Whisky Me
Whisky Me is a UK-based whisky subscription club delivering monthly curated 6cl pouches via letterbox-friendly packaging to over 10,000 subscribers across three tiers starting at £8.95 per month, complemented by a bottle shop and gift subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Whisky Me does
Whisky Me is a UK-based direct-to-consumer whisky subscription club founded in 2016/2017 and headquartered in London. The company's core proposition is a monthly delivery of curated whisky samples in 6cl letterbox-friendly pouches, a format that bypasses signed-for delivery and reduces friction for subscribers. Three subscription tiers are offered: Adventure at £17.90 per month and Traditional and Discovery at £8.95 per month each, addressing both novice and experienced whisky drinkers. E-commerce and subscription billing run on Shopify.
The business has extended beyond the recurring pouch subscription into adjacent revenue streams, including a bottle shop launched in 2021 and gift subscriptions. Brand reach has been amplified through a curated partnership network — most notably an exclusive UK arrangement with Hogsworth distillery, a partnership with Laphroaig, and an association with the Black Rock bar in Shoreditch. The company has also generated mainstream visibility through an appearance on the BBC investment program Dragons Den. The subscriber base is disclosed at more than 10,000 individuals.
The business appears to be bootstrapped, with no disclosed external funding rounds. Geographic operations are concentrated in the United Kingdom, with no international footprint disclosed. Founders Tristan Stephenson and Thomas Aske lead the company, and there is no B2B or enterprise customer segment evident in the available data.
Whisky Me firmographics
Firmographics- Name
- Whisky Me
- Legal name
- Whisky-Me
- Website
- https://whisky-me.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whisky Me is a UK-based whisky subscription club delivering monthly curated 6cl pouches via letterbox-friendly packaging to over 10,000 subscribers across three tiers starting at £8.95 per month, complemented by a bottle shop and gift subscriptions.
- Ownership category
- akta.pro rank
Whisky Me industry classification
Industry- Product category
- Beverage Subscription Services
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Whisky Me is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Whisky Me business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Monthly Subscription Revenue: Recurring monthly revenue from three subscription tiers - Adventure (£17.90/month for two pouches), Traditional (£8.95/month for single malt), and Discovery (£8.95/month for world whisky). Annual plans offer 15% savings with free UK delivery included.
- Gift Subscription Revenue: One-time gift subscriptions available in 1-12 month durations, with physical gift boxes or digital e-gift cards. Gift boxes include bonus pouch and 10% savings.
- Bottle Sales: Direct bottle purchases available for past drops through the Pouch & Bottle Shop, allowing members to buy full-size bottles of featured whiskies at market prices.
- Member Rewards - Bottle Upsell: Members receive access to market-beating bottle prices, exclusive distillery tours, and bonus pouches as loyalty rewards, driving additional purchases beyond core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Adventure Plan - Single Malt & World Whisky |
| Subscription | Monthly | Traditional Plan - Single Malt Scotch |
| Subscription | Monthly | Discovery Plan - World Whisky |
| Subscription | Pay-as-you-go | Gift Subscriptions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Whisky Me product offering
Product offeringCore offering
Whisky Me is a UK-based monthly whisky subscription club that delivers curated 6cl whisky samples from premium global distilleries through letterbox-friendly pouches. The service offers three subscription tiers (Adventure with both Single Malt and World Whisky pouches, Traditional with single malt Scotch only, and Discovery with world whisky only), alongside gift subscriptions, gift boxes, and individual bottle and pouch purchases from previous drops.
Product overview
Whisky Me operates as a whisky subscription club delivering curated whisky samples through letterbox-friendly pouches. The product portfolio consists of three subscription tiers: Adventure (offering both Single Malt and World Whisky pouches monthly), Traditional (Single Malt Scotch only), and Discovery (World Whisky only). Subscriptions are priced at £8.95-£17.90/month with annual savings options. The company also offers gift subscriptions and one-time gift boxes, plus a Pouch & Bottle Shop for individual purchases. All whiskies are delivered on the 8th of each month via innovative 6cl pouches that fit through letterboxes without requiring signatures. The ecosystem includes member rewards, live monthly tastings with distilleries, and exclusive bottle pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Adventure Monthly Subscription The flagship monthly subscription delivering two 6cl whisky pouches (one Single Malt Scotch, one World Whisky) curated from the world's best distilleries, priced at £17.90/month or £192/year, for whisky enthusiasts seeking premium variety.
