Mitsumaru

Name

Mitsumaru

Legal name

T.A.T (Thailand) Co., Ltd.

Website

https://mitsumaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsumaru is a Thai home appliance brand operated by T.A.T (Thailand) Co., Ltd., manufacturing and distributing kitchen appliances, fans, irons, and air purifiers through its own DTC e-commerce storefront serving Thai household consumers and small commercial users.

Ownership category

akta.pro rank

Product category

Household Electrical Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Major Household Appliance Manufacturing (33522), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

Keywords

• Home electrical appliances
• Kitchen appliances
• Household fans
• Evaporative air coolers
• Garment care appliances

Headquarters

HQ city

Bang Bon

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Mitsumaru generates revenue through the direct sale of branded home electrical appliances including kitchen appliances (rice cookers, blenders, electric stoves, hot air ovens, electric water boilers), fans (table, floor, ceiling, wall, industrial, air coolers), irons, vacuum cleaners, and air purifiers. Products are sold at fixed retail prices with promotional discounts available to registered members. The primary sales channel is the company's own e-commerce website (www.mitsumaru.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mitsumaru manufactures and distributes a full line of household electrical appliances for Thai consumers through its own direct-to-consumer e-commerce platform. The product range covers kitchen appliances (electric water boilers 5.5L-20L, rice cookers, blenders, electric ceramic stoves, multi-compartment grills with shabu pots, electric frying pans, ceramic slow cookers, hot air ovens), a comprehensive fan lineup (table, floor, ceiling, wall, industrial, turbo, exhaust, and evaporative air coolers), garment care products (irons), and home care equipment (vacuum cleaners and air purifiers). Products are sold under the Mitsumaru brand with select premium models (NISHIO ceramic stoves) imported from Japan, while the majority are manufactured in Thailand under ISO 9001-certified quality systems.

Product overview

Mitsumaru is a Thai home appliance brand operated by T.A.T. (Thailand) Co., Ltd., offering a comprehensive portfolio of electrical appliances primarily for household use. The product lineup centers on kitchen appliances including electric water boilers (5.5L-20L capacity), rice cookers, thermos bottles, blenders, electric grills and shabu pots (including multi-compartment models AP-MC14, AP-MC15, AP-MC55), electric frying pans (EP14), ceramic slow cookers (AP-520), and irons (AP-I11). The portfolio also includes cooling solutions such as table fans (AP-TF16A), turbo fans (AP-IF20CT), industrial fans (various sizes), evaporative air coolers (AP-MF20MT), vacuum cleaners, and air purifiers. Products are manufactured in Thailand under ISO 9001 quality management systems and carry Thai Industrial Standards (TIS) certifications. The company distributes through e-commerce platforms and offers direct-to-consumer sales with warranty coverage ranging from 1-3 years depending on the product category.

Differentiator

Problem solved

Functional benefit

Brands

• MITSUMARU: Primary brand name for home electrical appliances including rice cookers, water boilers, fans, grills, and other kitchen appliances.

