BH Live
BH Live is a UK registered charity and social enterprise operating 19 leisure, entertainment, and conference venues across Dorset, Hampshire, and London through partnerships with four local authorities, serving millions of visitors annually.
- Company typePrivate
- Founded2010
- HeadquartersBournemouth, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What BH Live does
BH Live is a UK-based registered charity and social enterprise structured as a Company Limited by Guarantee (Charity No: 1138311), established in 2010 to operate leisure and cultural venues on behalf of local authorities. Headquartered at the Bournemouth International Centre, the organisation runs 19 venues and attractions across Dorset, Hampshire, and London (Croydon) through long-tenure partnerships with BCP Council, Portsmouth City Council, Southampton City Council, and Croydon Council. Approximately 1,500 colleagues serve millions of visitors annually across the BH Live Active leisure centre network, the BIC/Bournemouth Pavilion/Fairfield Halls entertainment venues, and a trading subsidiary (BH Live Enterprises Ltd) that handles non-charitable commercial activities.
The portfolio spans multiple operating segments: leisure (16 sports and leisure centres under the BH Live Active brand offering gyms, swimming pools, group exercise, and specialist health programmes including the Swimming Academy, Rise and Shine menopause support, PD Challenge Parkinson's exercise, and PREHAB cancer prehabilitation); entertainment (1,500-seat Bournemouth Pavilion, 10,000-capacity BIC, and Croydon's Fairfield Halls complex with 809-seat and 1,802-seat auditoriums); conferences and exhibitions (corporate event hosting generating millions in local economic impact); and hospitality (Elevate Brasserie, Lookout at Littledown, Terrace Bistro, South Terrace, and event catering). No proprietary technology stack, public API, or developer platform is disclosed; the operating model relies on standard venue management, ticketing (bhlivetickets.co.uk), and partnership integrations.
Revenue is generated through a mix of subscription-recurring leisure memberships and pay-as-you-go access, transactional ticket sales for shows and cultural events, venue hire for conferences and exhibitions, and hospitality revenue that is gift-aided back to the parent charity for reinvestment. Customer segments span consumers (general public, families, schools via subsidised pupil premium programmes), corporate and association event organisers (NHS Providers, TUC, GMB), and health-condition-specific cohorts partnered with NHS Trusts and cancer alliances. The organisation contributes over £45M annually to the local economy and supports thousands of community jobs.
BH Live firmographics
Firmographics- Name
- BH Live
- Legal name
- BH Live
- Website
- https://bhlive.org.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BH Live is a UK registered charity and social enterprise operating 19 leisure, entertainment, and conference venues across Dorset, Hampshire, and London through partnerships with four local authorities, serving millions of visitors annually.
- Ownership category
- akta.pro rank
Where BH Live is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BH Live business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Leisure Centre Operations: Operation of sports and leisure centres generating revenue through memberships, pay-as-you-go access, and fitness classes. Includes facilities across Dorset, Hampshire, and Croydon.
- Event Tickets and Entertainment: Revenue from selling tickets to live shows, concerts, musicals, pantomimes, and cultural events at venues including Bournemouth Pavilion (1,500-seat theatre) and Fairfield Halls (809-seat Ashcroft Theatre, 1,802-seat Concert Hall).
- Conferences and Exhibitions: Conference, exhibition, and business event venue hire generating significant delegate attendance and economic impact. BH Live hosts major conferences and exhibitions contributing millions to local economy.
- Hospitality Services: Cafés, bars, restaurants, and event catering through BH Live (Enterprises) subsidiary. All profits gift aided back to parent charity for reinvestment into leisure centres and venues for public benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Rise and Shine Menopause Course - 6-week programme |
| Other | Pay-as-you-go | Swimming Lessons - Level 2 qualified teachers |
| Other | One time/ perpetual license | School Pantomime Tickets |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
BH Live product offering
Product offeringCore offering
BH Live is a registered charity and social enterprise operating 19 leisure, entertainment, and conference venues across Dorset, Hampshire, and London (Croydon). Its core offering centres on the BH Live Active network of sports and leisure centres delivering gym memberships, fitness classes, swimming lessons, and health and wellbeing programmes, alongside entertainment ticketing and venue hire at Bournemouth International Centre, Bournemouth Pavilion Theatre, and Fairfield Halls, plus on-site hospitality and catering through subsidiary BH Live (Enterprises) Ltd.
