Towne Center at Cedar Lodge

What Towne Center at Cedar Lodge does

Towne Center at Cedar Lodge is an open-air shopping center located at the intersection of Jefferson Highway and Corporate Boulevard in Baton Rouge, Louisiana. The property operates as a curated retail real estate destination spanning three core categories — Shop (national and local fashion, apparel, grocery, books, beauty, and footwear retailers including Ann Taylor Loft, Athleta, Banana Republic, Barnes & Noble, Whole Foods Market, Ulta Beauty, and NIKE), Live (fitness, beauty, optical, financial, and telecommunications service providers including Anytime Fitness, European Wax Center, Raymond James, and Wells Fargo Advisors), and Dine (full-service and casual restaurants including Fleming's Prime Steakhouse, P.F. Chang's, Carrabba's Italian Grill, Five Guys, Walk-On's Bistreaux & Bar, and Zea Rotisserie & Grill).

The center is operated under DLC Management (dlcmgmt.com), with dedicated marketing and leasing personnel. The business model is commercial tenant leasing: the property generates recurring rental income from long-term leases with national and local brands, typically structured with base rent and percentage rent clauses tied to tenant sales performance. Pricing for goods and services is set independently by each tenant and is not disclosed by the center operator.

The property differentiates through an open-air design with landscaped grounds, in contrast to enclosed malls, and supports a recurring events and promotions program (e.g., "Night on the Towne") plus an email newsletter ("Join the Towne") to drive foot traffic. There is no proprietary technology platform, no disclosed software products, no API or SDK, and no AI capabilities. Operating geographies are limited to the single Baton Rouge location, with no evidence of expansion to additional properties.

Name

Towne Center at Cedar Lodge

Legal name

Towne Center at Cedar Lodge

Website

https://townecenteratcedarlodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Towne Center at Cedar Lodge is an open-air shopping center in Baton Rouge, Louisiana, leasing space to hundreds of national and local retailers, restaurants, and service providers across Shop, Live, and Dine categories, generating recurring rental income.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Commercial Tenant Leasing: The shopping center generates revenue by leasing retail space to national and local brands, restaurants, and service providers. Tenants pay rent based on square footage, typically under long-term lease agreements with base rent and sometimes percentage rent clauses based on sales performance.

Distribution channels1 record

Marketing channels4 records

Core offering

Towne Center at Cedar Lodge is an open-air shopping center in Baton Rouge, Louisiana that leases retail space to national and local brands, restaurants, and service providers. The center operates across three categories — Shop (retail stores), Live (health, beauty, fitness, and professional services), and Dine (restaurants) — and features a specials and promotions program. Revenue is generated through tenant rents, typically under long-term lease agreements with base rent and sometimes percentage rent clauses.

Product overview

Towne Center at Cedar Lodge is an open-air shopping center located in Baton Rouge, Louisiana, offering a unified retail experience across three core categories: Shop (retail stores), Live (health, beauty, and professional services), and Dine (restaurants and dining). The center features hundreds of stores and dining options, with a special promotions program. It is not a software product but rather a physical retail destination combining retail, dining, and lifestyle services.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Category Stores Retail shopping stores offering fashion, apparel, beauty, home goods, and specialty products including Ann Taylor Loft, Athleta, Banana Republic, Barnes & Noble, Ulta Beauty, Whole Foods Market, NIKE, and many others. For shoppers in Baton Rouge, Louisiana.
• Live Category Services Health, fitness, beauty, and professional services including Anytime Fitness, European Wax Center, nail salons, hair removal, optical services, financial services (Raymond James, Wells Fargo Advisors), and telecommunications providers. For consumers seeking health, beauty, and professional services in Baton Rouge.
• Dine Category Restaurants Dining establishments including sit-down restaurants, casual dining, and quick-service options such as Carrabba's Italian Grill, Fleming's Prime Steakhouse & Wine Bar, Five Guys Burgers & Fries, P.F. Chang's China Bistro, Walk-On's Bistreaux & Bar, and Zea Rotisserie & Grill. For diners in Baton Rouge, Louisiana.
• Specials and Deals Program Promotional offers and special deals from tenant stores including Triple Threat Happy Hour at Walk-On's, complimentary wax services at European Wax Center, and wine specials at Carrabba's. For shoppers seeking discounts and special offers at the center.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Direct peers

• Phillips Edison & Company: Grocery-anchored open-air shopping center REIT operating neighborhood and community centers with national tenants. Comparable in its focus on necessity-based retail anchors (grocers) and service tenants within an open-air physical format similar to Cedar Lodge.
• Kimco Realty: One of the largest open-air shopping center REITs in North America, operating grocery-anchored and lifestyle centers across the US. Directly comparable in tenant category breadth (fashion, dining, services) and open-air physical format to Cedar Lodge.
• Regency Centers Corporation: Grocery-anchored open-air shopping center REIT with a national footprint of centers featuring national and local retail tenants. Operates a similar Shop/Dine mixed-use open-air model to Cedar Lodge and competes for the same premium anchor tenants (Whole Foods, etc.).
• Federal Realty Investment Trust: Open-air lifestyle and mixed-use shopping center REIT operating premium, high-traffic retail destinations comparable to Towne Center's differentiated format and curated tenant mix. Federal Realty's portfolio closely resembles the upscale, mixed retail/dining/services proposition of Cedar Lodge.
• RPT Realty: Open-air shopping center REIT focused on grocery-anchored necessity-based retail in high-density markets. Operates a similar tenant-driven open-air model with comparable mix of national retail, dining, and service tenants.
• Kite Realty Group Trust: Open-air shopping center REIT operating a portfolio of 175+ centers predominantly in the Sunbelt, mixing national retail anchors with dining and service tenants. Closely comparable in geography (southern US), tenant mix, and open-air format to Cedar Lodge.
• Weingarten Realty Investors: Diversified shopping center REIT operating open-air centers with national anchors and local tenants across the southern US, including Louisiana. Geographic overlap and direct comparability of tenant mix make this a relevant peer.

Broad incumbents

• Simon Property Group: Largest US retail REIT operating predominantly enclosed malls and premium outlet centers with national tenants. Overlaps with Cedar Lodge in tenant relationships (e.g., Nike, Banana Republic) but competes via a different enclosed-mall format; relevant as the dominant industry benchmark.
• Macerich: Diversified mall REIT operating high-quality enclosed regional malls with many of the same national tenants as Cedar Lodge (Banana Republic, Athleta). Broad incumbent in retail real estate with overlapping tenant base though different format.
• Brookfield Property Partners: Global commercial real estate investor operating a large portfolio of malls, lifestyle centers, and mixed-use properties with national tenants. Broad incumbent comparable as a retail landlord but at substantially larger scale and broader asset-class diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/TowneCenterBR
• Facebookfacebook.com/TowneCenterBatonRouge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towne Center at Cedar Lodge