Vertical3 Media

What Vertical3 Media does

Vertical3 Media is a Miami-headquartered, privately held digital media marketing and advertising agency founded in 2010 that operates a full-stack media planning and buying service for advertisers across the United States, US Hispanic, Latin America, and Spain. The agency delivers campaigns spanning programmatic advertising (RTB), native advertising, SEM (Google Partner certified), social media (Facebook Audience Network, Twitter APIs), Connected TV, digital audio, digital out-of-home, YouTube, apps, influencer, and offline media buying, combining online and offline planning under one roof.

The company generates revenue through three primary streams: (1) media planning and buying fees charged to advertisers across its four core markets, (2) tailored digital marketing consulting and strategy services, and (3) white-label or "digital media ally" services for other advertising agencies that lack in-house programmatic or US-Hispanic execution capabilities. Pricing is quote-based and per engagement, with multi-year contract cadences reported. Its customer base spans 50+ named brands including Walmart, Univision, HBO, Royal Caribbean, Celebrity Cruises, Lowe's, AT&T, Comcast, Chase, Volvo, Allstate, McCormick, General Mills, Bridgestone, and Melia, plus tourism boards (Greater Miami Convention & Visitors Bureau, Meet Puerto Rico, Sunny Isles Beach) served through its dedicated Vertical3 Travel division launched in October 2018.

The business is operated by a small senior team led by Founder and CEO Juan José Núñez (former COO of starMedia) with offices in Miami (headquarters at 5966 South Dixie Hwy), Madrid (regional office on Paseo de la Castellana), and Barcelona (operations office opened February 2018 and led by Ariadna Lizondo). External validation includes 2020 AMA South Florida Chapter Silver Global Marketing Campaign of the Year and Bronze Agency of the Year awards, prior AMA Digital Campaign of the Year recognition for the GMCVB campaign, and Google Partner agency status. The company is bootstrapped with no disclosed funding rounds.

Name

Vertical3 Media

Legal name

Vertical3 Media

Website

https://vertical3media.com

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

Vertical3 Media is a Miami-headquartered boutique digital media agency that plans, buys, and optimizes cross-market advertising campaigns across the US, US Hispanic, Latin America, and Spain for enterprise brands and other agencies.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Digital media buying
• Programmatic advertising
• Hispanic market marketing
• Cross-market media planning
• Tourism digital advertising

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning & Buying Fees: Revenue generated from planning and buying online and offline media for advertisers across US, US Hispanic, Latin America and Spain; includes programmatic, native, SEM, social, Connected TV, digital OOH, digital audio, YouTube and apps advertising.
2. Digital Consulting: Tailored digital marketing consulting and strategy services for advertisers and other agencies.
3. White-label / Agency Ally Services: Serving as a digital media ally to other agencies, effectively providing white-label media execution services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vertical3 Media is a Miami-based boutique digital media marketing and advertising agency that plans, buys and executes online and offline advertising campaigns for advertisers across the US, US Hispanic, Latin America and Spain. Services span programmatic, native, SEM, social media, Connected TV, digital OOH, digital audio, YouTube, apps, influencer and offline media buying, with a dedicated Vertical3 Travel division for the tourism and hospitality sector and a white-label offering that serves as a digital media ally to other agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising / RTB Buying Automated Real Time Bidding-based media buying service with audience targeting across digital video, display, mobile and Connected TV inventories. Delivered to enterprise advertisers and brands across the US, US Hispanic, Latin America and Spain.
• SEM (Search Engine Marketing) Search engine marketing services delivered as a Google Partner certified agency, covering paid search campaign management on Google Ads and related search platforms for advertisers.
• Social Media Advertising Social media advertising leveraging Facebook Audience Network and Twitter APIs to micro-segment audiences and serve ads across linked applications and platforms for advertisers.
• Native Advertising Native advertising campaign execution across platforms including Outbrain, distributing advertiser content in native feed placements for brand and direct response objectives.
• Online Media Buying Centralized online media buying service spanning programmatic, native, SEM, social, Connected TV, digital OOH, digital audio, YouTube and apps advertising for advertisers across multiple markets.
• Offline Media Buying Offline media buying service complementing online channels to deliver integrated cross-channel campaign execution for advertisers.
• Connected TV Advertising Connected TV (CTV) advertising buying service, executed programmatically and via direct publisher relationships as part of the agency's cross-channel media stack for advertisers.
• Digital Audio Advertising Digital audio advertising buying service for advertisers, covering music streaming, podcast and online radio inventory as part of the agency's cross-channel media stack.
• Digital Out-of-Home (OOH) Advertising Digital out-of-home (OOH) advertising buying service, covering digital billboards, signage and place-based digital screens for advertisers.
• YouTube Advertising YouTube video advertising buying service for advertisers, executed via Google Ads and direct publisher relationships.
• Apps Advertising In-app advertising buying service covering mobile application inventory for advertisers.
• Influencer Marketing Influencer marketing service identifying, contracting and managing influencer partnerships to deliver branded campaigns for advertisers.
• Digital Consulting Tailored digital marketing consulting and strategy service covering planning, audience segmentation and campaign optimization for advertisers and other agencies.
• Vertical3 Travel Dedicated digital advertising and marketing division serving tourism boards, destination marketing organizations, hotels, cruise lines and hospitality operators across US, US Hispanic, Latin America and Spain markets.
• White-label / Agency Ally Media Execution White-label and partnership-based digital media execution service delivered to other advertising agencies that lack specialized capabilities or local market expertise in the markets Vertical3 Media serves.

