Property Tax Consulting

What Property Tax Consulting does

Property Tax Consulting, LLC (PTC) is a boutique property tax advisory firm headquartered at 2030 Main Street NW in Atlanta, Georgia, founded in 1988 by John Hunsucker (originally as Real Tax Resources) and operating as a privately held LLC. The firm delivers four core services: property tax appeal representation (from initial filing through Superior Court litigation), property tax exemption guidance under O.C.G.A. § 48-5-41, property tax refund recovery under O.C.G.A. § 48-5-380, and 5-year property tax projections covering assessment, revaluation, bond abatements, brownfield credits, jurisdiction income models, and purchase price allocation. PTC serves commercial real estate owners, developers, and institutional investors across six property verticals — multifamily, student housing, senior living, retail, office, and industrial/warehouse — across seven Southeastern jurisdictions (Georgia, Florida, Alabama, North Carolina, South Carolina, Tennessee, and implicitly others) and claims more than $9 billion in cumulative property tax reductions since tax year 2019.

The firm monetizes through professional services engagements priced on a quote-based, multi-year contract model with no publicly disclosed fee schedules. Its revenue streams are all professional-services in nature, reliant on a small team of approximately nine people that includes two licensed litigators, an attorney specializing in ad valorem appeals, property tax professionals, and administrative staff. Distribution is direct, relationship-driven, and referral-led, with marketing conducted via a single Instagram presence and direct phone/email outreach rather than digital funnels. The firm has no proprietary technology platform, no software products, no API, no mobile app, and no disclosed partnerships or alliances.

PTC's competitive positioning rests on deep regulatory expertise in Georgia property tax law, contribution to state case law precedents, and a long-tenured principal with nearly four decades of experience. The firm has no external institutional investors, no parent company, and operates as a founder-owned entity following a 2019 partnership addition of Lindsey Walker Hillis. Its competitive advantages are concentrated in regulatory knowledge, talent, and reputation rather than scale, technology, or data assets.

Name

Property Tax Consulting

Legal name

Property Tax Consulting, LLC

Website

https://ptcatlanta.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Property Tax Consulting is a boutique Atlanta-based property tax advisory firm serving commercial real estate owners, developers, and investors across seven Southeastern US states with appeals, exemptions, refund recovery, and 5-year tax projections.

Ownership category

akta.pro rank

Product category

Property Tax Consulting

NAICS

Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Tax Assessment Appeal & Property Tax Consulting (BPAJAKAK)

akta.pro secondary industry

Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK)

Keywords

• Property tax consulting
• Property tax appeals
• Tax exemption services
• Commercial real estate tax
• Property tax projections

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Tax Appeal Representation: Professional services revenue from providing property tax appeal representation throughout the Southeast US, including initial appeal filing, Board of Equalization hearings, and Superior Court litigation.
2. Tax Exemption Guidance: Guidance through exemption processes and seeking refunds for previously paid property taxes on exempt properties.
3. Property Tax Projections: 5-year tax forecasting services covering assessment, tax rate, revaluation, bond abatements, brownfield credits, income models, and purchase price allocation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Property Tax Consulting, LLC is a boutique property tax advisory firm that represents commercial real estate clients in appealing assessed valuations, securing available exemptions, projecting future property tax liabilities, and recovering refunds of overpaid taxes. The firm is headquartered in Atlanta, Georgia and focuses its practice on the Southeast United States (GA, FL, AL, NC, SC, TN), serving property owners and operators across multifamily, student housing, senior living, retail, office, and industrial/warehouse asset classes.

Product overview

Property Tax Consulting (PTC) is a boutique property tax law firm offering a unified suite of consulting and legal services for property tax minimization. The firm provides four core service offerings: Property Tax Appeals Representation (full-service representation from filing through litigation), Property Tax Exemptions (guiding taxpayers through exemption processes), Tax Projections (5-year forecasting), and Property Tax Refunds (pursuing refund demands). These services are delivered across six property-type practice areas—Multifamily, Student Housing, Senior Living, Retail, Office, and Industrial/Warehouse—covering seven jurisdictions: Georgia, Florida, Tennessee, Alabama, North Carolina, and South Carolina. Founded in 1988, PTC's team combines experienced litigators and property tax professionals to deliver customized representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Tax Appeals

Quantifiable outcome

• $9 billion+ in property tax reductions for residential, commercial, and industrial property since 2019
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ryan, LLC: Ryan is the largest dedicated property tax consulting firm in North America, providing appeals, compliance, and refund services to commercial property owners. Directly comparable to PTC in core service offering (property tax appeals and exemptions), but operates at national scale with proprietary technology and thousands of employees.
• Altus Group: Altus Group is a major commercial real estate advisory including a significant property tax practice serving institutional CRE owners across the US and Canada. Directly competes with PTC on property tax appeals, exemptions, and advisory services for the same enterprise CRE client base.
• Popp Hutcheson PLLC: Popp Hutcheson is a Texas-based property tax law firm specializing in commercial property tax appeals and litigation. Comparable to PTC as a regional boutique with attorney-led representation across multiple jurisdictions (TX, plus multi-state), targeting similar commercial property verticals.
• Marvin F. Poer & Company: Marvin F. Poer is one of the oldest dedicated property tax consulting firms in the US, providing appeals and compliance services nationally. Comparable to PTC's 1988 vintage and full-service property tax representation model, though operating at much larger scale.
• O'Connor & Associates: O'Connor & Associates is a property tax consulting firm serving Texas and other major CRE markets with appeals and exemption services. Directly comparable to PTC's regional boutique model focused on commercial property tax reduction.

Broad incumbents

• JLL Property Tax Services: Jones Lang LaSalle's property tax practice is part of the firm's broader CRE services platform, serving institutional clients with global real estate holdings. Comparable to PTC on property tax appeals and advisory for enterprise clients, though offered as part of a much wider service portfolio.
• Cushman & Wakefield Property Tax: Cushman & Wakefield offers property tax advisory services as part of its global CRE services platform, targeting large institutional owners. Overlaps with PTC's enterprise CRE client base, though typically competing for larger multi-state mandates.
• CBRE Property Tax Services: CBRE's property tax practice serves global institutional investors with valuation, appeals, and compliance needs. Comparable to PTC on tax appeals and consulting for commercial property, but embedded in a much broader real estate services franchise.
• BDO USA Property Tax Practice: BDO USA provides property tax services as part of its accounting and advisory practice, serving mid-market and enterprise clients across multiple states. Comparable to PTC on multi-jurisdictional commercial property tax appeals, though typically less specialized than dedicated boutiques.

Regional players

• McCollum Property Tax Services: McCollum Property Tax Services is a regional boutique firm providing commercial property tax appeals in select Southeast and Mid-Atlantic markets. Comparable to PTC as a specialized boutique property tax firm with similar vertical focus on commercial properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ptcatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Tax Consulting