IBUSZ

What IBUSZ does

IBUSZ Utazási Irodák Kft. is Hungary's largest traditional travel agency, tracing its corporate lineage to 1902 and operating under its current private limited company form (a Kft. under Hungarian law, 100% Hungarian-owned, no parent company or external investors disclosed) since 1993. The company sells foreign and domestic package holidays, scheduled and charter flight tickets, group cruises (notably with MSC Cruises via a dedicated portal), round trips, city tours, travel insurance (ATLASZ brand distributed in partnership with Colonnade Insurance S.A.), car rentals, visa services, currency exchange, gift vouchers, and corporate travel/event management. Distribution runs through a hybrid model: 42 physical offices (6 in Budapest, 28 regional cities, 8 border locations), a centralized call center, and a consumer-facing online booking platform at ibusz.hu that supports flight/package search, an online payment portal, and a frequent-traveler loyalty program (Törzsutas).

The company's revenue model is transaction-based across multiple streams: package holidays, flight ticket sales (transaction fees/take rate), insurance distribution (transaction fees), corporate travel and event management (professional services fees), and ancillary services such as car rental and currency exchange. IBUSZ practices "teljes árazás" (all-inclusive pricing) with early booking discounts of up to 8%, and operates under IATA accreditation for air ticket sales. Its customer base is primarily Hungarian individual leisure travelers (B2C), with a secondary B2B segment for corporate travel and event organization. Annual revenue has consistently exceeded 30 billion HUF since 2022, and the company carries 4.2 billion HUF in international travel organization financial guarantees plus an additional 840 million HUF for passenger safety and repatriation coverage, signaling significant balance-sheet-backed customer protection.

From a technology standpoint, the platform is a conventional travel agency stack — web-based search/booking with integrated Google Maps for route visualization, online self-service payment, and standard CMS/blog infrastructure — rather than a proprietary SaaS or AI-driven product. There is no mobile app, no public API/SDK, and no disclosed AI/ML capabilities. The operating geographies are explicitly domestic (Hungary only), with the international footprint limited to selling travel to foreign destinations rather than serving customers abroad.

Name

IBUSZ

Legal name

IBUSZ Utazási Irodák Kft.

Website

https://ibusz.hu

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

251–500 employees

Short description

IBUSZ is Hungary's largest traditional travel agency, founded in 1902. It sells package holidays, flights, cruises, travel insurance, and corporate travel through 42 nationwide offices and an online platform, serving Hungarian leisure and corporate customers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Package holidays
• Travel agency services
• Flight ticket booking
• Cruise packages
• Corporate travel management

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Package Holidays and Tours: Organized group tours, charter trips, and vacation packages - the core revenue stream
2. Flight Tickets: Online and offline flight ticket sales across multiple airlines and routes
3. Travel Insurance: ATLASZ travel insurance products in partnership with Colonnade Insurance
4. Corporate Travel and Events: Business travel organization and conference/event management services for corporate clients
5. Car Rental and Other Services: Vehicle rental partnerships, visa services, currency exchange

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

IBUSZ is a traditional Hungarian travel agency that organizes and sells package holidays, group tours, cruises, charter and scheduled flight tickets, and ancillary travel services (travel insurance, car rental, visa services, currency exchange, gift vouchers). It serves individual leisure travelers primarily through a nationwide network of 42 physical offices and an online booking platform, while also providing dedicated business travel and event/conference organization services to corporate clients through a separate corporate division.

Product overview

IBUSZ is a traditional Hungarian travel agency operating as a consumer-facing B2C platform rather than a modular software product. The core offering consists of a unified portal combining travel booking services with physical office support. The product portfolio is organized into primary travel services (foreign and domestic packages, flights, cruises, round trips) and supplementary add-on modules (charter flights, travel insurance via ATLASZ/Colonnade partnership, car rental, gift vouchers, currency exchange, business travel, event organization, visa services, and online payment). The platform also includes a loyalty program (Törzsutas Program) and informational blog content. All services are accessible through both the website and a nationwide network of 42 physical offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Külföldi utazások (Foreign Travel Packages) International travel packages including all-inclusive holidays, round trips, city visits, and individual travel arrangements to destinations worldwide. Targeted at Hungarian leisure travelers.
• Belföldi utazások (Domestic Travel) Domestic travel packages and vacation offerings within Hungary, including wellness weekends and local destination tours for Hungarian residents.
• Repülőjegy (Flight Tickets) Online and offline flight ticket booking service offering access to thousands of destinations with integrated search and booking capabilities across multiple airlines.
• Hajóutak (Cruise Packages) Group cruise bookings featuring major shipping lines including MSC Cruises, accessible through a dedicated cruise portal for Hungarian customers.
• Körutazások és városlátogatások (Round Trips & City Tours) Guided tour packages combining multiple destinations with city visits, available for the 2026 booking season.
• Last Minute Ajánlatok (Last-Minute Deals) Last-minute travel deals and spontaneous vacation packages, also offering up to 8% early booking discounts.
• Charter járatok (Charter Flights) Proprietary charter flight services to destinations including Karpathos, Kenya, Korfu, Zakynthos, Kefalonia, Crete, Rhodes, Lefkada, Parga, and Antalya, operated via Travel Service.
• ATLASZ Utasbiztosítás (Travel Insurance) Travel insurance products provided in partnership with Colonnade Insurance S.A., including passenger insurance, trip cancellation, and BBP Plus coverage options.
• Autóbérlés (Car Rental) Vehicle rental service available as a supplementary option for travel arrangements.
• Ajándékutalványok (Gift Vouchers) Travel gift vouchers allowing recipients to choose and book their own vacation experiences.
• Valutaváltás (Currency Exchange) Foreign currency exchange service for travelers purchasing with bank cards, available at physical offices.
• Üzleti utaztatás (Business Travel) Corporate travel management services including incentive trips and business travel arrangements for enterprise clients.
• Rendezvény és konferenciaszervezés (Event & Conference Organization) Professional event and conference planning services for corporate clients, leveraging the IBUSZ brand reputation, financial stability, and professional expertise.
• Menetjegy-értékesítés (Ticket Sales) Ticket sales service for various transportation modes including flights, ships, buses, and rail.
• Vízum ügyintézés (Visa Services) Visa procurement and processing services for international travel.
• Online befizetés (Online Payment Service) Self-service online payment portal allowing customers to complete payments without visiting physical offices.

