What ATI Performance Products does

ATI Performance Products, founded in 1962 and headquartered in Gwynn Oak, Maryland, is a privately held manufacturer of high-performance automatic transmissions, torque converters, and engine dampers for the drag racing and street/strip automotive aftermarket. Its core product lines include SFI-certified SuperCase transmission cases for Powerglide, TH350, and TH400 platforms; a full family of torque converters (Treemaster, Outlaw, StreetMaster, Bolt Together, Fuel & Blown); Super Dampers for more than 50 engine applications; Super F synthetic ATF; Vasco gear sets; and supporting components such as valve bodies, super pumps, flexplates, and adapter kits. The company holds two U.S. patents, including the SCS-30 cooling system (Patent #8,251,851), and is the manufacturer of the CW3 converter welder used by converter rebuilders worldwide.

The company generates revenue primarily through direct-to-consumer sales via its e-commerce site (atiracing.com), a toll-free phone order line (1-877-298-5039), and printed or PDF catalog distribution, supplemented by a dealer inquiry channel serving performance shops. Pricing is positioned at the premium tier, with transmission rebuild services ranging from $495 (Powerglide freshen-up) to $2,095 (10-speed) and hardware components priced from $13.49/quart (Super F 20-weight ATF) to $2,299 (T400 SuperCase packages). A $500,000+ annual contingency reward program, together with core sanctioning-body partnerships with NHRA and IHRA, anchors the marketing strategy and drives repeat purchases from the racing community.

ATI's customer base spans professional and amateur drag racers across classes from Jr Dragster to Pro Mod, street/strip enthusiasts building high-horsepower vehicles, and a network of performance shop dealers, primarily in the United States and Canada. The company is family-controlled with no institutional investors, has never raised external capital, and operates with 11-50 employees from a single manufacturing facility. Ongoing product development extends its Super Damper franchise into import, diesel, and European performance applications, while its race-proven brand, SFI certifications, and contingency ecosystem function as the primary competitive differentiators in a niche where reliability under extreme conditions determines purchasing decisions.

Name

ATI Performance Products

Legal name

ATI Performance Products, Inc.

Website

https://atiracing.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

ATI Performance Products is a privately held, family-owned manufacturer founded in 1962 that designs and builds high-performance automatic transmissions, torque converters, and Super Dampers for drag racers and street/strip enthusiasts, selling direct-to-consumer and through a dealer network under its Gwynn Oak, Maryland facility.

Ownership category

akta.pro rank

Product category

Performance Automotive Drivetrain Components

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

akta.pro primary industry

Passenger Vehicle Transmission & Drivetrain Systems Manufacturing (ICE) (IMACAAAG)

akta.pro secondary industries

Clutch, Torque Converter & Flywheel Manufacturing (IMACAHAI), Transmission & Transaxle Manufacturing (Manual/Automatic/DCT/CVT) (IMACAHAE)

Keywords

• Drag racing transmissions
• High performance drivetrain
• Torque converters
• Harmonic dampers
• Automotive racing parts

Headquarters

HQ city

Gwynn Oak

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Transmissions: Sales of high-performance automatic transmissions including Powerglide, TH350, TH400, 4L60E/4L65E, 6L80E/8L90E, TF727, TF904. Also includes transmission rebuild and freshen-up services.
2. Torque Converters: Sales of Treemaster, Fuel & Blown, Outlaw, Bolt Together, and Streetmaster torque converters. Includes converter rebuilding services.
3. Super Dampers: Sales of engine dampers including Super Damper, Serpentine Series, Diesel Dampers, Supercharger Series, and accessories.
4. Transmission Fluids and Chemicals: Sales of Super F synthetic ATF fluids in various weights, transmission coolers, and related chemical products.
5. Transmission Rebuild Services: Professional rebuild services for ATI and non-ATI transmissions with dyno testing included. Basic freshen-ups starting at $495 for ATI units.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ATI Performance Products manufactures and sells high-performance automatic transmissions (Powerglide, TH350, TH400, 4L65E/4L85E, 6L80E/8L90E, TF727, TF904), torque converters (Treemaster, Outlaw, Bolt Together, StreetMaster, Fuel & Blown), and SFI-certified Super Dampers for drag racing and street/strip performance applications. The company also produces a full ecosystem of supporting drivetrain components such as SFI-certified SuperCase transmission cases, Super Pumps, valve bodies, flexplates, Vasco gear sets, SCS-30 cooling systems, and proprietary Super F synthetic ATF, plus factory transmission rebuild services and CW3 converter welding equipment.

Product overview

ATI Performance Products is a manufacturer of high-performance and drag racing automatic transmissions, torque converters, and related components. The product portfolio centers on transmissions (Powerglide, TH350, TH400, 4L65E/4L85E, 6L80E/8L90E, TF727, TF904) and torque converters (Treemaster, Outlaw, Bolt Together, StreetMaster, Fuel & Blown), complemented by Super Dampers, Super F ATF fluids, SuperCase SFI-certified cases, valve bodies, Super Pumps, transmission coolers, shifters, transbrake systems, and a full range of transmission components including clutches, gears, rebuild kits, and adapter kits. The company also offers CW3 converter welding equipment and transmission rebuild services.

