CVR

What CVR does

CVR S.p.A. is an Italian manufacturer of premixed construction materials headquartered in Gubbio (Perugia), founded in 1980 and operating as a privately held joint-stock company with a fully paid-in share capital of €5,000,000 and 51–100 employees. The company designs, develops, and produces mortars, plasters, adhesives, waterproofing membranes, structural reinforcement systems, and paints organized into four product lines — CVRKOLL, CVRWALL, CVRRESTRUCTURE, and CVRKOLOR — with a particular focus on historic building restoration, seismic retrofitting, and bio-building (sustainable construction).

Its technology platform is anchored by proprietary binder and material innovations developed over 40+ years, most notably KALCYCA — a binder system based on pure natural hydraulic lime NHL 3.5 combined with nanosilicates exhibiting pozzolanic behavior, positioned as a modern evolution of Roman Cementum chemistry. Other proprietary technologies include Self Curing Technology, Efflorescenze Nulle (zero-efflorescence formulations), Leganti ARS, and Tryplex Technology. The Sistema Netfix CRM 980 masonry reinforcement system holds dual Italian CVT 375/2022 and European ETA 22/0424 certification, an unusual combination that qualifies the product for both domestic and EU public-works structural tenders. The company maintains ISO 9001, ISO 14001, and ISO 50001 certifications and active R&D collaborations with Istituto Giordano, ENCO, CRB, CIRIAF, the University of Modena and Reggio Emilia, the University of Perugia, and the Heracles research consortium.

CVR operates a sales-led B2B go-to-market, selling through direct channels to construction professionals, restoration specialists, contractors, and applicators, supported by in-house technical consultation via phone and WhatsApp. Pricing is quote-based and not publicly disclosed, consistent with project-specified specialty materials. Reference projects include the Palazzo del Viminale in Rome (housing the Italian Ministry of the Interior), the 18th-century Teatro Nicola Vaccaj in Tolentino, the 4th-century Palazzo dei Consoli in Gubbio, and an industrial warehouse in Montevarchi, Arezzo. The company claims "thousands of projects worldwide," though its headquarters market is Italy and structured international distribution is not documented.

Name

CVR

Legal name

CVR S.p.A.

Website

https://cvr-italy.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

CVR S.p.A. is an Italian manufacturer of premixed mortars, plasters, waterproofing, and structural reinforcement systems, serving construction professionals, restoration specialists, and contractors across historic preservation, seismic retrofit, and sustainable bio-building applications.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891)

akta.pro primary industry

Mortar, Grout & Masonry Cements (IMADABAL)

akta.pro secondary industries

Concrete Repair, Crack Injection & Grouts (IMADAOAD), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG), Concrete Admixtures & Curing Compounds (IMADAAAL)

Keywords

• Construction materials manufacturing
• Premix mortars and plasters
• Building restoration materials
• Structural reinforcement systems
• Waterproofing membranes

Headquarters

HQ city

Perugia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Sales: CVR generates revenue through the development, production, and sale of premixed construction materials including mortars, plasters, adhesives, waterproofing products, structural reinforcement systems, and paints. Products are sold to construction professionals, restoration specialists, and contractors through direct B2B channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CVR designs, develops, and manufactures premixed construction materials for restoration, recovery, and new building projects, organized into four product lines: CVRKOLL (substrates, waterproofing, adhesives, grouts), CVRWALL (masonry mortars, plasters, dehumidifying plasters, renders, facade insulation), CVRRESTRUCTURE (structural reinforcement of masonry and reinforced concrete, anti-overturning systems, historical restoration), and CVRKOLOR (paints and the Casa Benessere line). The portfolio is centered on proprietary binders such as KALCYCA (natural hydraulic lime NHL 3.5 with nanosilicates, evolved from Roman Cementum), Self Curing Technology, Efflorescenze Nulle, Leganti ARS, and the dual-certified Sistema Netfix CRM 980 reinforcement system, sold B2B to contractors, restoration specialists, designers, and applicators.

Product overview

CVR is an Italian construction materials company with over 40 years of experience developing and producing premixed products for construction, restoration, and recovery. The company offers four main product lines: CVRKOLL (subfloors, waterproofing, adhesives, grouts), CVRWALL (masonry mortars, plasters, dehumidifying plasters, renders, thermal insulation systems), CVRRESTRUCTURE (structural reinforcement systems for masonry and reinforced concrete, anti-overturning systems, historical restoration), and CVRKOLOR (paints and decorative coatings). The portfolio centers on the proprietary KALCYCA technology—a natural hydraulic lime-based binder system derived from Roman Cementum technology—alongside the FIOR DI CALCE natural lime line, GUAINAFLEX/SYLASTIC waterproofing membranes, SUPERGROUT structural repair mortars, and the Sistema Netfix CRM reinforcement system. Products serve both new construction and historical restoration, emphasizing eco-sustainability, breathability, and bio-building principles.

