Bad Habit Brewing Company

What Bad Habit Brewing Company does

Bad Habit Brewing Company operates a single integrated craft brewery and taproom at 25 College Avenue N, St. Joseph, Minnesota, producing and selling craft beer, hard seltzers, and a proprietary line of THC-infused beverages (Slack Tide, Tipsy, and Low Tide). The beverage portfolio is organized into rotating taproom draft categories — Lights & Lagers (Hangup, Bennie Ale, Old Timer, Spring Ale), IPA's & Pales (Habitual, Crush A Lot, The New Style), Dark & Malty (Dark Addiction, Billy Club, Old Habit), and Fruited & Sours (Teetime, Lemon Fresh) — plus a hard seltzer line (Margarita, Lemon Meringue Pie). Underlying technology consists of brewing operations and the Toast digital commerce platform, which powers online to-go/curbside ordering, e-gift cards, and the My Habit Rewards loyalty program; Spotify is integrated for private-event music. THC-infused SKUs are supported by third-party SC Labs certificates of analysis, providing regulated-market compliance documentation.

The business operates across multiple go-to-market motions: direct-to-consumer via the on-premise taproom (six-day-a-week operations, Tue–Sun), event-driven acquisition via a recurring taproom calendar (trivia, Jindo Music Bingo, food pop-ups, release parties) and bookable private events (birthdays, weddings, corporate functions), and channel-partner off-sale distribution through third-party retailers discoverable via the on-site Beverage Finder. Revenue is generated through five streams: taproom on-premise beverage sales, to-go/curbside packaged sales via Toast, private event rentals of the Brewer's Lounge (up to 100 guests with patio, priced at $200 first hour / $150 each additional hour plus $35/hour Beertender gratuity and a $100 drink credit), digital gift card sales, and off-sale wholesale distribution. Customer segments include local craft beer drinkers, THC-infused beverage consumers, hard seltzer and packaged beer buyers, and private event hosts — all served from a single St. Joseph, MN location.

The company is privately held and led by Founder/Owner/Brewer Aaron Rieland, with 11–50 employees and no disclosed revenue, funding rounds, or institutional investors in the available data.

Name

Bad Habit Brewing Company

Legal name

Bad Habit Brewing Company

Website

https://badhabitbeer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad Habit Brewing Company is a privately held single-location craft brewery and taproom in Saint Joseph, Minnesota, producing craft beer, hard seltzers, and a proprietary THC-infused beverage line (Slack Tide, Tipsy, Low Tide), serving local adult consumers through on-premise taproom sales, packaged off-premise distribution, and private event rentals.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery
• Hard seltzer production
• THC-infused beverages
• Taproom services
• Private event venue

Headquarters

HQ city

Saint Joseph

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom on-premise beverage sales: On-premise consumption of draft beer, seltzers, and THC-infused beverages sold at the St. Joseph taproom during operating hours (Tue/Wed/Thu 4–10 PM, Fri 2–10 PM, Sat 12–10 PM, Sun 1–7 PM).
2. To-go / curbside packaged beverage sales: Off-premise packaged beer, seltzer, and THC-beverage sales fulfilled through online ordering via the Toast platform, including pickup and curbside handoff.
3. Private event rentals: Hourly rental of the Brewer's Lounge and patio spaces ($200 first hour, $150 each additional hour, plus $35/hour Beertender gratuity) for private events such as birthdays, rehearsal dinners, weddings, corporate events, and workshops; includes a $100 drink credit.
4. E-gift card sales: Sale of digital gift cards redeemable at the taproom, fulfilled through the Toast platform.
5. Off-sale beverage distribution: Distribution of packaged beer and THC-infused beverages through off-sale retail locations discoverable via the on-site Beverage Finder.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bad Habit Brewing Company is a single-location craft brewery in Saint Joseph, Minnesota that brews and sells craft beer, hard seltzers, and a proprietary line of THC-infused canned beverages (Slack Tide, Tipsy, Low Tide). It operates an on-premise taproom with rotating drafts and packaged to-go/curbside orders, distributes packaged product through off-sale retailers, and rents a dedicated Brewer's Lounge for private events.

