Borg Automotive

What Borg Automotive does

Borg Automotive A/S is a privately held Danish automotive parts company founded in 1975 as a small workshop and now operating as 'Europe's largest independent remanufacturer' of automotive spare parts. The company sells both remanufactured ('reman') and newly produced components to the European automotive aftermarket, primarily serving workshops, repair facilities, service centers, and parts distributors. Its core technology and operating model center on remanufacturing processes — taking back used cores, restoring them to specification, and redeploying them — supplemented by newly produced parts and core exchange programs that close the circular loop.

The group distributes through three wholly-owned sub-brands: BORG Automotive Reman (reman focus), CPI / Car Parts Industries, and BORG Automotive Newman, each with its own website and sales organization. The company is sales-led B2B, generating revenue through hardware sales of spare parts with quote-based pricing typical of the sector. It is headquartered in Randers, Denmark (with the city listing of Silkeborg in firmographics), employs 101–250 people, and operates a multi-language web presence covering English, Danish, German, Polish, French, and Spanish markets.

In 2025, marking its 50th anniversary, Borg Automotive transitioned to a new CEO (Jesper Møberg) and launched the Refine4Future plan focused on governance, operational efficiency, and long-term competitiveness. The company is privately held, has no disclosed parent or controlling entity, and reports sustainability progress including a maintained EcoVadis Bronze rating (2024) with a 5-percentage-point score improvement. Specific revenue, headcount trend, and customer-level data are not disclosed in the available source material.

Name

Borg Automotive

Legal name

BORG Automotive A/S

Website

https://borgautomotive.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Borg Automotive A/S is a privately held Danish company founded in 1975 and the self-described largest independent remanufacturer of automotive spare parts in Europe, selling both remanufactured and newly produced components to workshops, repair facilities, and distributors via three sub-brands.

Ownership category

akta.pro rank

Product category

Automotive Parts Remanufacturing

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial Vehicle Aftermarket & Remanufacturing (Engines/Transmissions/Components) (IMACABAO)

akta.pro secondary industries

Transmissions & Transaxles Rebuild/Remanufacturing (Automatic/Manual/DCT/CVT) (TLAKALAB), Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG), Parts Harvesting & Component Reuse (EUAIANAF), Used Auto Parts Recovery & Resale (Salvage/Yard Parts, Rebuilders) (EUAIAJAF)

Keywords

• Automotive parts remanufacturing
• Remanufactured spare parts
• Automotive aftermarket parts
• Engine component remanufacturing
• Automotive parts distribution

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Parts Sales: The company generates revenue through the sale of high-quality automotive spare parts, offering both remanufactured (reman) and newly produced products to the automotive aftermarket.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Borg Automotive Group remanufactures and supplies automotive spare parts for the European aftermarket, offering both remanufactured (reman) and newly produced components. The company operates core exchange programs in which used parts (cores) are restored to like-new condition, alongside a portfolio of new parts, distributed through dedicated sub-brands including BORG Automotive Reman, CPI (Car Parts Industries), and BORG Automotive Newman.

Product overview

BORG Automotive Group operates as a unified platform offering automotive spare parts across multiple branded divisions. The company is Europe's largest independent remanufacturer, providing both remanufactured and newly produced automotive parts. The portfolio consists of the core BORG Automotive Group brand, complemented by three sub-brands: BORG Automotive Reman (specializing in remanufactured parts), CPI (Car Parts Industries), and BORG Automotive Newman. Together, these divisions serve the automotive aftermarket with high-quality spare parts solutions.

Differentiator

Problem solved

Functional benefit

Brands

• BORG Automotive Reman: Automotive parts remanufacturing brand
• CPI (Car Parts Industries)
• BORG Automotive Newman

Products and services

• BORG Automotive Reman
• CPI (Car Parts Industries)
• BORG Automotive Newman
• BORG Automotive Group (newly produced parts)
• Core exchange programs

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WAI Global: Global supplier of rotating electric, ignition, and engine management products serving the automotive aftermarket with a strong remanufactured parts portfolio. Directly comparable as a multi-category reman specialist serving workshops and distributors.
• Standard Motor Products: US-based manufacturer and remanufacturer of automotive replacement parts (engine management, ignition, emissions, climate control). Comparable as a multi-category IAM reman specialist with a B2B distribution model.
• BBB Industries: One of the largest independent remanufacturers of automotive aftermarket parts (alternators, starters, brake calipers, steering, turbochargers) globally. Closest direct competitor in pure-play reman model and a benchmark for scale in the independent channel.
• Motorcar Parts of America: US-based independent remanufacturer and supplier of alternators, starters, brake calipers, and other automotive parts to the North American aftermarket. Highly comparable business model and product mix to Borg.

Broad incumbents

• ZF Friedrichshafen (ZF Aftermarket): Global driveline and chassis technology group with a meaningful remanufactured-parts aftermarket business (transmissions, driveline components). Directly comparable in powertrain reman categories, especially transmissions.
• Mahle GmbH: Global automotive supplier with a major aftermarket and engine components remanufacturing business. Operates as a broad incumbent with OE and IAM channels, competing head-to-head with Borg in many product lines.
• Valeo Service: Aftermarket arm of Valeo, supplying remanufactured and new parts (clutch, lighting, electronics, thermal) to the European IAM. Comparable as a large OE-rooted competitor with established IAM reman distribution.
• Schaeffler / LuK: German automotive supplier with significant remanufacturing operations in clutches, driveline, and engine components via the LuK, INA, FAG, and REPXPERT brands. Direct overlap in transmission and driveline reman categories.
• Continental (ContiTech / Continental Aftermarket): Major global automotive supplier with a broad aftermarket portfolio including remanufactured components. Comparable as a large incumbent with overlapping IAM and reman offerings.

Emerging players

• Dorman Products: North American supplier of automotive replacement parts, including remanufactured and hard-to-find components, primarily to the IAM. Comparable in B2B IAM distribution and broad product coverage, with growing reman exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borg-automotive-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borg Automotive