Romu
Romu (Industrial Romu, S.L.) is a family-owned Spanish vehicle body manufacturer, founded 1972 and based in Olèrdola, Barcelona, designing, fabricating, and legally homologating custom van and truck bodies — including isothermal/refrigerated conversions — for transport, cold-chain food distribution, fleet and dealer customers.
- Company typePrivate
- Founded1972
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Romu does
Industrial Romu, S.L. is a family-owned Spanish vehicle body manufacturer (carrocerías) founded in 1972 and headquartered in Olèrdola, Barcelona, operating under the trade name Romu. The firm designs, fabricates and legalises custom van and truck bodies — including reinforced isothermal (IR) conversions, refrigerated transport units, lifting platforms (Dhollandia), security systems with frequency-inhibitor detection, and complete turnkey vehicles — built on customer-supplied chassis from marques including Ford, Nissan, Mercedes-Benz and Renault. Its technology stack centres on regulated industrial conversion: ATP cold-chain certification, ITV homologation under Spanish Real Decreto 866/2010, leaf-spring reinforcement, and structural bodywork. Beyond manufacturing, Romu runs aftermarket services: multi-brand repairs (bodywork, paint, glass, platform, tarpaulin), spare-parts supply and dispatch for both Romu-built and competitor bodies, vehicle wrapping and graphics, and reforms/legalisation for new business uses.
Romu's business model is B2B and project-based, with quote-driven pricing delivered through an online configurator (vehicle make, body type, insulation, refrigeration, materials, accessories) and direct phone/WhatsApp contact. The firm holds a regulatory stack — UCA second-phase manufacturer registration (since 2009, no. 8/140745), ISO 9001:2015 (since 2021, Cert. 2095/21), Ford QVM, Nissan Converter Panel, Mercedes-Benz Van Partner, Renault agreement, and ATP — that doubles as a barrier to entry and a channel-access lever. Customer segments span transport and logistics operators, cold-chain food and pharmaceutical distributors, vehicle rental fleets, and automotive workshops/dealerships. Named customers include Europcar, Ford Talleres Oficiales, and Bon Preu at the enterprise tier, alongside regional SMBs such as Transports Guixà, Embotits Bundo and Peixos Maredins. The firm is run by the Hill family — Fèlix Hill (Sales Director, 50 years of sector experience) and Sara Hill (General Manager and Legalisation, AECAT Vice President) — supported by a team of more than 30 specialists across workshops, legalisation, spare parts, sales and administration.
Romu firmographics
Firmographics- Name
- Romu
- Legal name
- Industrial Romu, S.L.
- Website
- https://romu.es
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Romu (Industrial Romu, S.L.) is a family-owned Spanish vehicle body manufacturer, founded 1972 and based in Olèrdola, Barcelona, designing, fabricating, and legally homologating custom van and truck bodies — including isothermal/refrigerated conversions — for transport, cold-chain food distribution, fleet and dealer customers.
- Ownership category
- akta.pro rank
Romu industry classification
Industry- Product category
- Commercial Vehicle Body Manufacturing
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where Romu is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Romu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Vehicle Body Manufacturing: Design, fabrication, and installation of custom van and truck bodies ('carrocerías'), including isotermic, chassis, and special-purpose builds. Turnkey vehicles delivered ready for use.
- Repair and Maintenance Services: Repair of vehicle bodies for Romu and other brands, including box, bodywork, paint, glass replacement, platform repairs, and paint booth services.
- Spare Parts and Accessories Sales: Sale and dispatch of spare parts and accessories for Romu and other brand vehicle bodies, including load straps, partition bars, lighting, hooks, thermal separators, curtains, and more.
- Vehicle Reform and Legalisation: Upgrading and legalising vehicles for new business needs, including homologation under Real Decreto 866/2010 and ITV certification.
- Vehicle Wrapping and Graphics: Vinyl wrapping, painting, digital printing, and cut vinyl graphics for vehicles and bodies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote per vehicle build |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Romu product offering
Product offeringCore offering
Romu designs, fabricates, and installs custom vehicle bodies (carrocerías) for commercial vans and trucks, including isothermal/refrigerated conversions, lifting platforms, refrigeration units, and turnkey builds. The company also provides vehicle repairs, homologation/legalisation under Spanish regulations, vinyl wrapping, and spare parts supply for both Romu-built and third-party vehicles, serving transport, logistics, food distribution, and fleet customers in Spain.
Product overview
Industrial Romu is a Spanish vehicle bodywork manufacturer and repair workshop located in Olèrdola (Barcelona), operating since 1972. The company offers a comprehensive portfolio organized around five core product lines: custom van bodies (Furgonetas), truck boxes (Chasis), lifting platforms (Plataformas Elevadoras via Dhollandia), refrigeration units (Equipos de Frío), and turnkey solutions (Llave en Mano). Complementary service offerings include bodywork fabrication and repair, full-service project management, vehicle reforms and ITV legalization, vinyl wrapping and branding, spare parts and accessories, leaf spring reinforcement, and security systems. The company also provides ATP certification for cold chain transport and specializes in isothermal/thermal insulation conversions. Romu operates as a QVM manufacturer for Ford, part of Nissan's Converter Panel, and a Van Partner for Mercedes-Benz, with additional Renault agreement certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Furgonetas (Van Bodies)
- Chasis (Truck Boxes)
- Plataformas Elevadoras (Lifting Platforms)
- Equipos de Frío (Refrigeration Units)
- Llave en Mano (Turnkey Solutions)
- Reparaciones (Repair Services)
Quantifiable outcome
- Certified second-phase manufacturer by UCA since 2009
- +1 more outcomes
Companies that use Romu
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Romu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Romu partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Ford (QVM)coreQVM (Qualified Vehicle Modifier) certified manufacturer for Ford. Romu receives Ford chassis and performs second-phase body manufacturing, returning completed vehicles through the Ford dealer network.
