City of Green Bay

What City of Green Bay does

The City of Green Bay is the municipal government of Green Bay, Wisconsin, incorporated in 1854 and serving a resident population of approximately 106,846. It delivers the full range of statutorily mandated local government services directly to residents, local businesses, and visitors through City Hall (100 North Jefferson Street) and a network of department facilities including the Police Department headquarters, Water Utility office, Bay Beach Amusement Park, and Bay Beach Wildlife Sanctuary. Its service portfolio is organized as a collection of departmental offerings rather than a unified platform, spanning public safety (Police and Fire Departments), transportation (Green Bay Metro Transit with fixed-route buses, paratransit, and GBM On Demand), utilities (Water Utility, garbage and recycling, stormwater management), recreation (Parks, Recreation & Forestry, amusement park, wildlife sanctuary), community and economic development, and a municipal court.

Technology is limited to operational and citizen-engagement infrastructure: the city runs its website and civic engagement tools on the CivicPlus content management system, offers an online payment portal for taxes, water bills, permits, parking, and citations, and operates emergency and community notification systems (CodeRED and Nixle). There is no public or partner-facing API and no mobile app, though a "Transit Data Developer" section appears in the site map. The organization employs an estimated 501–1,000 people led by department heads including a Finance Director/Comptroller, Human Resources Director, Police Chief, and Directors of Public Works and Parks.

As a government entity, its business model is tax- and fee-funded rather than commercial. Revenue mechanics rest on property taxes (residential and commercial), service fees and permits (building permits, liquor and animal licenses, parking), water utility charges, and intergovernmental funding including ARPA recovery funds and other federal/state grants. Go-to-market is direct-to-resident through in-person offices, a 24/7 online self-service portal, and phone channels, with a horizontal segmentation across residents, local businesses, and visitors/tourists.

Name

City of Green Bay

Legal name

City of Green Bay

Website

https://greenbaywi.gov

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The City of Green Bay is the municipal government of Green Bay, Wisconsin, serving roughly 106,846 residents, local businesses, and visitors with public safety, water and waste utilities, transit, parks and recreation, and community development services funded by taxes and fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Taxes: Primary revenue source from residential and commercial property taxation
2. Service Fees and Permits: Fees for building permits, liquor licenses, animal licenses, parking, and other municipal services
3. Utility Services: Water utility services generating revenue for municipal operations
4. State and Federal Funding: Intergovernmental revenue including ARPA Recovery Funding and other federal/state grants

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The City of Green Bay is a municipal government that delivers essential public services to approximately 106,846 residents of Green Bay, Wisconsin. Its core offerings include public safety (Police and Fire Departments), public transportation (Metro Transit fixed routes, paratransit, and GBM On Demand), utilities (Water Utility and Garbage/Recycling), parks and recreation (including Bay Beach Amusement Park and Wildlife Sanctuary), community and economic development (permits, inspections, planning, zoning), Municipal Court, and digital services such as an online payment portal and CodeRED emergency alerts.

