ProCoatings

Name

ProCoatings

Legal name

ProCoatings B.V.

Website

https://procoatings.nl

Company type

Private

Founded year

1989

Operating status

Operating

Ownership category

akta.pro rank

Product category

Architectural Paint and Coatings Wholesale Distribution

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Primers, Sealers & Undercoats (IMADAKAJ)

Keywords

• Architectural paint wholesale
• Industrial coating distribution
• Professional painter supplies
• Floor coating systems
• Construction paint products

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Paint and Coating Products Wholesale: ProCoatings generates revenue through the wholesale distribution of professional paints, coatings, lacquers, floor systems, and painter's tools to professional painters and craftsmen. The company operates 29 branch locations across the Netherlands serving the professional painting trade.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ProCoatings is a professional independent paint wholesaler distributing over 10,000 products including construction paints, furniture lacquers, industrial coatings, floor systems, and painter's tools to professional painters and craftsmen through 29 branch locations across the Netherlands. The company provides same-day delivery, professional technical advice, and carries top-brand partners including Caparol, Sika, Mavro, Festool, and Graco.

Product overview

ProCoatings is a professional independent paint wholesale distributor with over 10,000 products and services serving the professional painting industry across 29 branches in the Netherlands. The company operates as a comprehensive B2B supplier offering professional construction paints, furniture lacquers, industrial coatings, floor systems, and painter's tools. Their product portfolio spans multiple categories including wall coatings (interior/exterior), opaque and transparent wood finishes, wood rot repair products, sanding materials, sealants, brushes and rollers, spraying equipment, climbing/ladder equipment, glass fabric, tape and masking materials, hand tools, work clothing, anti-graffiti coatings, metal protection products, and floor solutions. They carry numerous branded products from partners including Caparol, Nelf, Jotun, Rust-Oleum, Sika, Graco, Festool, Rupes, Altrex, and Mavro (ISO 9001 certified). The company provides technical support, color mixing services, and delivery across provinces including North Holland, South Holland, Utrecht, Flevoland, Friesland, Groningen, and Drenthe.

Differentiator

Problem solved

Functional benefit

Brands

• Mavro: ISO 9001 certified producer and supplier of cleaning and protection products including anti-graffiti coatings, industrial cleaning, nano coatings, and conservation products.
• Dutch Wall Decor
• Trae Lyx
• Sika
• Ventistone

Products and services

• Professional Construction Paints Professional-grade construction paints for interior and exterior walls, serving the professional painter market in the Netherlands.
• Furniture Lacquers
• Industrial Coatings
• Floor Systems
• Painter's Tools
• Caparol Professional Paint Brand
• Sika Sealants and Floor Coatings
• Mavro Cleaning and Protection Products
• Graco Spraying Equipment
• Festool Power Tools
• Trae Lyx Wood Floor Finishes
• Repair Care Wood Repair Products
• Dutch Wall Decor / Renostuc Wall Coverings
• Nelf Professional Paint Brand
• Soudal Sealants and Adhesives
• Ventistone Stone Fiber Profiles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PPG Coatings Nederland B.V.coreStrategic or Co-development PartnerProCoatings is a brand of PPG Coatings Nederland B.V. The company operates as part of the larger PPG coatings group, leveraging the corporate relationship for brand positioning and market operations.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Brewers Decorator Centres: UK-based decorator merchant with branch network serving professional painters and decorators. Operates the same trade-focused B2B paint and coatings distribution model as ProCoatings, with deep assortments, technical advice, and same/next-day delivery to job sites.
• Johnstone's Decorating Centres: UK trade decorating centre chain also owned by PPG Industries, making it a sister company to ProCoatings within the same corporate group. Operates a directly comparable B2B branch-based distribution model serving professional painters, providing a strong internal PPG benchmark.
• Crown Decorator Centres: UK trade decorator centre network operated by Crown Paints, serving professional decorators with a branch-based B2B distribution model. Closely comparable to ProCoatings in customer segment (professional painters), product breadth, and physical branch delivery model.

Broad incumbents

• AkzoNobel: Dutch-headquartered global paints and coatings major with brands including Dulux, Sikkens, and International. Comparable as a broader incumbent that owns paint brands ProCoatings distributes, and operates its own European trade distribution channels, making it both a supplier competitor and channel alternative.
• DAW SE (Caparol): German-headquartered paint manufacturer whose Caparol brand is one of ProCoatings' principal distributed brands. Comparable as a European coatings manufacturer with proprietary brands that compete across the same professional painter customer base as ProCoatings.
• PPG Industries: US-headquartered global paints and coatings major and parent of ProCoatings B.V. through PPG Coatings Nederland. Comparable as the ultimate parent and broader incumbent whose coatings portfolio, brand portfolio, and European distribution architecture contextualize ProCoatings' operating model.
• Sherwin-Williams: US-headquartered global paints and coatings major operating a large global trade paint distribution footprint. Comparable as a broad incumbent in the same industry, with significant trade distribution operations that parallel ProCoatings' branch-based B2B model.
• Jotun: Norwegian-headquartered global coatings manufacturer whose decorative paints are distributed by ProCoatings in the Netherlands. Comparable as a European coatings manufacturer with overlapping customer base and product portfolio in the professional painting channel.
• Hempel: Danish-headquartered global coatings manufacturer with decorative and protective coatings lines. Comparable as a European coatings incumbent whose products overlap with ProCoatings' assortment and whose distribution decisions affect ProCoatings' competitive positioning.

Regional players

• Tikkurila: Finnish-headquartered decorative paints manufacturer with Northern European market presence. Comparable as a regional paint manufacturer targeting professional and consumer painters with comparable architectural coatings products, though operating primarily outside ProCoatings' Dutch geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/procoatingsnl
• LinkedInlinkedin.com/company/procoatingsnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCoatings