What Orivet does

Orivet is a companion animal genetics company founded in October 2010 and headquartered in St Kilda, Melbourne, Australia. It provides DNA testing products and services for dogs and cats, organized around three test categories: breed identification (Geno Pet, Genopet VET lines), health and trait screening (Purebred Dog Full Breed Profile, Canine HealthCheck covering 420+ diseases, My CatScan for cats), and parentage verification (Dog DNA Fingerprint using ISAG 2020 SNP panels). Underlying technology is Single Base Extension (SBE) combined with Polymerase Chain Reaction (PCR), analyzing SNP markers through proprietary panels including the Paw Print Genetics Profile covering over 420 SNPs.

The company serves three customer segments — professional breeders (primary), pet owners, and veterinarians — distributed through a direct-to-consumer website and mobile app, accredited DNA collection agents, and veterinarian channel partners across Australia, New Zealand, the United States, Canada, the United Kingdom, and Japan. Pricing is unit-based, ranging from $35 for a basic DNA fingerprint to $158.95 for the comprehensive Geno Pet+ Breed Identification and Health Screen kit, with bulk multipack discounts (5-pack and 10-pack) and a Breeder Loyalty Program. Additional revenue-adjacent services include Orivet Life Plans, a proprietary risk-assessment algorithm producing personalized preventative screening schedules. The company is privately held, bootstrapped (no disclosed funding rounds), operates with 11-50 employees, and holds multiple accreditations including ISO/IEC 17025:2005, NATA Accreditation Number 20553, A2LA R216, and ISO 9001:2015, with results accepted by kennel clubs and the OFA/CHIC certification program.

In 2025, Orivet completed the integration of Paw Print Genetics (formerly part of Neogen) into its platform, absorbing PPG's intellectual property, scientific expertise, and customer base under 'Powered by Paw Print Genetics' branding. This materially expanded its US footprint, SNP panel capacity, and reference dataset (now exceeding 150,000 animals profiled since founding). The company also holds Institutional Membership in the International Society for Animal Genetics (ISAG) and contributed foundational data to the first canine SNP panel presented at ISAG 2017, anchoring its scientific credibility within the global animal genetics standards community.

Name

Orivet

Legal name

Orivet Genetic Pet Care

Website

https://orivet.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Orivet is a privately held Australian companion animal genetics company, founded in 2010, offering DNA testing services (breed identification, health screening, and parentage verification) for dogs and cats. It serves professional breeders, pet owners, and veterinarians across six countries via direct e-commerce, a mobile app, and veterinarian channel partners.

Ownership category

akta.pro rank

Product category

Pet Genetic Testing

NAICS

Medical Laboratories (621511), Testing Laboratories and Services (541380), Veterinary Services (54194)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)

akta.pro secondary industries

Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO), Laboratory & Point-of-Care Diagnostic Devices (Analyzers, Test Kits, Microscopy) (HLAMAFAI)

Keywords

• Pet genetic testing
• Canine DNA testing
• Feline genetic screening
• Breed identification testing
• Parentage verification

Headquarters

HQ city

Saint Kilda

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. DNA Testing Products: One-time purchase of DNA test kits for breed identification, health screening, and parentage verification. Products sold directly through website and app with pricing ranging from $35 to $158.95 per test.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Orivet is a companion animal genetics company that sells DNA test kits and laboratory genetic testing services for dogs and cats. Its core offerings include breed identification tests, breed-specific and comprehensive health and trait panels covering inherited diseases and genetic traits, and DNA fingerprinting for parentage verification that meets kennel club and registry requirements. Testing is conducted using Single Base Extension and PCR-based SNP analysis in accredited laboratories, with results delivered through an online portal or mobile app.

