ARABA.COM

What ARABA.COM does

Araba.com is a Turkish online automotive marketplace founded in 2003, operating as a two-sided platform that connects individual vehicle buyers and sellers with commercial car dealers. It was acquired in 2018 by Garaj Sepeti, a Turkish digital automotive holding company founded in 2017 that also owns Tasit.com, Datamotiv, and Garaj Data. The platform reports 2M+ registered members and 4M+ historically published vehicle and spare parts listings, with 4M+ monthly visitors to commercial dealer listings.

The platform combines a digital classifieds marketplace with paid subscription tiers (Süper Paket, Pro Paket) for commercial dealers, paid 'doping' promotional features for individual sellers, and direct vehicle resale through four physical 'Hemen Araba Sat' branches in Istanbul, Ankara, Izmir, and Bursa. Additional revenue streams include insurance referral commissions via a partnership with Koalay aggregating 20+ Turkish insurers, spare parts marketplace commissions, and a concierge 'Bana Araba Bul' sourcing service that operates through 6,000+ partner galleries. Value-added services include a 240-point vehicle inspection system, 14-day return guarantee, warranty coverage, financing calculators, and an 'Arabam Ne Kadar' vehicle valuation tool.

Araba.com is part of the broader Garaj Sepeti ecosystem, which integrates Carvak.com/tr, a Mexican-originated certified used car platform brought into Turkey in 2022. The company maintains office presence in multiple Turkish cities including Istanbul, Ankara, Izmir, Adana, Trabzon, and Nevsehir. The 6,000+ employee figure cited in some sources refers to the broader Carvak brand globally, not Araba.com's direct headcount, which is not publicly disclosed.

Name

ARABA.COM

Legal name

Araba Sepeti Otomotiv Bilgisayar Danışmanlık Hizmetleri Sanayi ve Ticaret Anonim Şirketi

Website

https://araba.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Araba.com is a Turkish automotive marketplace connecting 2M+ members for used car and spare parts transactions. Part of the Garaj Sepeti holding, it operates a hybrid online-offline model combining free listings, paid dealer subscriptions, direct car-buying branches, insurance aggregation, and concierge services.

Ownership category

akta.pro rank

Product category

Online automotive marketplace / classifieds

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYCRAFAKAE

Automotive Vehicles & Parts C2C

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

SECONDARYCRAFABAJ

Automotive Parts, Tools & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Automotive classifieds marketplace
• Used car platform
• Vehicle valuation tool
• Auto insurance aggregation
• Commercial dealer subscriptions

Headquarters

HQ city

Istanbul

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales Revenue: Direct purchase and resale of used vehicles through 'Hemen Araba Sat' physical branches. Cars are inspected, refurbished, and sold with warranty.
2. Classified Listings - Individual: Free basic listings for individual car sellers. Limited to 2 active listings per individual.
3. Commercial Memberships: Paid subscription tiers for car dealers: Super Package (5 listings/month, 5 photos/listing) and Pro Package (unlimited listings, 15 photos/listing, homepage showcase spot).
4. Doping (Featured Listings): Premium listing enhancements including homepage showcase, highlighting, bold text, colored backgrounds, and framing to increase visibility.
5. Insurance Commission: Referral commissions from Koalay.com for traffic insurance and comprehensive insurance policy sales.
6. Spare Parts Marketplace: Auto spare parts listings and membership for spare parts dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Araba.com is Turkey's leading online automotive marketplace where individual sellers and commercial dealers list used vehicles and spare parts for free or via paid memberships, with Doping (featured listing) upgrades for visibility. Beyond the marketplace, Araba.com buys used cars directly from sellers at physical branches under 'Hemen Araba Sat,' performs 240-point inspections, refurbishes the vehicles, and resells them to buyers with warranties, 14-day return guarantees, financing assistance, and insurance aggregation through Koalay.

