California Off Road Vehicle Association

What California Off Road Vehicle Association does

The California Off-Road Vehicle Association (CORVA) is a Sacramento-based 501(c)(3) nonprofit founded in 1970 that advocates for off-highway vehicle (OHV) recreation and access to public lands in California. The organization serves individual off-road enthusiasts, families, off-road clubs, and business sponsors by representing the motorized access community in legislative and regulatory processes, providing formal oversight of the California OHV Green Sticker Fund and the OHMVR Division and Commission, and mobilizing grassroots advocacy against trail closures and public land access restrictions. The advocacy footprint spans statewide issues, including the 2,200 miles of WEMO trails threatened with closure referenced in the Randsburg campaign, and federal/state/county land management planning processes.

CORVA's core offerings include three membership tiers (annual at $40, lifetime at $400, and sponsor memberships starting at $365/year), a quarterly digital magazine called OFF-ROADERS IN ACTION, and a portfolio of signature events including Big Bear Forest Fest, Slash X Bash, Skillz Day training, and the Truckhaven Challenge. The organization's digital infrastructure is built on Wild Apricot membership management software, which powers corva.org and handles enrollment, renewals, event registration, donations, and club management. The organization has no proprietary technology, no AI/ML capabilities, and no mobile applications; its competitive moat is grounded in community ecosystem, regulatory relationships, and brand longevity rather than technology.

CORVA operates as a community-led advocacy organization with a member-funded business model. Revenue is generated through individual memberships, lifetime memberships, sponsor memberships from off-road manufacturers and dealers, event proceeds and registrations, donations (including a separate Legal Fund solicitation), and promotional partner commissions with brands such as Rocky Mountain ATV/MC and onX Offroad. The organization maintains a network of over 50 affiliated off-road clubs across California that serve as grassroots distribution channels for membership recruitment and advocacy mobilization. Go-to-market is anchored by event presence at major industry trade shows (King of the Hammers, SEMA, Off-Road Expo) and digital communications through its website, email newsletter, and social media. The organization is led by President Mike McGarity and VP of Education & Membership Administrator April Tackett, with a Board of Directors governance structure.

Name

California Off Road Vehicle Association

Legal name

California Off-Road Vehicle Association

Website

https://corva.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

California Off-Road Vehicle Association (CORVA) is a Sacramento-based nonprofit founded in 1970 that advocates for off-road vehicle recreation and public lands access in California, serving individual enthusiasts, affiliated clubs, and business sponsors through memberships, events, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Off-Road Vehicle Advocacy and Recreation Services

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAJAHAF

Mixed-Use Community Association Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Off-road vehicle advocacy
• Public lands access
• Recreational trail preservation
• Motorized recreation policy
• OHV trail stewardship

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Individual Membership Dues: Annual membership at $40/year generates core operating revenue. Lifetime memberships at $400 one-time payment provide upfront capital. A monthly promotional plan ($33.30/month for 12 months) enables broader access to lifetime membership.
2. Business Sponsor Memberships: Corporate sponsors (manufacturers, wholesalers, dealers, aftermarket parts and service companies) pay sponsor memberships starting at $365/year, recognized as Supporting Members with logo placement and promotional benefits.
3. Event Proceeds and Donations: CORVA organizes signature events (Slash X Bash, Big Bear Forest Fest, CORVA Truckhaven Challenge) where registration fees, vendor booth fees, dinner tickets, raffle proceeds, and event donations flow to CORVA. Event pages explicitly state '100% of Event Proceeds Benefit CORVA & FOHV'. Donations to the Legal Fund are separately solicited.
4. Promotional Partner Commissions: CORVA earns commissions through promotional partner programs — Rocky Mountain ATV/MC provides $25 eCredits for new and renewing members, and onX Offroad offers free or discounted memberships to CORVA members, with CORVA serving as the distribution channel for these partner offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CORVA is a 501(c)(3) nonprofit membership association that advocates for off-highway vehicle (OHV) recreation and motorized access to public lands in California. It sells individual annual ($40), lifetime ($400), and corporate sponsor (starting $365/year) memberships, runs signature OHV events (Big Bear Forest Fest, Slash X Bash, Skillz Day, Truckhaven Challenge), publishes the OFF-ROADERS IN ACTION quarterly newsletter, and coordinates an affiliated network of 50+ off-road clubs across California to lobby on legislation, comment on land-use plans, and mobilize grassroots advocacy.