Products and services

• Electric Water Boiler 5.5L AP-KT415 Electric water boiler with 5.5L capacity, thermostat control, automatic thermal fuse, temperature adjustment up to 100°C, 1-year warranty; for household water heating.
• Electric Water Boiler 10L AP-KT110 10L electric water boiler made with quality 304 stainless steel, single lid system, thermostat control, automatic shut-off, ISO 9001:2008 certified, 1-year warranty; for larger household or light-commercial water heating.
• Electric Water Boiler 20L AP-KT119 20L electric water boiler with 2500W power, 304 stainless steel, thermostat control, automatic thermal fuse, temperature adjustment up to 100°C, ISO 9001:2008 certified; for high-volume household or commercial water heating.
• NISHIO Electric Ceramic Stove CS-V44H1 (Dual-Head 4400W) Japanese-imported dual-burner electric ceramic stove rated 4400W at 220V/50Hz, heat up to 600°C with 1000°C heat-resistant glass surface, automatic child-lock system, built-in cooling fan, 1-year product warranty; for premium household cooking.
• 2-Compartment Electric Grill with Shabu Pot AP-MC15 2-compartment electric grill with shabu pot, 2000W power, adjustable temperature control, non-stick coating, safety thermal fuse, 1-year warranty; for household hot pot and grilling.
• Long Electric Grill AP-MC55 (2 Pots + 2 BBQ) Long-format electric grill with 2 hot pots and 2 BBQ sections, 3200W power, non-stick coating, 2 heat adjustment knobs, TIS 1641-2552 certified, 3-year warranty on heating plate; for household or small-commercial use.
• Multi-Purpose Electric Grill with Shabu Pot AP-MC14 Multi-purpose electric grill with integrated shabu pot, 2000W power, separate temperature control for grill and pot, non-stick coating, safety thermal fuse, 1-year warranty; for combined grilling and hot pot cooking.
• Electric Frying Pan EP14 Multi-purpose electric frying pan for frying, boiling, and stewing, with adjustable temperature control and non-stick coating; suitable for shabu cooking and general stovetop tasks.
• Electric Ceramic Slow Cooker 3L AP-520 3L ceramic slow cooker with stainless steel outer pot and aluminum inner pot for efficient heat transfer, ceramic inner pot for heat retention, 2-level heat adjustment, safety thermal fuse, ISO 9001:2015 certified, 3-year warranty on heating element.
• Iron 1.5 Pound AP-I11 Compact household iron with 1000W power, thermostat control, non-stick coating, TIS 366-2547 certified, energy efficiency rating 5, 1-year warranty.
• 20-Inch Turbo Fan AP-IF20CT 20-inch turbo fan with 90W power, 3-speed control, 5 blades, automatic thermal fuse, adjustable angle, 1-year warranty with immediate replacement policy.
• 16-Inch Pastel Table Fan AP-TF16A 16-inch pastel table fan with 50W power, 3-speed control, left-right oscillation, safety thermal fuse, TIS 934-2533 certified, ISO 9001:2015 certified.
• 30L Evaporative Air Cooler AP-MF20MT 30L evaporative air cooler with 70W power, remote control, negative ion generator, capable of reducing ambient temperature by up to 15°C, 3-speed settings, 30L water tank lasting 12-24 hours.
• Industrial Fan Series Industrial fans available in various sizes (10-24 inches) including floor fans, wall-mounted fans, and circulator fans with multiple speed settings and thermal fuse protection; for workshop, warehouse, and commercial-space cooling.
• Thermos Bottle Series Thermos water bottles in various capacities including 2.5L models with heating functionality; for hot water storage and dispensing.
• Electric Rice Cooker Series Electric rice cookers for household cooking needs.
• Blender Series High-speed blenders including 1500W 2L models for various blending, smoothie, and food preparation needs.
• Vacuum Cleaner Series Vacuum cleaners for household cleaning.
• Air Purifier Series Air purifiers for improving indoor air quality.

Quantifiable outcome

• Temperature adjustable up to 100°C on electric water boilers
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Panasonic Thailand: Panasonic is a major multinational white-goods and consumer electronics brand with a deep Thai presence across kitchen appliances, fans, air conditioners, and small appliances. Overlaps directly with Mitsumaru's kitchen and fan categories but operates at much larger scale, with broader portfolio and well-established dealer networks.
• Philips (Thailand): Philips is a multinational incumbent selling small kitchen, garment care (irons), and air purification products in Thailand that overlap with Mitsumaru's product portfolio, though operating at significantly larger scale and broader portfolio.
• Sharp Thailand: Sharp competes with Mitsumaru in several overlapping Thai home appliance categories including fans, rice cookers, water boilers, and small kitchen appliances, while also offering a broader portfolio of electronics (TVs, audio, etc.). A larger established incumbent with deeper distribution in Thai retail.
• LG Electronics Thailand: LG is a major Thai appliance incumbent across kitchen, laundry, and air treatment; competes with Mitsumaru in major home appliance categories with broader scale, dealer networks, and well-established brand.

Direct peers

• Imarflex (Thailand): Imarflex is a Thai small electrical appliance manufacturer with a broad kitchen and home appliance portfolio (rice cookers, blenders, irons, fans, water boilers), domestically produced and distributed in Thailand. Directly comparable to Mitsumaru as a Thai small-to-mid appliance brand competing in overlapping categories with similar price-point positioning.
• Tefal / Groupe SEB Thailand: Tefal/Groupe SEB sells small kitchen appliances (electric grills, frying pans, rice cookers, blenders) in Thailand under the Tefal and other brands, overlapping directly with Mitsumaru's kitchen appliance and grill segment at premium price points.
• Hatari Electric (Thailand): Hatari is a leading Thai home appliance brand specializing in fans, air coolers, irons, water boilers, and small kitchen appliances manufactured in Thailand and sold to Thai households. Highly comparable to Mitsumaru in product mix (heavy fan focus plus kitchen), domestic Thai manufacturing, and D2C/retail distribution.

Emerging players

• Midea (Thailand): Midea is a Chinese global appliance manufacturer expanding aggressively across Southeast Asia in kitchen, fan, and water-heating appliances. Competes with Mitsumaru in price-conscious Thai segments with international scale advantages and growing Thai retail penetration.
• Haier Thailand: Haier sells small and major home appliances in Thailand including kitchen appliances and air treatment products. Direct category overlap with Mitsumaru, with strong pricing competitiveness and growing Thai distribution.

Regional players

• KDK (Panasonic group, Thailand): KDK is a Panasonic-owned Thai-focused brand specializing in fans and ventilation equipment with strong Thai retail presence. A direct competitor in Mitsumaru's fan category with similar Thai-domestic positioning but larger parent backing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mitsumaruth
• Xx.com/mitsumaruth

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsumaru