Trademark Plus

What Trademark Plus does

Trademark Plus is a U.S.-based, privately held online self-service platform that facilitates federal trademark registration, searches, renewals, and related filings with the USPTO. Founded in 1999 and headquartered in Schaumburg, IL (with a primary office in Plano, TX), the company has operated for over 24 years and reports more than 100,000 customers served and 147,000+ trademark filings completed. Its product surface is built around a web-based questionnaire-style filing flow that customers can complete in roughly five minutes, with U.S. licensed trademark attorneys executing the actual USPTO e-filings and selecting appropriate category classes.

The commercial offering is tiered into three registration packages — Basic ($199), Standard ($299), and Premium ($449), each charged on top of the $350 per-class USPTO government fee — with ancillary products including comprehensive and common-law trademark searches (starting at $199), Sections 8 and 9 combined declaration of use renewals ($299 first renewal, $149 subsequent), Statement of Use filings, and certified trademark certificates ($69). The platform distinguishes itself through a USPTO e-filing integration, attorney-managed filing, and a multi-database search product that covers federal, all 50 states, common-law sources, business names, design logos, and international databases.

Trademark Plus monetizes primarily through one-time per-transaction fees rather than subscriptions. Distribution combines a direct-to-consumer self-serve website (supported by an SEO-driven content/learning center and earned media from U.S. News & World Report, Forbes, and LinkedIn) with an affiliate program paying up to 30% commissions and a co-brand/white-label program that lets retailers and brick-and-mortar businesses resell trademark filing services under their own brand. Target customers are small businesses, mid-size businesses, individual entrepreneurs, and creatives seeking affordable alternatives to traditional trademark law-firm engagements.

Name

Trademark Plus

Legal name

Trademark Plus

Website

https://trademarkplus.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Trademark Plus is a U.S. online self-service platform, founded in 1999, that helps small businesses, mid-size companies, and individual entrepreneurs file, search, and renew federal trademarks with the USPTO via tiered packages and attorney-managed e-filings.

Ownership category

akta.pro rank

Product category

Intellectual Property Services

NAICS

Other Legal Services (54119), Professional, Scientific, and Technical Services (54)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

akta.pro secondary industry

IP Filing, Annuities & Renewals Administration (BPAHAMAJ)

Keywords

• Trademark registration services
• USPTO e-filing
• Intellectual property filing
• Trademark search services
• Brand protection services

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Trademark Registration Services: One-time transaction fees for trademark registration packages (Basic, Standard, Premium) plus government USPTO filing fees. Revenue generated from processing trademark applications on behalf of customers.
2. Trademark Renewal Services: Fees for Section 8 and 9 combined declaration of use renewal filings to maintain trademark registration validity every 10 years.
3. Trademark Certificate Services: Fees for certified copies of registered trademarks for proof of ownership and registration status documentation.
4. Trademark Search Services: Comprehensive trademark searches including federal, state, and common-law levels to identify potential conflicts before filing.
5. Affiliate Commissions: Earn up to 30% commissions on sales referred through affiliate partners. 2-tier system with retain commissions on repeat customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Trademark Plus operates a self-serve online platform that lets customers file U.S. federal trademark applications with the USPTO in approximately five minutes via a simple online questionnaire. A U.S. licensed trademark attorney prepares and electronically files each application and selects the appropriate USPTO class. The company offers three tiered packages (Basic $199, Standard $299, Premium $449) plus government fees, along with ancillary services including comprehensive trademark searches, Sections 8 and 9 renewals, certified trademark certificates, Statement of Use filings, and service mark registration.

Product overview

Trademark Plus is a self-service online trademark filing platform offering three tiered trademark registration packages (Basic at $199, Standard at $299, Premium at $449) that enable customers to file trademark applications with the USPTO. The platform provides ancillary services including trademark search (starting at $199), common law search, Sections 8 and 9 trademark renewal, trademark certificate procurement ($69), and Statement of Use filings. All services are designed for self-representation - Trademark Plus is not a law firm and does not provide legal advice. A U.S. licensed trademark attorney files applications, with higher-tier packages including attorney consultation and risk assessment. The platform has served over 100,000 customers with over 147,000 filings over 24 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark Registration Self-serve online federal trademark filing package offered in three tiers (Basic $199, Standard $299, Premium $449) plus government fees. Includes federal search, U.S. licensed attorney preparation and electronic filing with the USPTO, attorney selection of USPTO class, and (on higher tiers) attorney consultation, risk assessment, refusal analysis, free second search, priority processing, cease and desist letter, assignment letter, Office Action Response Protection, Privacy Protection, and expedited processing.
• Trademark Search

Quantifiable outcome

• 2-3 business days order processing time
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorOnline webmasters and publishers promoting Trademark Plus services through affiliate links. Partners earn up to 30% commissions on sales, retain commissions on repeat customers, and benefit from Sub-ID campaign tracking. 2-tier referral system also available.
• Co-brand and Private Label PartnerscoreOEM/ Whitelabel/ Licensing PartnerPartnership programs designed for online retailers, brick-and-mortar businesses, and others wanting to integrate trademark filing services. Enables accelerated entry into the online self-help document filing services industry through turnkey solutions for small, mid-size and enterprise scale businesses.
• U.S. Patent and Trademark Office (USPTO)coreTechnology or IntegrationOfficial government agency that receives and processes trademark applications filed through Trademark Plus. Electronic filing integration with USPTO for trademark registrations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trademarkia: Online trademark search and registration platform offering federal and state trademark filing services. Competes head-to-head with Trademark Plus on self-serve trademark filing flows and trademark search capabilities.
• LegalZoom: Leading online legal services platform offering trademark registration, business formation, and other legal filings. Directly competes with Trademark Plus in online self-serve trademark filing at similar price points with a larger marketing budget and broader service catalog.
• Swyft Filings: Online LLC formation and trademark registration service targeting SMBs and entrepreneurs. Comparable to Trademark Plus in self-serve online trademark filing with similar price points and customer segments.
• FileLater: Online trademark filing service specializing in Statement of Use and extension filings. Comparable to Trademark Plus's ancillary trademark services with similar self-serve online positioning for SMB customers.
• Northwest Registered Agent: Registered agent and business services company offering trademark registration among other filings. Competes with Trademark Plus in the SMB trademark filing category with comparable online self-serve experience.
• MyCorporation: Online business filing service offering trademark registration alongside incorporation services. Directly comparable to Trademark Plus in serving SMBs with self-serve trademark filing.
• Incfile (now Northwest filings): Online business formation and trademark filing service. Competes with Trademark Plus in the SMB market for trademark registration as part of a broader incorporation-and-IP service bundle.

Broad incumbents

• Corporation Service Company (CSC): Large incumbent provider of corporate, trademark, and domain name services to enterprise clients. Competes at the higher end of the trademark services market with global filing capabilities and a focus on corporate IP portfolios.
• Rocket Lawyer: Online legal services platform with subscription-based model offering trademark registration among many other legal services. Competes in trademark filing but as part of a much broader legal-document and attorney-consultation portfolio.
• Wolters Kluwer IP Group: Global information services company providing IP management software and trademark services to legal professionals. Operates in the same trademark services space but targets law firms and corporate IP departments rather than SMBs directly.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trademarkplus
• Facebookfacebook.com/Servicemarks
• LinkedInlinkedin.com/company/trademarkplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademark Plus