Differentiator

Problem solved

Functional benefit

Brands

• CVRKOLL: Product line for substrates, waterproofing, adhesives, and grouts
• CVRWALL
• CVRRESTRUCTURE
• CVRKOLOR

Products and services

• CVRKOLL Product line including subfloors (sottofondi), waterproofing membranes, tile adhesives, and grouts (cementitious and epoxy) for professional construction use. Targets contractors and applicators installing tile and waterproofing systems in new build and renovation.
• CVRWALL Product line covering masonry mortars, plasters (intonaci), dehumidifying plasters, renders (rasanti), and thermal insulation facade systems (cappotto) for professional construction and restoration. Targets contractors applying wall systems in new build and renovation.
• CVRRESTRUCTURE Product line for structural reinforcement of masonry (including the certified Sistema Netfix CRM 980), repair of reinforced concrete, anti-overturning and anti-spalling systems, and historical restoration products. Targets structural engineers, restoration contractors, and public works clients.
• CVRKOLOR Product line for color and decoration, including lime paints, exterior acrylic paints, and the Casa Benessere line (e.g., MALTA BLU, INTO BLU) focused on residential comfort and environmental sustainability. Targets applicators and bio-building projects.
• KALCYCA Core binder based on pure natural hydraulic lime (NHL 3.5) and nanosilicates with pronounced pozzolanic behavior, evolving Roman Cementum technology. Designed for bio-building and historical restoration to ensure chemical and mechanical compatibility with historic substrates.
• KALCYCA biocover Eco-sustainable waterproofing coating formulated with KALCYCA binder, for eco-compatible waterproofing of structures. Targets restoration and bio-building projects requiring breathable, mineral-based waterproofing.
• KALCYCA bioplan Screed with moist-earth consistency, controlled hydraulic shrinkage, and fast drying formulated with KALCYCA binder. Used for stable, resistant flooring foundations in professional construction.
• KALCYCA structura Structural mortar with pozzolanic behavior formulated with KALCYCA binder, used for the restoration and structural consolidation of historic buildings via the Composite Reinforced Mortar (CRM) technique. Targets structural engineers and restoration contractors.
• FIOR DI CALCE malta Natural mortar based solely on NHL 3.5 natural hydraulic lime, designed for the restoration of historic buildings and eco-sensitive construction requiring full mineral composition without Portland cement or synthetic resins.
• SYLASTIC Monocomponent polymer-cementitious membrane that is highly deformable, waterproof, and chlorine resistant. Used for visible waterproofing, under-tile waterproofing, and as a protective membrane for structures and components in contact with water.
• GUAINAFLEX Bicomponent acrylic-cementitious membrane that is highly deformable, waterproof, and chlorine resistant. Used for visible or under-tile waterproofing of balconies, terraces, bathrooms, and swimming pools.
• GUAINAFLEX PRO Premium bicomponent acrylic-cementitious membrane with elasticity down to -20°C, UV resistance, and resistance to chlorine and chemicals, designed for waterproofing of reinforced concrete structures.
• ECOSAN intonaco italiano Ecocompatible breathable plaster based on hydrated lime CL90, natural hydraulic lime NHL 3.5, and mineral eco-legants, offering a permanent sanitizing effect against damp and salt-affected masonry. Used in the structural reinforcement of Teatro Nicola Vaccaj (Ecosan R150 application).
• PITTURA A CALCE Natural lime paint with high breathability, made from aged lime putty and premium inorganic charges. Resistant to mold and bacteria, used for finishing historic and bio-building interiors and exteriors.
• SUPERGROUT rasatura Polymer-modified thixotropic structural cementitious mortar, R3 class, fiber-reinforced with fine granulometry. Used for surface leveling and protection of reinforced concrete elements in repair and rehabilitation works.
• SUPERGROUT colabile R4 class fiber-reinforced rheodynamic cementitious mortar for structural repair of reinforced concrete and anchoring of steel reinforcements in heavy-duty structural rehabilitation.
• Sistema Netfix CRM 980 System for the consolidation and seismic reinforcement of masonry structures based on the Composite Reinforced Mortar (CRM) technique. Carries dual CVT (Certificato di Valutazione Tecnica) 375/2022 from the Servizio Tecnico Centrale del C.S.LL.PP and ETA 22/0424 from ITC-CNR, with E23 performance class.
• LAVEDIL SQ Exterior acrylic paint with high water repellency and special fillers, providing high coverage and a velvety non-film-forming finish for professional facade applications.
• GUAINAFLEX AIR Breathable variant of the GUAINAFLEX acrylic-cementitious waterproofing membrane, for applications requiring vapor permeability in addition to waterproofing.
• PRONTOLASTIC Ready-to-use micro-fibered liquid membrane that is highly deformable, waterproof, and chlorine resistant. Used for under-tile waterproofing of terraces, balconies, bathrooms, and swimming pools.
• MALTA BLU Lightened thermally insulating and structural bedding mortar (category M10) with high yield and excellent breathability, based on pure NHL 3.5 natural hydraulic lime and pozzolanic micro-silicates. Used for laying load-bearing or infill masonry in bio-building.
• INTO BLU Mineral thermal-insulating, dehumidifying, and restorative plaster based on pure NHL 3.5 natural hydraulic lime and micro-silicates, with alkaline anti-bacterial and disinfectant action. Used as part of the Casa Benessere (home wellness) range for indoor comfort.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Istituto GiordanocoreTechnology or IntegrationCVR collaborates with Istituto Giordano, a leading testing and certification laboratory for construction products. Istituto Giordano provides testing, inspection, and certification services that validate the performance and compliance of CVR's construction materials.
• ENCOcoreTechnology or IntegrationCVR collaborates with ENCO (Ente Nazionale di Certificazione), providing testing and certification services for construction materials.
• CRBcoreTechnology or IntegrationCVR collaborates with CRB, a certification and testing body for construction products, supporting the validation of material performance.
• CIRIAFcoreStrategic or Co-development PartnerCVR collaborates with CIRIAF (Centro Italiano per la Ricerca Scientifica e Tecnologica sull'Ambiente e la Formazione), contributing to research and development of sustainable construction materials.
• Università di Modena e Reggio EmiliacoreStrategic or Co-development PartnerCVR collaborates with the University of Modena and Reggio Emilia, engaging in research partnerships for the development of innovative construction materials and technologies.
• Unilab - Università di PerugiacoreStrategic or Co-development PartnerCVR collaborates with Unilab of the University of Perugia for research and development of construction materials and technologies.
• Heracles ProjectcoreStrategic or Co-development PartnerKALCYCA is the result of studies conducted by CVR as a technical partner within the Heracles project, demonstrating a structured R&D collaboration for the development of advanced construction materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bostik (Arkema): Global adhesives and sealants manufacturer (part of Arkema). Comparable to CVR's tile adhesives, grouts, and polymer-cementitious waterproofing membranes in the CVRKOLL product line.
• Sika AG: Swiss global specialty chemicals company with a large construction division covering concrete repair, waterproofing, sealing, bonding, and structural strengthening. Competes with CVR in SUPERGROUT repair mortars and Netfix CRM-style reinforcement systems.
• Italcementi (Heidelberg Materials): Major Italian/international cement, concrete, and aggregates producer. Provides competitive context for CVR's cementitious binders and concrete-repair products at the upstream raw-materials level.
• Saint-Gobain Weber: Global mortars, renders, facade systems, and tile-adhesives business of Saint-Gobain. Overlaps with CVR in industrial mortars, plasters, and ETICS/cappotto insulation systems, but at significantly larger scale and broader geographic footprint.
• BASF Master Builders Solutions: Global construction chemicals division of BASF covering concrete admixtures, cementitious repair systems, and waterproofing. Directly comparable to CVR's structural-repair and concrete-rehabilitation portfolio (SUPERGROUT rasatura/colabile, GUAINAFLEX membranes).

