Grupa Nowa Farmacja

What Grupa Nowa Farmacja does

Grupa Nowa Farmacja sp. z o.o. is a privately held Polish pharmacy network headquartered in Białystok, founded in 2006 by veterans of the pharmaceutical market. The company operates a three-pronged distribution model: directly owned retail pharmacies, franchise and partnership-model pharmacies operating under or alongside the Nowa Farmacja brand, and an online pharmacy at nowafarmacja.pl offering 24/7 purchasing with professional consultation. As of 2024, the network spans more than 170 owned and partner pharmacies across all 16 Polish voivodeships, and the company describes itself as a leader in the Polish franchise pharmacy market.

The core operational asset is a centralized purchasing platform providing partner and owned pharmacies access to over 4,000 preparations at maximum rebates from pharmaceutical wholesalers and manufacturers, supported by IT systems for inventory and category management and an internal Informatics Department. Service offerings span prescription dispensing, compounded medications (leki recepturowe), e-prescription processing, medical marijuana dispensing, subsidized incontinence product requests, free blood pressure measurement, and expired medication take-back, complemented by a branded "Strefa Zielnik" herbal zone in-store and online at izielnik.pl.

The business model combines transaction-based revenue from retail pharmacy sales (own stores and e-commerce) with recurring subscription-style franchise revenue. Under the full franchise model the partner pays a 1% monthly royalty on pharmacy turnover and an individually negotiated initial fee, with a minimum 5-year term and territorial protection; under the partnership ("model partnerski") tier, independent pharmacies access identical commercial terms and the purchasing platform without rebranding, with no long-term commitment. Upfront capital for a new partner pharmacy ranges from 140,000-230,000 PLN (new site) to 8,000-60,000 PLN (existing pharmacy adaptation). The company's customer base is twofold: B2B partner pharmacies (independent owners and private investors across Poland, including multi-unit "multifranczyzobiorcy") and end-consumer patients purchasing prescription and OTC products, supplements, and cosmetics. Average pharmacy turnover within the network is reported at twice the regional statistical average, a result the company attributes to its purchasing leverage and brand positioning.

Name

Grupa Nowa Farmacja

Legal name

Grupa Nowa Farmacja sp. z o. o.

Website

https://nowafarmacja.com.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupa Nowa Farmacja is a privately held Polish pharmacy network, founded in 2006 in Białystok, operating 170+ owned, franchised and partner pharmacies plus an online pharmacy across all 16 Polish voivodeships, monetizing via retail sales and a 1% monthly-turnover franchise fee.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Network

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Pharmacy franchise network
• Retail pharmacy services
• Online pharmacy
• Group purchasing platform
• Pharmaceutical wholesale rebates

Headquarters

HQ city

Bialystok

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Full Franchise Fees: Monthly fee of 1% of the pharmacy's monthly turnover, plus an individually negotiated initial fee. The full franchise model includes active support in sales training, proven pricing policy techniques, and professional business, personnel, and quality management consulting.
2. Partnership Model Fees: The partnership model offers commercial conditions in pharmaceutical wholesalers without requiring long-term contracts or purchase quantity obligations. Pharmacies maintain their own brand and signage. The model is voluntary and can be exited at any time.
3. Retail Pharmacy Sales: Revenue from sales of pharmaceutical products, OTC medications, cosmetics, herbs, dietary supplements, and medical marijuana through owned and partner pharmacies across Poland, as well as through the online pharmacy (nowafarmacja.pl).
4. Online Pharmacy Sales: Round-the-clock online pharmacy sales through nowafarmacja.pl, offering professional consultation on product selection, secure transactions, and fast delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupa Nowa Farmacja operates a national pharmacy network combining owned retail pharmacies, partner/franchise pharmacies, and an online pharmacy that sell prescription medications, OTC products, cosmetics, herbs, dietary supplements, and medical marijuana. Through two partnership models (a light Partner Model and a Full Franchise Model), it provides independent pharmacy owners and investors with group purchasing power, IT-enabled category and inventory management, sales training, pricing policy know-how, and a national brand under contracts of minimum 5 years.

Product overview

Grupa Nowa Farmacja is a Polish pharmacy network operating under a unified brand with both physical and online pharmacy services. The company offers two partnership models: the Partner Model (model partnerski) for independent pharmacies seeking purchasing benefits without rebranding, and the Full Partnership Model (model partnerski pełny) providing comprehensive franchise support including training, pricing strategies, and management consulting. Core services include compounded medications, e-prescriptions, medical marijuana products, incontinence product requests, free blood pressure monitoring, and expired medication disposal. The network features a distinctive Strefa Zielnik (Herbal Zone) in all pharmacies offering natural supplements and herbs. With over 170 stationary and partner pharmacies across Poland, the company provides integrated pharmaceutical care combining traditional pharmacy services with modern healthcare solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Apteka Internetowa Nowa Farmacja: Online pharmacy service offering 24/7 access to products, professional advice, secure transactions, and fast delivery
• Strefa Zielnik / Zielnik