Differentiator

Problem solved

Functional benefit

Brands

• Super Damper: SFI-certified harmonic dampers for high performance engines
• SuperCase
• Super F
• SCS-30
• Treemaster
• Outlaw Converters
• StreetMaster
• CW3 Converter Welder
• Wicked Quick Valve Body

Products and services

• Powerglide Transmissions High-performance automatic Powerglide transmissions for drag racing, available in standard and Superglide configurations, including SFI-certified Gen 2 SuperCase options. Targeted at professional and amateur drag racers.
• TH400 Transmissions Heavy-duty Turbo 400 automatic transmissions for high-horsepower drag racing applications, available with SFI-approved SuperCase and various configurations.
• TH350 Transmissions Performance Turbo 350 automatic transmissions with SFI-certified T350 SuperCase options for bracket racing through Factory Stock applications.
• 4L65E / 4L85E Transmissions GM 4-speed automatic transmissions based on the 4L85E platform designed for high-performance street and race applications.
• 6L80E / 8L90E Transmissions GM 6-speed and 8-speed automatic transmissions for modern high-performance applications, including Corvette platforms.
• TF727 / TF904 Transmissions
• Treemaster Torque Converters High-performance torque converters for drag racing, one of ATI's primary product lines.
• Outlaw Torque Converters
• Bolt Together Torque Converters
• StreetMaster Torque Converters
• Fuel & Blown Torque Converters
• Super Dampers
• CW3 Converter Welder
• Flexplates
• Super F Synthetic ATF
• Transmission Rebuild Services
• SuperCase Transmission Cases
• Engine/Transmission Adapter Kits

Quantifiable outcome

• 55+ years in business with race-proven products
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Alex Laughlin MotorsportsminorStrategic or Co-development Partner · 1 January 2020Racing team partnership announced for 2020 season, supporting competitor in various racing events.
• Dan Fletcher RacingminorStrategic or Co-development Partner · 1 January 2020Multi-year racing partnership announced for 2020 and beyond with legendary bracket racer Dan Fletcher.
• NHRA (National Hot Rod Association)coreStrategic or Co-development PartnerMajor sanctioning body partnership. ATI participates in NHRA contingency programs, sponsoring Stock, Super Stock, Comp, Super Comp, Super Gas, Super Street, Top Sportsman, Top Dragster, Factory Stock Showdown, Pro Mod, and Pro Stock classes. ATI also sponsors NHRA Division 1 events with bonus purse money.
• IHRA (International Hot Rod Association)coreStrategic or Co-development PartnerIHRA Summit Sportsman Spectacular and Jr Dragster Team Finals sponsorship. ATI pays contingency awards for Top ET, Modified ET, Street ET classes and junior dragster classes.
• Jim Beattie Memorial (STK/SS Memorial)minorStrategic or Co-development PartnerAnnual memorial event at Cecil County Raceway (NHRA Division 1) named after company founder, with ATI presenting awards and sponsorship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Quarter Master: Manufacturer of high-performance clutches, bellhousings, and driveshafts widely used in drag racing. Comparable motorsports customer base and overlapping SFI-certified product philosophies with ATI's SuperCase and bell offerings.
• Strange Engineering: Drag racing driveline specialist producing axles, brakes, and rear-end components. Closely comparable drag racing customer base but adjacent product category (rear-end/driveshaft) rather than direct transmission competition.

Direct peers

• TCI Automotive: Manufacturer of performance automatic transmissions, torque converters, and shifters widely used in drag racing, street performance, and circle-track applications. Closely comparable product matrix, customer base, and channel model.
• Tremec: OEM and aftermarket supplier of performance transmissions (Tremec TKX, T-56 Magnum) for muscle cars, hot rods, and track-day applications. A peer in the broader performance transmission category, though ATI is more ICE-drag-racing-skewed while Tremec spans more manual platforms.
• Liberty High Performance: Drag racing transmission and torque converter specialist focused on extreme-horsepower applications. Closely comparable technology, customer (Pro Mod/Top Sportsman racers), and product positioning to ATI.
• Coan Engineering: Drag racing transmission and converter specialist known for high-horsepower Powerglide, TH400, and Turbo-Hydramatic builds. Direct competitor in the high-HP automatic transmission and converter niche.
• JW Performance Transmissions: Drag racing and performance automatic transmission and converter builder serving similar Pro Mod, Pro Stock, and bracket racing customers. Competes head-to-head on Powerglide- and TH400-based platforms.
• Hughes Performance: Specialty manufacturer of high-performance automatic transmissions, torque converters, and components for drag racing and street/strip applications. Overlaps ATI directly on Powerglide, TH350, TH400 platforms and serves the same NHRA bracket racer base.
• Gear Vendors: Manufacturer of underdrive/overdrive units and driveline components bolted onto existing performance transmissions. Peer in the same drag-strip and high-HP ecosystem, often complementary or competitive on driveline integration.

Broad incumbents

• Holley: Diversified performance aftermarket brand spanning EFI, fuel system, suspension, and other parts including select drivetrain products. Sells to a much broader set of enthusiasts than ATI's drag-racing-focused niche but competes for overlapping musclecar/street-strip customer spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1nnFVNfDArTIkArOzukTxA
• Facebookfacebook.com/ATIPerformance
• Instagraminstagram.com/atiracing
• Xx.com/ATIPerformance
• LinkedInlinkedin.com/company/atiracing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATI Performance Products