Stokely Creek Lodge

What Stokely Creek Lodge does

Stokely Creek Lodge is a privately held, year-round wilderness destination resort operating in the Algoma Highlands near Goulais River, Ontario, Canada, approximately 25 minutes from Sault Ste. Marie. Founded in 1978 by Chuck Peterson and now under its third ownership group (Andy Levin, Mary Freeman, Tim Kunin, and Josh and Deanna Plath, who acquired the business in 2025), the lodge offers cross-country skiing on 100+ km of groomed trails, 25 km of dedicated snowshoe routes, and overnight accommodations for up to 90 guests across 28 rooms in six buildings. Core infrastructure includes 6 warming huts, 2 Scandinavian saunas, a waxing room, and trail access across both lodge-owned land and adjacent Algoma Highlands Conservancy and Kargl-family property.

The business operates a hybrid revenue model combining accommodation packages, recreational access, ancillary services, and event hosting. Winter operations anchor the year through all-inclusive multi-night stays (lodging, meals, trail passes), individual day and season passes (Adult ski season pass $250, Family $525), equipment rentals, and CANSI-certified ski lessons. Summer and shoulder seasons are driven by hosted athletic events (Salty Marie Trails Fest, Stokely Creek Trail Jam, Crank the Shield, SOO200), weddings (capacity 100), corporate retreats and meetings (banquet space for 100), and a branded apparel storefront. The 11-50 employee operation is supported by an in-house chef, groomers, reservation staff, and event coordinators.

Distribution is direct-to-consumer via a Webrez-powered online booking system, phone reservations, on-site sales, and earned-media exposure (USA Today 10Best nomination, mentions in CNN/Forbes, Silent Sport magazine features). Marketing emphasizes word-of-mouth from a multi-decade loyal guest base, a newsletter, and active Facebook and Instagram presences. The operating model carries limited proprietary technology — Nordic Pulse for grooming telemetry and TrailForks for trail listings are the only meaningful digital integrations — and the principal competitive assets are the trail network, snowfall reliability, and stewardship legacy.

Name

Stokely Creek Lodge

Legal name

Stokely Creek Lodge

Website

https://stokelycreek.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Stokely Creek Lodge is a privately held year-round wilderness resort in Ontario's Algoma Highlands offering all-inclusive winter stays, 100+ km of groomed cross-country ski trails, snowshoeing, weddings, and corporate events to outdoor enthusiasts and group travelers.

Ownership category

akta.pro rank

Product category

Wilderness Resort & Outdoor Recreation Lodging

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Skiing Facilities (713920), Skiing Facilities (71392)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Cross-country skiing resort
• Winter lodge accommodations
• Snowshoe trail recreation
• Destination wedding venue
• Outdoor hospitality services

Headquarters

HQ city

Belle River

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lodging and All-Inclusive Stays: Overnight accommodations with all-inclusive winter packages including meals, trail passes, and amenities. Six buildings with rooms ranging from single occupancy to multi-bed lofts for groups.
2. Trail Passes and Day Use: Day passes for skiing and snowshoeing, with various pricing tiers (adult, child, family) and season passes for unlimited access.
3. Equipment Rentals: Ski and snowshoe rentals available at various daily and multi-day rates. Also offers combined rental and day pass packages.
4. Apparel Sales: Branded merchandise including premium hoodies sold through the online store.
5. Events and Weddings: Hosting private events including weddings, meetings, retreats, and hosted events (trail running races, wine dinners). Revenue from venue rental, catering, and bar services.
6. Event Tickets: Ticketed events like Sips and Savour Night ($25 tickets with charcuterie and drink included).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Stokely Creek Lodge operates a year-round wilderness resort in Ontario's Algoma Highlands offering over 100 km of groomed cross-country ski trails and 25 km of dedicated snowshoe routes. The lodge sells all-inclusive winter stay packages (lodging plus meals plus trail access), individual trail passes, equipment rentals, ski lessons, summer lodging during hosted events, wedding celebrations, corporate meetings/retreats, and branded apparel.