Product overview
BH Live is a social enterprise and registered charity operating as a multi-venue leisure and cultural operator. The organisation offers a unified portfolio of leisure facilities under the BH Live Active brand (gyms, swimming pools, group exercise classes, and health programmes), entertainment venues (Bournemouth International Centre, Bournemouth Pavilion Theatre, and Fairfield Halls), and hospitality services (catering, bars, and restaurants). BH Live Active includes multiple sub-brands for specific centres (Littledown, Mountbatten, Pyramids, The Quays, Bitterne, Chamberlayne) and health programmes (Swimming Academy, Rise and Shine, Beat the Pause, PD Challenge, PREHAB Cancer). Entertainment venues operate ticketing services and host major conferences and events. The hospitality division operates branded dining venues including South Terrace, Terrace Bistro, Elevate Brasserie, and Lookout at Littledown. The organisation was established in 2010 and operates across Dorset, Hampshire, and London in partnership with local authorities.
Differentiator
Problem solved
Functional benefit
Brands
- Exploria: Portsmouth's largest indoor soft play and bounce attraction located at Pyramids in Southsea, opened in 2021.
- Fairfield Halls
- BH Live Active Swimming Academy
Products and services
- BH Live Active Leisure Centres Network of 16 sports, leisure centres and attractions across Dorset, Hampshire, and London offering gym memberships, pay-as-you-go access, swimming pools, group exercise classes, and health and wellbeing programmes. Targets local communities and individual consumers across all ages and abilities.
- Bournemouth International Centre (BIC) South coast's largest conference, exhibition, and entertainment venue with capacity for up to 10,000 visitors, hosting major conferences, exhibitions, corporate events, and live entertainment. Operated in partnership with BCP Council.
- Bournemouth Pavilion Theatre Grade II listed 1,500-seat theatre and full-sized ballroom hosting musicals, opera, ballet, pantomime, comedy, and conferences. Operated by BH Live in partnership with BCP Council.
- Fairfield Halls Croydon's flagship entertainment and events venue featuring the 809-seat Ashcroft Theatre, 1,802-seat Concert Hall, and 750-capacity The Recreational live music venue. Operated in partnership with Croydon Council.
- Swimming Academy Swimming lesson programme following the Swim England Learn to Swim Framework, offering lessons for all ages and abilities across multiple BH Live Active centres, taught by Level 2 qualified swimming teachers at £18 per hour.
- Conferencing and Exhibitions Business event services including conferences, exhibitions, meetings, and corporate events across BH Live venues in Bournemouth, Portsmouth, and Croydon, handled through subsidiary BH Live (Enterprises) Ltd.
- Hospitality and Catering Services On-site cafes, bars, restaurants, and event catering across BH Live venues including Elevate Brasserie at BIC, Lookout at Littledown, Terrace Bistro at Bournemouth Pavilion, and South Terrace at Pyramids. All profits gift-aided back to parent charity for community reinvestment.
- Health and Wellbeing Programmes Specialised health and wellbeing programmes including Rise and Shine menopause support (six-week courses at £20 per person), PD Challenge Parkinson's exercise classes, PREHAB Cancer prehabilitation, and Beat the Pause menopause programme. Delivered at BH Live Active centres, often in partnership with NHS trusts and supported by Sport England and community funding.
- Exploria at Pyramids Portsmouth's largest indoor soft play and bounce attraction featuring bounce zones, diving tower, interactive games, themed slides, and SEN-friendly facilities for children aged 6 months and upwards.
Quantifiable outcome
- Over £45 million contributed to local economy annually through events, conferences and leisure operations
- +3 more outcomes
Companies that use BH Live
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
BH Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BH Live partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, supporting, core and major.
- Laguna Travel LtdminorProviding free coach transport for schools attending Aladdin pantomime at Bournemouth Pavilion, supporting access for schools who may have financial barriers to theatre trips.
- Portsmouth WatersupportingSupported Mountbatten Leisure Centre to make major water efficiency improvements with potential to save up to 4 million litres of water per year (equivalent to 1.5 Olympic swimming pools).
- Pulse FitnesssupportingPartnered with Pulse Fitness for major gym refurbishments across Southampton's leisure centres, completely revamping gym facilities at BH Live Active centres.
- PrecorsupportingWorld-leading fitness facility provider partnered with BH Live for £750K gym refurbishment at Mountbatten Leisure Centre, delivering state-of-the-art equipment and redesigned gym layout.
- Croydon CouncilcoreBH Live manages Fairfield Halls (flagship entertainment venue) in partnership with Croydon Council following major refurbishment in 2019. Venue includes Ashcroft Theatre, Concert Hall, and The Recreational.
- GLL (Greenwich Leisure Ltd)majorTen-year partnership from October 2014 for BH Live to operate cafés, banqueting and event catering at the London Aquatics Centre and Copper Box Arena, Queen Elizabeth Olympic Park, together with Streatham Ice Arena. GLL described as UK's largest leisure charitable social enterprise.
