Rubis Energia Portugal

What Rubis Energia Portugal does

Rubis Energia Portugal, S.A., operating commercially as Rubis Gás, is a privately held Portuguese energy company that distributes liquefied petroleum gas (LPG) — butane and propane — to residential, commercial, industrial, healthcare, and agricultural customers across mainland Portugal, the Azores, and Madeira. The company operates three core delivery formats: bottled LPG (11kg, 12kg, 13kg, and 45kg cylinders) sold through a network of approximately 200 authorized resellers; bulk propane supplied via company-operated tanker trucks directly to customer storage tanks with scheduled refill service; and piped (canalizado) propane distributed through fixed networks to housing developments, collective buildings, and individual homes with usage-based metering. Adjacent offerings include the Spring-it gas-equipment line (indoor and outdoor heaters, BBQs), a complimentary home and property insurance program for bottled customers, and the CLUBIS loyalty program partnering with Iberdrola, Portinsurance, and bp to provide cross-brand benefits.

Underlying operations rest on a multi-site storage and logistics footprint spanning Lisbon (headquarters), Porto, Faro, Viseu, Vila do Conde, Palmela, Cantanhede, Aveiras, Perafita, and Sines, including the Sigás underground cavern storage complex. The company holds SGS-certified ISO 9001, ISO 14001, and ISO 45001 certifications and operates under regulation from ERSE and DGEG. Customer engagement is enabled by a mobile app (iOS/Android), e-invoicing, and a customer portal; the GTM motion is channel-led via the reseller network combined with direct enterprise sales for bulk and piped gas.

Rubis Energia Portugal is a wholly owned subsidiary of the Rubis Group (France), a diversified international energy conglomerate with nearly 35 years of operations across Europe, Africa, and the Caribbean. The Portuguese entity was established in 2014 when Rubis acquired BP's LPG distribution business, with subsequent 2015–2016 acquisitions of Repsol's mainland piped-gas networks and Madeira/Azores distribution assets consolidating the national footprint. Revenue is generated through unit sales of bottled LPG (retail-priced by resellers), subscription/usage-based billing for bulk and piped customers, equipment sales, and affiliate commissions from the CLUBIS ecosystem; no public revenue figures are disclosed.

Name

Rubis Energia Portugal

Legal name

Rubis Energia Portugal, S.A.

Website

https://rubisgas.pt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Rubis Energia Portugal is a wholly-owned subsidiary of France's Rubis Group that distributes bottled, bulk, and piped LPG (butane and propane) to residential, commercial, industrial, healthcare, and agricultural customers across mainland Portugal, the Azores, and Madeira via a 200+ authorized reseller network.

Ownership category

akta.pro rank

Product category

LPG Distribution

NAICS

Fuel Dealers (457210), Natural Gas Distribution (22121)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Pipe Lines (No Natural Gas) (4610)

akta.pro primary industry

LPG Pipeline Transportation (Propane/Butane Mix) (TLAGAEAB)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), NGL/LPG Pipeline Pump/Compressor & Metering Stations Operations (TLAGAEAL)

Keywords

• LPG distribution
• Bottled gas supply
• Bulk propane delivery
• Piped gas networks
• Energy retail

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bottled LPG Sales: Sale of LPG in cylinders (butane and propane) through a network of 200+ authorized resellers who set their own retail prices.
2. Bulk LPG Distribution: Direct delivery of propane gas in bulk to customer storage tanks via tanker trucks, with scheduled delivery services available.
3. Piped Gas Supply: Supply of piped propane gas to housing developments, collective buildings, and single-family homes through individual metering systems with billing based on consumption.
4. Gas Equipment Sales: Sale of gas equipment including indoor heaters (Chama Azul, Infravermelhos), outdoor heaters (Sunwood Marino, Enders Polo 2.0, Enders Elegance), and BBQs.
5. CLUBIS Loyalty Program Partnerships: Revenue generation through referral commissions and partnerships with companies like Iberdrola (electricity), Portinsurance (insurance), and bp (fuel) within the CLUBIS loyalty ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Rubis Energia Portugal distributes LPG (liquefied petroleum gas, both butane and propane) across mainland Portugal and the Azores and Madeira islands under the Rubis Gás brand. The company delivers energy through three channels: bottled gas sold via a network of 200+ authorized resellers, bulk propane delivered by company tanker trucks to customer storage tanks, and piped gas supplied to housing developments and individual homes through distribution networks with metering.

Product overview

Rubis Energia Portugal operates as an LPG (Liquefied Petroleum Gas) energy company under the Rubis Gás brand, providing a comprehensive portfolio of energy products and services. The core offering consists of three main distribution channels: bottled gas (butane and propane) distributed through approximately 200 reseller points, bulk gas delivered to tanks/reservoirs, and piped gas for residential communities and individual homes. Digital customer engagement is enabled through the App Rubis Gás mobile application for online ordering and delivery management, while the CLUBIS loyalty program provides cross-partner discounts and benefits. Supporting services include gas equipment (heaters, barbecues), free home insurance, 24-hour emergency service, and online store access.

Differentiator

Problem solved

Functional benefit

Brands

• Spring-it: A brand of gas heaters (interior and exterior) and barbecues powered by Rubis Gás.
• CLUBIS
• Rubis Gás

Products and services

• Rubis Gás Bottled Gas (Garrafas de Gás) Bottled LPG (butane and propane in 11kg, 12kg, 13kg, and 45kg cylinders) distributed through a network of approximately 200 authorized resellers across mainland Portugal and the islands for residential and small commercial use.
• Bulk Gas (Gás a Granel) Bulk propane gas supply stored in tanks or reservoirs at customer premises, delivered by company tanker trucks with scheduled delivery service and dedicated technical support for commercial and industrial users.
• Piped Gas (Gás Canalizado) Piped LPG supply through urban distribution networks to housing developments, collective residential buildings, and single-family homes with individual metering and consumption-based billing.
• Gas Equipment (Equipamentos a Gás) Range of gas-powered equipment including indoor heaters (Spring-it Chama Azul and Infrared models), outdoor heaters (Sunwood Marino, Enders Polo 2.0, Enders Elegance), and gas barbecues sold under the Spring-it brand powered by Rubis Gás.
• App Rubis Gás Mobile application (iOS and Android) for ordering bottled gas, scheduling delivery, real-time order tracking, order history, express delivery (up to 1 hour), and accessing app-only promotional discounts.
• Loja Online Rubis Gás Online store for purchasing gas bottles and related equipment with home delivery options and multiple payment methods.
• Seguro Casa e Bens (Home and Property Insurance) Complimentary home and property insurance offered to bottled gas customers of Rubis Gás.
• Piquete de Emergência (Emergency Service) 24-hour emergency response service for gas leaks and safety incidents, accessible via dedicated phone lines (808 242 001 or 219 364 160) with technicians available to respond to safety situations.

