What Re/think does

Re/think is a privately-held, for-profit boutique professional services firm headquartered in Abu Dhabi, United Arab Emirates, founded in 2013. The firm offers a multi-disciplinary service portfolio spanning accounting, regulatory and compliance advisory, VAT advisory, audit, HR consultancy, recruitment, and general business advisory, positioning it as a one-stop compliance and back-office partner for clients operating in the UAE market.

The firm operates at a boutique scale of 11-50 employees, consistent with the size profile of regional compliance and advisory practices serving SME and mid-market clients. Its public web presence at rethink-hq.com currently resolves to a loading/verification page rather than substantive content, which limits external visibility into its service delivery model, client roster, technology stack, and pricing structure. No proprietary technology platforms, software products, or technical infrastructure were disclosed in the source material.

Re/think is privately held with no disclosed investors, parent entity, funding history, or ownership structure. No financial data (revenue, pricing, contract values), no named customers, no partnerships, no awards, no management team bios, and no strategic transaction history were available in the provided data. These gaps materially constrain any investment, M&A, or competitive assessment of the firm.

Name

Re/think

Website

https://rethink-hq.com

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Re/think is a privately-held boutique professional services firm in Abu Dhabi, UAE, founded in 2013, providing accounting, VAT advisory, audit, regulatory compliance, HR consultancy, recruitment, and business advisory services to clients in the UAE market.

Ownership category

akta.pro rank

Product category

Business Advisory and Accounting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Accounting services
• Audit and assurance
• VAT advisory
• Regulatory compliance
• Business advisory

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Re/think is a boutique professional services firm delivering accounting, regulatory and compliance, VAT advisory, audit, HR consultancy, recruitment, and business advisory services. The firm primarily serves businesses operating in the United Arab Emirates that require integrated financial, tax, HR and compliance support from a single advisory provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Boutique accounting services for businesses operating in the UAE, covering bookkeeping, financial reporting and related accounting support.
• VAT Advisory VAT advisory services for UAE-based businesses, supporting VAT compliance, registration, filing and related tax matters.
• Audit and Assurance Audit and assurance engagements delivered as part of the firm's boutique professional services offering.
• Regulatory and Compliance Regulatory and compliance advisory services supporting UAE businesses in meeting local regulatory obligations.
• HR Consultancy Human resources consultancy services offered alongside the firm's accounting and advisory practice.
• Recruitment Recruitment services provided to client businesses as part of the firm's broader advisory portfolio.
• Business Advisory General business advisory services supporting clients with strategic and operational matters in the UAE market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Crowe UAE: Mid-tier global accounting and advisory network operating in the UAE with audit, tax, VAT, and consulting offerings — directly comparable to Re/think's boutique multi-disciplinary service mix in the same geography.
• Grant Thornton UAE: Global mid-tier audit and advisory network active in the UAE providing accounting, tax/VAT, and business advisory services — overlapping with Re/think's full-service boutique positioning.
• BDO UAE: Top-tier global mid-market accounting network operating across the UAE, offering audit, tax, and advisory services to SMEs and corporates — a direct comparable in scale and service mix to Re/think.
• RSM UAE: Global mid-tier audit, tax, and consulting network with a UAE presence serving mid-market clients — comparable to Re/think in targeting SMEs and offering multi-disciplinary advisory.
• Baker Tilly UAE: Global mid-tier accounting and advisory network with UAE operations covering audit, tax, and consulting — comparable to Re/think in boutique-style client engagement and service breadth.
• Mazars UAE: International mid-tier audit and advisory firm operating in the UAE, focused on mid-market clients with audit, tax, and consulting offerings — a close comparable to Re/think's positioning.

Broad incumbents

• KPMG Lower Gulf: Big-4 firm operating across the UAE, providing audit, tax, advisory, and consulting at scale — a broad incumbent whose mid-market segment directly competes with Re/think for UAE corporate clients.
• Deloitte Middle East: Big-4 firm with extensive UAE operations across audit, tax, consulting, and financial advisory — a broad incumbent that competes with Re/think for both mid-market and large corporate mandates.
• PwC Middle East: Big-4 firm with strong UAE presence providing audit, tax/VAT, HR consulting, and advisory services — competes with Re/think across nearly all of its service lines at larger deal sizes.

Emerging players

• Kreston International (UAE member firms): Global accountancy network with member firms in the UAE providing audit, tax, and advisory to SMEs — comparable to Re/think in targeting mid-market clients with multi-disciplinary service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/think