Product overview

Stokely Creek Lodge is a year-round wilderness destination resort in Ontario's Algoma Highlands offering a portfolio of outdoor recreation products and hospitality services. The core products are cross-country ski trails (100+ km) and snowshoe trails (25 km), which guests access via day passes or season passes, or as part of all-inclusive winter stay packages that bundle lodging, meals, and equipment. Additional revenue streams include equipment rentals, ski lessons from certified instructors, and seasonal summer lodging during hosted trail events. The lodge also operates two event verticals: wedding celebrations (ceremonies, receptions, photography) and corporate/group meetings & events. A branded apparel line (hoodies) extends the consumer product portfolio. The product ecosystem is unified by the lodge as the central hub, with trails, accommodations, dining, and activities all accessible from the property.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Country Ski Trails

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Algoma Highlands ConservancycoreStrategic or Co-development PartnerPartnership for land conservation and trail access. The Algoma Highlands Conservancy has protected land around King Mountain and the Robertson Cliffs. Stokely trails traverse Conservancy property, enabling hiking, trail running, and mountain biking in non-winter seasons.
• Kargl FamilycoreStrategic or Co-development PartnerPrivate landowner providing access to Suomi Trail across their property. Access granted for 2025-2026 season with trail grooming using snowmobile and Ginzu groomer.
• Forest the CanoeminorChannel Partner/ Reseller/ DistributorLocal partner offering guided paddling trips on Lake Superior. Recommended to guests exploring the area from Stokely base camp.
• DriverSeatminorChannel Partner/ Reseller/ DistributorAirport shuttle service for guests flying into Sault Ste. Marie, Canada location.
• Soo Line LimominorChannel Partner/ Reseller/ DistributorLimo service for guests crossing from Sault Ste. Marie, Michigan (Chippewa Airport) to Stokely. Flat rate approximately $180.
• Event Organizers (Red Pine Tours, Sault Striders, Superfly Racing, Sinister Sports)coreChannel Partner/ Reseller/ DistributorOrganizations hosting events at Stokely including Salty Marie Trails Fest, Stokely Creek Trail Jam, Crank the Shield, and SOO200. These partners drive summer accommodation bookings and introduce new customers to the lodge.
• Hiawatha HighlandsminorChannel Partner/ Reseller/ DistributorNearby mountain bike trail location 15 minutes from Stokely. Referenced as part of Sault Ste. Marie area trail network for guests to explore.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Trapp Family Lodge: Austrian-inspired full-service resort lodge in Stowe, Vermont operating 100+ km of groomed cross-country ski trails, all-inclusive and lodging packages, on-site dining, and weddings/events. The closest direct comparable to Stokely on Nordic trail mileage, all-inclusive model, and event/wedding verticals.
• Mt. Vanhoevenberg / Olympic Regional Development Authority: Olympic-site Nordic ski facility in Lake Placid, NY operating extensive groomed XC and biathlon trail networks plus lodging-adjacent services. Comparable to Stokely on groomed XC trail operation, lessons, and event hosting.
• Highland Lodge: Boutique Nordic ski lodge in Stowe, Vermont offering cross-country ski packages, lodging, and weddings. Closely aligned with Stokely on small-scale full-service ski lodge positioning, package-based pricing, and event hosting.
• Mountain Top Inn & Resort: Vermont cross-country ski destination lodge offering all-inclusive packages with meals, trail passes, and lodging, plus weddings and retreats. Comparable to Stokely in size, all-inclusive bundling, and event-based summer revenue.
• Lone Mountain Ranch: The Forbes-recognized 'best Nordic ski resort' in Big Sky, Montana offering cabin lodging, all-inclusive meal plans, 85+ km of groomed XC trails, and summer event programming. Closest peer to Stokely on luxury Nordic destination lodge positioning and integrated hospitality.
• Devil's Thumb Ranch: High-elevation Nordic ski lodge in Colorado with extensive groomed trail network, cabin lodging, spa, weddings, and year-round programming. Comparable on premium Nordic destination lodging, full-service amenities, and event verticals.

Regional players

• Horseshoe Resort: Year-round Ontario ski, golf, and conference resort near Barrie offering full-service lodging, dining, and meetings/events. Regional comparable to Stokely on Ontario full-service mountain resort lodging and event hosting.
• Sir Sam's Inn & Spa: Full-service Ontario wilderness lodge near Haliburton offering winter ski/snowshoe packages with meals, plus spa and weddings. Directly comparable to Stokely on Ontario-region full-service winter lodging bundling and event vertical, but with a spa rather than XC-trail focus.

Others

• Algoma Highlands Conservancy: Not-for-profit land conservancy whose protected lands (King Mountain, Robertson Cliffs) are physically traversed by Stokely trails. Critical enabling partner rather than a competitor; included because the conservancy's continued land stewardship is structurally integral to Stokely's trail asset.

Broad incumbents

• Blue Mountain Resort: Ontario's largest four-season mountain resort with downhill skiing, lodging, events, and significant amenities. Functions as a broad Ontario competitor and adjacent operator for both ski guests and wedding/event customers considering Stokely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stokelycreeklodge
• Instagraminstagram.com/stokelycreeklodge
• Xx.com/stokelycreek

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stokely Creek Lodge