Product overview

Orivet offers a comprehensive genetic testing platform for companion animals (dogs and cats) serving three primary segments: professional breeders, pet owners, and veterinarians. The product portfolio centers on breed identification tests (Geno Pet/Genopet VET lines), breed-specific and comprehensive health screening panels (Full Breed Profile, Canine HealthCheck, My CatScan), and DNA profiling for parentage verification. All Full Breed Profile tests include ISAG-compliant DNA fingerprinting for registry compliance. The company provides over 414 genetic tests across dogs and cats, covering health risks, traits, breed identification, and parentage verification. Additional services include personalized Life Plans for ongoing health management, a Breeder Loyalty Program with points-based discounts, and the Responsible Breeder Program for verified breeders. Testing is conducted using Single Base Extension technology with ISAG 2020 SNP panels, with results delivered via online portal or mobile app within 28 business days guaranteed.

Differentiator

Problem solved

Functional benefit

Brands

• Paw Print Genetics: Canine genetic testing brand integrated into Orivet services; tests previously available through PPG are now accessible via Orivet platform with 'Powered by Paw Print Genetics' branding.
• Geno Pet
• My CatScan
• Canine HealthCheck

Products and services

• Purebred Dog Full Breed Profile Comprehensive breed-specific health and trait testing for purebred dogs that screens only for diseases and traits affecting the specific breed, including an ISAG DNA fingerprint for parentage verification. Targeted at professional breeders seeking breed-specific genetic screening.
• Canine HealthCheck® Full suite of disease and health trait tests for purebred dogs covering over 420 diseases and 50+ genetic traits, screening all available health conditions rather than only breed-specific ones. Targeted at dog owners and breeders seeking comprehensive screening.
• My CatScan™ Comprehensive feline genetic health and trait screening test that screens for heritable diseases and genetic traits in cats. Targeted at cat breeders and cat owners seeking feline-specific genetic screening.
• Dog DNA Fingerprint / Profile DNA profiling and parentage verification service using ISAG 2020 SNP markers to generate internationally comparable genetic profiles with greater than 99.99% reliability. Targeted at breeders requiring kennel club and registry-compliant parentage verification.
• Geno Pet Dog Breed Identification Test Kit Breed identification test for mixed-breed dogs that provides a detailed percentage breakdown of breed composition from a reference database of over 350 breeds. Targeted at pet owners curious about their dog's genetic breed makeup.
• Geno Pet+ (Breed Identification and Health Screen Kit) Combined breed identification and health screen test for mixed-breed dogs, detecting more than 350 breeds and screening for over 265 heritable diseases and medication sensitivity (MDR1). Targeted at pet owners seeking both breed ID and inherited disease risk in a single kit, and includes the Orivet Life Plans personalized screening schedule.
• Genopet VET Breed identification test designed for veterinary practices, providing breed composition analysis for mixed-breed dogs presented at clinics. Targeted at veterinarians offering in-clinic genetic testing services.
• Genopet VET+ Comprehensive breed identification and health screen kit for veterinarians, combining breed ID with screening for more than 265 heritable diseases and medication sensitivity. Targeted at veterinary practices offering in-clinic genetic testing and preventive medicine.
• Canine DNA Profile (ISAG SNP Panel and PPG Panel) DNA profile produced under ISAG 2020 guidelines analyzing over 230 SNP markers for internationally comparable profiles with greater than 99.99% reliability, including a complimentary genetic diversity and heterozygosity summary. Targeted at breeders requiring internationally recognized parentage and identity verification.
• Orivet Life Plans Personalized preventative health screening schedules generated based on genetic breed makeup, age, weight, gender, and lifestyle, using a proprietary individual risk assessment algorithm that identifies breed-specific health risks and suggests screening timelines. Included with the GenoPet Product Range and targeted at pet owners seeking ongoing personalized health management.

