Advantiv

What Advantiv does

Advantiv Solutions, LLC is a Phoenix, Arizona-based strategic consulting and technology services firm founded in 1996 by Dan Miller. The company organizes its offering around three primary business units: DecisionDirector®, a stakeholder-alignment platform that engages users and consolidates RFP responses during enterprise systems procurement; Business Value Story™, a methodology (extended by an AI Value Generator and Business Value Lexicon framework) for aligning leadership teams on the measurable value of strategic initiatives; and Application Support Services, which provides ongoing enhancements, integration assistance, and stewardship for state-owned, mission-critical applications. Its core technology stack reflects a consulting-plus-platform model: DecisionDirector® handles RFP collection and consensus-building workflows for public-sector and education clients; the sub-branded CNPweb suite (Advisor™, Concierge™, Operational Continuity™, System Migration™, Platform Stewardship™, Hosting™) wraps managed services around state-owned USDA Child Nutrition Program information systems, including Azure Government cloud migration and AI-assisted regulatory interpretation and fraud-detection work.

The customer base is concentrated in US state agencies and educational institutions, particularly departments of education and human services operating USDA Child Nutrition Programs (NSLP, CACFP, SFSP, Food Distribution) in states such as Indiana, New Mexico, and Wisconsin. Named engagements with the Indiana Department of Education School Nutrition Programs and New Mexico Human Services Department indicate a state-by-state contract cadence rather than a volume model. Advantiv cites 400+ completed enterprise software planning and selection projects, tens of thousands of stakeholders engaged through DecisionDirector®, and 25+ years of continuous state-agency partnerships as scale markers.

The revenue model combines professional-services consulting (strategic planning and outcome-driven facilitation), managed services (long-term application stewardship, hosting, and operational continuity), and a recurring subscription/SaaS component via the DecisionDirector® platform. Pricing is not publicly disclosed and is quote-based against client scope. GTM is sales-led and direct, relying on the corporate website, contact forms routed by area of interest, and industry presence at USDA CNAAT training sessions. In February 2026, the company announced an equity investment from Foresight Group via the British Business Bank's Investment Fund for Wales, stated as supporting UK office openings and sales/commercial/operational hiring (caveat: the funding source describes a Welsh industrial-services entity, creating data-integrity ambiguity around identity).

Name

Advantiv

Legal name

Advantiv Solutions, LLC

Website

https://advantiv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Advantiv Solutions, LLC is a Phoenix-based strategic consulting and technology services firm providing the DecisionDirector® procurement-alignment platform, the Business Value Story™ methodology, and long-term application stewardship for US state agencies and educational institutions, with a focused practice supporting USDA Child Nutrition Program information systems across multiple states.

Ownership category

akta.pro rank

Product category

Public Sector Strategic Consulting & Technology Services

NAICS

Other Scientific and Technical Consulting Services (54169), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Enterprise systems procurement
• Strategic consulting services
• Child nutrition systems
• Application support services
• Public sector consulting

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Advisory and consulting services for strategic planning, outcome-driven planning, and technology-enabled facilitation for public sector and education organizations.
2. Application Support Services: Ongoing support, enhancements, and long-term stewardship services for mission-critical applications ensuring operational continuity and system reliability.
3. DecisionDirector® Platform Services: Stakeholder alignment platform supporting enterprise systems procurement processes, including RFP response collection and evaluation for governments and educational institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advantiv provides strategic consulting, technology-enabled facilitation, and proprietary software platforms to U.S. public-sector and education organizations. Its core offerings include the DecisionDirector® enterprise procurement and stakeholder-alignment platform, the Business Value Story™ methodology for defining and communicating initiative value, long-term Application Support Services for mission-critical state-owned applications, and a dedicated Child Nutrition Systems (CNP) practice supporting USDA CNPweb systems for state agencies nationwide.

Product overview

Advantiv is a strategic consulting and technology services company offering a portfolio of interconnected products: DecisionDirector® is an enterprise procurement and stakeholder alignment platform used for RFP response collection and requirements evaluation; Business Value Story™ is a methodology for defining and communicating business value across organizations; Application Support Services provides long-term stewardship for mission-critical state applications; and Child Nutrition Systems (CNP) offers comprehensive support for USDA Child Nutrition Program information systems with specialized sub-products including CNPweb Advisor™, CNPweb Concierge™, CNPweb Operational Continuity™, CNPweb System Migration™, CNPweb Platform Stewardship™, and CNPweb Hosting™. The company primarily serves public sector, education, and mission-critical government organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Business Value Story™: A methodology that helps leadership and cross-functional teams align on the business value of initiatives.
• DecisionDirector®
• CNPweb Advisor™
• CNPweb Concierge™
• CNPweb Operational Continuity™
• CNPweb System Migration™
• CNPweb Platform Stewardship™
• CNPweb Hosting™