Product overview

CORVA operates as a membership-based advocacy organization offering multiple interconnected programs and services. Core offerings include annual ($40), lifetime ($400), and sponsor (starting at $365/year) membership tiers, all providing access to the quarterly OFF-ROADERS IN ACTION digital magazine, membership ID cards, and decals. The organization runs signature events including the Big Bear Forest Fest, Slash X Bash, Skillz Day training events, and the annual Truckhaven Challenge. Member benefits include promotional partnerships offering discounts from Rocky Mountain ATV/MC and onX Offroad trail mapping. An AirMedCare enrollment program provides emergency air medical transport membership. CORVA also maintains a network of affiliated off-road clubs across California for community organizing and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Individual or family annual membership in CORVA priced at $40/year, with automatic recurring renewal option or one-year non-renewing option. Includes membership kit with ID cards and decals and a subscription to the OFF-ROADERS IN ACTION quarterly digital magazine. Targets California off-highway vehicle enthusiasts who want to support statewide OHV advocacy and access member benefits.
• Lifetime Membership One-time $400 lifetime membership granting perpetual recognition as a Supporting Member with voting privileges. A promotional monthly installment plan ($33.30/month for 12 months via automatic renewal) is offered to broaden access to the lifetime tier. Targets dedicated OHV enthusiasts who want permanent CORVA membership and voting rights.
• Sponsor Membership

