Benchmark Financial Services, LLC.

What Benchmark Financial Services, LLC. does

Benchmark Financial Services, LLC is a privately held, independent financial services agency headquartered at 2932 NW 122nd Suite 19, Oklahoma City, Oklahoma. Founded in 1988, the firm operates as a holistic wealth management practice serving individuals, business owners, and their employees, offering wealth accumulation and wealth protection products including life insurance (permanent, term, combination, and variable), annuities (deferred and immediate; fixed and variable), long-term care insurance, investment products, and employee benefits analysis. The firm does not build proprietary technology; it distributes third-party products from multiple investment companies, money managers, and major health insurance carriers, with securities and advisory services offered under the regulatory umbrella of Osaic Wealth, Inc. (member FINRA/SIPC).

The business is relationship-driven and locally focused on the Oklahoma market, delivered through three named associates: Jim D. Duncan (Investment Advisor Representative), Sherry A. Richey (Relationship Manager), and Emily Hedinger (Office Manager). The go-to-market is direct advisory sales via in-person consultations, supplemented by a website-based learning center, LinkedIn presence, and online quote request forms for annuity, life, long-term care, disability, and 401(k) products. Revenue is generated through commissions on financial product placements and advisory fees on managed client portfolios, the latter evidenced by SEC Form 13F filings showing discretionary positions in securities such as Johnson & Johnson and the Vanguard S&P 500 ETF.

The firm carries no institutional capital, has no parent company, and operates as a single LLC entity with one affiliated office (Benchmark Financial Group, Inc.) sharing the same Oklahoma City location and contact details. Operating geography is restricted to the South Central US, and the firm has maintained a stable, small headcount footprint for an extended period, consistent with a mature boutique advisory practice rather than a scaling enterprise.

Name

Benchmark Financial Services, LLC.

Legal name

Benchmark Financial Services, LLC.

Website

https://benchmarkk.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Benchmark Financial Services, LLC is a privately held, independent financial advisory firm in Oklahoma City, founded in 1988, serving individuals, business owners, and their employees with wealth accumulation and wealth protection products distributed from multiple investment companies and health insurance carriers.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement income planning
• Insurance product distribution
• Employee benefits consulting

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: The firm generates revenue through financial advisory fees, likely a combination of commissions on financial products (insurance, annuities, investments) sold to clients and potentially fee-based advisory services. As an independent agency, they offer products from multiple investment companies and insurance carriers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Benchmark Financial Services, LLC is an independent financial advisory firm that distributes Life Insurance, Investment Products & Services, Annuities, Long-Term Care Insurance, and Employee Benefits sourced from multiple investment companies, money managers, and major health insurance carriers. The firm delivers personalized wealth accumulation and wealth protection planning to individuals, business owners, and their employees through consultations at its Oklahoma City office and through its partnership with Osaic Wealth, Inc. for securities and advisory services.

Product overview

Benchmark Financial Services, LLC is a holistic financial services firm offering a unified platform of wealth management products and services. The core offerings consist of Life Insurance (permanent, term, combination, and variable policies), Investment Products & Services, Annuities (deferred and immediate, variable and fixed rates), Long-Term Care Insurance, and Employee Benefits for business owners. The firm operates as an Independent Agency offering products from multiple investment companies, money managers, and major health insurance carriers. In addition to core financial products, the firm provides educational resources including financial calculators, flipbooks, research articles, newsletters, videos, and a glossary to support client financial planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Competitively priced life insurance products including permanent, term, combination, and variable policies for individuals and families seeking death-benefit and wealth protection.
• Investment Products & Services Investment products and services designed to help clients achieve financial goals at every stage of life, delivered through the firm's independent agency and its Osaic Wealth, Inc. securities/advisory partnership.
• Annuities Innovative annuity products including deferred and immediate annuities with variable and fixed rates of return, used for retirement income planning.
• Long-Term Care Insurance Comprehensive long-term care insurance that reimburses some or all costs of care received in settings such as home, community, alternate living facilities, or nursing facilities.
• Employee Benefits Employee benefit plan selection and administration services for business owners, including analysis of available options and employee education on benefit selections.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and advisory services offered through Osaic Wealth, Inc. [RAA], member FINRA/SIPC. Osaic Wealth provides the regulatory umbrella and custodial services for the firm's securities and advisory offerings. Benchmark Financial Services is independently owned and not affiliated with Osaic Wealth, Inc.
• Multiple Investment CompaniescoreChannel Partner/ Reseller/ DistributorAs an independent agency, Benchmark offers products and services from many investment companies and money managers, providing clients access to diverse investment products.
• Major Health Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAs an independent agency, Benchmark offers health insurance products from major health insurance carriers, enabling them to provide Medicare gap and other health coverage solutions to clients.
• Benchmark Financial Group, Inc.coreOthersAffiliated office relationship with Benchmark Financial Group, Inc. located in Oklahoma City, OK. Both entities share the same phone number (405.840.0028) and fax (405.840.0014), indicating a close corporate or franchise affiliation.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edward Jones: Large national brokerage and wealth management firm serving mass-affluent individuals with a strong branch-based, relationship-driven model analogous to Benchmark's local personal advisor approach, but at vastly greater scale.
• Cetera Financial Group: Independent broker-dealer supporting independent financial advisors with a broad product shelf including insurance and advisory services — directly comparable firm-of-advisors infrastructure for Benchmark-style practices.
• Raymond James Financial Services: Independent-contractor broker-dealer network supporting local financial advisors with the same Osaic-style regulatory umbrella plus broader product shelf, directly comparable to Benchmark's independent agency model.
• Waddell & Reed (Macquarie Asset Management): Long-standing Midwestern financial advisory firm serving mass-affluent clients with holistic financial planning, retirement, and investment products, now part of Macquarie — historically a direct competitor to mid-sized independent advisory practices like Benchmark.
• Ameriprise Financial: Full-service financial advisory firm offering holistic financial planning, insurance, annuities, and investments to individuals and business owners — a directly comparable product mix to Benchmark across wealth accumulation and wealth protection.
• LPL Financial: Largest U.S. independent broker-dealer supporting thousands of independent financial advisors with securities, advisory, insurance and annuity distribution — the same operating model Benchmark uses through Osaic, at much larger scale.
• Northwestern Mutual: Insurance-and-wealth hybrid serving individuals with holistic financial planning, life insurance, long-term care and retirement income products — virtually the same product catalog as Benchmark, delivered through a career advisor network.
• New York Life (MassMutual / Guardian): Mutual insurer with a career advisor force selling life insurance, annuities, long-term care and wealth products to families and business owners — same holistic product offering (Wealth + Protection) as Benchmark, delivered through an agent network.

Direct peers

• Cambridge Investment Research: Independent broker-dealer specializing in supporting small and mid-sized independent financial advisory practices with similar product breadth to Osaic — operates in the same competitive set for recruiting independent advisors like Benchmark.

Regional players

• Baird: Employee-based wealth management firm with a strong Midwestern footprint and relationship-driven advisor model serving mass-affluent and HNW clients — same target client and product mix as Benchmark, with overlap in Heartland geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jim-d-duncan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark Financial Services, LLC.