What Lea does

becomebetter GmbH, operating under the brand "becomebetter: Beratung und Akademie" (the firm is referenced in the dataset both as "Lea" and as "becomebetter"), is a Berlin-based systemic organizational development consultancy founded in 2017 by Christina Grubendorfer. The firm delivers consulting services and training programs rooted in systems theory to enterprises and mid-market organizations across the DACH region. Its consulting practice spans culture and organization analysis, team development, leadership development, strategy development, transformation accompaniment, supervision, vision development, executive coaching, and presentations. Core intellectual assets include the proprietary "LEA Agile Change Framework" (developed by founder Christina Grubendorfer), the "Systemische Organisationsgestaltung und Führung" (Systemic Organizational Design and Leadership) methodology, the in-house workshop format "The Real X of Work," and the published bestseller "The Real Book of Work" by Grubendorfer and Christina Ackermann.

The company's product surface is structured around three pillars: (1) consulting engagements sold through a consultative field-sales motion starting with a free 30-minute discovery conversation, then scoped as Quick Check programs (e.g., 3-session culture analysis, 3-session executive sparring, 6-day in-house training) or custom multi-year mandates; (2) an Academy offering the open-enrollment "Zertifikatskurs Organisationen gestalten" certification program and in-house corporate trainings; and (3) thought-leadership content, principally the "Organisationen entwickeln" podcast with 276 published episodes as of 2026, a blog ("Better Stories"), and the published book. The team consists of approximately 15 named consultants, coaches, and support staff. The firm does not develop software products; its "technology" is its proprietary consulting methodology and intellectual capital rather than a technical platform.

The business model is project-based professional services. Pricing is not publicly disclosed; engagements are quote-based with engagement-specific scope. The firm operates as a privately held GmbH with no external funding, no parent company, and no disclosed institutional investors. Distribution is direct enterprise sales to organizations primarily in Germany, with additional activity in Austria and Switzerland. The client base includes 25+ named enterprise logos spanning banking (Deutsche Bundesbank), e-commerce (Zalando, myToys), automotive/logistics (Schnellecke, Liebherr, Carmeq, prego services), software/IT (DATEV, mobile.de, Europace, Snom), public sector and insurance (Deutsche Rentenversicherung, BVG, Helmholtz-Gemeinschaft, Hasso-Plattner-Institut), manufacturing (Miba, Storck, Frauscher, Spectrum, Rhodius), and healthcare/social (ASB Hessen, Diakonie Gütersloh, Asklepios), with more recent additions including IKEA, EnBW, 4flow, uni-assist, otec, RTL, 1und1, Eventim, BayWa, E.ON, Hochland, and 7Senders.

Name

Lea

Legal name

becomebetter GmbH

Website

https://become-better.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

becomebetter is a Berlin-based systemic organizational consultancy serving DACH-region enterprises with leadership development, culture analysis, team development, and transformation services, complemented by an academy offering certification programs, a bestselling book, and a long-running thought-leadership podcast.

Ownership category

akta.pro rank

Product category

Organizational Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Learning & Development (L&D) & Training Management (EDABAIAC), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Organizational consulting
• Leadership development
• Change management
• Team development
• Executive coaching

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Organizational Consulting Engagements: Core consulting services delivered to enterprises including culture and organizational analysis, team development, leadership development, strategy development, transformation accompaniment, supervision, vision development, coaching, and presentations. Engagements are structured programs with defined scope (Quick Check programs: 3 Sessions Entscheider-Sparring, 6-day Inhouse-Fortbildung, etc.).
2. Academy Programs: Open enrollment certification courses ('Zertifikatskurs Organisationen gestalten') and in-house corporate training programs on systemic organizational design and leadership.
3. Speaking and Keynotes: Keynote presentations at conferences and events, including scheduled appearances at Transform Together 2026 in Leipzig.
4. Podcast - Organisationen entwickeln: Podcast generating audience and brand awareness for the consulting practice, with 276 episodes published as of 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lea (operating as becomebetter) is a Berlin-based management consultancy and academy that delivers systemic organizational development, leadership development, team development, strategy facilitation, and transformation consulting to enterprises in the DACH region. It also runs open-enrollment and in-house training programs (Zertifikatskurs Organisationen gestalten, Führung und Organisationsentwicklung, The Real X of Work) and supplements its services with thought-leadership content such as the "Organisationen entwickeln" podcast and the Wirtschafts-Bestseller book "The Real Book of Work".

Product overview

becomebetter is a consulting and academy company offering organizational consulting services and professional training programs. The core offering consists of Beratung (consulting services) including culture and organization analysis, team development, leadership development, strategy development, and transformation support, combined with the Academy (training programs) offering open courses and inhouse workshops on systemic organizational design and leadership. The company also produces content through the 'Organisationen entwickeln' podcast and the 'becomebetter Blog' (Better Stories), and has published 'The Real Book of Work'. Additionally, they developed the LEA Agile Change Framework as a proprietary methodology for agile change management.

Differentiator

Problem solved

Functional benefit

Brands

• Organisationen entwickeln: The company's podcast featuring discussions on organizational development with various guests from the business world.

Products and services

• Beratung (Consulting Services) Custom organizational consulting engagements for enterprises covering culture and organizational analysis, team development, supervision, strategy development, leadership development, executive coaching, vision development, transformation support, and presentations. Delivered through structured programs such as Quick Checks (3-session culture analyses or executive sparring), 6-day in-house training, and tailored multi-year engagements for DACH-region enterprise clients.
• Zertifikatskurs Organisationen gestalten (Certificate Course: Designing Organizations) Open-enrollment certificate course that challenges traditional and contemporary views on work, leadership, and organization through systemic organizational design using systems-theory tools, aimed at executives, entrepreneurs, and organizational designers.
• The Real X of Work (In-House Workshop) In-house workshop program on contemporary organizational topics delivered at the client site for executives and teams.
• Führung und Organisationsentwicklung (In-House Training: Leadership and Organizational Development) In-house corporate training program covering leadership and organizational development using systemic consulting approaches for client organizations' executives and managers.
• The Real Book of Work Wirtschafts-Bestseller business book by Christina Grubendorfer and Christina Ackermann addressing myths in today's working world, distributed through German book retailers including buecher.de.

Quantifiable outcome

• Organizations report improved leadership team effectiveness and strategic alignment after engagement
• +2 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Metaplan: Germany-based consultancy also built explicitly on systems theory / systemic organizational development, serving large enterprises with culture, strategy, and transformation work. Metapran is the closest methodological mirror to becomebetter's "systemische Organisationsgestaltung" positioning and competes for the same DACH enterprise OD budget.
• h&z Unternehmensberatung: Munich-headquartered management consultancy focused on transformation, sales excellence, and organizational change for DACH enterprises. Direct overlap with becomebetter on agile transformation, leadership development, and culture programs for German-speaking enterprise clients.
• Trigonum GmbH: Mid-sized German consultancy specialized in organizational development, executive coaching, and leadership transitions. Targets the same mid-market and large-enterprise OD/leadership buyer personas as becomebetter and competes for similar annual program budgets in DACH.
• osb Berlin (osb international): Berlin-based systemic management consultancy and training provider serving public, non-profit, and corporate clients. Strong methodological overlap with becomebetter's systemic OD approach and direct local Berlin competition in executive development and organizational transformation.

Broad incumbents

• Kienbaum Consultants International: Established German-headquartered HR and management consultancy with deep leadership development, executive coaching, and organizational practice areas. Kienbaum competes with becomebetter for the same DACH enterprise leadership-program mandates but at significantly greater scale and with broader service portfolios.
• Staufen AG: German operations and transformation consultancy serving mid-market and enterprise manufacturers with lean/operational excellence, change, and leadership programs. Overlaps with becomebetter's transformation accompaniment and agile change engagements in DACH industrial accounts like Schnellecke and Liebherr-type clients.
• Implement Consulting Group: Scandinavian-origin consultancy with a German practice offering strategy, organizational transformation, and change management services to large enterprises. Comparable in targeting mid-market and enterprise transformation mandates and in applying systemic thinking to client engagements.
• Signium International: Global executive search and leadership advisory firm with German practice offering executive coaching, team development, and leadership transformation services. Overlaps with becomebetter's executive coaching and team development engagements in DACH and brings a larger international footprint.

Regional players

• zeb consulting: Germany-based management consultancy with deep expertise in financial services, transformation, and leadership — directly comparable to becomebetter's work with Deutsche Bundesbank and VR FinanzDienstLeistung in banking/financial services leadership and organizational change.
• Kloepfel Group: DACH-focused consulting and interim management firm providing operational transformation, restructuring, and organizational change services. Comparable in serving German mid-market and enterprise clients on transformation mandates that include leadership development components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@becomebetter-podcast
• LinkedInlinkedin.com/company/becomebetter
• Xx.com/becomebetterorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lea