Msquared Groep

What Msquared Groep does

Msquared Groep BV (MSQ) is a privately held Dutch family-owned holding company founded in 1962 and headquartered in Gorinchem, Netherlands. The group invests exclusively in companies operating on, for, or at the roof across the roofing value chain — manufacturing, wholesale distribution, installation and maintenance services, green-roof solutions, fall protection, and proprietary software. As an active shareholder, MSQ provides centralized back-office services through MSQ Services (recruitment, joint purchasing, financing, ICT, compliance) while letting each of its 15+ subsidiaries operate independently under their own brands.

The group's technology stack centers on Dakota, a smart roof management platform developed by subsidiary Daklab and fully rebuilt in June 2025 after 12+ years, offering inspection workflows, multi-year maintenance budgeting (MJOB), and TCO forecasting on a modular architecture prepared for IoT and Machine Learning integration. Inscio Roofs, a 2022 joint venture with sensor specialist Inscio, supplies IoT roof sensors that feed real-time insulation and waterproofing data into Dakota for predictive maintenance. Additional proprietary products include BouwDeck (prefabricated flat-roof system enabling 5-minute installation) and the BossCover premium materials brand distributed by RoofYou.

MSQ generates revenue through its operating subsidiaries' direct B2B sales: CPE Nederland and RoofYou wholesale roofing and facade materials through 29+ branches across the Netherlands and Belgium to professional installers; Consolidated, Van Doorn, Hollanddak, and Daktec Dolfsma deliver roofing installation and maintenance services to housing corporations, governments, and commercial property owners; Sempergreen (majority-owned since November 2023) sells green-roof and facade solutions across Europe, the USA, and Australia; and MSQ Services collects fees from group companies for shared back-office support. Dakota generates B2B SaaS-style revenue from roofing companies and property owners for digital roof management, with pricing not publicly disclosed.

Name

Msquared Groep

Legal name

Msquared Groep BV

Website

https://msq.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Msquared Groep is a Dutch family-owned holding company that invests in 15+ roofing-sector subsidiaries — including wholesalers (CPE, RoofYou), contractors (Consolidated, Van Doorn, Daktec Dolfsma), green-roof specialist Sempergreen, and the Dakota roof management software platform — serving professional installers, housing corporations, governments, and commercial property owners primarily across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Roofing Services and Building Materials Distribution

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Professional Employer Organizations (561330), Computer Systems Design and Related Services (54151)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Roofing services
• Building materials wholesale
• Roof management software
• Prefabricated roof systems
• Green roof solutions

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Holding / Investment Returns: MSQ generates returns through equity stakes in its portfolio companies. As an active shareholder, MSQ facilitates, innovates and develops group companies so they can grow in revenue, profit and enjoyment. Subsidiaries operate autonomously while paying for or contributing to shared MSQ Services.
2. Professional Services to Group Companies: MSQ Services (formerly Dakfacilities) provides back-office services — recruitment, joint purchasing, financing, ICT, compliance and other non-core activities — to group companies. This represents a service revenue stream from subsidiaries.
3. CPE Wholesale Distribution: CPE Nederland operates as a B2B wholesale distributor of roofing and facade materials, serving professionals through 29+ sales points in the Netherlands and Belgium. Revenue generated through product sales and technical/project support services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Msquared Groep is a Dutch family-owned holding company that invests in, facilitates and develops companies operating on, for or at the roof. Its portfolio spans roofing contracting services, B2B wholesale distribution of roofing and facade materials, manufacturing of innovative roofing products (incl. prefab systems), green roof and facade solutions, fall protection systems, and proprietary roof management software (Dakota) with IoT sensor technology (Inscio Roofs). MSQ Services provides shared back-office support — recruitment, joint purchasing, financing, ICT and compliance — to all group companies.

Product overview

Msquared Groep (MSQ) operates a multi-brand portfolio of companies serving the roofing industry, comprising roofing specialists, material wholesalers, product manufacturers, green solution providers, safety systems companies, and software/application developers. The core software product is Dakota, an online roof management platform developed by group company Daklab that enables inspection, maintenance, and management of roofs for roofing companies and property owners. Dakota is supported by Inscio Roofs (an MSQ-Inscio joint venture) which provides IoT sensors for real-time roof monitoring. MSQ Services provides shared back-office functions including recruitment, ICT, compliance, and purchasing support across all group companies. The portfolio includes specialized brands such as Van Doorn (roofing contractor), Sempergreen (green roofs/facades), Kedge (fall protection), CPE Nederland (wholesale distribution), Consolidated (roofing services), BouwDeck (prefab roof systems), and Daktec Dolfsma (roofing contractor following merger).

