ZAG Zeitarbeits-Gesellschaft

Name

ZAG Zeitarbeits-Gesellschaft

Legal name

ZAG Zeitarbeits-Gesellschaft GmbH Hannover

Website

https://zag.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Professional Employer Organizations (56133), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Clerical & Customer Support Temp Staffing (BPACACAC)

akta.pro secondary industries

Contractor of Record (COR) / Global Contractor Management (BPACAHAE), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Temporary staffing services
• Permanent placement
• Workforce solutions
• Contract staffing
• HR consulting

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary Staffing (Arbeitnehmerüberlassung): Revenue generated from providing temporary workers to client companies, charged on an hourly basis with various surcharges for overtime, weekends, nights, and holidays. Weekly invoicing to clients.
2. Direct Placement / Vermittlung: Fee-based permanent placement services. If employee is hired during or within 6 months of assignment, placement fee applies. For pre-assignment hires, fee is 240x the hourly rate, reducing by 1/12 per month of prior assignment. Maximum fee is 2.5x future gross monthly salary.
3. Contracting: Freelance/contract worker placement services for specialized project needs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ZAG is one of Germany's leading personnel service providers offering temporary staffing (Arbeitnehmerüberlassung), direct permanent placement (Personalvermittlung), and contracting services to businesses across Germany. The company also delivers workforce management solutions including Master-Vendor models and OnSite management, supported by digital tools such as the Self-Recruiting-System and Video-Beratung. Services are delivered through a nationwide branch network with personal on-site consulting for both corporate clients and job seekers.

Product overview

ZAG is a staffing services company offering temporary staffing (Arbeitnehmerüberlassung), permanent placement (Personalvermittlung), and contracting services. The core offerings include Master-Vendor models and OnSite-Management for workforce optimization. The company operates the ZAGcare sub-brand for specialized care services. Supporting these services, ZAG provides a digital Self-Recruiting-System platform powered by Talention for candidate applications, and maintains an online Jobbörse (job exchange) with 3523+ open positions. ZAG's services are delivered through branches throughout Germany with personalized on-site support.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeitnehmerüberlassung (Temporary Staffing)

Quantifiable outcome

• Many temporary workers successfully transitioned to permanent positions at client companies
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Talention GmbHcoreTechnology or IntegrationTechnology partner providing the application form plugin and newsletter system for ZAG's online recruitment platform. ZAG has a data processing agreement (AVV) with Talention per Art. 28 GDPR.
• TuS VinnhorstflagshipStrategic or Co-development PartnerLong-term sports sponsorship partnership with handball Bundesliga club. ZAG supports the club's youth development in gymnastics and handball, with Mika Säfken as team captain and media interface.
• NKR (Netzwerk Knochenmarktregister)minorOthersCharitable partnership for bone marrow donor typing events held at ZAG locations to support blood cancer awareness and registration.
• Ricardo & FriendsminorOthersZAG supports the Ricardo & Friends charity concert series which has raised €250,000 for charitable causes over 16 events.
• ZAGarenaflagshipGTM or Marketing PartnerNaming rights partnership for a major event venue. The ZAGarena serves as a location for encounters, team spirit, and memorable experiences, positioning ZAG as a community-focused employer.
• GVP e.V. (Gesamtverband der Personaldienstleister)coreOthersIndustry association membership. ZAG applies collective bargaining agreements between GVP e.V. and DGB member unions to its employment relationships. CEO Dr. Gaude serves as State Representative (Landesbeauftragter) for Lower Saxony on the GVP board.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DIS AG: Major German staffing and recruitment company with focus on temporary work, direct placement and on-site management. One of the closest direct comparables to ZAG by size, model and German-only footprint.
• Manpower Germany: German arm of ManpowerGroup, providing temporary staffing, permanent placement and workforce solutions. Closely comparable in product mix and target customer base to ZAG.
• Adecco Germany: German subsidiary of Adecco Group, one of the largest global staffing providers. Competes head-to-head with ZAG in temporary staffing, direct placement and MSP-style programs in Germany.
• Grafton Deutschland: German arm of Grafton Recruitment, providing temporary staffing, permanent placement and workforce solutions, primarily commercial/office and industrial segments — overlapping with ZAG's customer mix.
• Persona Service: One of Germany's larger generalist staffing providers offering temporary work, direct hire and on-site management through a nationwide branch network — directly comparable to ZAG's model.
• Randstad Deutschland: German arm of Randstad, the world's largest staffing company. Direct competitor offering temporary staffing, permanent placement and on-site managed services to enterprise and mid-market clients across Germany.
• Tempton Personaldienstleistungen: German generalist staffing firm with a multi-branch network delivering temporary staffing, direct placement and outsourcing services. Comparable mid-market competitor to ZAG.
• Orizon Holding: German-based staffing company providing temporary work, direct placement and on-site management to industrial and commercial clients. Operates a similar branch-led model in Germany.

Emerging players

• Robert Half Deutschland: German arm of Robert Half, focused on finance, accounting, admin and IT staffing. Comparable in direct placement and contracting for office/professional roles; partial overlap with ZAG's office segment.
• Hays Deutschland: Specialist staffing firm focused on contracting and professional temp placement in Germany, more skewed to white-collar and IT. Comparable in contracting and direct placement, less so in industrial temp work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zagpersonal
• Instagraminstagram.com/zagpersonal
• YouTubeyoutube.com/@zagpersonalservices
• LinkedInlinkedin.com/company/zag-personalservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAG Zeitarbeits-Gesellschaft