What All At Sea does

All At Sea is a UK-based waterfront newspaper and digital publication serving the leisure marine industry. Its core editorial coverage spans marina operations, boat shows, sailing events, and broader marine news, distributed through both print and digital channels. The publication is built on a WordPress-based platform, indicating a standard content management architecture rather than bespoke proprietary technology, and the operation is supported by a small team (estimated 11-50 employees).

The company's revenue model rests on three pillars: advertising from marine industry brands (including Garmin, Suzuki Marine, Premier Marinas, GJW Direct, Tingdene, Ancasta, and ICOM UK), print and digital subscriptions, and a boat marketplace. It has cultivated partnerships with industry bodies such as British Marine and acts as a media partner for flagship events like the Southampton Boat Show, embedding it within the formal communication infrastructure of the UK marine sector.

Beyond core editorial, All At Sea has expanded its product surface into e-commerce (branded merchandise) and newsletter distribution, seeking to diversify direct reader revenue and deepen audience engagement. Its editorial footprint has also extended internationally, covering marine events in Spain, Finland, and the Mediterranean. No AI/ML capabilities, funding rounds, M&A activity, or senior leadership changes are documented in the available data.

Name

All At Sea

Legal name

All At Sea publications Ltd.

Website

https://www.allatsea.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All At Sea is a newspaper publishing company that publishes marine news and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: The publication generates revenue through advertising from marine industry businesses including marinas, boat builders, marine equipment suppliers, insurance, marine electronics, and marine services. Multiple advertising placements are visible on the website including banner ads, sponsored content, and newsletter placements.
2. Print Subscription: All At Sea publishes a print newspaper (The Paper) available via subscription through their shop.allatsea.co.uk storefront. Subscriptions can be purchased for the physical newspaper edition.
3. Boat Sales Marketplace: Dedicated 'Sell your boat' section driving classified listings and marketplace revenue from private boat sellers and marine dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All At Sea is a UK-based newspaper publishing company that publishes marine news and events, operating as a waterfront newspaper covering marina news, boat show coverage, sailing events, marine industry features, and advice content for boat owners and sailing enthusiasts. The publication operates in both print (The Paper) and digital formats, supported by an email newsletter, an e-commerce shop, and advertising placements for marine businesses.

Product overview

All At Sea operates as a unified media platform consisting of Britain's most-read waterfront newspaper (print and digital), an online subscription service, email newsletter, and e-commerce shop. The portfolio includes the core publication delivering marine news, marina coverage, event features, and advice content, alongside subscription, newsletter, and shop components for revenue generation and reader engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• All At Sea Newspaper Britain's most-read waterfront newspaper providing news, features, marina coverage, boat show coverage, event reporting, and advice content for the boating and marine community, delivered in print (The Paper) and digital formats via the allatsea.co.uk website.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• British MarinecoreStrategic or Co-development PartnerBritish Marine organizes the Southampton International Boat Show which All At Sea extensively covers. The publication serves as a media partner covering British Marine events, apprenticeship awards, and industry initiatives including Women in Marine and the Apprentice of the Year awards.
• Round the Island RaceminorGTM or Marketing PartnerRound the Island Race (roundtheisland.org.uk) advertises on the All At Sea website, reaching the publication's UK boat owner audience.
• Premier MarinasminorGTM or Marketing PartnerPremier Marinas advertises on All At Sea website as part of their marketing efforts to reach UK boat owners and marina customers.
• GJW DirectminorGTM or Marketing PartnerGJW Direct (boat insurance specialist) maintains advertising presence on the All At Sea website.
• Tingdene BoatingminorGTM or Marketing PartnerTingdene Boating (boat sales and brokerage) advertises on the All At Sea platform.
• AncastaminorGTM or Marketing PartnerAncasta (yacht services including decking) maintains advertising presence on All At Sea.
• Nav and GenminorGTM or Marketing PartnerNav and Gen (navigation and marine equipment) advertises on All At Sea website and newsletter.
• ICOM UKminorGTM or Marketing PartnerICOM UK (marine radio equipment) advertises on the All At Sea website.
• Yachting Journalists' Association (YJA)coreStrategic or Co-development PartnerAll At Sea covers the YJA Young Journalist of the Year Award, supporting the marine journalism profession and youth journalism development in the industry.
• Wetwheels FoundationminorStrategic or Co-development PartnerSuzuki Marine's activities at Southampton Boat Show (covered by All At Sea) helped raise funds for Wetwheels, a marine charity providing barrier-free boating experiences for disabled individuals.
• British Marine Training AcademycoreStrategic or Co-development PartnerAll At Sea covers the Marine Electrician Skills Bootcamp and apprenticeship programmes supported by British Marine and the Solent Growth Partnership, featuring industry training initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yachting Monthly: Long-standing UK yachting and sailing magazine with digital and print editions, covering cruising yachts, seamanship, and UK sailing destinations. Directly comparable to All At Sea as a UK-based specialist marine publication serving boat owners and sailing enthusiasts.
• Practical Boat Owner: UK monthly magazine and website focused on boat maintenance, DIY, and ownership advice for small craft owners. Comparable to All At Sea as a UK specialist boating publication serving active recreational boat owners across both print and digital channels.
• Motor Boat & Yachting: UK magazine and website dedicated to motorboats, RIBs, and powerboat cruising, with boat reviews and destination features. Direct peer covering overlapping UK boating audiences with similar print + digital advertising and subscription revenue model.
• Sailing Today: UK-based sailing magazine covering cruising, racing, and boat reviews with both print and digital editions. Directly comparable to All At Sea in targeting UK sailing enthusiasts and competing for the same marine advertising spend.
• Yachting World: International yachting publication with strong UK readership, covering bluewater cruising, yacht design, and offshore sailing. Comparable to All At Sea as a marine media brand monetising through advertising, subscriptions, and event partnerships.
• boats.com: Global online boat marketplace and editorial platform combining boat listings, reviews, and buying advice. Comparable to All At Sea through the boat-sales marketplace ("Sell your boat") and editorial coverage, although operating at significantly larger scale.
• Boating Business: UK B2B marine industry trade publication covering boatbuilders, equipment manufacturers, and marine services. Comparable to All At Sea as a marine media business monetising through industry advertising, though tilted more toward B2B than consumer audiences.
• Boat International: Global luxury yachting media brand with print magazine, digital editions, and event ownership (including yacht shows). Comparable to All At Sea through marine advertising, subscription, and event-partnership revenue streams, though focused on the superyacht segment.
• Classic Boat: UK magazine and website dedicated to classic and traditional boat restoration, sailing, and brokerage. Comparable to All At Sea as a UK-based specialist marine title with print subscription and digital advertising revenues, though focused on a narrower heritage-boating segment.

Broad incumbents

• Yacht & Sail (The Royal Yachting Association publications): Royal Yachting Association's media and membership publications covering UK sailing, training, and boating participation. Comparable to All At Sea in serving UK boating audiences with editorial and event content, but backed by a national membership body rather than standalone commercial publishing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/allatseacouk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All At Sea