Product overview

The City of Green Bay operates as a municipal government providing essential public services to approximately 106,846 residents. The city's service portfolio is organized as a collection of departmental offerings rather than a unified product platform. Core services include public safety (Police Department, Fire Department), transportation (Green Bay Metro Transit with bus routes, paratransit, and on-demand services), utilities (Water Utility, Garbage & Recycling, Stormwater Management), and recreation (Parks, Recreation & Forestry managing parks, pools, Bay Beach Amusement Park, and Wildlife Sanctuary). Digital services include an online payment portal for taxes and bills, emergency alert system (CodeRED), and various permit and license application systems. The city utilizes CivicPlus content management system for its website infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Bay Metro Transit Public bus transportation system providing fixed-route bus services, paratransit services for disabled passengers, and on-demand transit options including GBM On Demand, operated for Green Bay residents and visitors.
• Green Bay Police Department Services Municipal police services including patrol, investigations, community policing, traffic safety, K-9 unit, dive team, SWAT, and behavioral health officers, delivered to City of Green Bay residents and businesses.
• Green Bay Fire Department Fire suppression, emergency medical services, fire prevention inspections, and community engagement programs including fire safety education, delivered to City of Green Bay residents and businesses.
• Parks, Recreation & Forestry Municipal parks management, recreational programs, forestry services, aquatic facilities including multiple pools, and operation of Bay Beach Amusement Park and Bay Beach Wildlife Sanctuary for residents and visitors.
• Green Bay Water Utility Municipal water distribution providing drinking water services to City of Green Bay residents and businesses.
• Public Works Garbage & Recycling Municipal solid waste collection, curbside recycling pickup, yard waste collection, and bulk item disposal services delivered to City of Green Bay residents.
• Community & Economic Development Building permits and inspections, neighborhood development, housing services, planning and zoning, and economic development incentives and programs for property owners, developers, and businesses in Green Bay.
• Municipal Court Adjudication of municipal violations including parking tickets, citations, and local ordinance violations for individuals cited within the City of Green Bay.
• Online Payment Portal Web-based portal for residents to pay property taxes, water bills, parking tickets, permits, and various municipal citations online.
• CodeRED Emergency Alerts Emergency notification system allowing residents to receive alerts about severe weather, safety warnings, and critical community notifications via phone, email, or text.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Work for AmericacoreStrategic or Co-development Partner · 1 April 2026Participated in Work for America's Talent Accelerator spring 2026 cohort focused on Transforming City Hiring Processes. The eight-week virtual program helped Green Bay improve hiring systems by mapping end-to-end workflows, identifying bottlenecks, and designing practical pilots.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• City of Racine, Wisconsin: Wisconsin mid-size city (~75-80k) offering the same municipal services. Comparable governance structure and revenue model with similar legacy infrastructure considerations and Wisconsin levy-limit constraints.
• City of Oshkosh, Wisconsin: Mid-size Wisconsin city (~100k residents) offering similar municipal services including water utility, transit, parks, and police/fire. Directly comparable in scale and service mix to Green Bay with overlapping revenue model (property tax + utility fees).
• City of Waukesha, Wisconsin: Wisconsin city of ~72k residents operating police, water utility, transit, and parks services. Notable for its major water infrastructure transition, making it a particularly relevant peer for capital planning on water systems.
• City of Eau Claire, Wisconsin: Wisconsin city of comparable population (~105k) providing parallel municipal services and sharing the same state regulatory environment. Useful peer for benchmarking infrastructure investment cycles and utility operations.
• City of Madison, Wisconsin: Wisconsin state capital providing the same full suite of municipal services (police, transit, water utility, parks) to a larger population (~270k). Closest in-state peer for governance structure and revenue model benchmarking, with publicly accessible GFOA-recognized financial reporting.
• City of Kenosha, Wisconsin: Wisconsin city of similar size (~100k) with the same municipal service mandate including water utility, transit, police, and parks. Comparable on revenue diversification and capital planning approach.
• City of Appleton, Wisconsin: Sister mid-size Wisconsin city of comparable population (~75-100k range) operating the same municipal service portfolio - police, fire, water utility, transit, parks, and sanitation. Highly comparable as a Fox Valley peer for benchmarking service delivery and financial management practices.

Others

• CivicPlus: Technology vendor whose CMS powers the City of Green Bay's website (greenbaywi.gov) and citizen engagement platform. Adjacent ecosystem participant relevant for evaluating digital service delivery capability and modernization pathway.

Broad incumbents

• City of Milwaukee, Wisconsin: Largest city in Wisconsin (~570k residents) operating a comprehensive municipal service portfolio that overlaps with Green Bay's offerings. Functions as a broad incumbent in the same Wisconsin municipal-governance space, useful for benchmarking scaled service delivery.

Regional players

• Brown County, Wisconsin: County government that geographically surrounds and partners with the City of Green Bay on shared services including the NEW Water (Green Bay Metropolitan Sewerage District) and other regional functions. Operates in an overlapping but distinct jurisdictional layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CityofGreenBay
• YouTubeyoutube.com/channel/greenbaywi
• Facebookfacebook.com/GreenBayCity
• LinkedInlinkedin.com/company/city-of-green-bay
• Instagraminstagram.com/greenbaywi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Green Bay