Leonard Bus Sales, Inc.
Leonard Bus Sales is a third-generation, family-owned school and commercial bus distributor founded in 1965, operating five full-service facilities across New York as an authorized dealer for IC Bus, Trans Tech, and GreenPower. The company serves public school districts, non-profit ARC chapters, and commercial operators with sales, service, parts, and fleet management.
- Company typePrivate
- Founded1965
- HeadquartersBergen, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Leonard Bus Sales, Inc. does
Leonard Bus Sales, Inc. is a third-generation, family-owned bus distributor founded in 1965 and headquartered in Deposit, New York, with additional full-service facilities in Bergen, Middletown, Rome, Saratoga Springs, and Garden City Park. The company sells and services new school and commercial buses under authorized dealership agreements with IC Bus (Navistar), Trans Tech Bus, GreenPower Motor Company, and Champion Bus, with particular strength as the leading IC Bus distributor in Upstate New York and a statewide distributor for Trans Tech Type-A buses and GreenPower electric models.
The core product portfolio includes IC Bus CE Series and RE Series conventional buses with Cummins ISB clean diesel engines, propane-powered options, IC Bus AE Series Type-A school buses, Trans Tech Type-A buses (including the SSTe all-electric model), GreenPower zero-emission electric buses, and IC Bus HC Series commercial buses. Underlying technology emphasizes EPA-certified clean diesel reducing NOx and particulate emissions by 98% versus decade-old units, Type-A safety architectures with bolted safety cage shells, and fleet management integrations with Tyler Technologies software and GeoTab GPS hardware for real-time diagnostics. Supporting revenue streams include aftermarket parts (via RepairLink), full-service maintenance and DOT inspections, technician training programs, used bus sales through a dedicated website, and the Leonard Family Scholarships and A Day in the Life of a School Bus Art Competition community programs.
Revenue is generated through direct enterprise field sales to public K-12 school districts (primary), non-profit ARC chapters via the NYS OGS Adult Contract, and commercial operators across New York State. Pricing is quote-based and not publicly disclosed. The company employs 101-250 staff and operates a sister entity, LBS South, in Jacksonville, Florida.
Leonard Bus Sales, Inc. firmographics
Firmographics- Name
- Leonard Bus Sales, Inc.
- Legal name
- Leonard Bus Sales, Inc.
- Website
- https://leonardbus.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Leonard Bus Sales is a third-generation, family-owned school and commercial bus distributor founded in 1965, operating five full-service facilities across New York as an authorized dealer for IC Bus, Trans Tech, and GreenPower. The company serves public school districts, non-profit ARC chapters, and commercial operators with sales, service, parts, and fleet management.
- Ownership category
- akta.pro rank
Leonard Bus Sales, Inc. industry classification
Industry- Product category
- Commercial Vehicle Dealership / Bus Distribution
- NAICS
- Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers (42386), School and Employee Bus Transportation (4854)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- School Bus Manufacturing (IMACADAC)
- akta.pro secondary industries
- Intercity/Coach (Touring) Bus Manufacturing (IMACADAB), Shuttle/Paratransit & Community Bus Manufacturing (IMACADAD)
Keywords
Where Leonard Bus Sales, Inc. is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Leonard Bus Sales, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Bus Sales: Sale of new school and commercial buses from IC Bus, Trans Tech, and GreenPower brands through authorized dealership agreements. Revenue generated from vehicle transactions with school districts and commercial operators.
- Parts Sales: Aftermarket parts sales for bus maintenance and repairs through RepairLink platform and direct ordering system.
- Service and Maintenance: Full-service maintenance, repair, and fleet management services across five facilities. Includes DOT inspections, DPF maintenance, and technician training.
- Used Bus Sales: Sale of pre-owned school buses through dedicated website (leonardusedbus.com).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Leonard Bus Sales, Inc. product offering
Product offeringCore offering
Leonard Bus Sales is an authorized distributor of new and used school and commercial buses from IC Bus, Trans Tech, GreenPower, and Champion Bus brands, primarily serving school districts and commercial customers across New York State. The company supplements its bus sales with full-service maintenance and repair, parts supply, technician training, and fleet management services (integrated with Tyler Technologies and GeoTab) across five full-service facilities.
Product overview
Leonard Bus Sales, Inc. is a third-generation family-owned bus distributor operating since 1965, offering a comprehensive portfolio of school and commercial buses through five full-service facilities in New York. The core product portfolio centers on three major bus brands: IC Bus (conventional CE Series, RE Series, and Type-A AE Series school buses plus HC commercial buses with clean diesel and propane engine options), Trans Tech Type-A school and commercial buses (including the all-electric SSTe zero-emissions model, manufactured in New York), and GreenPower electric buses. These are complemented by essential support services including fleet management (with Tyler Technologies partnership for software and GeoTab GPS integration), full-service maintenance and repair, parts supply (via RepairLink and IC Bus/International dealer networks), and technician training programs. The company also operates community-focused initiatives including the annual A Day in the Life of a School Bus Art Competition and Leonard Family Scholarships for students pursuing transportation-related careers.
Differentiator
Problem solved
Functional benefit
Products and services
- IC Bus Brand School Buses Full line of conventional school buses (CE Series, RE Series) and Type-A school buses (AE Series) distributed throughout Upstate New York, featuring clean diesel engines (Cummins ISB), propane options, advanced safety systems, and dealer support.
- Trans Tech Type-A School and Commercial Buses New York-manufactured Type-A buses including ST Aero, SST, Roadstar, and the SSTe all-electric zero-emissions model, built with bolted safety cage shell and pan-formed floors; distributed statewide.
- GreenPower Electric School Buses Zero-emissions electric school buses distributed throughout New York State as part of the company's environmentally-friendly product portfolio.
- Commercial Buses (IC Bus HC Series) Type 4 IC Bus HC Commercial buses for adult transportation non-profits and commercial operators, with wheelchair accessibility options and various floor plans, available through NYS OGS Adult Contract.
- Used Bus Sales Sale of pre-owned school buses marketed through a dedicated website (leonardusedbus.com).
- Bus Service and Maintenance Full-service maintenance and repair capabilities including certified technicians, DOT inspections, DPF maintenance, RustKote anticorrosion applications, engine service, and parts supply across all five facility locations.
- Bus Parts Supply Comprehensive parts department with online parts ordering system (RepairLink), supporting all bus brands sold with access to IC Bus and International Truck dealer networks (290+ locations).
- Fleet Management Services Cost-saving fleet management services including Tyler Technologies partnership for GPS/diagnostics integration, GeoTab hardware, fleet planning tools, and complementary fleet management advice to optimize bus fleet efficiency and rotation.
- Bus Technician Training Services Technician training including advanced hands-on classes, DOT inspection training, DPF maintenance, cold weather operations, wheelchair lift maintenance, web-based training courses, and certified trainer support.
Quantifiable outcome
- Clean diesel buses are 20 times cleaner than buses from a decade ago, with 98% reduction in NOx and particulate matter emissions
- +3 more outcomes
Companies that use Leonard Bus Sales, Inc.
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Leonard Bus Sales, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Leonard Bus Sales, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic, core, minor and community.
- Tyler TechnologiesstrategicPartnership to offer cost-saving fleet management solutions to school district customers. Tyler Technologies provides fleet management software integrated with IC Bus vehicles for GPS tracking and diagnostic monitoring, helping districts optimize routing and reduce costs.
- IC Bus (Navistar)coreAuthorized leading distributor of IC Bus brand school and commercial buses in Upstate New York. IC Bus is a wholly-owned subsidiary of Navistar and the nation's largest integrated manufacturer of school buses. Leonard Bus Sales has received IC Bus Pursuit of Excellence Award 8 times since 2012 and was named IC Bus North American Dealer of the Year in 2016 and 2007.
- Trans Tech BuscoreAuthorized distributor of Trans Tech Type-A school and commercial buses throughout New York State. Trans Tech is New York's only school bus manufacturer, producing conventional and electric (eTrans, SSTe) Type-A buses. Leonard Bus Sales won Trans Tech Dealer of the Year in 2013 and 2014.
- GreenPower Motor CompanycoreAuthorized distributor of GreenPower buses throughout New York State. GreenPower manufactures Type-A school buses including electric models.
- Champion BusminorDistributor of Champion Bus Type-A commercial buses in Upstate New York, offering additional commercial vehicle options for customers.
- 7 Regional Food BankscommunityLeonard Bus Sales redirects trade show promotional material funds to support 7 regional food banks serving students in 57 counties across New York State. Donations total nearly $140,000 in direct contributions plus $25,000+ in advertising for food insecurity awareness.
- New York Association of Pupil Transportation (NYAPT)strategicLeonard Bus Sales co-hosts the annual NYAPT convention and provides Leonard Family Scholarships ($2,500 each) for NYAPT member children. Company actively participates in industry events and initiatives including Operation Safe Stop Day.
- New York School Bus Contractors AssociationstrategicLeonard Bus Sales provides Leonard Family Scholarships ($2,500 each) for children of NY School Bus Contractors Association member company employees, awarded annually to students attending two or four-year colleges or trade schools.
- New York State Office of General Services (OGS)coreLeonard Bus Sales is authorized on the NYS OGS Adult Contract, enabling non-profit organizations and state entities to purchase commercial buses through state-approved procurement channels. Used to supply ARC chapters across New York State.
- Environmental Protection Agency (EPA)strategicEPA's Diesel Emission Reduction Act (DERA) grant program helps school districts replace older buses with new clean diesel models. Leonard Bus Sales helps customers apply for and utilize EPA grants, with multiple NY districts receiving DERA funding.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Leonard Bus Sales, Inc. competitors and assessment
Company assessmentDirect peers
- RWC Group: Multi-state authorized dealer for IC Bus, Thomas Built Buses, and other commercial vehicles with full-service sales, parts, and service operations. Highly comparable as a regional school and commercial bus dealer with a similar OEM-led, multi-location platform.
- Midwest Bus Corporation: Authorized school and commercial bus dealer serving multiple Midwestern states with sales, parts, and service. Directly comparable as a regional full-service bus distributor with similar OEM dealership model.
- Atlantic Detroit Diesel Allison: Northeast US dealer-distributor of buses and engines with full-service facilities. Comparable as a regional bus and powertrain dealer with adjacent geographic coverage to Leonard Bus Sales.
- New England Transit Solutions: New England-based bus dealer and service provider for school and commercial vehicles. Directly comparable as a neighboring regional bus distributor serving public-sector and commercial customers.
- National Bus Sales & Leasing: US school and commercial bus dealer offering new and used sales plus leasing. Comparable as a multi-state bus dealer with similar customer profiles in K-12 and commercial transportation.
Broad incumbents
- Blue Bird Corporation: One of the largest US school bus manufacturers and a direct competitor to IC Bus. Broadly relevant as the dominant competing OEM that competes with Leonard Bus Sales' core brand portfolio at the manufacturer level.
- Thomas Built Buses: Daimler Truck subsidiary and one of the three major US school bus manufacturers. Comparable as a competing OEM whose products are distributed by competing regional dealers and that competes with IC Bus in Leonard's territory.
Emerging players
- Collins Bus Corporation: REV Group subsidiary manufacturing Type-A school and commercial buses. Comparable as a Trans Tech and Champion Bus competitor in the Type-A segment that Leonard Bus Sales distributes.
- GreenPower Motor Company: Manufacturer of zero-emission Type-A and school buses that Leonard Bus Sales distributes across New York. Comparable as both a partner and an emerging electric-bus OEM competing in the same school district RFPs.
Others
- IC Bus (Navistar / TRATON): Primary OEM partner and wholly-owned Navistar subsidiary — the nation's largest integrated school bus manufacturer. Relevant as the principal supplier whose authorized-dealer relationship underpins Leonard Bus Sales' core revenue stream.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leonard Bus Sales, Inc. social profiles
Digital presenceLeonard Bus Sales, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonard Bus Sales, Inc. leadership team
Management profileNumber of profiles
Profiles8 records
Leonard Bus Sales, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leonard Bus Sales, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonard Bus Sales, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonard Bus Sales, Inc.
What does Leonard Bus Sales, Inc. do?
Leonard Bus Sales is an authorized distributor of new and used school and commercial buses from IC Bus, Trans Tech, GreenPower, and Champion Bus brands, primarily serving school districts and commercial customers across New York State. The company supplements its bus sales with full-service maintenance and repair, parts supply, technician training, and fleet management services (integrated with Tyler Technologies and GeoTab) across five full-service facilities.
Is Leonard Bus Sales, Inc. a public or private company?
Leonard Bus Sales, Inc. is a private company. It is classified as family owned and is currently operating.
When was Leonard Bus Sales, Inc. founded?
Leonard Bus Sales, Inc. was founded in 1965. It employs 101 to 250 people.
Where is Leonard Bus Sales, Inc. based?
Leonard Bus Sales, Inc. is headquartered in Bergen, United States, in the North America region.
How does Leonard Bus Sales, Inc. make money?
Four revenue lines are on record. New Bus Sales are the primary driver. The others are parts Sales, service and Maintenance and used Bus Sales.
Who are Leonard Bus Sales, Inc.'s main competitors?
Direct peers on record are RWC Group, Midwest Bus Corporation, Atlantic Detroit Diesel Allison, New England Transit Solutions and National Bus Sales & Leasing. Broad incumbents are Blue Bird Corporation and Thomas Built Buses. Emerging players are Collins Bus Corporation and GreenPower Motor Company. IC Bus (Navistar / TRATON) is listed as an others.
Does Leonard Bus Sales, Inc. have an API?
No public API is recorded for Leonard Bus Sales, Inc..
What industry is Leonard Bus Sales, Inc. in?
Leonard Bus Sales, Inc.'s product category is Commercial Vehicle Dealership / Bus Distribution. Its primary akta.pro industry code is IMACADAC, School Bus Manufacturing, with a secondary code of IMACADAB, Intercity/Coach (Touring) Bus Manufacturing. Its NAICS code is 42386 and its SIC code is 5010.