Milan Král Group

Name

Milan Král Group

Legal name

Milan Král Group

Website

https://milankralgroup.cz

Company type

Private

Founded year

1992

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Litvinovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles through authorized dealership agreements with automotive manufacturers including Mercedes-Benz, BMW, Ford, BYD, and Opel.
2. Vehicle Service and Repair: Authorized maintenance and repair services for vehicles, including regular servicing, warranty work, and general repairs through certified technicians.
3. Body Shop Services: Certified paint and body repair services through MK KAR-LAK, providing collision repair and refinishing.
4. Used Vehicle Sales: Sale of pre-owned vehicles through AutoProTebe brand, specializing in used car retail.

Go-to-market motion1 record

Distribution channels4 records

Core offering

Milan Král Group operates as an authorized multi-brand automotive dealership and service network in South Bohemia, Czech Republic, selling new passenger vehicles, commercial vehicles and trucks under Mercedes-Benz, BMW, Ford, BYD and Opel franchises. The group also delivers authorized maintenance and repair, certified body and paint services through MK KAR-LAK, and pre-owned vehicle retail under the AutoProTebe brand.

Product overview

Milan Král Group operates as an integrated automotive dealership and mobility service platform under the AutoWallis Group umbrella. The group operates through multiple authorized dealership brands—AutoWallis České Budějovice (formerly Milan Král) for Mercedes-Benz vehicles and trucks, ACR auto for BMW vehicles and motorcycles, and MNC auto for Ford and BYD vehicles—supplemented by the AutoProTebe used vehicle sales brand. Supporting operations include MK Kar-Lak (certified body shop and paint facility) and MK správní společnost (service management). The group serves as the only authorized representative for BMW and Mercedes-Benz in South Bohemia, Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoWallis České Budějovice (formerly Milan Král) — Mercedes-Benz Dealership and Service Authorized sales and service for Mercedes-Benz passenger vehicles plus Mercedes-Benz Trucks through the TruckCentrum in Hůry near České Budějovice; serves retail consumers and commercial fleet operators across the South Bohemia region.
• ACR auto — BMW Dealership and Service Authorized sales and service for BMW passenger vehicles and motorcycles in South Bohemia; recognized as 2025 BMW Excellence in Luxury dealer of the year.
• MNC auto — Ford, BYD and Authorized Opel Service Authorized sales and service for Ford passenger and commercial vehicles, authorized sales and service for BYD new-energy vehicles, and authorized service for Opel vehicles.
• AutoProTebe — Specialized Used Vehicle Retail Specialized retail sales of pre-owned vehicles operating under the MNC auto dealership, offering an organized used-car retail experience targeting South Bohemia consumers.
• MK KAR-LAK — Certified Body Shop and Paint Facility Certified paint and body repair services for collision damage and refinishing, serving both group customers and external walk-in repairs in South Bohemia.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AutoWalliscoreStrategic or Co-development Partner · 1 January 2024AutoWallis, an integrated automotive and mobility service provider listed on the Budapest Stock Exchange, acquired Milan Král Group in 2024. This acquisition expanded AutoWallis' presence in the Czech Republic and integrated Milan Král's established dealership network covering Mercedes-Benz, BMW, Ford, BYD, and Opel brands in South Bohemia.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pendragon: UK-based automotive retailer operating multi-franchise dealerships with premium and volume brand representation. Comparable as a multi-brand authorized dealer with similar exposure to OEM-driven business model transitions.
• AutoWallis: Parent company and integrated automotive and mobility service provider listed on the Budapest Stock Exchange, operating 30 brands across 17 countries. Milan Král Group is now one of its Czech subsidiaries, making AutoWallis the most directly comparable peer in terms of multi-brand retail and mobility services strategy.
• Vertu Motors: UK automotive retailer operating franchised dealerships for premium and volume brands. Comparable as a regional multi-brand authorized dealer group with similar revenue mix of new vehicle sales, aftersales, and used vehicles.
• Hedin Mobility Group: European automotive retail and mobility group operating dealerships across multiple countries with a portfolio spanning premium and mainstream brands. Directly comparable multi-brand dealer operating model with overlapping brand relationships and EV strategy exposure.
• Emil Frey Group: Privately held European automotive retail and distribution group operating multi-brand dealerships across Switzerland, Germany, and other European markets. Comparable as a multi-brand premium-and-mainstream dealer group with authorized representation across several OEMs.

Broad incumbents

• Group 1 Automotive: Large US-based automotive retailer operating multi-brand franchised dealerships. Comparable as a multi-brand dealer with similar exposure to OEM relationships and aftersals-driven economics, though at much greater scale and US market focus.
• Lithia Motors: One of the largest automotive retailers in the world, operating multi-brand franchised dealerships with significant investments in digital retail and EV. Comparable as a multi-brand franchise platform executing an omnichannel, EV-inclusive growth strategy.
• Inchcape plc: Global automotive distributor and retailer with a presence across multiple international markets including Europe. Comparable as a multi-brand auto retail and distribution platform, though operating at significantly larger scale and with a more international footprint than Milan Král Group.
• Asbury Automotive Group: US-based automotive retailer operating multi-brand franchised dealerships across the Sunbelt. Comparable multi-brand franchise model with similar revenue mix across new vehicles, used vehicles, parts and service, and finance.

Regional players

• AAA Auto: Major Central European used vehicle retailer with a strong footprint in the Czech Republic and Slovakia. Comparable as a regional Czech/Central European auto retail platform, particularly relevant to Milan Král Group's AutoProTebe used car operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milan Král Group