Direct peers

• Diasen: Italian manufacturer of eco-sustainable building products including lime-based plasters, dehumidifying systems, and thermal coatings. Closely comparable to CVR's ECOSAN, INTO BLU, and bio-building line in technology and Italian restoration channel.
• Kerakoll: Italian manufacturer of adhesives, sealants, and eco-friendly building materials with strong focus on green-building chemistry. Closely comparable to CVR in NHL-lime and bio-construction positioning and in serving Italian restoration and professional channels.
• Fassa Bortolo: Italian building materials group producing plasters, mortars, screeds, finishes, and thermal insulation systems. Direct overlap with CVR's CVRWALL and CVRKOLL lines in the Italian professional and distribution channel.
• Mapei: Italian global leader in adhesives, sealants, and chemical products for the construction industry. Most direct competitor to CVR across mortars, adhesives, waterproofing, and restoration, with far broader international reach and product depth.
• Torggler: Italian specialty building chemicals producer with a comparable portfolio of adhesives, sealants, waterproofing systems, and restoration mortars. Direct competitor to CVR in the Italian professional B2B channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cvritalia7102
• Facebookfacebook.com/CVR.Gubbio
• LinkedInit.linkedin.com/company/cvr-spa
• Instagraminstagram.com/cvr_spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVR