Grupo Travelstore

What Grupo Travelstore does

Grupo Travelstore is the public-facing brand of the Embrace group, a privately held, Lisbon-headquartered travel and events conglomerate founded in 2000, with operating roots tracing back to 1995 through its Mundiconvenius congress business. The group operates six wholly-owned business units — Travelstore (corporate mobility and business travel management with 24/7 personalized service), Emotionstore (corporate events, incentive travel, and international sports events), LAB (pharmaceutical industry events with compliance management and regulatory reporting), Mundiconvenius (national and international congress organization), Allways (bespoke leisure travel partnered with the Serandipians network), and Aroundvector (in-house technology services for the travel and tourism industry) — serving corporate and institutional clients primarily in Portugal and Mozambique. The group employs 101–250 people and has no disclosed external parent company, institutional investors, or public listing.\n\nRevenue is generated through corporate travel management contracts, event management fees (corporate, pharmaceutical, congress, and sports), and bespoke leisure travel service charges; pricing is not publicly disclosed. The technology backbone is described generically as "next-generation technology platforms for corporate mobility and travel management," with Aroundvector functioning as an in-house engineering subsidiary that develops applications for the travel and tourism industry. Distribution is executed through direct enterprise sales with 24/7 personalized service availability regardless of client location, supplemented by digital channels such as WhatsApp (notably used by the Allways brand).\n\nThe group's competitive position is anchored in a flagship strategic partnership with the world leader in the business travel industry, granting preferential supplier negotiation leverage across all operating geographies; secondary partnerships include two leading international corporate events organizations (via Emotionstore) and the Serandipians leisure travel network (via Allways, covering Portugal and Mozambique). Leadership rests with co-founder Frédéric Frère as Group Leader. Ownership remains private and concentrated, with no disclosed funding rounds or external equity participation in the source material.

Name

Grupo Travelstore

Legal name

Embrace

Website

https://grupotravelstore.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Travelstore is the public brand of Portugal's Embrace group, a Lisbon-based private travel and events conglomerate operating six wholly-owned subsidiaries across corporate mobility, corporate and pharmaceutical event management, congress organization, bespoke leisure travel, and travel technology services for clients in Portugal and Mozambique.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Corporate Travel & Accommodation Coordination (HSACADAL), Luxury & Premium Leisure Travel Agencies (THAKABAC), Corporate/Business Retail Travel Agencies (THAKABAB)

Keywords

• Corporate travel management
• Business travel services
• Corporate event planning
• Incentive travel programs
• Congress organization services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Distribution channels1 record

Core offering

Grupo Travelstore (legally operating as the Embrace group) is a Portuguese corporate travel and events group delivering corporate mobility and business travel management (Travelstore), corporate and incentive events including international sports events (Emotionstore), regulated pharmaceutical-industry events (LAB), national and international congress organization (Mundiconvenius), bespoke leisure travel with 24/7 travel-designer support (Allways), employee travel benefits for corporate clients (Travelstore - Life Beyond Work), and travel-sector technology services and application development (Aroundvector).

Product overview

The Embrace group operates as a multi-brand platform combining cutting-edge technology with human-centric service delivery. The portfolio comprises Travelstore (corporate mobility and business travel management with 24/7 personalized service and strategic supplier partnerships), Emotionstore (corporate events, incentive travel, and international sporting events), Lab (specialized pharmaceutical industry events with compliance and regulatory reporting), Mundiconvenius (national and international congress organization since 1995), Allways-Life Beyond Work (luxury tailored leisure travel with 24/7 WhatsApp access, partnered with Serandipians), Travelstore-Life Beyond Work (employee travel benefits for corporate clients), and Aroundvector (technology services and applications for the travel and tourism industry).

