Vuurrood

What Vuurrood does

Vuurrood is a private communications and education agency headquartered in Rotterdam, Netherlands, founded around 2005–2006 and operating with 11–50 employees. The firm positions itself as a 'communication and education bureau' (communicatie- en educatiebureau) serving organizations with a social mission — primarily Dutch government departments, municipalities, nonprofits, foundations, and educational institutions — and explicitly rejects short-form, dopamine-driven marketing in favor of what it calls 'valuable communication.'

The agency's core offering spans four service lines: Campaign development (full-service from strategy to social ads, posters, and other deliverables), Learning environment design (educational programs including digital platforms, card games, workbooks, and interactive experiences), Identity and branding, and Digital development (web applications and interactive experiences). Notable named products include Hi Digital (an 8-module digital-literacy platform for seniors 65+ built with Vodafone Foundation, now deployed in Ireland), TechTwijfels (a physical card game and digital classroom lesson on critical thinking about technology, used by ~30,000 students across 1,121 classrooms with the Dutch Ministry of Interior Affairs), Educate Yourself (an inclusion brain-training tool for municipalities, co-developed with CNNCT), Kies Installatie Experience (an interactive web experience with Wij Techniek addressing installation-trade labor shortages), GeldLab (a financial-education campaign for the Belasting & Douane Museum), and Oer Vuur IJzer / Legende van Heeten (a heritage-education experience including exhibition, activity book, and QR-enabled walking route).

Vuurrood generates revenue through project-commissioned professional services — agency-style engagements where pricing is not publicly disclosed and is likely project-based and quote-driven. The go-to-market is sales-led, relying on direct engagement with mission-driven organizations and on established co-development partnerships (notably with EDG Media since 2015 and Vodafone Foundation since 2018) to extend distribution into schools, libraries, municipalities, and MBO institutions. Ownership is private and undisclosed, with founders Benny Laduk and Hans Fox continuing in leadership roles.

Name

Vuurrood

Legal name

Vuurrood

Website

https://vuurrood.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vuurrood is a Rotterdam-based communications and education agency that designs campaigns, learning environments, identities, and digital products for Dutch government bodies, nonprofits, foundations, and educational institutions with social missions.

Ownership category

akta.pro rank

Product category

Communications and Education Agency Services

NAICS

Advertising Agencies (54181), Educational Support Services (611710)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Communication campaign services
• Education program design
• Social impact marketing
• Brand identity development
• Digital learning experiences

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Campaign Development: Full-service campaign development from strategy to execution including social ads, posters, and other campaign materials. Projects are client-commissioned with specific objectives.
2. Learning Environment Design: Development of educational programs, tools, and learning materials including digital platforms, card games, workbooks, and interactive experiences.
3. Identity and Branding: Creating brand identities and visual systems for organizations, including style development and design execution.
4. Digital Development: Digital product development including web applications, interactive experiences, and online platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vuurrood is a Rotterdam-based communication and education bureau that develops campaigns, learning environments, brand identities, and digital solutions for organizations with a social mission. The agency works from strategy through execution—building social ad campaigns, posters, digital learning platforms, card games, workbooks, and interactive web experiences—targeting government, non-profit, foundation, and education-sector clients in the Netherlands and Ireland.

Product overview

Vuurrood is a communication and education bureau serving organizations with a social mission. Rather than a single product platform, Vuurrood offers a portfolio of distinct communication and education solutions: (1) Welkom Online/Hi Digital for digital literacy among seniors, (2) TechTwijfels as a critical-thinking card game and digital lesson, (3) GeldLab for financial education campaigns, (4) Educate Yourself as an inclusion training tool, (5) Kies Installatie Experience for career orientation, and (6) Legende van Heeten for heritage education. These offerings span campaigns, learning environments, identity development, and digital solutions—from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Development End-to-end campaign creation from strategy and concept through social ads, posters, and campaign materials, designed for government agencies, non-profits, foundations, and educational organizations with social missions.
• Learning Environment Design Design and development of educational programs, learning tools, and instructional materials such as digital platforms, card games, workbooks, and interactive experiences, intended for schools, municipalities, libraries, and mission-driven organizations.
• Identity and Branding Development of brand identities, visual systems, and style guides for organizations, covering logo, identity design, and design execution as part of broader communication engagements.
• Digital Development Creation of web applications, interactive experiences, and online platforms such as digital learning environments and interactive web apps, delivered to government agencies, foundations, and educational institutions.

Quantifiable outcome

• Nearly 1 million people reached online in Atria campaign
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Vodafone FoundationcoreStrategic or Co-development Partner · 1 January 2018Partnership to develop the Welkom Online program (later Hi Digital) for digital inclusion of seniors. Started in 2018, the program has grown to 8 modules covering topics like social life and fraud recognition. The platform has now been expanded for use in Ireland under the Hi Digital name.
• EDG MediacoreStrategic or Co-development Partner · 1 January 2015Long-standing partnership of nearly 10 years working together on educational challenges. Together they develop tools and campaigns that enrich education, from inspiring career orientation lessons to powerful campaigns and innovative tools. For TechTwijfels, they created both a physical card game and an online variant for classroom use.
• Ministerie van Binnenlandse Zaken en KoninkrijksrelatiesflagshipOthersClient and partner for the TechTwijfels project addressing critical thinking about technology and AI among young people.
• Wij TechniekflagshipStrategic or Co-development PartnerPartnership to address labor shortages in installation technology by inspiring vmbo students to consider careers in the field. Developed the Kies Installatie Experience and ongoing educational program since 2021.
• CNNCTminorStrategic or Co-development PartnerInclusivity experts collaborating on the further development of the Educate Yourself tool to make it available to more organizations.
• Stichting Germanen HeetenflagshipStrategic or Co-development PartnerPartnership to bring 2,000 years of history to life for the village of Heeten, including the Germanenkamer exhibition, educational workbook 'De Legende van Heeten', and interactive walking route with QR-enabled web-app.
• Belasting & Douane MuseumflagshipStrategic or Co-development PartnerPartnership to inspire Rotterdam schools to visit GeldLab financial education experience, developing campaign materials and content calendar for schools.
• Netwerk MediawijsheidminorOthersReferenced as source for factsheet on seniors in digital Netherlands, providing research data supporting the Hi Digital program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vuurrood
• Instagraminstagram.com/vuuurrroood
• Xx.com/vuurrood
• Facebookfacebook.com/vuurrood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vuurrood