Quantifiable outcome

• Coverage across all mainland Portugal and islands through 200+ resellers
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• IberdrolacoreGTM or Marketing PartnerIberdrola is a partner in the CLUBIS loyalty program, offering electricity contract benefits to CLUBIS members who receive 150 EUR credited to their CLUBIS account for each electricity contract signed through the program.
• PortinsurancecoreGTM or Marketing PartnerPortinsurance is a partner in the CLUBIS loyalty program, offering insurance benefits where members receive 200 EUR credited to their CLUBIS account for each insurance contract signed through the program.
• bp PortugalcoreGTM or Marketing Partnerbp Portugal (Comércio de Combustíveis e Lubrificantes, S.A.) provides the physical CLUBIS card and offers fuel discounts at bp stations according to card-specific terms and conditions.
• Spring-itminorStrategic or Co-development PartnerSpring-it partners with Rubis Gás to provide gas heating equipment (indoor heaters, outdoor heaters, BBQs) branded as 'Spring-it powered by Rubis Gás'. Spring-it handles product warranty and support.
• TLC WorldwidecoreImplementation/ SI/ Consulting PartnerTLC Marketing Worldwide manages the experience rewards catalog within the CLUBIS loyalty program, providing over 1,000 partner offers in categories including restaurants, family activities, sports, hotel stays, beauty/wellness, and extreme activities.
• Sodigás AçorescoreOthersSodigás Açores - Sociedade de Distribuição de Gás, S.A. operates as a Rubis Group subsidiary in the Azores islands under the Rubis Gás brand.
• Sodigás BragacoreOthersSodigás Braga - Sociedade de Distribuição de Gás, S.A. operates as a Rubis Group subsidiary in Portugal under the Rubis Gás brand.
• Sodigás SeixalcoreOthersSodigás Seixal - Sociedade de Distribuição de Gás, S.A. operates as a Rubis Group subsidiary in Portugal under the Rubis Gás brand.
• SpeltaminorOthersSpelta - Produtos Petrolíferos, S.A. operates under the Rubis Gás brand, serving the Madeira region.
• ElectropalmaminorOthersElectropalma - Sociedade de Distribuição de Gás, S.A. operates under the Rubis Gás brand, serving the Madeira region.
• CLC - Companhia Logística de CombustíveiscoreOthersCLC - Companhia Logística de Combustíveis, S.A. (Aveiras) is a storage facility with Rubis Energia Portugal participation.
• Pergás - Armazenagem de GáscoreOthersPergás - Armazenagem de Gás, A.C.E. (Perafita) is a gas storage facility with Rubis Energia Portugal participation.
• Sigás - Armazenagem de GáscoreOthersSigás - Armazenagem de Gás, A.C.E. (Sines) is an underground cavern GPL storage complex with Rubis Energia Portugal participation.
• SAAGAminorOthersSAAGA (Açores) is a gas storage facility with Rubis Energia Portugal participation in the Azores.
• ERSE (Entidade Reguladora dos Serviços Energéticos)coreOthersPortuguese Energy Services Regulatory Authority that regulates the energy sector including gas distribution.
• DGEG (Direção-Geral de Energia e Geologia)coreOthersPortuguese Directorate-General for Energy and Geology that oversees energy policy and regulation including LPG sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Primagaz Portugal: One of the leading LPG (butane and propane) distributors in Portugal, operating a comparable bottled and bulk gas model with direct competition to Rubis Gás across residential and commercial customers. Direct head-to-head competitor for the same Portuguese end-customer base.
• Repsol Butano: Repsol's LPG distribution business in Iberia, which previously owned the canalizado networks and island assets that Rubis acquired in 2015-2016. Remains a direct competitor in bottled and bulk LPG across the Iberian Peninsula with overlapping customer segments.

Broad incumbents

• Galp: Portugal's largest integrated energy company, distributing natural gas, electricity, and LPG to residential and commercial customers. Competitor in LPG and adjacent energy categories, with far greater scale and a broader product portfolio that competes with Rubis across multiple energy verticals.
• SHV Energy: World's largest LPG distributor and parent of Primagaz; operates across Europe with deep procurement, logistics, and operational capabilities. Highly comparable parent-level business model to Rubis Group's LPG distribution arm, and the closest international peer for benchmarking unit economics and channel strategy.
• TotalEnergies Gas Portugal: Portuguese arm of TotalEnergies' gas and renewables business, distributing LPG and natural gas to residential and commercial customers. Overlaps with Rubis in the LPG category and competes for the same commercial / industrial accounts across Iberia.
• DCC Energy: International sales, marketing, and support group for LPG and oil products in Europe, operating brands such as Flogas. Highly comparable multi-country LPG distribution model and a useful proxy for the strategic value of being a multi-territory LPG platform player.
• Suburban Propane Partners: US-listed master limited partnership distributing propane and related fuels to residential, commercial, and industrial customers across the United States. Useful comparable for LPG-only distribution unit economics, customer concentration profile, and infrastructure-heavy capex requirements.

Regional players

• Antargaz: Major French LPG distributor (part of UGI International) operating bottled, bulk, and canalizado gas networks comparable to Rubis Energia Portugal. Useful European benchmark for canalizado economics, multi-format go-to-market, and regulatory engagement in a neighboring market.
• Butagaz: French bottled and bulk LPG distributor with a strong brand and direct-to-consumer proposition (including app-based ordering). Comparable to Rubis Gás in channel model, branding emphasis, and residential customer focus, though operating in the French market.

Others

• Iberdrola Clientes Portugal: Portuguese retail arm of Iberdrola, a major electricity retailer and a partner in Rubis's CLUBIS loyalty program. Adjacent rather than direct competitor, but represents the structural substitute (electric heating/heat pumps) that defines Rubis's long-term residential demand risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rubisgaspt
• Instagraminstagram.com/rubisgas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubis Energia Portugal