Impros

What Impros does

Impros, LLC ("The Impeller Pros") is a specialty U.S. retailer and service provider focused on jet propulsion components for personal watercraft (PWC), jet boats, and Flyboards. Operating from Cherry Valley, California, the company runs a direct-to-consumer Shopify storefront and a mail-in repair service, combining proprietary manufactured products with resale of established third-party brands. Its owned-brand portfolio includes the Hooker impeller series for Kawasaki, Yamaha, and Sea-Doo, the SXR 1500 Competition Pump and other Impros competition pumps, plus custom driveshafts. Resale brands include Skat-Trak, Solas, and WORX. Repair services are tiered and price-disclosed: Rocked Stage 1 ($85) for minor damage without welding, Rocked Stage 2 ($105) for welding repairs, and The Worx full restoration ($135) with blueprinting, balancing, and machining; optional add-ons cover race finishes ($90), pitch modifications ($65), and 4-blade charges ($20–$25).

The company's commercial model rests on three revenue streams: aftermarket impeller and pump hardware sales (price points roughly $280–$540 for proprietary Hooker impellers, $285–$346 for resale brands, $1,056–$2,450 for pumps), repair services shipped-in by mail, and specialty custom manufacturing (driveshafts, pitch mods, application-specific parts). Distribution is exclusively direct-to-consumer with free U.S. shipping on orders over $150; no distributors, resellers, or retail storefronts are used. Customer segments span recreational PWC owners, competitive racers, jet boat owners, and Flyboard operators across brands spanning 1981 to 2026 model years. The company claims 40+ years of accumulated expertise and 35+ years of repair-specific experience, anchored by team member Glen Perry, and supports direct sales with content marketing (blog, YouTube, Facebook, Instagram, email newsletter).

The business is a privately held California LLC with 11–50 employees, no disclosed outside funding, no parent company, and no patents or trademarks on record. There is no evidence of AI/ML use, no enterprise customers, no geographic expansion beyond the U.S., and no recent M&A or leadership changes. Strategic emphasis is on deepening proprietary SKU breadth, formalizing the services business, and extending into adjacent jet-propulsion niches (Flyboards, jet boats) rather than scaling headcount or geography.

Name

Impros

Legal name

Impros, LLC

Website

https://impros.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Impros is a U.S. direct-to-consumer retailer and mail-in repair service for personal watercraft impellers, pumps, and jet propulsion parts, selling its proprietary Hooker and Competition Pump lines plus Skat-Trak, Solas, and WORX brands to PWC, jet boat, and Flyboard enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Impeller and Pump Sales: Sale of aftermarket impellers, pumps, and components for personal watercraft, jet boats, and Flyboards. Products include proprietary Impros brand impellers and pumps as well as third-party brands (Solas, Skat-Trak, WORX). Sales occur through e-commerce storefront with prices ranging from under $10 to over $2,400 per item.
2. Impeller and Pump Repair Services: Professional repair services including Rocked Stage 1 ($85), Rocked Stage 2 ($105), and The Worx full restoration ($135). Additional services include pitch modifications ($65), race finish upgrades ($90), and 4-blade charges ($20-$25). Customers mail in their damaged components for professional restoration.
3. Specialty Products: Proprietary specialty products designed and manufactured by Impros, including Hooker impeller series, competition pumps, and custom driveshafts. These are differentiated products commanding premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Impros designs, manufactures, and sells proprietary personal watercraft impellers and competition pumps (Hooker series, SXR 1500 Competition Pump) alongside resold third-party brands (Skat-Trak, Solas, WORX), covering fitments for Kawasaki, Yamaha, Sea-Doo, Honda, Polaris, and Tigershark watercraft. The company also provides mail-in professional impeller repair services (Rocked Stage 1, Rocked Stage 2, and The Worx full restoration) including welding, machining, blueprinting, balancing, and pitch modifications. Customers include recreational PWC owners, custom builders, and competitive racers, served exclusively through the impros.com Shopify storefront.