Differentiator

Problem solved

Functional benefit

Brands

• Travelstore: Corporate mobility and business travel management with 24/7 personalized service and strategic partnership with the world leader in business travel industry.
• Emotionstore
• LAB (LAB events)
• Mundiconvenius
• Allways (Life Beyond Work)
• Aroundvector

Products and services

• Travelstore (Corporate Mobility & Business Travel Management) Corporate mobility and business travel management service offering 24/7 personalized support, enabled by strategic partnerships with global business travel industry leaders and next-generation technology platforms, targeted at enterprise clients worldwide.
• Emotionstore (Corporate Events & Incentive Travel) Corporate events and incentive travel service dedicated to international and national corporate events, incentive travel programs, and major international sporting events for corporate clients.
• LAB (Pharmaceutical Industry Events) End-to-end organization and management of events for the pharmaceutical industry, including compliance policy application, metric and report generation for regulatory bodies, communication themes and materials, full technical production, and policy-compliant travel for healthcare professionals.
• Mundiconvenius (Congress Organization) National and international congress organization service backed by more than 25 years of operational history, delivering large-scale congresses for thousands of participants and integrating with the Embrace group's technology and supplier negotiation leverage.
• Allways - Life Beyond Work (Bespoke Leisure Travel) Tailored luxury leisure travel service for high-end and frequent travelers, supported by Travel Designers available 24/7 via mobile and WhatsApp, leveraging the Serandipians global network in Portugal and Mozambique.
• Travelstore - Life Beyond Work (Corporate Employee Travel Benefits) Exclusive, competitively priced travel benefits program offered to employees of client companies as part of the Travelstore corporate mobility proposition.
• Aroundvector (Travel & Tourism Technology Services) Technology services and application development offering for the travel and tourism industry, delivering technological solutions to Embrace group clients and developing proprietary applications for the travel sector.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• World Leader in Business Travel IndustryflagshipStrategic or Co-development PartnerStrategic partnership in all countries where Travelstore operates with the world leader in the business travel industry. This partnership provides Travelstore with superior negotiation leverage with the industry's principal suppliers.
• Two Leading International Organizations (Corporate Events)coreStrategic or Co-development PartnerEmotionstore is a strategic partner of two of the largest international organizations, leaders in the corporate events industry.
• SerandipianscoreStrategic or Co-development PartnerAllways is a partner of the prestigious worldwide Serandipians network for leisure travel solutions, operating in Portugal and Mozambique.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Direct Travel: Mid-market North American/UK corporate travel management company offering similar full-service TMC proposition. Comparable in scale and target customer (mid-to-large corporate accounts) to Grupo Travelstore.
• ATPI Griffinstone: International travel management and events company with strong presence in energy, marine, and corporate sectors. Comparable mid-size TMC competitor, particularly in European and African corporate markets where Grupo Travelstore operates.
• BCD Meetings & Events: Dedicated meetings, incentives, conferences, and events (MICE) arm of BCD. Directly comparable to Emotionstore's corporate events and incentive travel business, including pharma-adjacent event delivery.
• MCI Group: Global meetings, events, and association management company. Directly comparable to Emotionstore and Mundiconvenius business units for corporate, incentive, and congress organization services.
• American Express Global Business Travel: One of the world's largest corporate travel management companies. Likely the unnamed "world leader" strategic partner of Grupo Travelstore; competes in the same corporate mobility TMC space and is the natural peer against which Travelstore measures its supplier negotiation leverage.
• Corporate Travel Management (CTM): Listed Australian-headquartered TMC with growing EMEA presence, providing corporate travel management to enterprise clients. Comparable in business model and target customer to Travelstore, with similar growth-via-M&A playbook.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company serving multinational clients. Direct competitor in corporate mobility and 24/7 managed travel programmes, with overlapping target customer base.
• FCM Travel Solutions: Global TMC division of Flight Centre, serving corporate clients across multiple regions with technology-enabled booking and account management. Closely comparable to Travelstore's corporate mobility proposition, particularly relevant as a peer in EMEA.
• BCD Travel: Global corporate travel management company with similar full-service TMC proposition for enterprise clients. Competes head-to-head with Travelstore in corporate mobility and business travel management, especially in European markets.

Emerging players

• Quintessentially Travel: Luxury lifestyle and bespoke travel concierge serving high-net-worth and corporate clients globally. Comparable to Allways in delivering luxury leisure travel and concierge services; partial overlap in customer base with Grupo Travelstore's corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gtravelstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Travelstore