- BCP Council (Bournemouth, Christchurch and Poole Council)coreLocal authority partnership established in 2010 when BH Live was formed to secure the future of Bournemouth's venues and leisure centres. BH Live operates venues and leisure facilities on behalf of BCP Council including Bournemouth International Centre, Bournemouth Pavilion, and Littledown Centre.
- Portsmouth City CouncilcorePartnership extension confirmed for another 10 years. BH Live operates Mountbatten Leisure Centre (flagship venue), Pyramids Centre, and confirmed as official leisure operator for new Bransbury Park sport and healthcare centre. Partnership includes £750K investment into Mountbatten Leisure Centre.
- Southampton City CouncilcorePartnership for operation of leisure centres including The Quays, Bitterne, and Chamberlayne. Multi-million pound redevelopment of Outdoor Sports Centre began June 2025, expected completion 2027.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
BH Live competitors and assessment
Company assessmentDirect peers
- Places Leisure: Operates leisure centres, swimming pools, and health and fitness facilities on behalf of local authorities across the UK. Directly comparable to BH Live Active in operating model, council contract structure, and membership-based gym operations.
- Fusion Lifestyle: Not-for-profit leisure trust operating sports, leisure, and cultural facilities in partnership with UK local authorities. Highly comparable to BH Live in delivering community-focused leisure services under council contracts with similar social-enterprise ethos.
- Lex Leisure: Leisure trust running leisure centres and sports facilities primarily across the Midlands and South of England. Direct comparable to BH Live in trust-based leisure operations under council partnerships.
- Parkwood Leisure: Leisure trust operating public leisure facilities in partnership with UK local councils. Comparable to BH Live in its council-contracted leisure centre management and community-focused service delivery.
- Everyone Active (Sports and Leisure Management): Operates more than 200 leisure and cultural facilities on behalf of local authorities across the UK. Direct peer to BH Live Active in delivering membership-based fitness, swimming, and community health programmes under council contracts.
- GLL (Better): UK's largest charitable leisure social enterprise, operating gyms, swimming pools, and leisure facilities on behalf of local authorities under the 'Better' brand. BH Live has an explicit mutual partnership with GLL (since 2014) for hospitality operations at London Aquatics Centre and Copper Box Arena, making it the closest comparable by mission, structure, and operating model.
- Ambassador Theatre Group (ATG): Largest theatre operator in the West End and a major international live entertainment group. Directly comparable to BH Live's Bournemouth Pavilion and Fairfield Halls entertainment venue operations, including ticketed live performances and group/school bookings.
- Active Nation: Registered charity operating leisure and sports facilities with a mission to engage inactive communities. Closely comparable to BH Live's social-enterprise mission, charity status, and focus on inclusive participation.
Broad incumbents
- Live Nation UK: Global live entertainment and ticketing giant operating major venues and promoting concerts/tours. Comparable to BH Live's entertainment venue operations (BIC, Pavilion, Fairfield Halls) but at vastly larger scale and as part of a much wider portfolio.
- Serco: Global outsourcing major that operates leisure facilities as part of a much broader portfolio including transport, healthcare, and defence. Comparable in running council-contracted leisure services but at significantly larger scale and with broader capabilities than BH Live.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BH Live social profiles
Digital presenceBH Live compliance and trust
Trust signalCompliance7 records
BH Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
BH Live leadership team
Management profileNumber of profiles
Profiles9 records
BH Live subsidiaries and ownership
Company hierarchySubsidiaries1 record
BH Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BH Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BH Live
What does BH Live do?
BH Live is a registered charity and social enterprise operating 19 leisure, entertainment, and conference venues across Dorset, Hampshire, and London (Croydon). Its core offering centres on the BH Live Active network of sports and leisure centres delivering gym memberships, fitness classes, swimming lessons, and health and wellbeing programmes, alongside entertainment ticketing and venue hire at Bournemouth International Centre, Bournemouth Pavilion Theatre, and Fairfield Halls, plus on-site hospitality and catering through subsidiary BH Live (Enterprises) Ltd.
Is BH Live a public or private company?
BH Live is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BH Live founded?
BH Live was founded in 2010. It employs 251 to 500 people.
Where is BH Live based?
BH Live is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does BH Live make money?
Four revenue lines are on record. Leisure Centre Operations are the primary driver. The others are event Tickets and Entertainment, conferences and Exhibitions and hospitality Services.
Who are BH Live's main competitors?
Direct peers on record are Places Leisure, Fusion Lifestyle, Lex Leisure, Parkwood Leisure, Everyone Active (Sports and Leisure Management), GLL (Better), Ambassador Theatre Group (ATG) and Active Nation. Broad incumbents are Live Nation UK and Serco.
Does BH Live have an API?
No public API is recorded for BH Live.