Product overview

Araba.com operates as a digital automotive marketplace platform and part of the Garaj Sepeti (Araba Sepeti Otomotiv Bilişim Dan. Hiz. San. ve Tic. A.Ş.) ecosystem, which encompasses multiple brands serving Turkey's automotive digitalization market. The core platform is Araba.com (founded 2003, acquired by Garaj Sepeti in 2018), a two-sided marketplace for used vehicle and spare parts transactions with 2M+ members and 4M+ listings published to date. The product portfolio includes the core marketplace (Araba.com) augmented by transactional services: Hemen Araba Sat for direct car purchasing, Bana Araba Bul for a concierge car-finding service drawing from 6,000+ partner galleries, and Arabam Ne Kadar for vehicle valuation. Financial and insurance products include a white-labeled Koalay-powered insurance aggregation (20+ insurers, kasko and traffic insurance), Kasko Değeri calculator, and vehicle loan calculators. B2B tools include Kurumsal Üyelik paid dealer memberships (Süper/Pro tiers with branded websites and inventory management), Garaj Data B2B API services, and spare parts dealer subscriptions. The Garaj Sepeti ecosystem also includes Tasit.com (mobility services marketplace, acquired 2017), Datamotiv (vehicle catalog), and Carvak.com/tr (certified used car platform originating from Mexico, launched in Turkey in 2022, performing 240-point inspections with 3-month warranties). Content marketing is served through the Araba.com Blog covering reviews, driver guides, and automotive technology.

Differentiator

Problem solved

Functional benefit

Brands

• Tasit.com: A mobility services marketplace connecting drivers with rental suppliers, auto repair shops, auto detailers, inspection services, and tire shops. Founded in 2009, acquired by Garaj Sepeti in 2017 with over 1.5 million members.
• Datamotiv
• Garaj Data

Products and services

• Araba.com Marketplace Two-sided online marketplace where individual sellers and commercial dealers list used vehicles and spare parts; supports free listings for individuals and paid Süper/Pro memberships plus Doping upgrades for commercial dealers.
• Hemen Araba Sat (Instant Car Sell) Service allowing users to sell their used car directly to Araba.com; sellers receive an online quote, book a 240-point inspection at a branch, and get paid the same day if they accept the final offer.
• Bana Araba Bul (Find-Me-A-Car Concierge) Expert-led search across 6,000+ partner dealer galleries to locate vehicles matching buyer criteria, negotiate on the buyer's behalf, and arrange delivery; service fee only on completed purchase.
• Vehicle Loan Calculators Online calculators helping users estimate vehicle loan eligibility and monthly payments based on credit amount, interest rate, and term.
• Trafik Sigortası ve Kasko (Insurance Aggregation) Comparison and online purchase service for auto insurance (traffic and kasko) aggregating quotes from 20+ insurance companies via Koalay, with installment payment options, accessible 365 days a year.
• Kasko Değeri (Insurance Value Calculator) Calculator that estimates vehicle insurance (kasko) value based on make, model, and model year, supporting insurance quote comparisons.
• Kurumsal Üyelik (Commercial Dealer Membership) Paid dealer subscription offering Süper and Pro tiers with limited/unlimited listings, branded microsite on araba.com, inventory management dashboard, and vitrin (showcase) placement targeting 4M+ monthly visitors.
• Oto Yedek Parça İşyeri Üyeliği (Auto Spare Parts Marketplace Subscription) B2B marketplace subscription for spare parts dealers to list unlimited parts listings with bulk upload, reaching Araba.com's 4M+ monthly audience.
• Arabam Ne Kadar (Car Valuation Tool) Online calculator providing average market prices and quick-sale prices for used vehicles based on proprietary transaction data.
• Tasit.com (Mobility Services Marketplace) Two-sided marketplace acquired by Garaj Sepeti in 2017, connecting drivers with car rental suppliers, auto repair shops, auto detailers, inspection points, and tire/wheel shops; founded 2009 with 1.5M+ members.
• Datamotiv (Vehicle Catalog) Turkey's vehicle catalog providing up-to-date category and price information for the country's vehicle fleet.
• Garaj Data (B2B API Services) B2B data services providing institutional clients with vehicle valuation and other API-based big-data solutions.
• Carvak.com/tr (Certified Used Car Platform) Certified used car marketplace operating in Turkey as Carvak.com/tr; performs 240-point inspections, refurbishes vehicles at renovation centers, and resells with 3-month/5,000 km warranty. Promotes a 5-year/150,000 km warranty for used electric vehicles on Araba.com.

Quantifiable outcome

• Every vehicle undergoes 240-point inspection covering legal, aesthetic, electrical, and mechanical aspects before sale
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carvak.com/trcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Araba.com is integrated with Carvak.com/tr, a Mexican-born used car platform that entered Turkey in 2022. Carvak operates its own branded vehicle inventory on Araba.com with a 5-year/150,000km warranty promotion for electric vehicles. Carvak reached $4B+ valuation in April 2021 as Mexico's first unicorn.
• Koalay Com Sigorta ve Reasuras Brokerligi A.S.coreTechnology or IntegrationInsurance aggregation partnership enabling Araba.com users to compare and purchase auto insurance (traffic and comprehensive) from 20+ insurance companies through Koalay's online platform. Koalay provides the technology platform and policy issuance while Araba.com drives traffic and referrals.
• Borusan NextminorGTM or Marketing PartnerBorusan Next, Borusan Otomotiv Grubu's innovative used car brand, runs advertising campaigns on Araba.com promoting their 'first-class happiness in used cars' messaging.
• Garaj SepeticoreOthersAraba.com is owned by Garaj Sepeti (Araba Sepeti Otomotiv Bilisim Dan. Hiz. San. ve Tic. A.S.), which also owns Tasit.com (acquired 2017), Datamotiv, and Garaj Data. Garaj Sepeti was founded in 2017 and is Turkey's leading digital automotive company.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kavak (Carvak): Mexico-born used car platform (Carvak in Turkey) operating a hybrid marketplace plus owned-inventory model with 240-point inspections, renovation centers, and certified warranties. Already integrated as a channel partner on Araba.com and operates Carvak.com/tr in Turkey, making it both a peer and a partner.
• CarGurus: US-based automotive marketplace that pioneered transparent used car pricing (deal ratings, price analysis) on top of a dealer listing platform. Comparable in its data-driven valuation tools and dealer subscription model, though CarGurus does not own inventory.
• Sahibinden.com: Turkey's dominant general classifieds platform, with used vehicles as its largest category. Directly competes with Araba.com on individual and commercial car listings, dealer subscriptions, and featured listing upgrades — but operates as a pure marketplace without owned inventory or inspection services.

Regional players

• Mobile.de: Germany's largest used car classifieds platform, now owned by Adevinta. Operates a similar dealer subscription plus featured listing model for the German market, but does not directly compete in Turkey. Strong reference point for European automotive classifieds economics.
• CarDekho: India-based auto platform offering new/used car listings, comparisons, reviews, financing, and insurance. Comparable multi-product automotive ecosystem targeting a large emerging market; not a direct Turkey competitor but similar strategic positioning.
• Droom: India's leading online automotive marketplace offering listings, vehicle valuation (OBV tool), inspections, and fintech services. Closely mirrors Araba.com's multi-product approach in an emerging market, though focused on India and not directly competing in Turkey.
• OLX Autos (formerly Cars45): Operates across multiple emerging markets with a hybrid classifieds plus direct car-purchase model, comparable to Araba.com's Hemen Araba Sat service. Has been divested across geographies; serves as a peer in the broader emerging-market automotive classifieds plus remarketing category.

Broad incumbents

• Auto Trader (UK): UK's leading automotive marketplace with private and dealer listings, valuation tools, and integrated financing. Comparable to Araba.com as a comprehensive car classifieds platform with multiple revenue streams, though operating in a mature UK market without owned-inventory or concierge services.
• Cars.com: US automotive marketplace combining new/used car listings, dealer reviews, and editorial content. Comparable broad-portfolio approach (multiple revenue streams, dealer and consumer facing) but operates at much larger scale and as a public company with no owned inventory.

Emerging players

• TrueCar: US online automotive marketplace focused on transparent pricing and dealer network partnerships. Comparable in its emphasis on pricing transparency tools and dealer subscription model, though smaller scale and US-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Araba_Com
• Facebookfacebook.com/ArabaCom
• LinkedInlinkedin.com/company/araba-com
• Instagraminstagram.com/arabacom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARABA.COM