Products and services

• Full Franchise Model (Model partnerski pełny) Full franchise offering for independent pharmacy owners and investors, providing comprehensive business support including access to 4,000+ preparations at maximum wholesale rebates, active sales training, proprietary pricing policy techniques, business/personnel/quality management consulting, free signage changes, and a 5-year minimum franchise agreement with territorial guarantee, in exchange for a monthly fee of 1% of pharmacy turnover plus a negotiated initial fee.
• Partner Model (Model partnerski) Lightweight partnership program for independent pharmacies seeking group purchasing power without rebranding; partners retain their own brand and signage, receive commercial terms identical to owned pharmacies, and gain access to the purchasing platform (4,000+ preparations at maximum rebates) without long-term contracts, mandatory purchase quantities, or committed monthly fee beyond a voluntary program fee. A 2-month free trial period is offered.
• Owned Pharmacy Network (Apteki własne) Network of stationary pharmacies owned and operated by Grupa Nowa Farmacja across all 16 voivodeships of Poland, providing prescription and OTC medications, cosmetics, herbs, dietary supplements, and medical marijuana with professional pharmaceutical advice, self-service sections, and dedicated Herbal Zones (Strefa Zielnik).
• Online Pharmacy (Apteka internetowa Nowa Farmacja) 24/7 internet pharmacy accessible at nowafarmacja.pl, offering round-the-clock access to pharmaceutical products, cosmetics, herbs, dietary supplements, and medical marijuana, with professional consultation on product selection, secure transactions, and fast delivery to patients across Poland.
• Strefa Zielnik (Herbal Zone) Dedicated herbal zones within Nowa Farmacja pharmacies and as a standalone online herbal shop (izielnik.pl), offering herbs, natural dietary supplements, oils, and juices for herbal medicine enthusiasts.
• Medical Marijuana Dispensing Service (Marihuana medyczna) Pharmacy-based dispensing service for medical cannabis at selected Nowa Farmacja locations, providing dried CBD products, CBD oils, and other THC and CBD preparations to patients with valid prescriptions.
• Compounded Medications (Leki recepturowe) Custom-compounded medications prepared by Grupa Nowa Farmacja pharmacists according to individual physician prescriptions, tailored to specific patient needs.

Quantifiable outcome

• Average pharmacy turnover is twice that of statistical pharmacy in the region
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Beata Kiernozek (Director, Franchise Department)coreOthersBeata Kiernozek serves as Director of the Franchise Department at Grupa Nowa Farmacja, responsible for franchise development, partner relations, and expansion coordination across Poland.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Super-Pharm Poland: Super-Pharm is a major Polish health-and-beauty/pharmacy chain with a strong private-label and OTC assortment. Comparable to Nowa Farmacja as a multi-location pharmacy retailer, but operates a directly-owned rather than franchise-driven model.
• Ziko Apteka: Ziko operates a multi-format Polish pharmacy chain combining owned stores, partner stores and an online pharmacy, with its own private-label assortment. Closely comparable to Nowa Farmacja in franchise/partnership mix, omnichannel retail, and Polish geographic focus.
• DOZ Apteki (DOZ.pl): DOZ is one of Poland's largest pharmacy franchise/cooperation networks, directly competing with Nowa Farmacja for independent pharmacy partners and end consumers across all voivodeships. Closest comparable in operating model: centralized purchasing, franchise fees, branded network.
• Gemini Polska (Apteki Gemini): Gemini operates a Polish chain of pharmacies combining owned and franchise locations with an e-commerce platform. Direct competitor on the franchise partnership model and on Polish omnichannel pharmacy retail.
• Euro Apteka: Euro Apteka is a Polish pharmacy chain focused on value/competitive pricing. Competes with Nowa Farmacja on the "attractive price / value pharmacy" positioning and on OTC and supplement assortment in physical and online channels.

Broad incumbents

• Rossmann (Poland): Rossmann is one of the largest drugstore/health-and-personal-care retailers in Poland with hundreds of locations and a robust private-label portfolio. Competes with Nowa Farmacja for OTC, dermocosmetic, and supplement basket, but at significantly larger scale and with a directly-owned store model.
• Dr.Max (Poland): Dr.Max is a large Central European pharmacy chain expanding aggressively in Poland via both greenfield stores and acquisitions. Comparable as a multi-location Polish pharmacy operator with broad assortment and omnichannel presence.

Others

• Pelion (CEPD): Pelion is the largest pharmaceutical wholesale and pharmacy group in Poland (owner of PGF, CEPD Logistics, and the Medicover-adjacent network). Adjacent enabler — supplies many Polish pharmacies, including via wholesale terms that Nowa Farmacja franchisees can access.

Emerging players

• apteka.pl (apteka internetowa KAMSO): apteka.pl is one of the leading pure-play Polish e-pharmacies with nationwide delivery and broad OTC assortment. Comparable to Nowa Farmacja's online pharmacy (nowafarmacja.pl) as a direct channel competitor in Polish internet pharmacy.

Regional players

• Melissa (Apteka Melissa): Apteka Melissa is a smaller Polish pharmacy chain with a hybrid online + physical model. Comparable to Nowa Farmacja's omnichannel approach, though at smaller scale and with a more regionally concentrated footprint.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nowafarmacja
• Instagraminstagram.com/nowafarmacja.pl
• LinkedInlinkedin.com/company/nowa-farmacja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Nowa Farmacja