What Baker Design Group does

Baker Design Group, Inc. (BDG) is a privately held multidisciplinary architecture and design firm founded in 1997 and headquartered at 15 Walnut Street, Wellesley, Massachusetts. The firm operates across eight integrated design disciplines — Architecture, Interior Design, Industrial Design, Exhibit Design, Planning, Branding, Graphic Design, and Media Design — and organizes its work around seven project categories: Office Buildings & Working Environments, Education & Libraries, Master Planning & Programming, Laboratory & Research, Manufacturing, Residential & Hospitality, and Cultural & Entertainment. Owner Mariela Liu Baker serves as General Manager and Chief Financial Officer, making BDG a woman and minority-owned enterprise. The firm delivers enterprise-scale commissions for clients including TripAdvisor, Harvard Business School, Boston College, Sea Island Resort, Smiths Detection, Synta Pharmaceuticals, and Taco Comfort Systems, with completed work spanning the United States and 19 additional countries.

The firm monetizes through professional services engagements delivered via direct client relationships and referrals, with project-based pricing determined through consultation; no public pricing exists. Its core technical differentiator is the integration of eight design disciplines into single engagements, supplemented by deep sustainable-design expertise evidenced by over 1,000,000 square feet of LEED Gold or Platinum certified work, JUST organizational certification, and ongoing collaboration with Harvard University's Office for Sustainability on LEED, Living Building Challenge, WELL, and Healthy Hospital Initiative standards. Outside core services, BDG operates a ventures division that has launched GatherEducation, an interactive virtual learning platform designed to deliver education over 3G networks in developing regions. The company is privately owned by the founder, has no disclosed institutional investors, no funding rounds, and no M&A activity, with all engagement sourced through direct sales rather than a separate marketing function.

Name

Baker Design Group

Legal name

Baker Design Group, Inc.

Website

https://bdg-inc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker Design Group is a privately held, woman- and minority-owned multidisciplinary architecture and design firm founded in 1997 in Wellesley, Massachusetts, delivering integrated architecture, interior, industrial, exhibit, planning, branding, graphic, and media design services to enterprise and institutional clients across 20 countries.

Ownership category

akta.pro rank

Product category

Architecture and Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141), Industrial Design Services (54142), Graphic Design Services (541430)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Architecture design services
• Interior design services
• Master planning services
• Sustainable building design
• Exhibit design services

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Architecture Services: Professional design services revenue generated through client engagements for architecture, interior design, master planning, and related design disciplines. Projects range from commercial buildings to residential, educational, and hospitality facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Baker Design Group is a multidisciplinary architecture and design firm that delivers integrated design services across eight disciplines: Architecture, Interior Design, Planning, Branding, Graphic Design, Industrial Design, Exhibit Design, and Media Design. The firm provides design solutions for office buildings, educational facilities, laboratories, manufacturing centers, residential, hospitality, and cultural projects, integrating sustainability and wellness standards throughout project delivery. Through BDG Ventures, the firm also develops education-technology products such as the GatherEducation interactive virtual learning platform.

Product overview

Baker Design Group (BDG) is a multidisciplinary architecture and design firm offering services across eight design disciplines: Architecture, Interior Design, Planning, Branding, Graphic Design, Industrial Design, Exhibit Design, and Media Design. The firm operates across seven project type categories: Office Buildings & Working Environments, Education & Libraries, Master Planning & Programming, Laboratory & Research, Manufacturing, Residential & Hospitality, and Cultural & Entertainment. BDG also maintains a ventures division with GatherEducation, an interactive virtual learning platform designed to enable online education in developing regions. The firm's approach emphasizes sustainability, wellness, and technology integration, with over 1 million square feet of LEED Gold or Platinum certified work completed. BDG is a woman and minority owned company headquartered in Wellesley, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Core architecture design services creating building design responses that draw on site and cultural context, sustainability, and proper scale to develop solutions that inspire. Delivered for enterprise, institutional, hospitality, residential, and research clients.
• Interior Design Services Design of interior spaces that set the stage for successful interactions and communicate the core values of the owner or organization, integrating sustainability and healthy materials into engaging, forward-thinking environments.
• Planning Services Strategic planning inspired by a city, campus, or client's vision and mission, guided by understanding of programmatic needs and future growth to design coordinated responses to current and future demands.
• Branding Design Services Non-verbal communication through space design that creates graphics and environments communicating desired messages to visitors, customers, or employees.
• Graphic Design Services Wayfinding and storytelling tools supporting branding and exhibit design, creating digital and printed materials with empathy for viewers.
• Industrial Design Services Creation of products and projects that enable people to engage intuitively and naturally through understanding of human response and behavior to design solutions.
• Exhibit Design Services Storytelling through curation of artifacts, text, media technologies, and special elements that capture imagination and inform viewers across diverse cultures and ages.
• Media Design Services Integration of intuitive media technologies through decades of research into technologies and human response, providing special insights into device and feature usage.
• GatherEducation Interactive Virtual Learning Platform Interactive virtual learning platform that enables personal and engaging teaching and learning on 3G networks, affordably connecting students with inspiring teachers worldwide.

Quantifiable outcome

• Over 1,000,000 sq. ft. of LEED Gold or Platinum Certified work completed
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Harvard Office for SustainabilitycoreStrategic or Co-development PartnerBDG has been working with Harvard University's Office for Sustainability and other sustainability industry leading consultant teams to design projects that incorporate health and wellness standards (LEED, Living/Building Challenge, Healthy Hospital Initiative, WELL, etc.). This collaboration has expanded BDG's knowledge of healthy, wellness, and sustainable design, including materials research and analysis examining chemical composition for safety and sustainability.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CannonDesign: Multidisciplinary architecture, engineering, and design firm offering integrated design services across building types and disciplines. Highly comparable to BDG's eight-discipline model and enterprise client focus.
• KieranTimberlake: Architecture and research-driven design firm with strong sustainability credentials and higher education clientele, including LEED and Living Building Challenge work. Comparable in scale and mission to BDG.
• SmithGroup: Integrated architecture, engineering, planning, and design firm working across higher education, science & technology, workplace, and cultural sectors. Directly comparable to BDG in scope, sustainability focus, and client mix.
• Sasaki Associates: Planning, urban design, landscape architecture, and architecture firm with strong higher education and institutional clientele. Directly comparable to BDG's master planning and programming practice.
• IA Interior Architects: Global interior architecture firm focused on workplace, education, and science & technology projects. Closely comparable to BDG's interior design practice and enterprise client roster.
• Elkus Manfredi Architects: Boston-based architecture and interior design firm with comparable enterprise and institutional client base, including corporate HQs and higher education clients in the same New England market.

Broad incumbents

• NBBJ: Global architecture and design firm with notable higher education, healthcare, and science & technology practices. Comparable client overlap with BDG and similar sustainability focus.
• HOK: Global design, architecture, engineering, and planning firm serving science & technology, healthcare, education, and workplace clients. Overlaps with BDG across higher education and laboratory design work.
• Perkins&Will: Global architecture and design firm with strong sustainability leadership and higher education/healthcare focus. Competes with BDG for LEED-driven institutional mandates.
• Gensler: Largest global architecture and design firm operating across all major project types and disciplines. Competes with BDG for enterprise HQ and workplace mandates but at far greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baker-design-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Design Group