- Traditional Monthly Subscription A monthly Single Malt Scotch whisky subscription delivering one 6cl pouch featuring whiskies from Scotland's various regions for £8.95/month or £96/year, targeting experienced Scotch whisky enthusiasts.
- Discovery Monthly Subscription A monthly World Whisky subscription delivering one 6cl pouch featuring whiskies from the USA, Ireland, Japan, India, and beyond for £8.95/month or £96/year, designed for adventurous drinkers exploring whisky beyond Scotland.
- Gift Subscription Gift subscriptions available in 1-12 month durations as either physical gift boxes (next-day delivery with bonus pouch and 10% savings) or digital e-gift cards (instant delivery), for gifting whisky experiences to friends and family.
- Whisky Me Gift Box One-time curated gift boxes featuring selected whisky pouches, bonus pouch, personal message option, and ready-to-gift packaging for occasion-based gifting including birthdays, Father's Day, and Secret Santa.
- Pouch & Bottle Shop Online shop allowing customers to purchase individual whisky pouches and full-size bottles from past subscription drops and featured distilleries, with 24-hour shipping for non-subscription orders and member-exclusive bottle pricing.
Quantifiable outcome
- Less than £8 per dram compared to £16 in bars
- +2 more outcomes
Companies that use Whisky Me
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Whisky Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Whisky Me partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Black Rock (Shoreditch bar)coreThe team behind Whisky Me is associated with specialist Shoreditch bar Black Rock, bringing expertise in whisky curation from established hospitality professionals. Black Rock's reputation for quality whisky selection provides credibility to the subscription service.
- Laphroaig DistilleryflagshipFeatured Laphroaig Elements 1.0 as January 2026 drop - a special Elements series celebrating innovation in whisky-making focusing on mash and fermentation techniques.
- HogsworthflagshipUK exclusive sampling partner for Hogsworth Batch One, Blend #9 - a unique release from WhistlePig's founder combining bourbon and armagnac casks.
- Glenfarclas DistillerycoreFeatured Glenfarclas 10 Year Old as October 2025 Traditional drop - one of Scotland's last truly independent distilleries known for sherry cask maturation.
- Highland Park DistillerycoreFeatured Highland Park 12 Year Old as June 2025 Traditional drop - an Orkney distillery known for full-bodied island spirit.
- Shopify Inc.coreE-commerce platform provider hosting the Whisky Me online store, enabling subscription management, payment processing, and delivery logistics.
- Judge.mecoreThird-party review platform providing verified customer review system with Diamond and Top 5% Shop medals for customer trust building.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Whisky Me competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Whisky Me social profiles
Digital presenceWhisky Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisky Me leadership team
Management profileNumber of profiles
Profiles2 records
Whisky Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisky Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisky Me
What does Whisky Me do?
Whisky Me is a UK-based monthly whisky subscription club that delivers curated 6cl whisky samples from premium global distilleries through letterbox-friendly pouches. The service offers three subscription tiers (Adventure with both Single Malt and World Whisky pouches, Traditional with single malt Scotch only, and Discovery with world whisky only), alongside gift subscriptions, gift boxes, and individual bottle and pouch purchases from previous drops.
Is Whisky Me a public or private company?
Whisky Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whisky Me founded?
Whisky Me was founded in 2017. It employs 1 to 10 people.
Where is Whisky Me based?
Whisky Me is headquartered in London, United Kingdom, in the Europe region.
How does Whisky Me make money?
Four revenue lines are on record. Monthly Subscription Revenue is the primary driver. The others are gift Subscription Revenue, bottle Sales and member Rewards - Bottle Upsell.
Does Whisky Me have an API?
No public API is recorded for Whisky Me.
What industry is Whisky Me in?
Whisky Me's product category is Beverage Subscription Services. Its primary akta.pro industry code is CRANAAAI, Alcohol Subscription Clubs & Membership Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 44532 and its SIC code is 5961.