaiguminorMuhaarar stands at Haras de Montaigu in France as a partnership stallion not standing at Shadwell.
- Società Agricola di Besnate srlminorArcano stands at Società Agricola di Besnate srl in Italy as a partnership stallion not standing at Shadwell.
- Newmarket Stud Farmers AssociationcoreShadwell is a member of the Newmarket Stud Farmers Association and adheres to their breeding regulations written in conjunction with the HBLB International Codes of Practice.
- TattersallscoreShadwell sells horses through Tattersalls auctions including major yearling and horses-in-training sales.
- GoffscoreShadwell sells horses through Goffs auctions including major yearling and horses-in-training sales.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Shadwell competitors and assessment
Company assessmentDirect peers
- Coolmore Stud: Coolmore is the world's largest thoroughbred breeding operation, standing elite stallions (e.g., Galileo, Dubawi) and operating across Ireland, the US, and Australia. Directly comparable as a stallion-nomination business targeting global breeders with top-tier bloodstock.
- Juddmonte Farms: Juddmonte is a major UK/European thoroughbred breeder standing leading stallions (e.g., Frankel) and racing homebreds. Direct peer in stallion nominations, breeder services, and racing operations targeting the same commercial breeder segment.
- Aga Khan Studs: Aga Khan Studs is a premier European thoroughbred breeder standing elite stallions and racing homebreds across France and Ireland. Direct peer in stallion nominations and elite racing, serving the same breeder and racing markets.
- Cheveley Park Stud: Cheveley Park Stud is a leading UK thoroughbred breeder standing commercially successful stallions and producing elite racehorses. Direct peer in stallion roster management, nomination fees, and UK Flat-racing commercial markets.
- Newsells Park Stud: Newsells Park Stud is a UK-based thoroughbred breeding operation standing stallions and racing homebreds. Comparable peer in stallion nominations, mare management, and UK/Ireland auction sales.
- Wertheimer et Frère: Wertheimer et Frère is a major French thoroughbred breeder and racing operation with elite bloodstock. Direct peer in racing homebreds at top level, with comparable stallion and breeding portfolio economics.
- Haras de Saint Pair: Haras de Saint Pair is a French thoroughbred breeding operation standing stallions and producing commercial yearlings. Direct peer in stallion services and European breeder market, though primarily France-focused.
- Ballylinch Stud: Ballylinch Stud is an Irish thoroughbred stud farm standing stallions and offering commercial breeding services. Direct peer in Irish stallion nominations, mare management, and yearling preparation.
- Lane's End Farm: Lane's End Farm is a major Kentucky-based thoroughbred stallion operation. Comparable peer in stallion nominations and commercial breeding, though operating in the US rather than UK/Ireland markets.
Broad incumbents
- Darley / Godolphin: Darley (stallion arm of Godolphin) is the Maktoum family's larger breeding and racing operation, standing stallions globally and operating the world's most expansive racing stable. Compares as a broader incumbent in the same equine genetics and racing market, with substantially greater capital and scale.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shadwell social profiles
Digital presenceShadwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shadwell leadership team
Management profileNumber of profiles
Profiles12 records
Shadwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shadwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shadwell
What does Shadwell do?
Shadwell is a thoroughbred breeding and racing operation that offers annual stallion nomination and covering services at stud farms in the UK and Ireland, with five standing stallions (Baaeed, Minzaal, Mohaather, Mostahdaf, Awtaad). The company also sells breeding stock and horses in training through major public auctions (Tattersalls, Goffs), operates an in-house racing program with leading trainers, and provides pre-training and rehabilitation services.
Is Shadwell a public or private company?
Shadwell is a private company. It is classified as family owned and is currently operating.
When was Shadwell founded?
Shadwell was founded in 1980. It employs 51 to 100 people.
Where is Shadwell based?
Shadwell is headquartered in Thetford, United Kingdom, in the Europe region.
How does Shadwell make money?
Two revenue lines are on record. Stallion Nomination Fees are the primary driver. The others are horse Sales.
Who are Shadwell's main competitors?
Direct peers on record are Coolmore Stud, Juddmonte Farms, Aga Khan Studs, Cheveley Park Stud, Newsells Park Stud, Wertheimer et Frère, Haras de Saint Pair, Ballylinch Stud and Lane's End Farm. Darley / Godolphin is listed as a broad incumbent.
Does Shadwell have an API?
No public API is recorded for Shadwell.
What industry is Shadwell in?
Shadwell's product category is Thoroughbred Breeding & Racing. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.