Differentiator

Problem solved

Functional benefit

Brands

• Dakota: Slimme dakmanagementsysteem voor dakdekkersbedrijven en vastgoedeigenaren, ontwikkeld door Daklab
• Inscio daksensor
• BossCover
• Daktec Dolfsma
• Roof Products Europe (RPE)

Products and services

• Dakota roof management platform Smart online roof management platform for inspection, maintenance, and management of flat and sloped roofs. Enables data-driven property management for roofing companies and property owners with real-time dashboards, maintenance planning, multi-year budget forecasting (MJOB), and 24/7 access to roof information. Launched in a rebuilt version in June 2025.
• Inscio Roofs IoT daksensoren

Quantifiable outcome

• Dakota enables 24/7 access to roof information for customers, with multi-year maintenance budgets (MJOB) for proactive planning.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• RSM NetherlandssupportingImplementation/ SI/ Consulting Partner · 20 November 2023RSM acted as sell-side advisor to the seller in MSQ's acquisition of majority stake in Sempergreen Group.
• Van Benthem & KeulensupportingImplementation/ SI/ Consulting Partner · 20 November 2023Van Benthem & Keulen acted as sell-side advisor to the seller in MSQ's acquisition of majority stake in Sempergreen Group.
• deBreijsupportingImplementation/ SI/ Consulting Partner · 20 November 2023deBreij acted as sell-side advisor to the seller in MSQ's acquisition of majority stake in Sempergreen Group.
• ICC ConsultantssupportingImplementation/ SI/ Consulting Partner · 20 November 2023ICC Consultants supported MSQ Groep in the acquisition of majority stake in Sempergreen Group.
• InsciocoreTechnology or Integration · 9 April 2022Joint venture Inscio Roofs BV founded 9 April 2022. Inscio brings IoT sensor technology, real-time data measurement and datacommunication; MSQ brings Dakota platform expertise and deep roofing knowledge through Consolidated and Daklab. Together they enable predictive maintenance of roofs through sensor data and algorithms.
• Tectum GroupcoreStrategic or Co-development Partner · 1 January 2022MSQ and Tectum Group jointly acquired Freriks-Werken (2022) and co-founded Roof Products Europe (RPE) holding for production companies. Both also co-founded CPE Nederland (2017) as a joint NL/BE B2B wholesale group for roofing and facade materials. Tectum Group is a Belgian parent company.
• Biesmans GroupcoreStrategic or Co-development PartnerBiesmans Group is the shareholder of RoofYou. Martin Mastenbroek (MSQ) co-opened RoofYou's new headquarters with Yves Biesmans (Biesmans Group) on 9 May 2025. RoofYou and RoofYou Belgium distribute roofing and facade materials across NL and BE.
• IsobouwminorStrategic or Co-development PartnerIsobouw (successor to DERBIGUM) won the second MSQ Supplier Award (MSQ Leveranciers Award), recognized as a reliable partner that keeps commitments, focuses on quality, maintains clear pricing policy, and actively works on sustainability and circularity.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SIG Group plc: UK-listed specialist distributor of building products (including roofing membranes and insulation) across the UK, Ireland and continental Europe. Direct comparator for CPE Nederland and Altena wholesale operations, though at significantly larger scale.
• Saint-Gobain: French-listed global building materials group with roofing activities (through CertainTeed Roofing) and broad construction-product distribution in Europe. Comparable at category level as a multi-brand building envelope consolidator, though far larger and more diversified than MSQ.
• Soprema Group: French family-owned global manufacturer of waterproofing, roofing and insulation systems. Closely comparable to MSQ in private family-controlled governance plus integrated roofing materials manufacturing and distribution across Europe.
• Carlisle Construction Materials: U.S.-based division of Carlisle Companies producing EPDM, TPO and other single-ply roofing membranes plus insulation. Comparable to MSQ's Freriks-Werken and BouwDeck in roofing system manufacturing, though operating at much greater scale.
• VolkerWessels: Large Dutch construction and real estate group with multi-brand operating companies across infrastructure, housing and building services. Overlaps with MSQ's installation subsidiaries (Hollanddak, Consolidated, Van Doorn) as a multi-brand Dutch builder-operators.
• BMI Group: European roofing and waterproofing systems provider (formerly Icopal and Braas Monier, owned by Standard Industries). Directly comparable to MSQ's manufacturing/distribution subsidiaries (CPE, Freriks-Werken, RPE) in pitched and flat-roof membranes.
• Kingspan Group: Irish-listed global leader in insulated panels and building envelope solutions, including roofing membranes and daylighting. Overlaps with MSQ in roofing/facade systems at a much larger, publicly listed scale, providing a valuation and growth benchmark.

Direct peers

• Breman Groep: Dutch installation and renovation group from which Daktec was spun out in 2021 before joining MSQ. Comparable Dutch multi-trade installer/renovator operating across maintenance, renovation and new-build, with similar shared-services structure.
• Biesmans Group: Belgian multi-brand building materials group that is the co-shareholder of RoofYou alongside MSQ. Geert-Jan Vogels stepped down as RoofYou CEO to refocus on Biesmans Group. Direct overlap in roofing/facade materials distribution across NL/BE.
• Tectum Group: Belgian parent company and direct JV partner with MSQ Groep. Co-founded CPE Nederland (2017), co-acquired Freriks-Werken (2022) and co-created Roof Products Europe. Operates as an analogous building-envelope-focused holding in Belgium, making it the closest structural peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/msquaredgroepbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Msquared Groep