Quantifiable outcome

• 120 years of continuous operation - one of Hungary's oldest continuously operating companies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MÁV (Hungarian State Railways)coreStrategic or Co-development Partner · 1 January 19261926 exclusive agreement gave IBUSZ rights to sell MÁV tickets and travel passes outside railway stations. This partnership was foundational to IBUSZ's development as Hungary's primary travel agency.
• Thomas Cook and SoncoreStrategic or Co-development Partner · 1 January 1902Historical partnership established at company founding in 1902. Thomas Cook and Son's Budapest office operated in business community with IBUSZ predecessor, marking early international cooperation in Hungarian tourism.
• Colonnade Insurance S.A.coreStrategic or Co-development PartnerColonnade Insurance is IBUSZ's key partner for travel insurance products, offering ATLASZ branded insurance including standard travel insurance, BBP PLUSZ, ticket insurance, optional cancellation, and calculated cancellation insurance. IBUSZ acts as a distributor of Colonnade insurance products.
• Travel Service (Charter flights)minorChannel Partner/ Reseller/ DistributorTravel Service operates charter flights to destinations including Karpathos, Kenya, Korfu, Zakynthos, Kefalonia, Kréta, Rodosz, Lefkada, Parga, Antalya. IBUSZ sells these charter packages to customers.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorIBUSZ offers MSC cruise packages through dedicated hajoutak.ibusz.hu portal, reselling cruise products to Hungarian customers.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Europe's largest integrated tourism group operating package holidays, charter flights, hotels, and cruise lines. Directly comparable to IBUSZ's package holiday and charter flight offerings, though at vastly larger scale and across multiple European markets.
• Invia Group: Leading pan-European OTA group operating multiple regional travel brands (e.g., Invia, eDream, Odigeo) across Central Europe. Comparable to IBUSZ's online travel agency business but with broader European geographic reach and technology scale.
• Expedia Group: Global online travel marketplace operating Expedia, Hotels.com, Vrbo, and partner programs. Competes with IBUSZ's flight and package booking business while operating extensive partner networks that Hungarian travelers use directly.
• Booking.com: World's largest online travel agency with dominant accommodation inventory and expanding flights/experiences. Competes with IBUSZ for Hungarian traveler bookings, particularly accommodation and flight bookings via digital channels.
• DER Touristik: Major German tour operator offering package tours, hotels, cruises, and travel distribution across Europe. Comparable to IBUSZ's tour, cruise, and package holiday offerings with broader European geographic reach.

Others

• MSC Cruises: Global cruise line operator that IBUSZ partners with to resell cruise packages via its dedicated hajoutak.ibusz.hu portal. While a partner rather than direct competitor, MSC's cruise offerings sit adjacent to IBUSZ's cruise distribution business.

Direct peers

• FTI Group: German tour operator offering package holidays, charter flights, and travel services across European markets. Comparable business model to IBUSZ for package holidays and charter flight operations, though at larger scale.
• OTP Travel: Hungarian travel agency affiliated with OTP Bank, offering package holidays, flights, and travel services in the same Hungarian market. Among the closest direct competitors to IBUSZ in the domestic leisure travel category.
• BCD Travel: One of the world's largest corporate travel management companies offering business travel solutions, meetings/events, and consulting. Directly comparable to IBUSZ's Corporate (üzemleti) travel and event organization division.
• Utazás.hu: One of Hungary's largest online travel agencies offering package holidays, flight tickets, and accommodations. Directly competes with IBUSZ's online booking platform for the same Hungarian leisure travel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ibusz_travel
• Facebookfacebook.com/IBUSZ1902

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBUSZ