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Crayon Group

Full company profile

uuid000rj4x

Namestring
Crayon Group
Websiteurl
crayon.com
Company typeenum
Private
Founded yearint
1993
Descriptiontext

Crayon Group is a Norwegian-headquartered, Oslo Stock Exchange-listed (CRAYON.OL) IT services firm founded in 1993 that specializes in software asset management, cloud and volume licensing, and related consulting. It serves enterprise customers seeking to optimize their cloud technology investments and broader digital transformation initiatives, with a horizontal segmentation approach across industries. The company's core offering combines bulk software licensing distribution with advisory services around cloud economics, entitlement optimization, and ongoing managed support.

Crayon's business model is built on intermediating between large software vendors (notably hyperscalers and Microsoft) and enterprise buyers, capturing margin on volume licensing while monetizing adjacent consulting and managed services. It has supplemented organic growth with serial acquisitions: Sensa and Navicle in 2020 added cloud optimization depth, Sequint (2019) extended US reach, and Rhipe (2021) was the largest transaction at roughly $306M, materially expanding APAC presence. Reported revenue grew from approximately $415M (2021) toward ~$630M (2023) before easing slightly in 2024, with EBITDA expanding consistently across the period to ~$82M. The firm employs between 1,001 and 5,000 people globally, with leadership including CEO Rune Syversen, founder and president Jens Rugseth, and a CTO.

The most consequential corporate event is the announced combination with SoftwareOne, under which Crayon is being subsumed and rebranded. The nature of the transaction — whether full acquisition, merger, or structural combination — is not fully specified in available sources, but it represents an existential corporate transformation that will fold Crayon's operations and licensing capabilities into the larger SoftwareOne platform.

Short descriptiontext

Crayon Group is an Oslo-listed IT services firm providing software asset management, cloud and volume licensing, and optimization consulting to enterprise customers globally. It is being combined with SoftwareOne.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersOslo, Norway
HQ citystring
Oslo
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
software asset management, cloud licensing, volume licensing, IT consulting, cloud optimization
Industry2 codes
1CRM Implementation & Customization Services
CodeBPAEAGACPrimaryYes
2CRM Managed Services & Support
CodeBPAEAGADPrimaryNo
NAICS code2 codes
  • Other Computer Related Services541519
  • Other Management Consulting Services541618
SIC code3 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Prepackaged Software7372
  • Services-Management Consulting Services8742
Product category
Software Asset Management
Social media profiles3 records
Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Crayon Group provides software asset management (SAM), cloud and volume licensing services, and associated consulting to enterprises. The company helps organizations optimize their software and cloud technology investments by managing licensing agreements, tracking software usage, and advising on cloud economics. Its offerings are delivered through a global team supporting enterprise customers across multiple regions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Crayon Group provides cloud technology optimization services. The company is currently undergoing a rebranding transition to become SoftwareOne, suggesting a merger or acquisition event.

Product and service1 record
1Software Asset Management Services
Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1IBM Consulting
TypeBroad incumbent
Description

Diversified technology and consulting arm of IBM, competing across cloud (Red Hat), enterprise applications, and IT services. Adjacent overlap with Crayon's enterprise transformation advisory.

2SHI International
TypeDirect peer
Description

Privately held enterprise IT solutions provider combining software licensing, hardware, and professional services. Closely comparable business model to Crayon's SAM and cloud advisory offering.

3SoftwareOne
TypeDirect peer
Description

Global software and cloud licensing specialist that is acquiring/rebranding Crayon. Operates the same core SAM and volume licensing model with overlapping enterprise customer base and vendor partnerships.

4Infosys
TypeBroad incumbent
Description

Global IT services and consulting major with cloud, enterprise applications, and digital transformation capabilities. Comparable in serving large enterprise digital transformation initiatives.

5Capgemini
TypeBroad incumbent
Description

Global IT services and consulting firm with significant cloud transformation and enterprise application practices. Competes with Crayon's consulting arm and offers adjacent licensing advisory.

6Insight Enterprises
TypeDirect peer
Description

Public global IT solutions reseller offering hardware, software, and services including cloud and software asset management. Comparable to Crayon in volume licensing and enterprise IT advisory.

7Cognizant
TypeBroad incumbent
Description

Global IT services provider with strong enterprise application, cloud, and digital transformation practices. Competes for the same enterprise consulting and managed services engagements as Crayon.

8Rhipe (now Crayon ANZ)
TypeDirect peer
Description

APAC-focused cloud and software licensing distributor acquired by Crayon in 2021 for ~$305M. Direct peer and now wholly owned subsidiary, illustrating the regional licensing-reseller model Crayon scaled.

9CDW Corporation
TypeBroad incumbent
Description

Large US-listed IT reseller and solutions provider serving enterprise and public sector with hardware, software, cloud, and services. Overlaps with Crayon on software licensing distribution at much larger scale.

10Accenture
TypeBroad incumbent
Description

Largest global IT and management consulting firm with deep cloud migration, SAP, and enterprise software advisory practices. Competes for the same enterprise digital transformation wallet as Crayon.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Crayon Group

Software Asset Managementcrayon.com

Crayon Group is an Oslo-listed IT services firm providing software asset management, cloud and volume licensing, and optimization consulting to enterprise customers globally. It is being combined with SoftwareOne.

What Crayon Group does

Crayon Group is a Norwegian-headquartered, Oslo Stock Exchange-listed (CRAYON.OL) IT services firm founded in 1993 that specializes in software asset management, cloud and volume licensing, and related consulting. It serves enterprise customers seeking to optimize their cloud technology investments and broader digital transformation initiatives, with a horizontal segmentation approach across industries. The company's core offering combines bulk software licensing distribution with advisory services around cloud economics, entitlement optimization, and ongoing managed support.

Crayon's business model is built on intermediating between large software vendors (notably hyperscalers and Microsoft) and enterprise buyers, capturing margin on volume licensing while monetizing adjacent consulting and managed services. It has supplemented organic growth with serial acquisitions: Sensa and Navicle in 2020 added cloud optimization depth, Sequint (2019) extended US reach, and Rhipe (2021) was the largest transaction at roughly $306M, materially expanding APAC presence. Reported revenue grew from approximately $415M (2021) toward ~$630M (2023) before easing slightly in 2024, with EBITDA expanding consistently across the period to ~$82M. The firm employs between 1,001 and 5,000 people globally, with leadership including CEO Rune Syversen, founder and president Jens Rugseth, and a CTO.

The most consequential corporate event is the announced combination with SoftwareOne, under which Crayon is being subsumed and rebranded. The nature of the transaction — whether full acquisition, merger, or structural combination — is not fully specified in available sources, but it represents an existential corporate transformation that will fold Crayon's operations and licensing capabilities into the larger SoftwareOne platform.

Crayon Group firmographics

Firmographics
Name
Crayon Group
Website
https://crayon.com
Company type
Private
Founded year
1993
Operating status
Acquired
Headcount range
1,001–5,000 employees
Short description
Crayon Group is an Oslo-listed IT services firm providing software asset management, cloud and volume licensing, and optimization consulting to enterprise customers globally. It is being combined with SoftwareOne.
Ownership category
akta.pro rank

Crayon Group industry classification

Industry
Product category
Software Asset Management
NAICS
Other Computer Related Services (541519), Other Management Consulting Services (541618)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
akta.pro primary industry
CRM Implementation & Customization Services (BPAEAGAC)
akta.pro secondary industry
CRM Managed Services & Support (BPAEAGAD)

Keywords

  • Software asset management
  • Cloud licensing
  • Volume licensing
  • IT consulting
  • Cloud optimization

Where Crayon Group is headquartered

Location

Headquarters

HQ city
Oslo
HQ country
Norway
HQ region
Europe

Markets served

Crayon Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Crayon Group product offering

Product offering

Core offering

Crayon Group provides software asset management (SAM), cloud and volume licensing services, and associated consulting to enterprises. The company helps organizations optimize their software and cloud technology investments by managing licensing agreements, tracking software usage, and advising on cloud economics. Its offerings are delivered through a global team supporting enterprise customers across multiple regions.

Product overview

Crayon Group provides cloud technology optimization services. The company is currently undergoing a rebranding transition to become SoftwareOne, suggesting a merger or acquisition event.

Differentiator

Problem solved

Functional benefit

Products and services

  • Software Asset Management Services

Companies that use Crayon Group

Customer profile

Segments1 record

Ideal customer profiles1 record

Crayon Group technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Crayon Group partnerships and signals

Strategic signal

Recent moves7 records

Expansion highlights4 records

Crayon Group competitors and assessment

Company assessment

Broad incumbents

  • IBM Consulting: Diversified technology and consulting arm of IBM, competing across cloud (Red Hat), enterprise applications, and IT services. Adjacent overlap with Crayon's enterprise transformation advisory.
  • Infosys: Global IT services and consulting major with cloud, enterprise applications, and digital transformation capabilities. Comparable in serving large enterprise digital transformation initiatives.
  • Capgemini: Global IT services and consulting firm with significant cloud transformation and enterprise application practices. Competes with Crayon's consulting arm and offers adjacent licensing advisory.
  • Cognizant: Global IT services provider with strong enterprise application, cloud, and digital transformation practices. Competes for the same enterprise consulting and managed services engagements as Crayon.
  • CDW Corporation: Large US-listed IT reseller and solutions provider serving enterprise and public sector with hardware, software, cloud, and services. Overlaps with Crayon on software licensing distribution at much larger scale.
  • Accenture: Largest global IT and management consulting firm with deep cloud migration, SAP, and enterprise software advisory practices. Competes for the same enterprise digital transformation wallet as Crayon.

Direct peers

  • SHI International: Privately held enterprise IT solutions provider combining software licensing, hardware, and professional services. Closely comparable business model to Crayon's SAM and cloud advisory offering.
  • SoftwareOne: Global software and cloud licensing specialist that is acquiring/rebranding Crayon. Operates the same core SAM and volume licensing model with overlapping enterprise customer base and vendor partnerships.
  • Insight Enterprises: Public global IT solutions reseller offering hardware, software, and services including cloud and software asset management. Comparable to Crayon in volume licensing and enterprise IT advisory.
  • Rhipe (now Crayon ANZ): APAC-focused cloud and software licensing distributor acquired by Crayon in 2021 for ~$305M. Direct peer and now wholly owned subsidiary, illustrating the regional licensing-reseller model Crayon scaled.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Crayon Group social profiles

Digital presence

Crayon Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crayon Group leadership team

Management profile

Number of profiles

Profiles12 records

Crayon Group funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crayon Group M&A and investment

M&A and investment

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crayon Group

What does Crayon Group do?

Crayon Group provides software asset management (SAM), cloud and volume licensing services, and associated consulting to enterprises. The company helps organizations optimize their software and cloud technology investments by managing licensing agreements, tracking software usage, and advising on cloud economics. Its offerings are delivered through a global team supporting enterprise customers across multiple regions.

Is Crayon Group a public or private company?

Crayon Group is a private company. It is classified as public and is currently acquired.

When was Crayon Group founded?

Crayon Group was founded in 1993. It employs 1,001 to 5,000 people.

Where is Crayon Group based?

Crayon Group is headquartered in Oslo, Norway, in the Europe region.

Who are Crayon Group's main competitors?

Broad incumbents on record are IBM Consulting, Infosys, Capgemini, Cognizant, CDW Corporation and Accenture. Direct peers are SHI International, SoftwareOne, Insight Enterprises and Rhipe (now Crayon ANZ).

Does Crayon Group have an API?

No public API is recorded for Crayon Group.

What industry is Crayon Group in?

Crayon Group's product category is Software Asset Management. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541519 and its SIC code is 7370.

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Live signals
AInvestSoftwareOne: The Margin Inflection Is Real, the Growth Durability Isn't ProvenSwiss software reseller SoftwareOne Holding rose about 13% on August 26 after reporting H1 2026 results showing like-for-like revenue up 11.6% and adjusted EBITDA margin of 24.9%, with Crayon cost synergies of CHF 100 million banked early. Management kept full-year guidance at mid-to-high single-digit growth and margins above 23%, citing roughly four percentage points of H1 growth from Microsoft CSP conversions.TipranksSoftwareOne boosts margins and completes Crayon integration as revenues surgeSoftwareOne reported first-half 2026 revenue of CHF 818.3 million, up 68.2% year-on-year, driven by the Crayon acquisition and organic growth. Adjusted EBITDA margin rose to 24.9%, and the company reached its CHF 100 million cost synergy target. It confirmed 2026 guidance with mid to high single-digit revenue growth and an adjusted EBITDA margin above 23%.Revelio LabsCrayon Group Holding Number of Employees 2026 | Employee Count & Headcount DataCrayon Group Holding employs 3,439 people worldwide as of March 2026, a 6.4% decline from 2023. The workforce is concentrated in Northern Europe (26.6%) and South Asia (20.7%), with an average salary of $73,176. Active job postings fell 88% to 49 in 2026.ARNLet’s rethink enablement: why Crayon believes the future of distribution starts with knowledge – ARNCrayon is redefining its distribution model by shifting from transactional logistics to a knowledge-based enablement strategy aimed at helping partners navigate cloud licensing complexity and AI adoption. The company provides four pillars of support—expertise, sales, insights, and program enablement—to help partners drive growth and improve customer outcomes. This approach positions Crayon as a strategic advisor rather than just a distributor in an increasingly competitive market.PR NewswireWest Ham United teams up with Crayon and AWS to create revolutionary talent identification platformWest Ham United has partnered with Crayon and Amazon Web Services (AWS) to develop an AI-powered talent identification platform for football scouting. This collaboration marks the first implementation of a generative AI end-to-end recruitment tool in the Premier League, designed to analyze player data for evidence-led decision-making. The initiative aims to streamline scouting processes by integrating machine learning capabilities provided through AWS services.LinkedInThere's a wave of SaaS IPOs coming that are less discussedSoftwareOne Holding AG completed its $1.5 billion acquisition of Crayon Group Holding ASA in July 2025, creating a major global provider of cloud and digital transformation services with over 13,000 employees. The combined entity aims to generate CHF 80–100 million in annual cost efficiencies within 18 months while maintaining the Crayon brand during integration. This deal reflects broader industry trends where strategic buyers prioritize AI capabilities and vertical expertise amid cooling traditional SaaS exit multiples.PR NewswireCrayon reports strong gross profit growth in Q1Crayon Group Holding ASA reported first-quarter 2024 results on May 7, 2024, with gross profit of NOK 1,474m representing 17% growth year-over-year. Adjusted EBITDA reached NOK 203m with a 14% margin, while cash flow from operations increased 28% to NOK 97m. The company highlighted growing demand for software and cloud services driven by businesses expanding IT portfolios for generative AI applications.PR NewswireCrayon reports 23% gross profit growth in Q2Crayon Group Holding ASA reported second-quarter results with 23% gross profit growth, driven by demand for software and cloud services, delivering over 1.5 billion NOK in gross profit for the quarter. Regional performance was led by Europe at 50% growth, followed by the US at 31% and Nordics at 16%, with Europe showing consistent 50% growth over the last two quarters. CEO Melissa Mulholland stated the company is well-positioned to capture market opportunity and drive further growth amid cost pressures facing CIOs.PR NewswireCrayon and Orchestry enter into a strategic partnershipCrayon and Orchestry have entered into a strategic partnership to enhance governance, adoption, and productivity for Microsoft 365 environments. The collaboration leverages Orchestry's platform capabilities combined with Crayon's expertise to provide clients with streamlined management and optimized user experiences.PR NewswireCrayon reports 55% gross profit increase in Q3Crayon reported a 55% year-over-year increase in gross profit to NOK 993 million for the third quarter of 2022, driven by strong global demand for IT services. The company also recorded a 51% rise in gross sales and a 57% increase in adjusted EBITDA, with significant growth observed in Europe and the Asia Pacific, Middle East, and Africa regions.