Quantifiable outcome

• Recognition as 2020 Silver Global Marketing Campaign of the Year by AMA South Florida Chapter.
• +3 more outcomes

Named customers49 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Marketing Association (AMA) South Florida ChaptercoreGTM or Marketing Partner · 24 February 2021Long-standing industry relationship; AMA South Florida Chapter has recognized Vertical3 Media multiple times, including the 2020 Silver Global Marketing Campaign of the Year and Bronze Agency of the Year awards, as well as earlier Digital Campaign of the Year recognition for the GMCVB campaign.
• Google PartnerscoreStrategic or Co-development Partner · 1 February 2018Vertical3 Media is listed as a Google Partner agency (Google Partner badge displayed on the website linking to Google Partners directory). This partnership underpins their SEM and digital advertising service offerings and signals certified proficiency in Google Ads.
• Marketing Directo (trade publication)minorGTM or Marketing Partner · 1 February 2018Trade press coverage of Vertical3 Media's Spain office launch in February 2018 via Marketing Directo.
• El Publicista (trade publication)minorGTM or Marketing Partner · 1 February 2018Trade press coverage of Vertical3 Media's Spain office launch in February 2018 via El Publicista.
• Univision / Univision DeportescoreGTM or Marketing Partner · 1 January 2014Testimonials from Univision Communications (Chiqui Cartagena, VP Corporate Marketing) and Univision Deportes (Marco Liceaga, VP Marketing and Promotion) describe joint digital campaigns for the 2014 FIFA World Cup, including audience growth in targeted segments.
• MaxusminorStrategic or Co-development Partner · 1 January 2014Testimonial from David Fineman, Digital Trading & Investment Director at Maxus, describes collaboration on the Zumba digital media business across SEM, SEO, programmatic, direct response, operations and analytics.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Publicis Media: Publicis Groupe's media holding arm including Starcom, Zenith, Spark Foundry and Conill. Represents the full-service global incumbent alternative to boutique Hispanic agencies like Vertical3 Media.
• GroupM: WPP's media investment group encompassing Wavemaker, Mindshare, Essence and others. Operates massive media buying operations including Hispanic and multicultural capabilities, competing for the same enterprise clients Vertical3 serves.
• Omnicom Media Group: Omnicom's media services network including OMD, PHD and Hearts & Science. Largest media buying operations with Hispanic capabilities through agency partners, competing for the same enterprise advertisers as Vertical3 Media.

Direct peers

• Alma: Independent Hispanic creative and media agency serving major brands across US Hispanic and Latin America. Directly comparable multicultural positioning and client base to Vertical3 Media.
• Conill: Hispanic-focused full-service advertising agency owned by Publicis Groupe. Comparable to Vertical3 Media in serving US Hispanic and multicultural clients with culturally tailored digital and traditional media services, though operating as part of a global holding company.
• MV42: Hispanic-focused digital and creative agency serving US Hispanic and Latin American markets. Comparable boutique-style offering targeting the same multicultural advertiser segment as Vertical3 Media.
• Acento Advertising: Independent Hispanic advertising agency with full-service media planning and buying capabilities. Competes with Vertical3 Media for US Hispanic advertising budgets across enterprise brands.
• Republica: Miami-based independent agency with deep Hispanic market expertise serving major brands. Closest geographic and positioning match to Vertical3 Media given shared Miami roots and multicultural focus.
• Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the US, headquartered in Houston with an LA office. Directly competes with Vertical3 Media for US Hispanic advertising budgets across media planning and buying.

Regional players

• Apple Tree Communications: Spain-headquartered independent communications agency with Latin American operations. Comparable to Vertical3 Media in serving Spanish advertisers expanding into the Americas with bilingual cross-market capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vertical3_Media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical3 Media