Product overview

Impros is a specialized e-commerce retailer and service provider for personal watercraft (PWC) propulsion components, operating for over 40 years. The company offers a dual approach: proprietary branded products including the Hooker Series PWC Impellers, Impros Competition Pumps (such as the SXR 1500 Competition Pump), and professional repair services branded as 'Rocked' (Stage 1 and Stage 2) and 'The Worx.' Alongside their own products, they resell third-party brands including Skat-Trak, Solas, and WORX across impellers, pumps, and accessories. Product portfolio is organized into PWC Impellers (covering Kawasaki, Yamaha, Sea-Doo, and Honda), Jet Boat Impellers, Flyboard Impellers, Pumps & Handling components (cables, driveshafts, gaskets, grates, nozzles, wear rings), Parts & Tools, and Repair Services. They manufacture specialty products in-house and are based in Cherry Valley, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Impros Hooker Series PWC Impellers Proprietary line of high-performance impellers for Kawasaki, Yamaha, and Sea-Doo personal watercraft, designed and manufactured by Impros, available in multiple pitch configurations.
• Impros Competition Pumps Proprietary competition-grade jet pumps designed, manufactured, and perfected by Impros for performance riders and racers, including the SXR 1500 Competition Pump with 14-vane configurations and various setback options.
• Skat-Trak PWC Impellers Third-party brand of performance impellers for Kawasaki and Yamaha watercraft sold alongside Impros products, including swirl impeller designs for racing applications.
• Solas PWC Impellers Third-party brand including Concord and Dynafly series impellers for Kawasaki, Yamaha, Sea-Doo, and Honda personal watercraft, featuring multiple pitch configurations for various watercraft models.
• Jet Boat Impellers Impellers designed for jet boat applications, compatible with Yamaha, Sea-Doo, and Scarab watercraft, including twin impeller setups and various pitch configurations.
• Flyboard Impellers Specialized impellers for Flyboard propulsion systems, compatible with Sea-Doo and Yamaha watercraft, including twin impeller configurations.
• Solas Performance Pumps Third-party performance pump assemblies and stators for Kawasaki, Sea-Doo, and Yamaha watercraft, including complete jet pump units with 12-vane configurations.
• Cables (Pump trim and battery) Pump nozzles, trim cables, and battery cables for watercraft maintenance and performance adjustment, including Kawasaki pump trim cables in standard and long configurations.
• Driveshafts Custom driveshafts for jet propulsion systems, including extended driveshaft options for specialized applications, manufactured by Impros.
• Driveshaft Tools Specialized tools for driveshaft installation and removal, including holding tools and wrenches for Yamaha and Kawasaki applications.
• Gaskets Pump gaskets and neoprene seals for Sea-Doo, Yamaha, and other watercraft brands, available in various sizes for different pump configurations.
• Grates & Shoes Intake grates and scoop grates for Kawasaki, Yamaha, and Sea-Doo watercraft, available in aluminum, stainless steel, and titanium materials.
• Nozzles Trim nozzle levers for pump adjustment and performance tuning.
• Wear Rings/Housings Stainless steel and replacement wear rings for Sea-Doo and Yamaha pump housings, plus complete pump repair kits.
• Nose Seals Impeller nose seals and rubber impeller seals for Yamaha, Kawasaki, and Sea-Doo watercraft, available in aluminum and rubber materials.
• Rebuild Kits Complete jet pump rebuild kits for Kawasaki, Yamaha, Polaris, and other brands covering various displacement sizes.
• Impeller Repair Services (Rocked) Professional impeller repair service with two tiers: Stage One for minor damage without welding ($85), and Stage Two for damage requiring welding ($105). Both include race tolerance blade profile and recreational finish.
• Impeller Repair Services (The Worx) Full-service impeller repair including welding and machining of worn outside diameter back to OEM size, blueprinting, balancing, and sharpening, priced at $135 with race tolerance and recreational finish. Targets hardcore riders and performance enthusiasts.
• Pump Vane Repair Repair service for damaged or worn pump vanes to restore proper water flow and performance.

Quantifiable outcome

• Professional impeller repair regardless of brand (Yamaha, Sea-Doo, Kawasaki, Polaris, Tigershark, Skat-Trak, Solas, Nu-Jet) to factory specifications without guesswork
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skat-Trak: Skat-Trak is a pioneering manufacturer of aftermarket performance impellers for personal watercraft, credited with foundational innovations in jet ski racing. Impros actually resells Skat-Trak impellers alongside its own Hooker series, confirming direct category overlap and competing head-to-head on Kawasaki/Yamaha impeller SKUs.
• Solas: Solas manufactures aftermarket impellers and jet pump assemblies covering Kawasaki, Yamaha, Sea-Doo, Honda, and Polaris. Impros resells Solas products and competes directly on multi-brand impeller selection and performance pump assemblies (e.g., Solas Concord, Dynafly, SRZ series).
• Riva Racing: Riva Racing is one of the largest PWC performance aftermarket retailers and manufacturers, offering impellers, pumps, engine modifications, and accessories across all major PWC brands. Comparable to Impros in the performance-PWC aftermarket but broader in scope including engine and exhaust mods.
• Pro Watercraft: Pro Watercraft is a PWC aftermarket retailer and information portal covering parts, performance upgrades, and technical content for Sea-Doo, Yamaha, and Kawasaki watercraft. Comparable DTC model with focus on enthusiast education, similar to Impros' content-driven approach.
• Hydro-Turf: Hydro-Turf manufactures aftermarket traction mats, seat covers, and PWC performance accessories. Comparable as a PWC-specific aftermarket brand operating in the same enthusiast customer base, though focused on different SKU categories (traction vs propulsion).
• H2O Performance: H2O Performance specializes in PWC engine and pump performance upgrades including impellers, cooling, and exhaust systems. Direct competitor in the performance aftermarket segment serving the same Sea-Doo and Yamaha enthusiast customer base as Impros.
• Jet Boat Performance: Jet Boat Performance sells aftermarket impellers and parts for Yamaha, Scarab, and Sea-Doo jet boats—directly overlapping with Impros' Jet Boat Impellers collection. Comparable in jet boat propulsion focus and DTC e-commerce model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/improsimpellers
• Instagraminstagram.com/improsimpellers
• Xx.com/ImprosImpellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impros