Product overview

Bad Habit Brewing Company operates a single integrated hospitality brand from its brewery and taproom at 25 College Avenue N., St. Joseph, Minnesota, organized around one core product portfolio — local craft beverages — with parallel extensions into on-premise hospitality and off-premise sales. The flagship "Beer On Tap" product line bundles its rotating draft beers across four categories (Lights & Lagers such as Hangup, Bennie Ale, Old Timer, and Spring Ale; IPA's & Pales such as Habitual, Crush A Lot, and The New Style; Dark & Malty such as Dark Addiction, Billy Club, and Old Habit; and Fruited & Sours such as Teetime and Lemon Fresh), plus a hard seltzer line (Margarita, Lemon Meringue Pie). Layered on top of the core beer portfolio is the "Slack Tide" sub-brand of THC-infused canned beverages (Key Lime, Tropical Punch, White Peach, Tipsy Blue Hawaiian, Tipsy Margarita, Tipsy Strawberry Daiquiri, and Low Tide Cucumber Watermelon, each with published Certificates of Analysis). Supporting modules — "To-Go / Curbside Pick Up," "Beverage Finder," "My Habit Rewards," and "E-Gift Cards" — extend the offering to off-premise customers via the Toast platform, while the "Brewer's Lounge Private Event Space" functions as a private-event rental add-on within the same venue.

Differentiator

Problem solved

Functional benefit

Brands

• Slack Tide: Sub-brand of THC-infused beverages, including flavors such as Key Lime, Tropical Punch, White Peach, and Cucumber Watermelon (the latter marketed as 'Low Tide').
• Tipsy
• Low Tide

Products and services

• Beer On Tap Rotating draft beer program at the Bad Habit taproom, organized into Lights & Lagers, IPA's & Pales, Dark & Malty, and Fruited & Sours categories, with several SKUs also packaged in 16oz cans for off-premise sale.
• Hard Seltzers Flavored hard seltzer line offered on tap and in 16oz cans, including Margarita and Lemon Meringue Pie variants, served to adult consumers at the taproom and via packaged retail.
• Slack Tide THC-Infused Beverage Line Proprietary line of low-dose THC-infused canned beverages in seltzer and cocktail styles (Key Lime, Tropical Punch, White Peach, Cucumber Watermelon, Margarita, Strawberry Daiquiri, Blue Hawaiian), each batch supported by a published Certificate of Analysis, sold to adult consumers through off-sale distribution.
• Brewer's Lounge Private Event Space Bookable private event rental venue at the St. Joseph brewery for birthdays, rehearsal dinners, weddings, corporate events, fundraisers, and workshops, including private bar service, dedicated Beertender, private restrooms, indoor/outdoor space, and a $100 drink credit toward the event tab.
• To-Go / Curbside Pickup Online and mobile ordering service for packaged craft beer, hard seltzers, and THC-infused beverages, fulfilled via in-person pickup or curbside handoff at the St. Joseph taproom.
• E-Gift Cards Digital gift cards redeemable at the Bad Habit taproom for beverages, food, and merchandise, purchased online via the Toast platform.

Quantifiable outcome

• Brewer's Lounge accommodates up to 60 seated guests (up to 100 with private patio open)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indeed Brewing Company: Minneapolis-based craft brewery with taproom, rotating draft lineup, and packaged distribution — directly comparable to Bad Habit's Minnesota craft taproom model and SKU diversification across lagers, IPAs, and sours.
• Dangerous Man Brewing Company: Northeast Minneapolis craft brewery known for a rotating taproom portfolio and small-format packaged releases; comparable on single-brewpub operations, SKU variety, and direct-to-consumer focus.
• Lift Bridge Brewing Company: Stillwater, MN craft brewery producing a broad rotating lineup of beers and seltzers with statewide distribution — comparable product breadth and Minnesota off-premise footprint.
• Fulton Brewing Company: Minneapolis craft brewery with taproom and packaged distribution across multiple styles including IPAs, lagers, and seltzers — directly comparable craft portfolio and Minnesota DTC/retail mix.
• Bent Paddle Brewing Company: Duluth, MN craft brewery with taproom and a rotating lineup of flagship and seasonal beers in cans — closely comparable on taproom-and-packaged craft model in Minnesota.
• Castle Danger Brewery: Two Harbors, MN craft brewery combining production, taproom, and outdoor event space — closely mirrors Bad Habit's integrated brewery + on-premise hospitality format.
• Modist Brewing Company: Minneapolis craft brewery with experimental taproom draft program and packaged releases — comparable on rotating SKU strategy and craft DTC orientation.
• Northbound Brewing: Minneapolis taproom-focused craft brewery with a rotating draft list and packaged cans — comparable on small-team, taproom-anchored craft operations.

Regional players

• Forager Brewery: Rochester, MN craft brewery and restaurant with private event space — comparable on the integrated brewery + private event revenue model, though based in a different Minnesota region.

Broad incumbents

• Lagunitas Hi-Ball (THC-infused seltzer): Heineken-owned THC-infused seltzer brand — comparable on the THC-infused canned beverage category but operates at national scale through a large incumbent beverage company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/badhabitbeer
• Instagraminstagram.com/badhabitbrewing
• Xx.com/badhabitbeer
• LinkedInlinkedin.com/company/bad-habit-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Habit Brewing Company