Quantifiable outcome

• >99.99% reliability for DNA profiling with ISAG 2020 compliant SNP analysis
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Paw Print Genetics (Acquired/Integrated)coreStrategic or Co-development Partner · 2 April 2026Paw Print Genetics has been integrated into Orivet. The scientific expertise and intellectual property that made PPG a high-quality genetic testing platform are now part of Orivet, with 'Powered by Paw Print Genetics' branding. PPG gift certificates and orders are honored through Orivet.
• International Partnership for Dogs (IPFD)coreStrategic or Co-development PartnerOrivet is a member (sponsor) of the International Partnership for Dogs, a non-profit organization that facilitates collaboration and sharing of resources to enhance the health, well-being and welfare of pedigreed dogs and all dogs worldwide.
• International Society for Animal Genetics (ISAG)coreStrategic or Co-development PartnerOrivet is an Institutional Member of ISAG and participated in the development of the first canine SNP panel for parentage and profiling. Their SNP panels were featured in the first canine comparison study presented at ISAG 2017.
• Dogs QueenslandminorChannel Partner/ Reseller/ DistributorDogs Queensland is recommended as a partner organization, with Orivet's DNA profiling services being recommended for breeders within their network.
• Dogs VictoriaminorChannel Partner/ Reseller/ DistributorDogs Victoria is recommended as a partner organization, with Orivet's DNA profiling services being recommended for breeders within their network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Embark Veterinary: Embark is a US-based direct-to-consumer canine and feline genetic testing company offering breed identification, health screening, and trait analysis. It is the largest scale direct competitor to Orivet in the pet-owner and breeder D2C channel, with comparable SNP-based health panels.
• Wisdom Panel (Mars Petcare): Wisdom Panel, owned by Mars Petcare, is a leading D2C pet DNA test brand offering breed identification and comprehensive health screening for dogs and cats. Backed by Mars' distribution it competes head-on with Orivet's Geno Pet and Full Breed Profile lines.
• UC Davis Veterinary Genetics Laboratory: The UC Davis VGL is an academic veterinary genetics laboratory offering parentage verification, breed-specific disease testing, and genetic diagnostics for dogs, cats, and horses. It serves many of the same breeder and registry customers as Orivet, especially in the US kennel-club ecosystem.
• DNA My Dog: DNA My Dog is a Canadian-based pet DNA testing company offering breed identification and health screening kits directly to consumers. It targets the same SMB breeder and pet-owner segments that Orivet addresses in North America with its Geno Pet line.

Broad incumbents

• Neogen (Animal Genomics): Neogen operated the Paw Print Genetics business that has now been integrated into Orivet; Neogen remains a broad food and animal safety testing incumbent whose prior genomics line is now folded into Orivet's platform, making it a former peer and current channel-adjacent player.

Emerging players

• GenMark Diagnostics (parentage only segment): GenMark and similar molecular diagnostics labs offer SNP-based parentage and identity testing services to breeders and registries. While not a pure-play pet genomics firm, the technology overlap and shared ISAG-compliant parentage customers position it as a partial competitor.
• PetDx: PetDx is an emerging molecular diagnostics company applying liquid biopsy and next-generation sequencing to canine cancer and heritable disease detection. While focused on oncology rather than breed/parentage DNA tests, it represents an adjacent genomics player targeting the same veterinarian channel.

Regional players

• Genetic Technologies (Genetic Technologies Ltd / AffinityDNA): AffinityDNA / Genetic Technologies is a UK/Australia-region provider of pet and human DNA testing, including breed identification and health risk panels. It competes with Orivet in the British and Oceanic pet-owner channel and overlaps on technology and product range.

Others

• International Partnership for Dogs (IPFD): IPFD is a non-profit coalition Orivet sponsors that brings together kennel clubs, breeders, and genetic testing providers to harmonize dog health and welfare standards. It is a strategic ecosystem participant rather than a competitor, shaping industry-wide adoption of genetic testing.
• Orthopedic Foundation for Animals (OFA / CHIC): OFA (and its CHIC program) maintains the canine health registry that recognizes Orivet test results and many breeders use to standardize health screenings. It is an ecosystem partner whose compatibility drives breeder demand for Orivet's accredited tests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OrivetGenetics
• Facebookfacebook.com/orivetgenetics
• LinkedInlinkedin.com/company/orivet-genetics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orivet