St. Croix Valley Food Bank

What St. Croix Valley Food Bank does

St. Croix Valley Food Bank (SCVFB) is a 501(c)(3) nonprofit organization headquartered in Hudson, Wisconsin, that serves as the only regional food bank for St. Croix, Burnett, Pierce, and Polk counties in western Wisconsin. The organization functions as a distribution center rather than a direct service provider, channeling free and reduced-cost food to a network of 55+ partner hunger relief agencies - including food pantries, food shelves, and backpack programs - and operating mobile drive-through food distributions in areas lacking local pantry coverage. In 2025, SCVFB processed 3.8 million pounds of food, accounting for 80% of the food distributed to those in need across the four-county region, with a stated goal of 5+ million pounds in 2026 against an estimated regional need of 8-10 million pounds annually.

The organization's product surface is operational and community-based rather than technology-based: mobile food distributions, a county-specific Food Resource Directory available in English and Spanish, a volunteer program (managed via SignUpGenius), a 55+ partner agency network, and an online donation platform supporting one-time, recurring, and stock donations including through an Instacart integration. SCVFB is a certified distributor of USDA Foods through The Emergency Food Assistance Program (TEFAP). The technology stack is minimal - Squarespace website, standard donation processing, and volunteer scheduling tools - with no proprietary technology disclosed.

SCVFB's revenue model is donation-based, relying on individual charitable contributions (one-time, recurring, stock, and estate planning gifts), corporate sponsorships, in-kind contributions, and federal food allocations through TEFAP. Food is provided to end recipients at no cost; the organization does not monetize distribution. To scale capacity, SCVFB is undertaking a $16.1 million capital project to build its first permanent facility at 2181 Jack Breault Drive in Hudson, WI, with $11.6 million committed as of October 2025 and a public fundraising campaign anticipated in 2026. Leadership includes Lee Kroll (Executive Director), Brian Elwood (Board President), Todd Stewart (Director of Operations), and Brandi Poellinger (Development Director). The organization employs 1-10 staff and operates with significant volunteer labor. Note: the founding year shows a discrepancy in source material - firmographics list 2007, while the company history section records establishment as a 501(c)(3) in 2021 (EIN 85-2550542).

Name

St. Croix Valley Food Bank

Legal name

St. Croix Valley Food Bank, Inc

Website

https://stcroixvalleyfoodbank.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Croix Valley Food Bank is a 501(c)(3) nonprofit distribution center in western Wisconsin that channels donated food to 55+ partner agencies across four counties, serving as the sole regional food bank.

Ownership category

akta.pro rank

Product category

Hunger Relief and Food Distribution Services

NAICS

Community Food Services (62421)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

Keywords

• Food bank services
• Hunger relief
• Food distribution
• Nonprofit food assistance
• Mobile food pantry

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Donations: The organization relies on charitable donations from individuals and corporations. Accepts one-time and recurring donations online, as well as stock donations and estate planning gifts.
2. Corporate Sponsorships: Partnerships with corporate sponsors who provide financial support and in-kind contributions to support hunger relief operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

St. Croix Valley Food Bank operates as a regional distribution center that acquires and channels free and reduced-cost food to a network of food shelves, backpack programs, food pantries, and other hunger relief partners across Burnett, Pierce, Polk, and St. Croix counties in western Wisconsin. The organization supplements gaps in partner coverage through direct mobile food distributions (Mobile Pop-Up Pantries) and provides multilingual food resource directories, volunteer coordination, and USDA TEFAP food distribution.

Product overview

St. Croix Valley Food Bank operates as a distribution center providing food to hunger relief partners across western Wisconsin. The organization offers Mobile Food Distributions for areas lacking local pantries, maintains a Food Resource Directory in multiple languages for county-specific assistance, coordinates a volunteer program for packing and distribution activities, and manages a network of 55+ partner organizations. The food bank also provides online and stock donation options for public support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Food Distributions (Mobile Pop-Up Pantries)

Quantifiable outcome

• 3.8 million pounds of food distributed in 2025, providing 80% of food to those in need across four counties
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Market & JohnsoncoreOthersGeneral contractor for the new permanent facility construction project at 2181 Jack Breault Drive in Hudson, WI. Total construction cost estimated at $16.1 million.
• Studio EAcoreOthersArchitectural firm designing the new permanent facility to address projected levels of food insecurity in western Wisconsin.
• First State Bank & TrustminorStrategic or Co-development PartnerContact for stock donation delivery instructions. Stock donations are processed through Fifth Third Bank (DTC Participant Number: 2116) to benefit the food bank.
• St. Croix Valley FoundationminorGTM or Marketing PartnerPartnership for estate planning and larger gifts to support the food bank's mission.
• Festival FoodsminorGTM or Marketing PartnerHost venue for brat stand fundraising event.

Scale indicators6 records

Recent moves7 records

Broad incumbents

• Feeding America: National umbrella network of 200+ food banks across the U.S. SCVFB is a Feeding America affiliate, giving it access to nationwide food sourcing and logistics infrastructure. Comparable as the dominant national platform for food bank operations.
• Feeding Wisconsin: Statewide association of six Feeding America food banks in Wisconsin, including Second Harvest and Hunger Task Force. Comparable as a coordinating body for regional Wisconsin food bank operations and federal food program administration.

Direct peers

• Second Harvest Heartland: Large regional food bank serving Minnesota and western Wisconsin, including some overlapping distribution geography. Direct peer in terms of food bank model, partner agency network, and mission to address hunger in the Upper Midwest.
• Hunger Task Force: Milwaukee-based food bank and anti-hunger organization operating a food bank, food pantry, and various hunger-relief programs. Comparable as a Wisconsin-based nonprofit food distribution organization serving a multi-county region.
• Midwest Food Bank: Multi-state food bank operating distribution centers across the Midwest, with a model of distributing food through partner agencies to address food insecurity. Comparable mission and partner-network model, though larger geographic footprint.
• Food Bank of the Rockies: Regional food bank distributing millions of pounds of food annually through a network of partner pantries and hunger-relief programs. Comparable as a non-profit food bank with similar partner agency distribution model and capital facility expansion efforts.
• Great Plains Food Bank: North Dakota-based regional food bank serving multiple rural counties through partner pantries and mobile distributions. Comparable as a non-profit food bank addressing rural food insecurity with similar partner-network and mobile distribution approach.
• Dare to Care Food Bank: Regional food bank serving communities through a network of partner pantries, mobile pantries, and child nutrition programs. Comparable in mission, partner agency model, and backpack/child nutrition programs.

Regional players

• Channel One Regional Food Bank: Regional food bank serving southeastern Minnesota, including a comparable partner agency distribution model. Direct operational peer in scale and rural community food distribution model in an adjacent Upper Midwest geography.

Others

• Instacart: SCVFB has an integration allowing donors to order groceries through Instacart with delivery directed to the food bank. Listed as an ecosystem partner rather than a comparable operator, but relevant to understanding the organization's modern donation infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StCroixValleyFoodBank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Croix Valley Food Bank