FAR EAST

What FAR EAST does

FAR EAST is a privately held Japanese corporation founded in 1994 and headquartered in Hanno. It operates the CARVAAN and FAR EAST BAZAAR brands and disclosed production and logistics assets for brewing, distilling, gelato, baking, storage, and farming. The physical network includes 11+ FAR EAST BAZAAR locations, four CARVAAN restaurant/beer-house locations, and two delicatessens, in addition to headquarters and production sites in Hanno. Primary

Product development ties imported ingredients to historical and cultural themes. CARVAAN BREWERY reproduces historical beer styles, while CARVAAN Distillery uses globally sourced botanicals including Omani frankincense to produce gin. FAR EAST GELATO FACTORY and FAR EAST BAKING FACTORY use coconut flower nectar instead of white sugar, including a soy-milk-based, egg-free ancient-grain cookie sandwich. The brewery also reports 12 naturally farmed hop varieties and more than 50 domestic and international beer awards.

CARVAAN and FAR EAST BAZAAR are monetized through restaurant meals and courses, retail and café purchases, dedicated online shops, events and weddings, and wholesale/OEM engagements. Customers include consumers seeking Arabian and Mediterranean dining, imported specialty foods and gifts, as well as restaurants, bars, retailers, hotels, and event businesses. Public menu examples include ¥550 per gelato scoop, ¥1,100 for 290 ml craft beer, and Arabian courses priced at ¥5,500-¥7,700, indicating unit-priced transactions across consumer and B2B channels.

Name

FAR EAST

Legal name

株式会社FAR EAST

Website

https://fareastinc.co.jp

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FAR EAST is a Japanese food company that transforms globally sourced ingredients into restaurant, retail, craft beverage, gelato, and confectionery products for consumers, retailers, bars, hotels, and event businesses across physical and online channels.

Ownership category

akta.pro rank

Product category

Specialty Food Retail and Restaurant Services

NAICS

Specialty Food Retailers (4452), Food Manufacturing (311), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Food And Kindred Products (2000), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

akta.pro secondary industries

Halal & Middle Eastern Grocery Stores (CRAHAFAC), Imported & Regional Specialty Food Stores (CRAHAGAL), Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

Keywords

• Imported food retail
• Craft beer brewing
• Arabian cuisine restaurants
• Dried fruits nuts
• Cultural food import

Headquarters

HQ city

Hanno

HQ country

Japan

HQ region

Asia

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Operations: CARVAAN restaurants and beer houses operate as the primary experiential retail channel, offering Arabian and Mediterranean cuisine, craft beer, and craft gin. Locations include Hanno main restaurant, Shibuya, Yokohama, and beer house near Hanno Station.
2. Retail / Delicatessen: FAR EAST BAZAAR operates multiple retail/cafe locations across Japan (11+ stores in department stores and shopping centers) selling imported foods, dried fruits, nuts, confections, and prepared items. CARVAAN DELICATESSEN locations offer grab-and-go Arabian finger foods.
3. Craft Beer & Gin Wholesale: CARVAAN craft beer and craft gin are sold wholesale to restaurants, bars, and retailers. The company also develops custom/original beers for weddings and events.
4. E-commerce / Online Shop: Online stores for both CARVAAN and FAR EAST BAZAAR brands ship craft beer, gin, confections, gelato, and imported food products nationwide.
5. Wholesale / OEM: B2B wholesale supply of craft beer and planned expansion into craft gin, confectionery, and gelato OEM manufacturing for other businesses.
6. Events & Weddings: Event planning, food stalls at festivals, and wedding/party services combining music, food, and cultural experiences.
7. Trading / Import: Import and sale of global food products including edible salt, dry fruits, cereals, spices, herbs, and other specialty ingredients from 58 countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

FAR EAST imports food products from 58 countries and operates the CARVAAN restaurant brand (Arabian and Mediterranean cuisine with on-site craft brewery and distillery) and the FAR EAST BAZAAR retail brand (specialty imported foods, dried fruits, nuts, confections, gelato). The company also manufactures craft beer, craft gin, gelato, and baked confectionery in-house at facilities in Hanno, Saitama, and operates wholesale/OEM, e-commerce, and event services.

Product overview

FAR EAST operates a multi-brand portfolio centered on world food culture, consisting of CARVAAN (Arabian/Mediterranean restaurant and craft beer/gin brand) and FAR EAST BAZAAR (imported food retail). Core products include CARVAAN BREWERY (craft beer with historical themes), CARVAAN DISTILLERY (craft gin), FAR EAST GELATO FACTORY (gelato using coconut nectar), and FAR EAST BAKING FACTORY (culturally-inspired confectionery). Supporting services include wholesale/OEM for B2B customers, event planning, international trading from 58 countries, online e-commerce shops, and local empowerment initiatives in Hanno city. The company operates multiple restaurant locations in Hanno, Tokyo, and Yokohama, along with retail stores across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• CARVAAN: Restaurant/Beer house/Delicatessen featuring Arabian and Mediterranean world cuisine, drawing from ancient Mesopotamian, Egyptian, Persian, Greek, and Roman food culture. Brand name derived from the ancient Persian word for caravan.
• FAR EAST BAZAAR