Quantifiable outcome

• Advocacy representation for California off-roaders at legislative and regulatory levels since 1970
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• American OffroadflagshipGTM or Marketing PartnerAmerican Offroad is a Platinum-level sponsor and the primary guided run organizer for CORVA events. They lead trail runs at events including Big Bear Forest Fest and Slash X Bash, provide SxS runs, and contribute food/lunch sponsorship at training events. Contact: Misty Sanders at [email protected].
• MetalCloakflagshipGTM or Marketing PartnerMetalCloak powers CORVA events including Big Bear Forest Fest, providing the CTI Flex Ramp Competition at Slash X Bash, and developed the SKILLZ DAY training program over a decade ago. MetalCloak is a key event partner for CORVA's flagship gatherings.
• Rocky Mountain ATV/MCcoreGTM or Marketing PartnerRocky Mountain ATV/MC offers $25 eCredits for new and renewing CORVA members. CORVA sends member information to Rocky Mountain ATV/MC, who processes eCredits and emails members. Allow 4-6 weeks for delivery. This is a standard affiliate/referral promotional arrangement.
• onX OffroadcoreGTM or Marketing PartneronX Offroad offers CORVA members a free 2-month membership or 20% discount on their service. This partnership supports trail navigation and planning for CORVA members, enhancing their off-road experience. Redemption code available through CORVA member communications.
• AirMedCare (Global Medical Response)coreGTM or Marketing PartnerAirMedCare provides emergency air medical transport membership to CORVA members as a member benefit. CORVA members can enroll using code 14701-ca-bus. This is an insurance/benefit partnership providing members with coverage options while off-roading in remote areas.
• Krawler KrewflagshipStrategic or Co-development PartnerKrawler Krew is a Kern County-based family off-road club and CORVA's primary event organizing partner. They organize the Big Bear Forest Fest, serve as guided Jeep run leaders at Slash X events, and represent CORVA at trade shows. Led by Ethan Sanders.
• Bear Valley 4x4coreStrategic or Co-development PartnerBear Valley 4x4 is a CORVA-affiliated club based in Big Bear, California that leads trail runs at CORVA events including Gold Mountain and Horsethief Flats. They serve as trusted volunteer run leaders.
• Friends of Hungry Valley (FOHV)coreStrategic or Co-development PartnerFOHV co-benefits from CORVA events, particularly Slash X Bash, where 100% of event proceeds benefit both CORVA and FOHV. FOHV is a volunteer organization working to support Hungry Valley SVRA, and they co-organize trail runs and volunteer days with CORVA.
• Rubicon Trail FoundationcoreStrategic or Co-development PartnerCORVA maintains a presence at the Rubicon Trail Foundation's Black Tie and Boots Fundraiser, representing the off-road community and supporting trail preservation efforts on one of California's most iconic trails.
• Southern California Mountains FoundationminorStrategic or Co-development PartnerThe Southern California Mountains Foundation partners with CORVA at events like Big Bear Forest Fest to conduct volunteer trail maintenance projects, contributing to trail preservation in the San Bernardino National Forest.
• Tierra Del Sol Four Wheel Drive Club (TDS)coreStrategic or Co-development PartnerTDS is a San Diego-based CORVA club that organizes the TDS Desert Safari, where CORVA maintains a booth. TDS requires prospective members to have participated in at least four runs including three overnight trips before membership voting, demonstrating a structured club partnership.
• All Terrain ConceptsminorGTM or Marketing PartnerAll Terrain Concepts leads SxS (side-by-side) guided runs at CORVA events including Slash X Bash, providing an activity offering for UTV/side-by-side enthusiasts who attend CORVA events.
• 5150 WhipsminorGTM or Marketing Partner5150 Whips partners with CORVA to lead SxS guided runs at Slash X Bash events, providing fast-paced guided rides through the Mojave Desert for side-by-side vehicle enthusiasts.
• Utah Trail Machine AssociationminorStrategic or Co-development PartnerThe Utah Trail Machine Association is an organization similar to CORVA operating in Utah. The two organizations swap event calendars and encourage their memberships to ride with each other when traveling out of state, providing mutual cross-promotion.
• American Sand AssociationminorStrategic or Co-development PartnerAmerican Sand Association collaborates with CORVA on advocacy for sand dune recreation areas. Dave Kuskie, former Executive Director of ASA, participates in CORVA Annual Meeting speaker lineups, indicating ongoing policy coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BlueRibbon Coalition: National nonprofit advocacy organization dedicated to preserving recreational access to public lands for off-highway vehicles. Highly comparable to CORVA as a peer advocacy body, though operating nationally rather than at a state level.
• Tread Lightly!: National nonprofit promoting responsible and ethical outdoor recreation through education and stewardship programs for off-roaders, hunters, and other motorized users. Comparable OHV ethics/advocacy mission and member-base overlap with CORVA.
• American Sand Association: Advocacy organization focused on preserving sand dune recreation areas, with overlapping membership and leadership ties to CORVA including speaker participation at CORVA's Annual Meeting. Comparable niche OHV advocacy with similar policy coordination.
• Rubicon Trail Foundation: Foundation dedicated to preserving the Rubicon Trail, one of California's most iconic off-road routes, where CORVA already participates in fundraising events. Comparable mission of protecting specific California OHV trail assets.

Regional players

• Friends of the Inyo: California-based nonprofit advocating for conservation and responsible recreation in the Inyo National Forest and Eastern Sierra. Comparable as a California-specific outdoor recreation advocacy nonprofit operating in some of the same geographies as CORVA's clubs.
• Utah Trail Machine Association: Utah-based state-level OHV advocacy organization very similar in structure to CORVA, with which CORVA already cross-promotes events. Direct functional peer for state-level off-road recreation advocacy in a different state.

Broad incumbents

• Outdoor Alliance: Coalition of outdoor recreation advocacy organizations (climbing, hiking, paddling, skiing, biking). Comparable as a public-land access advocacy peer in the broader outdoor recreation space, though not motorized-recreation specific.
• Specialty Equipment Market Association (SEMA): Industry trade association for the automotive aftermarket, including the off-road segment. Comparable as a trade/membership organization serving off-road sponsors and manufacturers that CORVA interacts with, though broader in scope.
• Access Fund: National advocacy organization focused on preserving climbing access to public lands. Comparable in the public-land recreation advocacy model CORVA uses, though oriented to climbing rather than motorized users.
• American Motorcyclist Association: Largest national motorcycle advocacy organization, representing riders including dirt bike and dual-sport enthusiasts on land-use and trail access. Comparable in its OHV advocacy mission but operates nationally and across all motorcycle disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CORVAca
• LinkedInlinkedin.com/company/california-off-road-vehicle-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Off Road Vehicle Association