Stowers Machinery Corporation

What Stowers Machinery Corporation does

Stowers Machinery Corporation, doing business as Stowers CAT, is a privately held, third-generation family-owned heavy equipment dealer headquartered in Knoxville, Tennessee. Founded in 1960 as an authorized Caterpillar dealer, the company has operated continuously for more than 60 years serving the East Tennessee region through seven full-service dealership locations spanning Chattanooga, Crossville, East and West Knoxville, McMinnville, Sevierville, and Kingsport. Its core product offering centers on Caterpillar construction machines (excavators, dozers, wheel loaders, articulated trucks, compact track loaders, skid steers, motor graders, and more than 20 additional machine categories), attachments, aerial work platforms, and power systems (electric, oil and gas, industrial, and marine). Beyond the Cat core, Stowers distributes allied brands including Metso Outotec (crushing and screening), Bandit Industries (chippers and grinders), MaK (marine power), Gomaco (concrete paving), FINN, and Weiler equipment, broadening its addressable verticals across construction, quarry and aggregates, paving, forestry, landscaping, industrial, and agricultural end markets.

The business operates as a one-stop shop across the equipment lifecycle, monetizing through six revenue streams: new equipment sales (one-time), used equipment sales (one-time), equipment rentals (short- and long-term, project-based), parts sales (new, used, and remanufactured via Parts.Cat.com and in-branch, one-time), service and maintenance including Customer Value Agreements (recurring subscription), and technology solutions such as VisionLink fleet monitoring, SITECH construction technology, and Cat Central (recurring). Go-to-market is predominantly direct, executed through in-person sales representatives at the seven branches, complemented by an online quote request system and 24/7 parts ordering. Pricing is quote-based with promotional levers such as 0% financing for 60 months on select new equipment and periodic parts discounts. Customer segmentation is vertical-based, with general construction as the primary segment and quarry/aggregates, paving, forestry, landscaping, industrial, and agricultural as secondary verticals.

The operating model is structurally that of a Caterpillar territory franchisee: revenue, parts access, technology integration, and technician certification (ThinkBIG program) are all anchored to the Cat dealer ecosystem. Strategic levers available to Stowers are therefore (a) deepening recurring-revenue mix via CVAs, rentals, and telematics subscriptions; (b) cross-selling allied brands to expand wallet share within the existing customer base; and (c) further densification of the East Tennessee footprint. Constraints are those typical of any independent dealer: dependence on Cat's product cycle, equipment cyclicality tied to construction and infrastructure capex, and the absence of proprietary technology or IP — all technology and AI-adjacent capabilities are sourced from Caterpillar, Trimble, and SITECH rather than developed in-house.

Name

Stowers Machinery Corporation

Legal name

Stowers Machinery Corporation

Website

https://stowerscat.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Stowers Machinery Corporation (Stowers CAT) is a third-generation, family-owned authorized Caterpillar heavy equipment dealer founded in 1960, serving construction, quarry, paving, forestry, industrial, and agricultural customers across East Tennessee through seven full-service dealerships and a parts, rental, and service aftermarket.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG), Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ), Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

Keywords

• Heavy equipment dealer
• Caterpillar construction equipment
• Equipment rentals
• Parts and service
• Construction machinery

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sales of new Caterpillar construction equipment and allied brands including articulated trucks, excavators, dozers, skid steers, compact track loaders, wheel loaders, motor graders, and crushing/screening equipment.
2. Used Equipment Sales: Sales of pre-owned machines from Caterpillar and other leading brands, including low-hour tested units for construction, material handling, and landscaping applications.
3. Equipment Rentals: Flexible short- and long-term rental programs for construction equipment, aerial work platforms, and power systems for project-based customer needs.
4. Parts Sales: Sales of new, used, and remanufactured Cat parts through online ordering via Parts.Cat.com and in-person at dealership locations.
5. Service and Maintenance: Comprehensive service offerings including earthmoving service, undercarriage service, field service, preventative maintenance, power system service, and Customer Value Agreements (CVAs) for ongoing equipment support.
6. Technology Solutions: Technology products and solutions including EM Solutions, SITECH construction technology, VisionLink fleet monitoring, and Cat Central platform access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stowers Machinery Corporation is an authorized Caterpillar heavy equipment dealer selling new and used Cat machines, attachments, power systems, and aerial work platforms, complemented by allied brands (Metso Outotec, Bandit, Gomaco, FINN, Weiler, trailers). The company also provides short- and long-term equipment rentals, new/used/remanufactured parts (including 24/7 online ordering via Parts.Cat.com), on-site and shop service and maintenance with Customer Value Agreements, and connected technology solutions such as VisionLink, Cat Central, SITECH, and EM Solutions.

Product overview

Stowers Machinery Corporation is a third-generation, family-owned heavy equipment dealer serving East Tennessee since 1960. The company operates as a one-stop shop offering a comprehensive portfolio organized around three pillars: equipment sales (new and used), equipment rentals, and aftermarket support (parts and service). The new equipment portfolio centers on Caterpillar machines and attachments but extends to allied brands including Metso Outotec crushing/screening equipment, Bandit chippers and grinders, Gomaco paving equipment, FINN equipment, Weiler equipment, and trailers. Caterpillar products dominate the lineup across 22+ machine categories (excavators, dozers, loaders, trucks, etc.), power systems, and aerial work platforms. The rental fleet mirrors the sales catalog with short- and long-term options for aerial equipment, earthmoving machines, and attachments. Aftermarket support rounds out the offering through new/used/re-manufactured parts, factory-trained technicians, and technology solutions (VisionLink, SITECH, Cat Central). All products and services are delivered through seven physical branch locations across East Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• New Caterpillar Machines Full lineup of new Caterpillar construction machines covering earthmoving, road-building, mining, forestry, and material-handling applications, sold to general contractors, mining operators, paving contractors, forestry companies, landscapers, and agricultural operators across East Tennessee.
• Attachments Extensive selection of work-tool attachments for Cat machines, including augers, backhoes, bale grabs/spears, blades, brooms, brushcutters, multiple bucket types, cold planers, compactors, couplers, flail mowers, forks, generator enclosures, grapples, hammers, material handling arms, mulchers, multi-processors, pulverizers, rakes, rippers, saws, shears, silage defacers, snow pushes, stump grinders, tillers, trenchers, water delivery systems, and winches, sold for use with Cat machines across construction, landscaping, and agricultural applications.
• Caterpillar Power Systems Cat power solutions including electric power generation systems, oil and gas power systems, industrial power systems, and marine power systems, with engines ranging from small generator sets to large propulsion engines, sold to industrial facilities, oil and gas operators, commercial enterprises, and marine operators.
• Aerial Work Platforms Aerial equipment for construction, industrial, and agricultural applications including boom lifts, scissor lifts, material lifts, and vertical personnel lifts, sold new through Stowers CAT dealership locations.
• Metso Outotec Crushing and Screening Equipment Heavy-duty rock-crushing and screening equipment from Metso Outotec, including Lokotrack mobile cone crushers (LT200HP, LT300HP), mobile HSI crushers (LT1110, LT1213), mobile jaw crushers (LT106), and mobile screens (ST2.4, ST2.8, ST4.8, ST620), sold to rock quarries, mining, recycling, mineral processing, and road construction operators.
• Bandit Chippers and Grinders Bandit Industries professional-grade equipment including hand-fed chippers (drum and disc styles), whole tree chippers, horizontal grinders, stump grinders, and hammermill grinders sold to forestry operators, tree-care companies, and land-clearing contractors across East Tennessee.
• Marine Power Systems Cat and MaK marine power systems including commercial and high-performance propulsion engines, marine generator sets, auxiliary engines, and marine propulsion control systems (MPC100, MPC300) sold to commercial shipping and marine operators.
• Gomaco Paving Equipment Gomaco paving equipment for concrete paving applications sold to paving contractors and road construction companies.
• FINN Equipment FINN equipment products for various construction and landscaping applications.
• Weiler Equipment Weiler equipment products for forestry and material-handling applications.
• Trailers Trailer equipment for transporting heavy machinery and equipment sold to construction, landscaping, agricultural, and industrial customers.
• Used Equipment Pre-owned heavy equipment from Caterpillar and other leading brands, including aggregate equipment, articulated trucks, backhoe loaders, compactors, compact track loaders, concrete equipment, excavators, forest products, mining equipment, motor graders, off-highway trucks, on-highway trucks, paving products, skid steer loaders, track type loaders, dozers, water equipment, wheel dozers, and work tools, sold to construction, mining, paving, forestry, and landscaping buyers.
• Equipment Rentals Flexible short- and long-term rentals of construction equipment including aerial work platforms (boom lifts, scissor lifts, material lifts, personnel lifts), compact equipment, off-highway trucks, and large wheel loaders, serving project-based equipment needs of contractors and operators.
• Parts (New, Used, Re-manufactured) Comprehensive parts supply including new Cat parts, used parts, and re-manufactured parts with expert advice, in-person counter service at dealership locations, and online ordering through Parts.Cat.com available 24/7.
• Service and Maintenance Full-service maintenance and repair offerings including earthmoving service, customer value agreements, diesel truck service, power system service, shop service (undercarriage), field service, preventative maintenance, and product support sales representatives, delivered by factory-trained technicians across East Tennessee.
• Technology Solutions Technology offerings including EM Solutions, SITECH (grade control technology), VisionLink (fleet management), and Cat Central for equipment tracking, productivity optimization, and connected fleet operations, provided to construction, mining, and industrial equipment owners.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and secondary.

• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorAuthorized Caterpillar dealer since 1960, representing Cat construction equipment, power systems, and technology solutions. Stowers sells, rents, and services Cat equipment and provides parts support through the Cat dealer network.
• Metso OutoteccoreChannel Partner/ Reseller/ DistributorMetso Outotec is the industry leader in rock crushing equipment. Stowers CAT offers Metso Outotec's Lokotrack mobile cone crushers, HSI crushers, jaw crushers, and mobile screening equipment for sale through their dealership locations.
• Bandit IndustriescoreChannel Partner/ Reseller/ DistributorBandit Industries provides professional-grade wood processing equipment including hand-fed chippers, whole tree chippers, horizontal grinders, hammermill grinders, and stump grinders. Stowers CAT offers Bandit equipment for sale, with local support for demos, training, parts, and service throughout East Tennessee.
• MaKsecondaryChannel Partner/ Reseller/ DistributorMaK marine equipment is offered through Stowers CAT as part of their marine power systems portfolio, providing marine propulsion engines and generator sets alongside Cat marine products.
• SITECHsecondaryTechnology or IntegrationSITECH provides construction technology solutions integrated with Cat equipment, offered through Stowers CAT to provide customers with advanced positioning, guidance, and site management technology.
• Trimble Navigation Limited (VisionLink)secondaryTechnology or IntegrationVisionLink is a trademark of Trimble Navigation Limited providing fleet management and telematics solutions integrated with Cat equipment sold through Stowers CAT.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carter Machinery: Authorized Caterpillar dealer serving Virginia and the Mid-Atlantic with new/used equipment sales, rentals, parts, and service. Highly comparable in business model, OEM alignment, and full-service dealer footprint to Stowers.
• Cleveland Brothers Equipment: Authorized Caterpillar dealer across Pennsylvania and northern West Virginia offering new/used equipment, rentals, parts, and service. Comparable as a multi-location authorized Cat dealer with a similar full-service revenue model.
• Blanchard Machinery: Authorized Caterpillar dealer serving the Carolinas with equipment sales, rentals, parts, and service. Closely comparable in dealer model, geographic scope, and product portfolio mix to Stowers.
• Tractor & Equipment Company: Authorized Caterpillar dealer operating across Alabama, the Florida Panhandle, and Georgia. Direct comparable as a regional full-service Cat dealer with sales, rental, parts, and service operations.
• Ring Power: Authorized Caterpillar dealer serving Florida with equipment, power systems, and rental. Comparable in authorized dealer status and multi-vertical product mix, though at larger scale than Stowers.
• Foley Equipment: Authorized Caterpillar dealer serving Kansas and western Missouri. Comparable as a multi-location authorized Cat dealer with a full-service equipment, rental, parts, and service offering.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with a broad fleet across aerial, earthmoving, and specialty equipment. Comparable as a competitor in Stowers' rental business, but operates at vastly larger scale and across a national footprint.
• Sunbelt Rentals: Major North American equipment rental provider with a broad fleet and growing footprint in Tennessee. Directly competes with Stowers' rental operations and represents a national-scale threat in the same geographic market.
• H&E Equipment Services: One of the largest integrated equipment dealers and rental providers in the U.S., with new/used sales, rentals, parts, and service. Comparable in dealer-plus-rental model, though broader in geography and product.
• HERC Rentals: National full-line equipment rental company serving industrial, infrastructure, and commercial customers. Comparable as a competitor to Stowers' rental fleet, with broader scale and a national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stowerscat
• Facebookfacebook.com/stowerscat
• LinkedInlinkedin.com/company/stowers-machinery-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stowers Machinery Corporation