Quantifiable outcome

• Over 50 beer competition awards since 2018 including Gold Medals at International Beer Cup
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 飯能信用金庫 (Hanno Shinkin Bank)coreStrategic or Co-development Partner · 1 January 2026Hanno Shinkin Bank is a key local financial partner collaborating with FAR EAST on the はんのう昭和盆踊り (Hanno Showa Bon Odori) regional festival revival project. The bank provides support and co-organizes the annual festival, which has become a major community event attracting visitors from inside and outside the city.
• FAR EAST JAPAN & AFRICA (Uganda subsidiary)coreStrategic or Co-development Partner · 1 January 2017FAR EAST established a local subsidiary in the Republic of Uganda in 2017, FAR EAST JAPAN & AFRICA, to manage sourcing and production relationships in Africa. The company sources Jali Organic Pineapple and Luwero Pineapple from Uganda as part of its fair trade sourcing network.
• 西武鉄道株式会社 (Seibu Railway)minorStrategic or Co-development PartnerSeibu Railway is listed as a cooperation partner for the はんのう昭和盆踊り festival. The railway company's involvement helps facilitate visitor access to the Hanno area for the festival.
• 的一般社団法人奥むさし飯能観光協会 (Okumusashi Hanno Tourism Association)coreStrategic or Co-development PartnerThe local tourism association is a key cooperation partner for the Hanno Showa Bon Odori and other regional cultural events organized by FAR EAST, helping promote tourism and cultural activities in the Hanno area.
• 株式会社フォレスト西川 (Forest Nishikawa)minorOthersListed as a cooperation partner for the はんのう昭和盆踊り festival. A local company involved in the regional event ecosystem.
• 駿河台大学 (Surugadai University)minorOthersListed as a cooperation partner for the はんのう昭和盆踊り festival, providing academic/institutional support for the regional cultural event.
• 株式会社ムーミン物語 (Moomin Monogatari)minorOthersListed as a cooperation partner for the はんのう昭和盆踊り festival. The Moomin theme park in Hanno is a nearby attraction that cross-promotes cultural events in the area.
• France Buyer Office (Paris)minorOthersFAR EAST established a buyer office in Paris, France in September 2006 (closed in 2009) for direct sourcing of ingredients and products from Europe and surrounding regions.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Kaldi Coffee Farm: Japan's leading specialty imported food retailer with cafe/store format. Directly comparable as a Japanese multi-store specialty food importer with strong coffee/snacks/dried goods assortment, parallel to FAR EAST BAZAAR's imported food retail concept.
• Meidi-Ya: Long-established Japanese importer and specialty food retailer with department store presence. Directly comparable for the imported specialty/gourmet food retail and food service distribution model that FAR EAST BAZAAR pursues.
• Dean & DeLuca Japan: Premium international specialty food retailer and cafe operator in Japan. Comparable to FAR EAST BAZAAR for the imported gourmet food store-with-cafe format targeting urban affluent consumers.
• Yo-Ho Brewing Company: Independent Japanese craft brewery with national distribution and restaurant tie-ins. Directly comparable for the craft beer manufacturing, themed branding, and Japanese market wholesale operations that CARVAAN BREWERY pursues.
• Baird Brewing Company: Long-established Japanese craft brewery with multiple taproom restaurant locations. Comparable for the combined brewery-plus-restaurant retail model that CARVAAN operates, plus wholesale craft beer distribution.
• Coedo Brewery: Saitama-based Japanese craft brewery with restaurant and national distribution. Directly comparable as a fellow Japanese craft brewery (and regional Saitama neighbor to FAR EAST) pursuing themed craft beer production and wholesale to restaurants/retailers.

Broad incumbents

• Eataly: Global Italian-themed specialty food marketplace with restaurants, retail, and wholesale. Comparable as a larger specialty ethnic food retail/restaurant concept; FAR EAST's CARVAAN/BAZAAR combination represents a regional Middle Eastern equivalent at smaller scale.
• Isetan Mitsukoshi Holdings: Major Japanese department store operator. Relevant as the host channel for FAR EAST BAZAAR stores in Mitsukoshi, Shinjuku Lumine and other group locations; useful for understanding the retail channel partner's strategic direction and risks.
• Suntory Holdings: Japan's largest spirits and beverage manufacturer with significant craft spirits expansion. Relevant as the broad incumbent in Japanese beverage manufacturing/distribution that FAR EAST's craft gin and craft beer wholesale ambitions must compete against for shelf and tap placement.
• Asahi Group Holdings: Major Japanese beverage group with growing craft beer portfolio. Comparable as a broad incumbent setting the competitive context for craft beer distribution and restaurant supply in Japan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAR EAST