- Nissan (Converter Panel)corePart of Nissan's Converter Panel programme, enabling Romu to manufacture and install vehicle bodies on Nissan chassis as an authorised converter.
- Mercedes-Benz (Van Partner)coreOfficial Van Partner of Mercedes-Benz, enabling authorised body conversion and customisation of Mercedes commercial vehicles.
- RenaultcoreHeld agreement with Renault for vehicle body manufacturing on Renault chassis as an authorised converter partner.
- AECAT (Associació d'Empreses Carrosseres i Transformadores)coreSara Hill, Romu's General Manager and Legalisation lead, serves as Vice President of AECAT, the Spanish Association of Body and Transformer Companies. This provides industry representation, regulatory influence, and professional network access.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Romu competitors and assessment
Company assessmentDirect peers
- Sor Iberica: Spanish manufacturer of refrigerated and special-purpose commercial vehicle bodies. Closely comparable to Romu in product (isotermic boxes, custom van/truck bodies), Spanish market focus, and turnkey conversion model.
Broad incumbents
- Lecitrailer: One of Spain's largest manufacturers of truck trailers and semi-trailers. Comparable as a Spanish commercial vehicle body/trailer manufacturer serving freight operators, but at much greater scale and broader product breadth than Romu.
- Schmitz Cargobull: Europe's largest trailer and semi-trailer manufacturer, including refrigerated boxes. Overlaps with Romu in custom commercial vehicle bodywork and cold-chain capability, but operates at European scale with a much wider product portfolio.
- Krone: German manufacturer of commercial trailers, including refrigerated and specialist bodies. Comparable product category to Romu's van/truck bodywork, but Krone is a global incumbent with far greater scale and brand reach.
- Wielton: Polish manufacturer of trailers, semi-trailers and truck bodies with pan-European distribution. Comparable to Romu in custom commercial bodywork serving logistics operators, though Wielton is far larger and more geographically diversified.
- Irizar: Spanish coach and bus body manufacturer with international operations. Comparable as a Spanish carroceria combining custom fabrication, homologation, and OEM partnerships, though Irizar focuses on premium coaches rather than commercial vans/trucks.
Regional players
- Castrosua: Spanish bus and coach body manufacturer based in Galicia. Comparable to Romu as a Spanish carroceria with integrated design, fabrication and homologation services, but serves passenger rather than goods transport.
- Petit Forestier: France-based refrigerated truck and trailer rental/leasing specialist. Comparable to Romu in cold-chain focus and isotermic vehicle expertise, but operates a rental/leasing model in France rather than a manufacturing/upfitting model in Spain.
Others
- Dhollandia: Belgian manufacturer of lifting platforms and tail lifts, and Romu's named equipment partner. Highly relevant as the supplier whose products Romu installs and services, making Dhollandia an ecosystem participant rather than a direct competitor.
- Carrier Transicold: Global manufacturer of transport refrigeration units. Comparable as the equipment Romu installs on its isotermic vehicles, making Carrier a complementary supplier within the same cold-chain value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Romu social profiles
Digital presenceRomu compliance and trust
Trust signalCompliance4 records
Romu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romu leadership team
Management profileNumber of profiles
Profiles6 records
Romu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romu
What does Romu do?
Romu designs, fabricates, and installs custom vehicle bodies (carrocerías) for commercial vans and trucks, including isothermal/refrigerated conversions, lifting platforms, refrigeration units, and turnkey builds. The company also provides vehicle repairs, homologation/legalisation under Spanish regulations, vinyl wrapping, and spare parts supply for both Romu-built and third-party vehicles, serving transport, logistics, food distribution, and fleet customers in Spain.
Is Romu a public or private company?
Romu is a private company. It is classified as family owned and is currently operating.
When was Romu founded?
Romu was founded in 1972. It employs 11 to 50 people.
Where is Romu based?
Romu is headquartered in Barcelona, Spain, in the Europe region.
How does Romu make money?
Five revenue lines are on record. Custom Vehicle Body Manufacturing is the primary driver. The others are repair and Maintenance Services, spare Parts and Accessories Sales, vehicle Reform and Legalisation and vehicle Wrapping and Graphics.
Who are Romu's main competitors?
Sor Iberica is listed as a direct peer. Broad incumbents are Lecitrailer, Schmitz Cargobull, Krone, Wielton and Irizar. Regional players are Castrosua and Petit Forestier. Others are Dhollandia and Carrier Transicold.
Does Romu have an API?
No public API is recorded for Romu.
What industry is Romu in?
Romu's product category is Commercial Vehicle Body Manufacturing. Its primary akta.pro industry code is IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics). Its NAICS code is 33621 and its SIC code is 3713.