PlanHub

Name

PlanHub

Legal name

PlanHub.ca

Website

https://planhub.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Telecom Plan Comparison

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Telecom plan comparison
• Mobile plan aggregator
• Internet comparison platform
• Price monitoring system
• Coverage mapping tool

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Revenue: PlanHub earns compensation from Canadian telecommunication companies when users click through to purchase plans. This affiliate revenue funds the free-to-use platform.
2. Advertising Revenue: Display advertising on the platform, including sponsored plan listings and promotional content from carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PlanHub operates a free online comparison platform that aggregates Canadian cell phone, internet, and television plans from multiple carriers, enabling consumers to search, filter, and compare plans by price, data, and coverage. The platform is supported by an automated price monitoring system with 99.998% accuracy, an AI chatbot for personalized recommendations, and CRTC-sourced cellular tower coverage maps covering all Canadian provinces and territories.

Product overview

PlanHub is a Canadian telecom plan comparison platform operating as a unified comparison aggregator. The core offering consists of mobile plan comparison (searching among 177+ cell phone plans from 28+ mobile carriers), internet plan comparison, television plans, and business plans. Supporting features include a PlanHub AI chatbot for natural language plan recommendations, price monitoring and alerts with 99.998% accuracy, an interactive CRTC-based coverage map, a cell phone device marketplace (new and certified refurbished), speed test and internet score tools, provider availability search, and a community forum. The platform serves diverse segments including seniors, families, students, travelers, newcomers, and prepaid users, covering all Canadian provinces with regional pricing variations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Plan Comparison Comparison platform for cell phone plans from over 28 Canadian mobile carriers, enabling users to search and compare plans by province, city, data requirements, and price. Covers 177+ cell phone plans with detailed plan information and reviews.
• Internet Plan Comparison Home internet plan comparison service covering ISPs across Canadian provinces and cities, including fiber, DSL, cable, and satellite options. Lets users filter by technology type and location.
• Cell Phone Device Comparison Comparison tool for new and certified refurbished cell phones from multiple brands including Apple iPhone, Samsung Galaxy, Google Pixel, and TCL, covering 272+ devices from 13 brands.
• Certified Refurbished Phones Marketplace Marketplace featuring 670+ certified refurbished devices with multi-point diagnostic testing, certified data-wiping, 80%+ battery health guarantee, and 90-day to 1-year warranties.
• Mobile Plans for Business Business-focused plan comparison service for business mobile and internet plans, operating at a dedicated subdomain (business.planhub.ca).
• Television Plans Television service comparison platform for Canadian TV plans, allowing consumers to compare TV providers and packages.

Quantifiable outcome

• Save up to $20 per month on mobile plans
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• M32 MediaminorGTM or Marketing PartnerAd publisher optimization tool (355 Peel Street, Suite 411, Montreal, QC, H3C 2G9) helping optimize advertising revenue as an ad publisher.
• CRTCcoreTechnology or IntegrationOfficial regulatory data source for cell tower locations and coverage information used in PlanHub's coverage mapping tool.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Reviews.com: US-based product comparison and review site with editorial-driven coverage of internet and mobile providers. Similar review-first content approach to PlanHub, though smaller scale and limited telecom focus.

Direct peers

• Allconnect: US-based comparison platform for internet, TV, and phone plans with an affiliate-driven model. Operates in a different geography but is structurally identical to PlanHub, making it a strong functional comparable.
• WhistleOut: Direct Canadian telecom and internet plan comparison platform operating in the same niche as PlanHub. Both aggregate mobile, internet, and TV plans from Canadian carriers and monetize via affiliate referrals, making WhistleOut the closest comparable.
• LowestRates.ca: Canadian comparison marketplace covering telecom, insurance, and financial products. Overlaps directly with PlanHub in mobile and internet comparison, with comparable affiliate-driven monetization and a similar Canadian-only footprint.
• BroadbandNow: US internet service provider comparison platform using a similar affiliate and advertising model. Highly comparable in product category (ISP comparison) and business model, though focused on a different geographic market.
• Finder: Global comparison platform spanning telecom, financial, and consumer products. While broader in scope, Finder directly competes with PlanHub in mobile and internet plan comparison and shares an affiliate-led monetization approach.

Regional players

• MoneySense: Canadian personal finance publication with comparison guides for telecom, banking, and insurance products. Overlaps with PlanHub's content-led approach to consumer telecom decision-making within Canada.
• OpenMedia: Canadian non-profit focused on telecom and internet policy advocacy, with consumer-facing comparison tools. Operates in the same Canadian geography and serves overlapping consumer needs but with a different mission and monetization model.

Broad incumbents

• NerdWallet: Large US personal finance comparison platform spanning credit cards, banking, and—more recently—telecom and internet. Operates in the same comparison/referral category but at significantly greater scale and broader scope than PlanHub.
• Bankrate: Established US comparison site covering financial and telecom products. Larger and more diversified than PlanHub, with overlapping affiliate monetization and editorial comparison content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@planhubca
• Instagraminstagram.com/planhub/?hl=en
• TikToktiktok.com/@planhub.ca
• Xx.com/PlanHub_ca
• Facebookfacebook.com/planhub.ca
• LinkedInlinkedin.com/company/planhub-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlanHub