What Mas Elettronica does

MAS Elettronica Srl is an Italian engineering firm founded in 2008 and headquartered in Rubano (Padua), specializing in ARM-based embedded computing modules for industrial customers. Its product portfolio spans System on Modules (SoM) in SMARC 2.1.1 and OSM Size-S (30x30mm) form factors, Single Board Computers (SBC), Industrial Gateways, and Human-Machine Interfaces (HMI), built on silicon from NXP (i.MX 6ULL, 8M Mini, 8M Plus, 93, 91), Qualcomm (QCS6490, QCS615), and Lattice (CertusPro-NX, CrossLink-NX FPGA). The company develops proprietary hardware designs, Linux Yocto Board Support Packages (BSP), and FPGA-based educational boards such as the CertusPro-NX collaboration with Arrow Electronics.

The firm's value proposition targets industrial OEMs across pharmaceutical automation, medical devices, fleet management, environmental monitoring, industrial IoT, robotics, and automotive, with a stated emphasis on long product availability (15-year longevity on modules such as the NEITH OSM i.MX93) and complete lifecycle management from prototyping through certification and after-sales support. Pricing is quote-based rather than list, with direct engagement via the company website ([email protected]). Distribution is primarily direct enterprise sales, supplemented by European trade show presence (Hannover Messe, Embedded World Nuremberg, SPS Italia) and collaborative events with technology partners.

In February 2025, MAS Elettronica was acquired by FAE Technology SpA - Società Benefit, a publicly listed Italian technology group on Euronext Growth Milan. The integration consolidated the company as the brand responsible for SMARC and OSM embedded development within a four-center FAE Technology R&D footprint (Padua, Bergamo, Faenza, Rome), with Elettronica GF providing manufacturing scale in Faenza. The small organization (11–50 employees) operates consultatively across custom hardware design, BSP development, prototyping, and production testing for industrial customers.

Name

Mas Elettronica

Legal name

MAS Elettronica srl

Website

https://maselettronica.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Embedded Computing Modules

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Electronic Computer Manufacturing (334111), Computer Systems Design and Related Services (54151), Other Communications Equipment Manufacturing (33429)

SIC

Electronic Computers (3571), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Industrial Embedded Computers (Box PCs) (HDACALAF), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)

Keywords

• Embedded systems design
• ARM-based computing
• System on Module
• Industrial gateway solutions
• HMI development

Headquarters

HQ city

Rubano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Embedded Hardware Product Sales: Sale of proprietary embedded modules (SoM, SBC, Industrial Gateway, HMI) based on ARM architectures. Products are sold directly to industrial customers who integrate them into their end applications. Pricing appears quote-based for custom configurations. Volume flexibility mentioned for both small and large production runs.
2. Engineering Services: Custom hardware design, software/firmware development, BSP development, prototyping, production and testing, and technical support/knowledge transfer services. Services accompany product sales and include continuous support from kick-off through after-sales, tutoring and knowledge transfer for independent product lifecycle management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mas Elettronica designs, manufactures, and sells ARM-based embedded computing modules — including System on Modules (SoM), Single Board Computers (SBC), Industrial Gateways, and Human-Machine Interfaces (HMI) — compliant with OSM Size-S and SMARC 2.1.1 standards. The company also delivers end-to-end custom engineering services spanning hardware design (schematic, PCB, DFM), software/firmware/BSP development (Linux Yocto), prototyping, production, testing, and long-term technical support for industrial OEM customers integrating embedded technology into their products.

Differentiator

Problem solved

Functional benefit

Products and services

• NEITH OSM SoM (NXP i.MX93) OSM Size-S (30x30mm) System on Module based on NXP i.MX93 dual-core ARM Cortex-A55 up to 1.7GHz with NPU ARM Ethos-U65 (256 MACs/Cycle), ARM Cortex-M33 real-time co-processor, LPDDR4 up to 2GB, eMMC up to 256GB, dual Gigabit Ethernet, CAN-FD, fully solderable LGA/BGA package, 15-year longevity guarantee. For industrial OEMs building robotics, medical devices, IIoT, and edge AI applications.
• Lilly OSM SoM (NXP i.MX91) OSM Size-S (30x30mm) System on Module based on NXP i.MX91 single-core ARM Cortex-A55 up to 1.4GHz with EdgeLock Secure Enclave, dual Gigabit Ethernet, 2x USB 2.0, 2x CAN-FD, scalable eMMC up to 256GB with inline ECC, typical power consumption 2-3W, direct PCB mount. Designed for industrial automation, IIoT gateways, medical devices, energy metering, smart building, and edge computing applications.
• Merit SoM (NXP i.MX93) SMARC 2.1.1 compliant System on Module with NXP i.MX93, ARM Ethos-U65 microNPU (256 MACs/Cycle), EdgeLock Secure Enclave, up to 2GB LPDDR4, eMMC 8-64GB, 2x Gigabit Ethernet with PHY, dual CAN Bus, 3 temperature grades (commercial, industrial, automotive), 40x71mm form factor. Targets industrial automation and automotive applications.
• Deva OSM SoM (Qualcomm QCS6490) OSM-L 1.1 (45x45mm) module with octa-core Qualcomm Kryo Prime up to 2.7GHz, eNPU/AI accelerator, LPDDR5 up to 8GB @ 3200MHz, UFS up to 256GB, Adreno 643 GPU, 4K video encoding/decoding, triple Gigabit Ethernet, Linux Yocto/Android/Windows for Arm support, -40C to +85C industrial temperature. For high-performance edge AI, multimedia HMI, and industrial computing applications.
• Cesira Industrial Gateway (NXP i.MX 8M Plus) Industrial gateway based on NXP i.MX 8M Plus with optional NPU up to 2.3 TOP/s, Cortex-M7 real-time core, up to 4GB LPDDR4, isolated I/O (8 isolated inputs + 4 isolated outputs), M.2 slots for Wi-Fi/LTE, dual CAN Bus, RS-232/RS-485/RS-422, nano SIM, 5 antenna SMA connectors, OTA update platform. For IIoT edge nodes, predictive maintenance, and industrial automation.
• Sara HMI (NXP i.MX 93) Human-Machine Interface (HMI) module based on NXP i.MX 93 for industrial operator interfaces, machine control panels, and visualization applications.
• Agata HMI (NXP i.MX 8M Plus) Human-Machine Interface (HMI) module based on NXP i.MX 8M Plus for industrial operator interfaces and visualization applications.
• Iva HMI (NXP i.MX 8M Mini) Human-Machine Interface (HMI) module based on NXP i.MX 8M Mini for compact industrial operator interfaces and visualization applications.
• Lea SBC (NXP i.MX 8M Plus) Single Board Computer (SBC) based on NXP i.MX 8M Plus for industrial computing applications requiring a complete board-level solution.
• Bianca SBC (NXP i.MX 8M Plus) Single Board Computer (SBC) based on NXP i.MX 8M Plus for industrial embedded computing applications.
• Scilla SBC (NXP i.MX 8M Mini) Single Board Computer (SBC) based on NXP i.MX 8M Mini for compact industrial embedded computing applications.
• Rina SBC (NXP i.MX 93) Single Board Computer (SBC) based on NXP i.MX 93 for industrial embedded computing applications with integrated NPU capabilities.
• Aida SBC (NXP i.MX 8M Plus) Single Board Computer (SBC) based on NXP i.MX 8M Plus for industrial embedded computing applications.
• Lyra Industrial Gateway (NXP i.MX 8M Plus) Industrial gateway based on NXP i.MX 8M Plus for IIoT connectivity, edge computing, and industrial protocol bridging.
• Aura Industrial Gateway (NXP i.MX 93) Industrial gateway based on NXP i.MX 93 for IIoT connectivity and edge computing applications with integrated NPU.
• Nora Industrial Gateway (NXP i.MX6ULL) Smart gateway controller based on NXP i.MX6ULL for cost-optimized IIoT connectivity and industrial protocol bridging applications.
• CertusPro-NX Educational Board (Lattice CertusPro-NX) FPGA educational board based on Lattice CertusPro-NX 100, developed with Arrow Electronics, featuring LPDDR4 2GB, PCIe Gen3 x4, MRAM demo (400MB/s), RISC-V core integration, LVDS display, -40C to +85C temperature range, long-term support until 2045. For hardware/FPGA developers and engineering training.
• MAS LIFCL Educational Board (Lattice CrossLink-NX) FPGA educational board based on Lattice CrossLink-NX for hardware developers, FPGA training, and prototyping.
• OSM SMARC Adapter SoM Adapter module enabling compatibility between OSM (Open Standard Module) and SMARC form factors, allowing customers to leverage existing carrier board designs with different module standards.
• Nari OSM SoM (Qualcomm QCS615) OSM System on Module based on Qualcomm QCS615 platform for industrial multimedia, edge AI, and connected applications.
• Custom Embedded Engineering Services End-to-end custom embedded engineering services including hardware design (schematic, PCB, DFM), software/firmware development (BSP, drivers, Linux Yocto), prototyping, production and testing, BSP development and kernel/driver customization, boot time and power consumption optimization, technical support, and knowledge transfer tutoring. Services accompany hardware product sales and span from initial project kick-off through after-sales support. For industrial OEMs needing customized embedded solutions.

Quantifiable outcome

• 50% reduction in product development time for medical HMI project (8-month acceleration vs industry standard)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ITA - Italian Trade AgencyminorGTM or Marketing Partner · 24 April 2026ITA (Italian Trade Agency) organized the Italian collective at Hannover Messe 2026, within which MAS Elettronica (in synergy with Elettronica GF) presented its embedded solutions ecosystem. This provided international visibility and market access through a government trade promotion body.
• Arrow ElectronicscoreTechnology or Integration · 21 May 2025Collaborated with Arrow Electronics on the development of the MAS Educational Board CertusPro-NX. Arrow served as the FPGA Training Day co-host with Lattice Semiconductor. Arrow Electronics is a key distribution and technology integration partner for the CertusPro-NX educational board.
• Lattice SemiconductorcoreTechnology or Integration · 21 May 2025Lattice Semiconductor partnered with MAS Elettronica and Arrow Electronics to deliver the FPGA Training Day at the FAE Technology HUB. MAS Elettronica developed the CertusPro-NX educational board featuring Lattice FPGAs. The combination of Lattice Certus-NX FPGAs with MRAM memory and RISC-V architectures was highlighted for industrial mission-critical applications.
• Elettronica GFcoreStrategic or Co-development Partner · 1 January 2025In 2025, as part of a strategic reorganization within the FAE Technology Group, MAS Elettronica was integrated into Elettronica GF in Faenza. MAS Elettronica became the brand specializing in SMARC and OSM embedded development, while Elettronica GF provides manufacturing and production expertise. Together they form a center of excellence for advanced industrial embedded solutions.
• MY Fast PCBAminorImplementation/ SI/ Consulting PartnerMY Fast PCBA provides rapid prototyping services for MAS Elettronica's custom hardware designs, enabling prototype development in 2-3 weeks with cutting-edge tools and detailed test result reports. Part of the fast prototyping service offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PHYTEC: German embedded module specialist with a strong NXP i.MX-based SoM/SBC portfolio and BSP/OS support services. Closely comparable to MAS in OSM/SMARC product positioning, customization depth, and regulated-vertical focus.
• SECO: Italian embedded computing company (also publicly listed in Italy) offering SoMs, SBCs and edge AI platforms for industrial, medical and transportation customers. A natural direct peer given shared Italian base, ARM-based product lines, and similar regulated-vertical focus.
• Variscite: Israeli SoM/SBC manufacturer focused on NXP i.MX and Texas Instruments ARM SoCs in standard form factors (DART, VAR-SOM). Overlaps with MAS on NXP i.MX 8/9 modules and industrial/medical customer segments.
• Congatec: German embedded module vendor with deep SMARC, Qseven, COM Express and OSM coverage on NXP i.MX and Intel architectures. Closely comparable to MAS in standard form factors, industrial-grade long-lifecycle modules, and engineering services.
• Toradex: Swiss-headquartered specialist in ARM-based SoMs and SBCs (Apalis, Colibri, Verdin families). Directly competes with MAS Elettronica in OSM/SMARC-class embedded modules for industrial OEMs, with a comparable focus on long-lifecycle ARM SoCs and BSP/Yocto support.

Emerging players

• Compulab: Israeli embedded computing vendor with SoM, SBC, and edge-AI products. Comparable to MAS in NXP i.MX-based modules and industrial gateway offerings, with a smaller global footprint but similar engineering-services attach.

Broad incumbents

• Kontron: Large European embedded computing vendor with broad SMARC, COM Express, SBC, HMI, and edge-AI offerings across ARM and x86. Competes with MAS in industrial automation, medical and energy but at significantly greater scale and with a wider portfolio.
• Advantech: Global industrial computing leader with extensive SBC, embedded module, gateway and IoT product lines. Overlaps with MAS in industrial SBCs, gateways and HMI, but offers a much broader portfolio including x86 platforms and managed IoT software.
• NXP Semiconductors: Silicon vendor whose i.MX 6/8/9 application processor families form the core of MAS's product portfolio. Not a direct competitor but a foundational ecosystem partner — comparable as the supplier whose roadmap and pricing most directly shape MAS's go-to-market.

Others

• Elettronica GF: Sister company within FAE Technology Group into which MAS was integrated in 2025, providing manufacturing, production and testing capabilities. Listed here as a closely related ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInit.linkedin.com/company/mas-elettronica-embedded-solutions
• Xx.com/mas_elettronica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas Elettronica