Stokely Creek Lodge
Stokely Creek Lodge is a privately held year-round wilderness resort in Ontario's Algoma Highlands offering all-inclusive winter stays, 100+ km of groomed cross-country ski trails, snowshoeing, weddings, and corporate events to outdoor enthusiasts and group travelers.
- Company typePrivate
- Founded1978
- HeadquartersBelle River, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stokely Creek Lodge does
Stokely Creek Lodge is a privately held, year-round wilderness destination resort operating in the Algoma Highlands near Goulais River, Ontario, Canada, approximately 25 minutes from Sault Ste. Marie. Founded in 1978 by Chuck Peterson and now under its third ownership group (Andy Levin, Mary Freeman, Tim Kunin, and Josh and Deanna Plath, who acquired the business in 2025), the lodge offers cross-country skiing on 100+ km of groomed trails, 25 km of dedicated snowshoe routes, and overnight accommodations for up to 90 guests across 28 rooms in six buildings. Core infrastructure includes 6 warming huts, 2 Scandinavian saunas, a waxing room, and trail access across both lodge-owned land and adjacent Algoma Highlands Conservancy and Kargl-family property.
The business operates a hybrid revenue model combining accommodation packages, recreational access, ancillary services, and event hosting. Winter operations anchor the year through all-inclusive multi-night stays (lodging, meals, trail passes), individual day and season passes (Adult ski season pass $250, Family $525), equipment rentals, and CANSI-certified ski lessons. Summer and shoulder seasons are driven by hosted athletic events (Salty Marie Trails Fest, Stokely Creek Trail Jam, Crank the Shield, SOO200), weddings (capacity 100), corporate retreats and meetings (banquet space for 100), and a branded apparel storefront. The 11-50 employee operation is supported by an in-house chef, groomers, reservation staff, and event coordinators.
Distribution is direct-to-consumer via a Webrez-powered online booking system, phone reservations, on-site sales, and earned-media exposure (USA Today 10Best nomination, mentions in CNN/Forbes, Silent Sport magazine features). Marketing emphasizes word-of-mouth from a multi-decade loyal guest base, a newsletter, and active Facebook and Instagram presences. The operating model carries limited proprietary technology — Nordic Pulse for grooming telemetry and TrailForks for trail listings are the only meaningful digital integrations — and the principal competitive assets are the trail network, snowfall reliability, and stewardship legacy.
Stokely Creek Lodge firmographics
Firmographics- Name
- Stokely Creek Lodge
- Legal name
- Stokely Creek Lodge
- Website
- https://stokelycreek.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stokely Creek Lodge is a privately held year-round wilderness resort in Ontario's Algoma Highlands offering all-inclusive winter stays, 100+ km of groomed cross-country ski trails, snowshoeing, weddings, and corporate events to outdoor enthusiasts and group travelers.
- Ownership category
- akta.pro rank
Stokely Creek Lodge industry classification
Industry- Product category
- Wilderness Resort & Outdoor Recreation Lodging
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Skiing Facilities (713920), Skiing Facilities (71392)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)
Keywords
Where Stokely Creek Lodge is headquartered
LocationHeadquarters
- HQ city
- Belle River
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stokely Creek Lodge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Lodging and All-Inclusive Stays: Overnight accommodations with all-inclusive winter packages including meals, trail passes, and amenities. Six buildings with rooms ranging from single occupancy to multi-bed lofts for groups.
- Trail Passes and Day Use: Day passes for skiing and snowshoeing, with various pricing tiers (adult, child, family) and season passes for unlimited access.
- Equipment Rentals: Ski and snowshoe rentals available at various daily and multi-day rates. Also offers combined rental and day pass packages.
- Apparel Sales: Branded merchandise including premium hoodies sold through the online store.
- Events and Weddings: Hosting private events including weddings, meetings, retreats, and hosted events (trail running races, wine dinners). Revenue from venue rental, catering, and bar services.
- Event Tickets: Ticketed events like Sips and Savour Night ($25 tickets with charcuterie and drink included).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Day Passes - Ski: Adult $30, Child $15, Family $65; Snowshoe: Adult $12, Child $8, Family $30 |
| Subscription | Annual | Season Passes - Family $525, Adult $250, Child $120 (ski access); Snowshoe-only: Family $165, Adult $85, Child $50 |
| Subscription | Multi-year contract | All-Inclusive Winter Stays - Per person nightly rates |
| Unit Pricing | Pay-as-you-go | Apparel - Premium Go-To Hoodie $55 |
| One time/ perpetual license | Pay-as-you-go | Sips and Savour Event - $25 + tax per ticket |
| One time/ perpetual license | Pay-as-you-go | New Year's Eve Packages - From $8 to $85 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Stokely Creek Lodge product offering
Product offeringCore offering
Stokely Creek Lodge operates a year-round wilderness resort in Ontario's Algoma Highlands offering over 100 km of groomed cross-country ski trails and 25 km of dedicated snowshoe routes. The lodge sells all-inclusive winter stay packages (lodging plus meals plus trail access), individual trail passes, equipment rentals, ski lessons, summer lodging during hosted events, wedding celebrations, corporate meetings/retreats, and branded apparel.
Product overview
Stokely Creek Lodge is a year-round wilderness destination resort in Ontario's Algoma Highlands offering a portfolio of outdoor recreation products and hospitality services. The core products are cross-country ski trails (100+ km) and snowshoe trails (25 km), which guests access via day passes or season passes, or as part of all-inclusive winter stay packages that bundle lodging, meals, and equipment. Additional revenue streams include equipment rentals, ski lessons from certified instructors, and seasonal summer lodging during hosted trail events. The lodge also operates two event verticals: wedding celebrations (ceremonies, receptions, photography) and corporate/group meetings & events. A branded apparel line (hoodies) extends the consumer product portfolio. The product ecosystem is unified by the lodge as the central hub, with trails, accommodations, dining, and activities all accessible from the property.
Differentiator
Problem solved
Functional benefit
Products and services
- Cross-Country Ski Trails
Companies that use Stokely Creek Lodge
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Stokely Creek Lodge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Stokely Creek Lodge partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Algoma Highlands ConservancycorePartnership for land conservation and trail access. The Algoma Highlands Conservancy has protected land around King Mountain and the Robertson Cliffs. Stokely trails traverse Conservancy property, enabling hiking, trail running, and mountain biking in non-winter seasons.
- Kargl FamilycorePrivate landowner providing access to Suomi Trail across their property. Access granted for 2025-2026 season with trail grooming using snowmobile and Ginzu groomer.
- Forest the CanoeminorLocal partner offering guided paddling trips on Lake Superior. Recommended to guests exploring the area from Stokely base camp.
- DriverSeatminorAirport shuttle service for guests flying into Sault Ste. Marie, Canada location.
- Soo Line LimominorLimo service for guests crossing from Sault Ste. Marie, Michigan (Chippewa Airport) to Stokely. Flat rate approximately $180.
- Event Organizers (Red Pine Tours, Sault Striders, Superfly Racing, Sinister Sports)coreOrganizations hosting events at Stokely including Salty Marie Trails Fest, Stokely Creek Trail Jam, Crank the Shield, and SOO200. These partners drive summer accommodation bookings and introduce new customers to the lodge.
- Hiawatha HighlandsminorNearby mountain bike trail location 15 minutes from Stokely. Referenced as part of Sault Ste. Marie area trail network for guests to explore.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Stokely Creek Lodge competitors and assessment
Company assessmentDirect peers
- Trapp Family Lodge: Austrian-inspired full-service resort lodge in Stowe, Vermont operating 100+ km of groomed cross-country ski trails, all-inclusive and lodging packages, on-site dining, and weddings/events. The closest direct comparable to Stokely on Nordic trail mileage, all-inclusive model, and event/wedding verticals.
- Mt. Vanhoevenberg / Olympic Regional Development Authority: Olympic-site Nordic ski facility in Lake Placid, NY operating extensive groomed XC and biathlon trail networks plus lodging-adjacent services. Comparable to Stokely on groomed XC trail operation, lessons, and event hosting.
- Highland Lodge: Boutique Nordic ski lodge in Stowe, Vermont offering cross-country ski packages, lodging, and weddings. Closely aligned with Stokely on small-scale full-service ski lodge positioning, package-based pricing, and event hosting.
- Mountain Top Inn & Resort: Vermont cross-country ski destination lodge offering all-inclusive packages with meals, trail passes, and lodging, plus weddings and retreats. Comparable to Stokely in size, all-inclusive bundling, and event-based summer revenue.
- Lone Mountain Ranch: The Forbes-recognized 'best Nordic ski resort' in Big Sky, Montana offering cabin lodging, all-inclusive meal plans, 85+ km of groomed XC trails, and summer event programming. Closest peer to Stokely on luxury Nordic destination lodge positioning and integrated hospitality.
- Devil's Thumb Ranch: High-elevation Nordic ski lodge in Colorado with extensive groomed trail network, cabin lodging, spa, weddings, and year-round programming. Comparable on premium Nordic destination lodging, full-service amenities, and event verticals.
Regional players
- Horseshoe Resort: Year-round Ontario ski, golf, and conference resort near Barrie offering full-service lodging, dining, and meetings/events. Regional comparable to Stokely on Ontario full-service mountain resort lodging and event hosting.
- Sir Sam's Inn & Spa: Full-service Ontario wilderness lodge near Haliburton offering winter ski/snowshoe packages with meals, plus spa and weddings. Directly comparable to Stokely on Ontario-region full-service winter lodging bundling and event vertical, but with a spa rather than XC-trail focus.
Others
- Algoma Highlands Conservancy: Not-for-profit land conservancy whose protected lands (King Mountain, Robertson Cliffs) are physically traversed by Stokely trails. Critical enabling partner rather than a competitor; included because the conservancy's continued land stewardship is structurally integral to Stokely's trail asset.
Broad incumbents
- Blue Mountain Resort: Ontario's largest four-season mountain resort with downhill skiing, lodging, events, and significant amenities. Functions as a broad Ontario competitor and adjacent operator for both ski guests and wedding/event customers considering Stokely.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stokely Creek Lodge social profiles
Digital presenceStokely Creek Lodge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stokely Creek Lodge leadership team
Management profileNumber of profiles
Profiles5 records
Stokely Creek Lodge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stokely Creek Lodge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stokely Creek Lodge
What does Stokely Creek Lodge do?
Stokely Creek Lodge operates a year-round wilderness resort in Ontario's Algoma Highlands offering over 100 km of groomed cross-country ski trails and 25 km of dedicated snowshoe routes. The lodge sells all-inclusive winter stay packages (lodging plus meals plus trail access), individual trail passes, equipment rentals, ski lessons, summer lodging during hosted events, wedding celebrations, corporate meetings/retreats, and branded apparel.
Is Stokely Creek Lodge a public or private company?
Stokely Creek Lodge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stokely Creek Lodge founded?
Stokely Creek Lodge was founded in 1978. It employs 11 to 50 people.
Where is Stokely Creek Lodge based?
Stokely Creek Lodge is headquartered in Belle River, Canada, in the North America region.
How does Stokely Creek Lodge make money?
Six revenue lines are on record. Lodging and All-Inclusive Stays are the primary driver. The others are trail Passes and Day Use, equipment Rentals, apparel Sales, events and Weddings and event Tickets.
Who are Stokely Creek Lodge's main competitors?
Direct peers on record are Trapp Family Lodge, Mt. Vanhoevenberg / Olympic Regional Development Authority, Highland Lodge, Mountain Top Inn & Resort, Lone Mountain Ranch and Devil's Thumb Ranch. Regional players are Horseshoe Resort and Sir Sam's Inn & Spa. Algoma Highlands Conservancy is listed as an others. Blue Mountain Resort is listed as a broad incumbent.
Does Stokely Creek Lodge have an API?
No public API is recorded for Stokely Creek Lodge.
What industry is Stokely Creek Lodge in?
Stokely Creek Lodge's product category is Wilderness Resort & Outdoor Recreation Lodging. Its primary akta.pro industry code is THAGAIAB, Wilderness & Backcountry Lodges (Remote/Off-Grid), with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 721214 and its SIC code is 7000.