Refuturiza
Brazilian edtech subsidiary of Grupo Cartão de TODOS offering a B2C learning subscription (Passaporte) with 1,300+ courses and a B2B HR suite (Refuturiza 360) for SMB corporate HR, recruiting, and corporate university needs.
- Company typePrivate
- Founded2019
- HeadquartersIpatinga, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Refuturiza does
Refuturiza is a Brazilian edtech and HR technology company operating as a subsidiary of Grupo Cartão de TODOS. The company serves a dual market through two primary products: the Passaporte B2C subscription platform and the Refuturiza 360 B2B HR suite. It is headquartered in Ipatinga, Minas Gerais, and operates a franchise location in São Paulo.
Refuturiza firmographics
Firmographics- Name
- Refuturiza
- Legal name
- Refuturiza Empreendimento Educacional Ltda
- Website
- https://refuturiza.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brazilian edtech subsidiary of Grupo Cartão de TODOS offering a B2C learning subscription (Passaporte) with 1,300+ courses and a B2B HR suite (Refuturiza 360) for SMB corporate HR, recruiting, and corporate university needs.
- Ownership category
- akta.pro rank
Refuturiza industry classification
Industry- Product category
- Education and HR Technology
- NAICS
- Custom Computer Programming Services (541511), All Other Business Support Services (561499), Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Refuturiza is headquartered
LocationHeadquarters
- HQ city
- Ipatinga
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Refuturiza business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Subscriptions (Passaporte): Monthly subscription model for individual professionals accessing courses, career guidance, audiobooks, job listings, and DISC testing through tiered passport plans
- Enterprise HR Platform (Refuturiza 360): Monthly subscription tiers for companies accessing ATS, HR management, employee development, and payroll tools. Pricing ranges from free (limited jobs) to R$799.90/month for full platform access, plus per-user pricing for corporate university and department personnel modules
- Professional Training Courses: One-time payment courses for vocational training (e.g., air conditioning installation, electrician courses) with practical workshops and mentorship
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free job posting tier with limited features |
| Subscription | Monthly | Complete selection process with intelligence and agile method |
| Subscription | Monthly | Team management with efficiency and strategic vision |
| Subscription | Monthly | Complete platform: recruitment, development and people management |
| Per seat | Monthly | Corporate university with tracks, courses and certifications |
| Subscription | Monthly | HR department optimization and management |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Refuturiza product offering
Product offeringCore offering
Refuturiza operates two complementary platforms: a B2C subscription ecosystem (Passaporte) delivering 1,300+ professional courses, audiobooks, career orientation, DISC behavioral testing, and job-matching services to individual professionals; and a B2B HR management suite (Refuturiza 360) offering applicant tracking, performance evaluation, corporate training, and HR administration tools for companies. The company also delivers in-person vocational training courses through its franchise network in Brazil.
Product overview
Refuturiza operates as a dual-market edtech platform consisting of Refuturiza Passaporte (B2C) and Refuturiza 360 (B2B). The B2C offering provides a subscription-based ecosystem with over 1,300 free courses, audiobooks, DISC behavioral testing, career orientation, undergraduate/postgraduate programs, and job placement services. The B2B Refuturiza 360 platform offers a comprehensive HR suite including applicant tracking, team management, organizational culture tools, performance evaluations, and an integrated HR administration module. Additional offerings include vocational training courses (e.g., air conditioner installation, residential electrician) and a dedicated job portal. The platform is accessible via web and integrates with LinkedIn for job posting automation.
Differentiator
Problem solved
Functional benefit
Brands
- Refuturiza Passaporte: Subscription-based platform offering courses, career guidance, audiobooks, and job listings
- Refuturiza 360
- PreparaTODOS
- Passaporte Tô no Corre
Products and services
- Refuturiza Passaporte Subscription-based B2C ecosystem for individual professionals providing access to 1,300+ professional development courses, audiobooks, career orientation, DISC behavioral testing, undergraduate and postgraduate programs, and job-matching services through tiered passport plans.
- Refuturiza 360 Comprehensive B2B HR platform offering applicant tracking system (ATS), people management, organizational culture tools, engagement surveys, performance evaluations, corporate training, and HR administration with payroll integration for companies.
- Curso Instalador de Ar-Condicionado Split Practical vocational training course (158 hours) for split air conditioner installation, including Saturday classroom sessions, hands-on practice, online complementary content, and mentorship, delivered in São Paulo.
- Curso Eletricista Residencial Practical vocational training course for residential electrical installation from zero to practice, including supervised hands-on training and certification.
- Plataforma de Vagas Refuturiza Job listing platform with unlimited free job postings, automated candidate matching, and automatic LinkedIn integration for job visibility, connecting employers to job seekers within the Refuturiza ecosystem.
Companies that use Refuturiza
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Refuturiza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Refuturiza partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LinkedIncoreStrategic partnership enabling automatic job posting and enhanced curriculum visibility. Job seeker profiles and resumes are automatically matched to relevant positions on LinkedIn, increasing visibility to the professional market.
- TIMminorCorporate customer and partner logo displayed in partners section. TIM uses Refuturiza services for employee training and development solutions.
- Caixa Econômica FederalminorPartner logo displayed in partners section, indicating business relationship for financial services or co-branded offerings.
- Cartão de TODOScoreParent company Grupo Cartão de TODOS owns Refuturiza. The brand operates as part of an inclusive financial and educational ecosystem serving underbanked populations in Brazil.
- Wadhwani FoundationminorNon-profit foundation partner utilizing Refuturiza 360 platform for workforce development and employment initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Refuturiza competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Refuturiza social profiles
Digital presenceRefuturiza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refuturiza leadership team
Management profileNumber of profiles
Refuturiza subsidiaries and ownership
Company hierarchySubsidiaries1 record
Refuturiza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refuturiza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refuturiza
What does Refuturiza do?
Refuturiza operates two complementary platforms: a B2C subscription ecosystem (Passaporte) delivering 1,300+ professional courses, audiobooks, career orientation, DISC behavioral testing, and job-matching services to individual professionals; and a B2B HR management suite (Refuturiza 360) offering applicant tracking, performance evaluation, corporate training, and HR administration tools for companies. The company also delivers in-person vocational training courses through its franchise network in Brazil.
Is Refuturiza a public or private company?
Refuturiza is a private company. It is classified as corporate owned and is currently operating.
When was Refuturiza founded?
Refuturiza was founded in 2019. It employs 51 to 100 people.
Where is Refuturiza based?
Refuturiza is headquartered in Ipatinga, Brazil, in the Latin America region.
How does Refuturiza make money?
Three revenue lines are on record. Individual Course Subscriptions (Passaporte) is the primary driver. The others are enterprise HR Platform (Refuturiza 360) and professional Training Courses.
Does Refuturiza have an API?
No public API is recorded for Refuturiza.
What industry is Refuturiza in?
Refuturiza's product category is Education and HR Technology. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541511 and its SIC code is 7372.