GenY

What GenY does

GenY is a Vietnam-based creative agency headquartered at 11 Dao Duy Anh Street, Duc Nhuan Ward, Ho Chi Minh City, operating as a private company with an 11-50 employee headcount band. The firm delivers three integrated service categories: Branding (master visual, packaging, point-of-sale materials, and promotional gifts), Event & Activation (concept-to-execution event design and on-site activation), and Production (physical fabrication including booth construction and gift-box production). Its client base is concentrated in Vietnam-based engagements with multinational enterprise accounts spanning food and beverage, personal care, banking, building materials, and agriculture, including Nestlé (across multiple sub-brands such as Milo, YOGU, Lavie, and ice cream), Knauf Vietnam, Masan, Wipro, Mondelez, ACB Bank, Acecook, Envy Apples (T&G Global), Romano, and Toro Food.

The agency's underlying technology is conventional creative tooling — design software, physical production capabilities, and event logistics — with no proprietary software products, AI/ML components, or platform architecture referenced. Delivery is project-based, with portfolio-driven client acquisition through the company website supplemented by direct outreach and existing client relationships. Pricing is not publicly disclosed and is handled through contact-based quoting on a per-project basis, consistent with a bespoke professional services model rather than productized or subscription revenue.

GenY's go-to-market is sales-led and portfolio-led: the website organizes completed work into Branding, Event & Activation, and Production galleries, serving as the primary top-of-funnel channel, with bottom-of-funnel conversion driven by direct contact via email ([email protected]) and phone. Distribution is direct to enterprise clients within Vietnam; there are no marketplace, reseller, or self-serve digital channels. Recurring engagements include the Knauf annual gala (2023 in Phu Quoc and 2024 in Ho Chi Minh City), seasonal ENVY Apple gift-box programs for Tet and Mid-Autumn Festival, and multi-sub-brand work for Nestlé, indicating meaningful account retention within an otherwise project-based business model.

Name

GenY

Legal name

GenY

Website

https://geny.com.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GenY is a Ho Chi Minh City-based creative agency offering branding, event activation, and production services to enterprise clients including Nestlé, Knauf Vietnam, Masan, ACB Bank, Envy Apples, and Mondelez across Vietnam.

Ownership category

akta.pro rank

Product category

Creative & Branding Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Branding agency services
• Packaging design
• Event activation
• Creative production services
• Promotional gift design

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: GenY generates revenue through project-based creative services including branding, event activation, and production. Services are delivered to enterprise clients on a per-project basis, with scope of work ranging from concept creation to execution and production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GenY is a creative agency that designs and produces branding, event activations, and physical marketing materials for enterprise clients. Its service portfolio covers master visual design, packaging, point-of-sale materials (POSM), promotional gifts, corporate gala and trade show event concept and execution, and end-to-end production of gift boxes and event collateral. Clients include Nestlé, Wipro, Masan, Knauf Vietnam, ACB Bank, Mondelez, and Envy Apples Vietnam.

Product overview

GenY is a creative agency offering three core service categories: Branding (Master Visual, Packaging, POSM, and Promotion Gift), Event & Activation, and Production. The agency builds appealing brand identities and marketing materials for clients including Nestlé, Knauf Vietnam, Envy Apples, Wipro, Masan, Acecook, ACB Bank, and Mondelez. Projects span packaging redesigns, key visual campaigns, event activations, gift box productions, and booth concepts. The portfolio includes specific offerings like Nestlé Packaging Chocolate, ENVY seasonal gift boxes, Knauf By Night gala events, Milo premium gift sets, and various POSM materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Branding services covering master visual design, packaging design, point-of-sale materials (POSM), and promotional gift design for enterprise consumer goods, personal care, food and beverage, and financial services clients in Vietnam.
• Event & Activation Services Event and activation services covering concept design and execution of corporate gala events, trade show booth builds, in-store activations, and seasonal campaigns (Tet, Mid-Autumn, Mother's Day) for enterprise clients in Vietnam.
• Production Services Production services covering physical fabrication and execution of gift boxes, trade show booth builds, and event collateral for enterprise branding and event engagements.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• T&G Global VietnamcoreStrategic or Co-development PartnerGenY collaborates with T&G Global Vietnam on the ENVY Apple brand, creating seasonal gift box concepts and production for Tet (Lunar New Year) and Mid-Autumn Festival. The partnership involves joint concept development and execution of gift box designs for ENVY apples sold in Vietnam.
• Toro FoodminorStrategic or Co-development PartnerGenY partnered with Toro Food to create the Ngọc Đồng Biển rice gift box brand. The collaboration involved brand identity design inspired by Go Cong region's natural beauty and traditional cultural elements.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu: Global advertising and creative services network with operations across Southeast Asia including Vietnam, offering integrated branding, packaging, event activation, and production capabilities at scale. Competes with GenY for the same enterprise marketing budgets but as part of a much broader portfolio spanning media, creative, and CX.
• Ogilvy: WPP-owned global creative agency network with a long-standing Vietnam office, offering brand strategy, packaging, advertising, and activation services to multinational clients including several that overlap with GenY's roster (Nestlé, Mondelez, Wipro/Unilever brands).
• Leo Burnett: Publicis Groupe creative network with a Vietnam presence, serving FMCG and consumer goods clients with brand-building, packaging, and activation work — directly competing for the kind of multinational creative mandates GenY executes for Nestlé, Masan, and Mondelez.
• BBDO: Omnicom-owned global creative network operating in Vietnam, providing advertising, brand identity, and activation services to FMCG and consumer brands. Overlaps with GenY in branding, packaging, and event-driven consumer campaigns.
• TBWA: Omnicom's disruption-focused creative network with Vietnam operations, serving multinational FMCG and consumer electronics clients with brand strategy, packaging, and experiential work — adjacent to GenY's full-service creative remit.
• Publicis Groupe: Global communications group with creative, media, and production agencies (including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide) operating in Vietnam, competing for enterprise creative mandates across branding, events, and production.
• Hakuhodo: Japan's largest advertising agency network with strong Southeast Asia presence, offering integrated branding, packaging, and activation services. Particularly relevant peer given the cultural and creative affinity required to serve multinational brands in Asian markets.
• MullenLowe Group: IPG-owned global creative network operating across Asia Pacific including Vietnam, providing brand strategy, advertising, and activation services to consumer goods clients that overlap with GenY's enterprise target segments.
• Saatchi & Saatchi: Publicis-owned global creative brand with Asia Pacific operations, focused on brand-building and integrated creative campaigns for FMCG and consumer brands — directly competitive for the multinational packaging and activation mandates GenY services.
• Wunderman Thompson: WPP-owned global creative, brand, and experience agency with Vietnam presence, serving consumer goods and B2B clients with brand strategy, packaging, commerce, and experiential work that overlaps with GenY's full-service creative offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Genycreativezone
• LinkedInlinkedin.com/company/geny-creative-zone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenY