What PRIER Products does

PRIER Products is a privately held, US-based manufacturer of heavy-duty brass plumbing products founded in 1882 by German emigrant Anton Prier and headquartered in Grandview, Missouri. The company specializes in hydrants and related plumbing valves, with a catalog spanning residential wall hydrants (eight models with multiple inlet and length options), commercial hydrants (light duty, heavy duty, narrow wall, hot/cold mixing), ground hydrants for outdoor irrigation, roof hydrants, drinking fountains and bottle fillers, angle sill faucets, lead-free plumbing brass, and specialty valves (self-closing, pressure relief, log lighter). The Diamond Series serves as a premium sub-brand with extended warranties.

The company's underlying technology centers on frost-proof hydrant design featuring stems with heavy brass ends secured by long-wearing ACME threads at both the handle and seat, eliminating seat seating problems, rattling, and flow noise. PRIER holds multiple patents on these designs and maintains replacement parts availability for products going back 60 years. Products are listed with ASSE, IAPMO, and CSA, and lead-free compliant lines address tightening US plumbing regulations. Engineering-facing resources include downloadable Revit/BIM files on MasterSpec, spec sheets, submittal forms, and a Cross Reference Tool.

PRIER operates a sales-led, multi-channel go-to-market targeting contractors as the primary customer, with engineers, wholesale distributors, and homeowners as secondary segments. Distribution occurs through a national sales representative network (with a Find-a-Rep tool and Rep Portal), wholesale distributors, and a direct e-commerce storefront, all fulfilled from a central Kansas City-area location with no minimum order requirements and no broken carton charges. Revenue is generated through hardware sales with non-publicly-disclosed pricing directed to reps and distributors.

Name

PRIER Products

Legal name

PRIER Products, Inc.

Website

https://prier.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

51–100 employees

Short description

PRIER Products is a privately held, US-based manufacturer founded in 1882 that produces heavy-duty brass plumbing hydrants, valves, and specialty fixtures for contractors, engineers, distributors, and homeowners through a national sales-rep and distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mouscron

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Products Sales: PRIER generates revenue through the manufacture and sale of plumbing products including residential hydrants, commercial hydrants, ground hydrants, angle sill faucets, plumbing brass, drainage products, specialty valves, and replacement parts. They offer a full product line with inventory savings features that allow distributors to reduce inventory dollars while meeting customer needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRIER Products manufactures and sells heavy-duty brass plumbing products, primarily a full line of residential, commercial, and ground hydrants, along with angle sill faucets, plumbing brass, drainage products, and specialty valves. The company designs its hydrants with heavy brass ends and long-wearing ACME threads to deliver frost-proof durability, and offers multiple model configurations with various inlet options, lengths, and plating upgrades. Products are made in the U.S., listed with ASSE, IAPMO, and CSA, and supported by a 60-year replacement parts inventory.

Product overview

PRIER Products manufactures a comprehensive line of commercial and residential plumbing products centered around hydrant technology. The portfolio includes residential hydrants (eight models with multiple inlet and length options), commercial hydrants (light duty, heavy duty, narrow wall, and hot/cold mixing variants), ground hydrants for outdoor irrigation use, roof hydrants for rooftop applications, drinking fountains and bottle fillers, angle sill faucets and hose bibbs, lead-free plumbing brass valves, and specialty products including self-closing valves and pressure relief valves. The Diamond Series represents a premium sub-brand with enhanced durability and extended warranties. The company also provides replacement parts for products going back 60 years and downloadable Revit/BIM files for architectural specifications. Products are manufactured in the U.S. with heavy-duty brass construction and patented designs offering improved flow rates.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Series: Premium product line featuring residential wall hydrants with advanced features and durability

Products and services

• Residential Hydrants Freezeless wall hydrants designed for residential applications, available in eight different models with multiple inlet options, twelve standard lengths, custom length options, and premium plating upgrades such as oil-rubbed bronze.
• Commercial Hydrants Heavy-duty wall hydrants for commercial facilities, including narrow wall, light duty, heavy duty, hot/cold mixing variants, and flush mount and post mount roof hydrants for rooftop water supply.
• Ground Hydrants Outdoor ground-level hydrants including economy, heavy pattern, and sanitary ground hydrant models designed for irrigation and outdoor water access.
• Drinking Fountains and Shower Towers Pedestal-mounted drinking fountains, bottle fillers, outdoor body and foot showers, combination units, and pet fountains for commercial and public spaces.
• Angle Sill Faucets and Hose Bibbs Heavy pattern angle sill faucets and hose bibbs including anti-siphon models and exposed pipe configurations for various plumbing installations.
• Lead-Free Plumbing Brass Lead-free brass plumbing products including globe valves, hose bibbs, sillcocks, boiler drains, and garden valves compliant with lead-free plumbing requirements.
• Specialty Valves Specialty valves and accessories including self-closing valves, urinal flush valves, liquid level control valves, pressure relief valves, and log lighter valves.
• Replacement Parts and Kits Replacement parts and repair kits for PRIER products going back 60 years, including vacuum breakers, mounting brackets, and component-level repair parts.
• Diamond Series Hydrants Premium line of wall hydrants featuring enhanced durability and design, including Mansfield-style Diamond Series and other high-end residential and commercial models with extended warranties.

Quantifiable outcome

• Products designed to last the life of the plumbing system
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ASPE (American Society of Plumbing Engineers)moderateStrategic or Co-development PartnerPRIER is a member of ASPE (American Society of Plumbing Engineers). Membership demonstrates commitment to the engineering community and provides access to industry standards and professional development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mueller Industries: Large U.S. manufacturer of copper, brass and aluminum products including plumbing brass fittings. Comparable via brass plumbing components and OEM/wholesale plumbing distribution.
• Zurn Elkay Water Solutions: Public manufacturer of commercial plumbing, water management and drinking fountain products. Comparable via overlapping commercial hydrants, drinking fountains and spec-driven institutional channels.
• Elkay Manufacturing: Major U.S. manufacturer of plumbing fixtures including drinking fountains and bottle fillers. Comparable as a broader incumbent with overlapping drinking fountain and water access product lines.
• Watts Water Technologies: Public U.S. manufacturer of plumbing, water safety and flow control products including hydrants and valves. Comparable as a broader incumbent with overlapping hydrant, valve and brass plumbing categories serving similar contractor and distributor channels.

Direct peers

• Josam Company: U.S. manufacturer of commercial plumbing drainage and water distribution products. Comparable as a specialty plumbing manufacturer serving contractors and specifiers in institutional/commercial construction.
• A.Y. McDonald Manufacturing: Family-owned U.S. manufacturer of plumbing valves, hydrants, brass fittings and water works products. Direct peer competing in plumbing brass, hydrants and specialty valves distributed through plumbing wholesalers.
• Mansfield Plumbing Products: U.S. manufacturer of plumbing fixtures, valves and hydrants including the Mansfield-style hydrants that PRIER's Diamond Series is compatible with. Direct peer in residential wall hydrants and plumbing brass.
• Haws Corporation: U.S. manufacturer of drinking fountains, bottle fillers and emergency eyewash products. Direct peer overlapping PRIER's drinking fountains and bottle fillers category for commercial/public spaces.
• Woodford Manufacturing: U.S. manufacturer specializing in frost-free wall hydrants, hose bibbs and outdoor water products. Direct peer given near-identical focus on freezeless hydrants and plumbing brass fittings sold through plumbing distributors.

Regional players

• Matco-Norca: U.S. master distributor of plumbing valves, fittings and hydrants. Comparable as a competing channel supplier stocking competing hydrant and valve brands for plumbing distributors and contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prierproducts
• YouTubeyoutube.com/user/PrierProducts
• Facebookfacebook.com/prierproducts
• LinkedInlinkedin.com/company/prierproducts
• Instagraminstagram.com/prierproducts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIER Products