JewelleryMaker

What JewelleryMaker does

JewelleryMaker is a UK-based multi-channel e-commerce retailer of jewellery-making supplies, operated by Gemporia Craft Limited (a private limited company registered in England and Wales) and headquartered in Redditch, Worcestershire. Founded in 2010, the company serves hobbyist and semi-professional jewellery makers, offering a broad catalogue that spans ethically sourced gemstones (amethyst, sapphire, emerald, turquoise, tanzanite, and more than twenty others), beads (seed, glass, gemstone, polymer, specialty two-hole beads), findings and components (clasps, chains, headpins, jump rings, mounts), metal-smithing tools, structured project kits with downloadable instructions, storage solutions, and finished jewellery. Distribution is unusually broad for the category: a transactional e-commerce website (jewellerymaker.com), dedicated iOS and Android mobile applications, a UK phone-ordering line, and a dedicated live TV shopping channel (JewelleryMaker TV) broadcast on Freeview and via streaming apps.

The go-to-market is direct-to-consumer, primarily in the UK, with international shipping available. Revenue is generated predominantly through one-time retail transactions on individually priced products (~$0.68 to $200+), supplemented by a subscribe-and-save subscription tier, split-payment options on higher-value items, gift vouchers, and adjacent digital resources. The customer base is segmented horizontally into DIY jewellery makers (primary), general craft enthusiasts, and small businesses/resellers, with no enterprise concentration. The company supports top-of-funnel acquisition and kit cross-sell through the JM Academy learning platform, the JM Hub editorial resource, and designer-led downloadable project kits authored by named designers including Mark Smith, Alison Tarry, and Debbie Kershaw.

JewelleryMaker sits inside a broader Gemporia Craft brand portfolio that includes HobbyMaker, Sewing Street, Visible Image, Arden Creative Studio, and CraftStash, sharing corporate infrastructure across craft verticals. No proprietary technology platform, patents, or disclosed AI/ML capability is present — the competitive stance is built on multi-channel distribution, content, brand recognition, and a high-volume verified review base (156,392 Feefo reviews at 97.4% satisfaction, Feefo Platinum Trusted Service Award 2026).

Name

JewelleryMaker

Legal name

Gemporia Craft Limited

Website

https://jewellerymaker.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

JewelleryMaker is a UK-based multi-channel e-commerce retailer of jewellery-making supplies — gemstones, beads, findings, tools, and designer-led project kits — serving hobbyist and semi-professional jewellery makers via its website, mobile app, phone ordering, and a live TV shopping channel, operating as the lead brand of the Gemporia Craft portfolio.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Jewelry Retailers (458310), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRALACAE

Beading & Jewelry-Making Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Jewellery making supplies
• Beading materials
• Gemstone retail
• Craft tools
• DIY jewelry equipment

Headquarters

HQ city

Studley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: E-commerce retail revenue from selling jewellery making supplies including gemstones, beads, findings, tools, and craft materials. Products are sold at individual unit prices with standard and premium delivery options. The company also offers subscription services and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

JewelleryMaker is a UK-based multi-channel e-commerce retailer of jewellery-making supplies, selling through a website, mobile app, live TV shopping channel (JewelleryMaker TV), and phone ordering. Its catalogue includes ethically sourced loose gemstones and strands, a wide range of beads (Miyuki, Czech, glass, gemstone, specialty beads), findings and components, tools, project kits with downloadable instructions, storage solutions, and finished jewellery, supported by educational content via the JM Academy learning platform.

Product overview

JewelleryMaker is a UK-based multi-channel e-commerce platform for jewellery making supplies, operating via live TV shopping, website, and mobile app. The platform offers an extensive catalogue of products including ethically sourced gemstones (loose stones and strands), beads (Miyuki, Czech, and specialty beads), findings and components (clasps, chains, findings), tools and equipment, storage solutions, and finished jewellery. The core offering includes project kits with downloadable instructions by designer artisans, complemented by educational content through the JM Academy learning platform. The company is part of Gemporia Craft Ltd and also operates sister brands including HobbyMaker, Sewing Street, Visible Image, and CraftStash.

Differentiator

Problem solved

Functional benefit

Products and services

• JewelleryMaker Multi-channel Retail Platform Multi-channel e-commerce retail platform offering jewellery-making supplies through the jewellerymaker.com website, iOS and Android mobile apps, the JewelleryMaker TV live shopping channel on Freeview, Sky, Freely, and connected apps, and phone ordering, targeting UK and international craft hobbyists and semi-professional jewellery makers.
• Gemstones Ethically sourced loose gemstones and strands including amethyst, amazonite, citrine, emerald, fluorite, jadeite, jasper, labradorite, larimar, obsidian, onyx, opal, pearls, peridot, quartz, ruby, sapphire, spinel, sunstone, tanzanite, tiger's eye, topaz, tourmaline, turquoise, zircon, and amber, supplied with transparent enhancement codes.
• Beads Range of beads including Miyuki and Czech seed beads in sizes 6/0 through 15/0, glass beads, wooden beads, metal beads, gemstone beads, polymer clay beads, and specialty beads such as Superduo, CzechMates, MobyDuo, StormDuo, ZoliDuo, and Delica.
• Findings and Components Jewellery-making components and findings including clasps, bails, caps, charms, connectors, crimp covers, earring findings, eyepins, headpins, jump rings, pendants, pegs, spacer beads, accents, blanks, mounts (earring, pendant, ring, brooch), and chains in sterling silver, base metal, and platinum.
• Tools and Supplies Jewellery-making tools and supplies including hammers, pliers, lighting, magnifiers, tool kits, workbenches, metal smithing tools, measuring tools, adhesives, disc cutters, drill bits, filing and polishing tools, heating tools, soldering tools, stone setting tools, tumblers, vacs, silicone moulds, shot plates, stamps, and protective equipment.
• Project Kits with Downloadable Instructions DIY jewellery project kits with step-by-step downloadable PDF instructions by named designers including Mark Smith, Alison Tarry, Debbie Kershaw, Yvonne Froehlich, Natalie Patten, Rachel Norris, Linda Brumwell, Suzie Menham, Deb Davies, Rachel Smith, Diane Fennell, and Sean Kerr, organised by beginner, intermediate, and advanced difficulty and by specialism (macramé, kumihimo, metalsmithing, pearl knotting, resin, seed beading, stone setting, threading, wirework).
• Storage and Organisation Storage and organisation solutions including furniture, bags, storage boxes, jewellery boxes, trays, displays, packaging, and organisers from brands such as Storage4Crafts.
• Finished Jewellery Pre-made, ready-to-wear finished jewellery items including bangles, bracelets, and earrings.
• JM Academy Learning Platform and Digital Resources Educational platform providing video tutorials, JM Hub articles and guides, downloadable PDF instructions, colouring sheets, and structured learning resources that teach jewellery-making techniques across all skill levels.

Quantifiable outcome

• 30-day money back guarantee on all purchases
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• HobbyMaker: Sister brand under Gemporia Craft Limited, sharing parent infrastructure, TV shopping slots, and gemstone sourcing. Operates an adjacent hobby/craft-retail model with strong categorical overlap, making the two brands directly comparable on channel mix, customer overlap, and operational scale.
• CraftStash: Sister brand under Gemporia Craft Limited focused on papercraft and cardmaking. Shares the same parent company governance, TV production, and customer data infrastructure as JewelleryMaker.

Direct peers

• LoveCrafts: UK-founded digital craft-supplies retailer selling yarn, sewing, and beading materials online with community-driven content. Direct competitor in e-commerce craft supplies, sharing a similar DTC content-led model and overlapping maker audience.
• Hobbycraft: UK's largest specialist craft retailer operating a chain of physical stores plus an online store. Directly competes with JewelleryMaker in the beading and jewellery-making supplies category and broader craft vertical.
• Beads Direct: UK-based specialist retailer of beads, findings, charms, and jewellery-making supplies. Head-to-head competitor in the same niche segment of beading and jewellery crafting supplies.

Regional players

• Fire Mountain Gems: Largest US-based direct retailer of jewellery-making supplies, beads, and findings. Operates an overlapping product range and customer use case (DIY jewellery makers) but is geographically anchored in the US rather than the UK.

Broad incumbents

• Michaels Companies: North America's largest specialty arts, crafts, and jewellery-making retailer with a broad omnichannel model. Competes with JewelleryMaker in beading, jewellery findings, and project categories but on a much larger craft-wide scale.
• Etsy: Global online marketplace for handmade craft supplies, vintage, and finished handmade goods. Competes with JewelleryMaker particularly on beads, findings, and craft kits sold by independent and small-business sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jewellerymaker
• Xx.com/jewellery_maker
• Facebookfacebook.com/jewellerymakeruk
• LinkedInlinkedin.com/company/jewellerymaker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JewelleryMaker