Products and services

• DecisionDirector® Trademarked stakeholder-alignment and procurement platform for enterprise systems selection that supports RFP response collection, requirements evaluation, and cross-functional consensus building. Designed for public-sector and education organizations and has been used across hundreds of enterprise systems selections and tens of thousands of stakeholders.
• Business Value Story™ Trademarked methodology and framework that helps leadership and cross-functional teams align early on the business value of strategic initiatives, including the Business Value Lexicon framework and AI Value Generator. Used by public-sector and commercial organizations to communicate value internally and externally in meaningful, measurable ways.
• Application Support Services Ongoing support, enhancements, integration assistance, and long-term stewardship for mission-critical state-owned applications with focused user communities and significant program responsibility. Delivered as a managed-services engagement working directly with state technical teams and program leaders to ensure reliability, stability, and responsible evolution.
• Child Nutrition Systems (CNP) Comprehensive suite of advisory and technical services for state-owned USDA Child Nutrition Program information systems (CNPweb, Food Distribution Programs), delivered to state agencies administering NSLP, CACFP, SFSP, Food Distribution, Administrative Reviews, and Direct Certification. Includes modernization, cloud migration (Azure Government), ADA compliance, audit readiness, and AI applications for regulatory interpretation and fraud detection.
• CNPweb Advisor™ Courtesy advisory service offered to any state using CNPweb, providing a no-obligation venue to ask questions, seek perspective, or validate decisions.
• CNPweb Concierge™ Structured advisory support for deeper analysis, process review, issue evaluation, and technical intake related to CNPweb systems.
• CNPweb Operational Continuity™ Continuity of Operations (COOP) planning for CNPweb systems, including fallback processes, quick-response alternate hosting, and recovery objectives.
• CNPweb System Migration™ Strategic advisory and turn-key technical support for transitioning state-owned CNPweb systems from the current hosting arrangement to a preferred alternative, including Azure Government cloud migration.
• CNPweb Platform Stewardship™ Application-level troubleshooting, issue resolution, and programming assistance for CNPweb, including bug fixes, minor and major enhancements, and new module development.
• CNPweb Hosting™ Managed, secure hosting with monitoring for CNPweb systems, while ensuring full state ownership and authority over the underlying application.

Quantifiable outcome

• 400+ enterprise software planning and selection projects completed successfully
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte Government & Public Services: Big 4 practice advising state and federal agencies on ERP, HCM, and digital transformation. Comparable to Advantiv on the ERP-selection-and-modernization advisory layer, with substantially broader capability and contract scale.
• Baker Tilly: Mid-market advisory firm with a state-and-local-government technology practice advising on ERP, HCM, and digital transformation. Comparable to Advantiv on the state-ERP advisory side, with broader service breadth.
• CGI Federal: Government IT services arm of CGI with deep state and federal program experience. Comparable to Advantiv in delivering application support and modernization for mission-critical government programs, but at much greater scale.
• Plante Moran: Large US consulting firm with a dedicated public-sector practice that advises state agencies on ERP selection and technology modernization. Comparable in target customer and ERP advisory scope but operates at materially larger scale.
• Cognizant Public Sector: Large IT services provider serving state and federal agencies on application modernization, cloud, and ERP. Overlaps with Advantiv on the application-support and modernization side of state-owned mission-critical systems.

Emerging players

• MAXIMUS: Public-sector IT and BPO provider with growing state-government health and human services technology footprint. Comparable to Advantiv on state-administered program technology, though focused on broader HHS rather than child nutrition specifically.

Direct peers

• Sierra-Cedar (RCG, a Huron company): Long-standing higher-education ERP advisory and implementation firm (now part of Huron). Directly comparable to Advantiv on the ERP selection and assessment side of higher education and public-sector work.
• Greythorn: Specialist technology and ERP staffing/consulting firm placing senior consultants into enterprise-system programs. Comparable to Advantiv in servicing large public-sector and ERP implementation engagements with a niche, senior talent pool.
• Avaap (Alithya): Specialist ERP consulting firm with deep public-sector and healthcare practice (Workday, Infor, Oracle). Comparable to Advantiv in helping mission-driven organizations plan, select, and sustain enterprise systems.
• CherryRoad Technologies: Public-sector-focused IT consulting and ERP services firm serving state and local government agencies. Directly comparable to Advantiv's combination of application support and ERP-enabled modernization for state clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advantiv-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantiv